Niche SEO Strategy for Shopify — Step-by-Step Guide & Transcript

[00:00] I'm going to show you why you do not need to manually write blogs in Shopify anymore. I say this because the best result for most stores from blogs will come from small but highly specific searches.

[00:18] So you being the number one result for a search that only gets five hits a day, something like that, rather than trying to shoot for pages that get 10,000 a day that the same search results have been on page one for 10 years.

[00:39] You're not going to usurp one of those positions very easily. But if you build a portfolio of content where it is highly specific, highly localized, and answers an exact query,

[00:55] you're going to find and address the questions of your actual customers. And if you spread it out over a portfolio of, let's say, 1,000 blogs,

[01:08] it will build up to the same amount of traffic that you would get from one page that's on a super good position for a high-ticket keyword. But to do it for most stores, you'll find much more success in a broad amount of pages that answer specific queries.

[01:33] So I wanted to show you how you can use AI Autoblogger to effectively use this SEO strategy. So this store is about snowboards, so let's do this strategy for snowboards.

[01:47] So, let's first look up, here's Mammoth Mountain Resort. So, it gets some searches, yes. And then here's best snowboard for Mammoth Mountain.

[01:59] On page one, I have to scroll nearly to the bottom to find a snowboard store talking about this. So you could effectively make content for every mountain you could think of for the snowboard.

[02:17] So if someone's visiting one of these mountains, they either need to rent, buy, or bring a snowboard. So you could address this very question. Now, based on your knowledge of your field or whatever your store is about,

[02:30] you can find highly specific angles to make highly specific pages to address those angles. So this will range for everyone based on what your store is, but this is just an example.

[02:45] So let's do this for Mammoth Mountain. So as you can see, I made a prompt here. So I like doing this for the app just so I can recreate this. Especially if I going for every single mountain I going to want to do this hundreds of times And if I was doing this if I was manually writing these instead of using this app it might take me half a day to a few hours to write just one of them

[03:14] And I'm not saying I have to do that a hundred times. That's just far too long for these pages that will only get a few searchers. But if I can rapidly deliver hundreds of these pages, those few searchers adds up to quite a bit of traffic.

[03:32] and highly specific, highly engaged traffic, which is exactly what you want. So let's do this for mammoth. So let me just fill in mammoth for all of these.

[03:46] And this prompt I pre-wrote, but you could take this or just sort of build your own based on your idea. The more specific you are with it, the better your result will be,

[04:00] and the more localized you make this, the more localized the output will be, and thus the result of this SEO strategy using this app. So let's make this the title.

[04:13] This will stay in verbatim, so the blog title will be the H1 title of the page, and it will be exactly as you wrote it, which is the only piece of this that will stay exactly the same.

[04:26] Then let's take in the prompt. so the user prompt is what the blog will actually be about so we're just giving it sections we're telling it the general idea of it we're giving it how to be detailed and how to be hyper specific

[04:41] and what to be specific to and I could continue to expand on that but this will be plenty and then let's add to these instructions these are fine by themselves but sometimes I like reiterating some

[04:55] of the points I add in the user prompt, just to be a little bit more detailed in my prompting of the AR. And then let's add some products to be featured and linked to in the blog.

[05:12] So gift card, and let's say three of the different snowboards, since it's about snowboards. and then as I said you'd want to do this for hundreds of mountains that means one

[05:26] page per so you can go up to five at a time with this but as soon as we're done generating you can do another five and then another five and you can work outside of this app while they're generating but let's just do two for now

[05:40] so for another mountain let's do Vale so let's just swap the Vale out for all of these Okay, we're good there.

[06:07] So let import this into the blog And the good thing about this is this AI is going to know much more about these mountains

[06:22] than you ever could, even if you spent a bunch of time there. It's just going to know all of the information about it. So let's add more products to it. So when you tell it to be hyper-specific

[06:35] and you give it things to be specific about. So we're essentially just connecting dots. A snowboard that you should use there plus the mountain. And we're connecting the two of those. So we're making it highly specific because we're not just saying,

[06:49] the veil's great because of this or this snowboard works on most mountains. No, we're being, this snowboard works on this mountain. So if you're going to this mountain and you're looking into snowboards,

[07:01] this is perfect because we connected the two and it's exactly what you need. So this is everything I need to do, so I can now submit these.

[07:14] This generally takes around a minute, but again, I can click out of the app and start working on whatever I want to work on while this is generating, and it will generate and publish both of those blogs as separate blogs that we had just submitted.

[07:31] so I can just check back in later and I'll see success here and I can check in on content to go to the blog and I'll see them published so I could launch five

[07:43] at a time and do another five and start working on something else do another five and if I really wanted to follow up on the strategy and stick with the snowboards and the mountains I would just come up with a list of all the

[07:57] mountains that I actually want to make the content for and maybe change up the prompt a little bit based on what I know about the mountains or based on what I know about the snowboards or based on what I know about our own products and just tweak it based on that each time you don't need to do

[08:14] much just keep everything hyper specific so that when the content is made and then published and starts to rank it is addressing highly specific search results so you can see

[08:28] that was success so now it's 630 let's check content so here's the two blogs that we had just made so let's check the first one as you can see fully

[08:42] structured let's look what a user would see so this is the title we have given in it and as you can see it's content all about it so I mean it's referencing specific chairs it's referencing the specific mountain it's all about the

[08:59] mountain as you can see here's the lifts I mean this is really good highly specific content and saying here's the beginner slope here's the intermediate

[09:11] slopes here the advanced runs stuff like that So this content is going to answer someone question perfectly and it built in such a way with all these bullet point lists and tables like this that Google AI overview

[09:30] and people will have a very easy time navigating it and pulling value from it. So these will rank, especially if someone's searching Mammoth Mountain snowboards

[09:44] or what snowboard is good for Mammoth Mountain. You're going to be number one with a bullet for this content. And as you can see in the content, it links to your specific products.

[09:58] So people are going to bounce around your site just because you got them in the door. So this is just really great content. Let's go check the other.

[10:12] And here's the one for Vail. View it like a user. So now you can see this is all about Vail. Totally different content, all hyper-specific to Vail.

[10:26] As you can see, all hyper-specific. It's all about the runs on Vail. It's all about the train on Vail. and this is another great post where it will answer the specific search query of snowboard veil

[10:42] and you can do this for each mountain, for each product you have. I mean, you can tweak this to however it makes the most sense for your site and your products and your store

[10:58] but the ability to do this through AI Autoblogger enables you to follow SEO strategies that you just simply couldn't if you had to do either manually writing or copy-paste or paying an agency.

[11:14] It would just be too costly in terms of time and money. So this now lets you follow up on these really intuitive SEO strategies through making content like this.

[11:28] and it's built to perfection for someone that wants to launch frequent blog posts like this, which is just getting new content out that addresses specific searches.

[11:41] It's great for that. And you can make general pages as well, but this is a great way to use AI Autoblogger. Thanks. If you have any questions and you subscribe, reach out to Technical Support. We'll get back to you really quick.

[11:53] If you have any questions about this strategy, you can comment in the YouTube video section and we'll try and answer your questions. If you want to use the app, you can subscribe through Shopify and you can follow in on your

[12:08] Shopify store. It all goes through the admin, so you can use it directly in Shopify, which is great. So thank you. We'll keep posting content like this and new ideas of how to use this app to grow your

[12:21] store. So subscribe, stick around, subscribe to the app. We'll see you next time.