How to Actually Start Shopify Dropshipping in 2026

[00:00] You've probably watched enough drop

[00:01] shipping videos to know exactly what

[00:03] you're supposed to do. Find a product,

[00:06] build a store, run ads, but somehow

[00:09] you're still stuck with an empty Shopify

[00:11] account, and nothing actually launched.

[00:13] One creator tells you to start with

[00:15] products. Another says start with

[00:17] branding. Someone else says don't touch

[00:19] a store until you found a winner. So,

[00:21] instead of making progress, you just

[00:23] ended up bouncing between strategies and

[00:25] starting over every few days. My name is

[00:27] AC Hampton and over the last eight years

[00:29] I built multiple seven figureure drop

[00:31] shipping stores that have generated me

[00:33] over $10 million with my students

[00:35] crossing over $50 million combined and

[00:37] counting. And I'm going to tell you if

[00:38] there's one thing all these years have

[00:40] taught me is that the reason most people

[00:42] never get off the ground isn't the

[00:44] product, the niche, or the store. It's

[00:46] that they're so buried in conflicting

[00:48] information that they end up freezing

[00:50] before they start. And the very few who

[00:52] do push through, they start in the wrong

[00:54] order, build everything backwards, and

[00:56] burn out before they ever see a sale.

[00:58] That's why 80 to 90% of drop shipping

[01:00] stores don't make it past their first

[01:02] few months. Not because the model is

[01:04] broken, but because they started wrong.

[01:06] But listen, all of that stops right

[01:07] here, right now. This is going to be me

[01:09] handing you the exact path that is

[01:11] proven from start to finish. The same

[01:13] order I'd follow if I had to build a

[01:15] brand new store from zero right now. And

[01:17] this is probably the most valuep packed

[01:19] video I'm going to drop the entire year.

[01:21] So do yourself a favor, take notes,

[01:23] don't be afraid to pause or rewind

[01:25] whenever you need to lock something in

[01:26] and go at your own pace because there's

[01:28] no rushing this. And I promise you, if

[01:30] you follow me all the way through, by

[01:32] the end, you won't just have a store

[01:33] sitting there. You'll have your first ad

[01:35] campaign launched and live. And that

[01:37] alone puts you ahead of nearly every

[01:39] single beginner who talks about starting

[01:41] but never actually does. So let's go

[01:43] ahead and get into it. Now, before we

[01:45] touch a single tool, let me explain what

[01:47] drop shipping actually is. And I'm going

[01:48] to say it like I'm explaining it to a

[01:50] 10-year-old because people love over

[01:52] complicating this to sound smart. So,

[01:54] here it is. You put a product for sale

[01:56] on your website, somebody buys it, and

[01:58] only then do you go order that product

[02:00] from a supplier, which then the supplier

[02:02] ships it straight to your customer's

[02:04] door. And that's it. You never have to

[02:05] buy the product up front. You never have

[02:07] to store boxes in your garage, and you

[02:09] never have to touch the inventory.

[02:10] You're just the middleman with the

[02:12] storefront where the money comes in

[02:13] before money goes out. So, here's the

[02:15] order that we're going to be following

[02:16] today, and this is going to be from

[02:18] start to finish. The first thing that

[02:20] we're going to do is get a basic but

[02:22] professional Shopify store built out in

[02:24] less than 5 minutes. From there, we will

[02:26] find and validate a winning product that

[02:28] is already proven to be selling. Next,

[02:30] we will lock in how you source and ship

[02:32] it. And then, after securing the

[02:34] fulfillment, we will then come back and

[02:35] turn that store into a real brand. And

[02:37] then lastly, we will create some ads

[02:39] that will actually bring in sales and

[02:41] launch our first campaign. And we'll be

[02:43] following this in that order. And I want

[02:44] to be straight up with you. Step one is

[02:46] going to feel a little bit backwards.

[02:48] And that's cuz we're going to get a full

[02:49] store online before we even pick the

[02:52] product to sell. But stick with me

[02:53] because there is a real reason it has to

[02:55] happen in exactly that order. So here's

[02:57] where we start. And the link is in the

[02:59] description for the free AI store

[03:01] builder that we're about to walk

[03:02] through. And there's a specific reason

[03:03] that I'm sending you there first. And

[03:05] let me go ahead and break down and

[03:06] explain why. And it's because when you

[03:08] sign up through that link, it's going to

[03:09] set up your Shopify store at the same

[03:11] time. So instead of you doing two

[03:13] separate confusing steps, which is

[03:15] creating a Shopify account and then

[03:17] figuring out how to build a store, you

[03:18] will just knock both out in one move. So

[03:20] let me go and show you exactly how to

[03:21] set it up. So first things first, I'm

[03:23] going to go down to the description and

[03:24] I'm going to go ahead and click the AI

[03:26] store builder link. Once I go ahead and

[03:27] click on that link, it's going to bring

[03:28] me to this landing page right here. From

[03:30] here, just go ahead and click on build

[03:31] my free store. And now we're going to go

[03:33] and set up our account with our name,

[03:35] our email, and our password. Now, after

[03:37] giving it that information, you can see

[03:38] that this next screen is going to say we

[03:40] want you to go ahead and pick a niche.

[03:41] And if you already know what your focus

[03:42] is, you can go ahead and select that

[03:44] option right here. But if you're

[03:45] completely undecided or brand new, do

[03:47] not stress. Just go ahead and select I'm

[03:49] not sure. And then hit done. Now that

[03:51] that's selected, the next screen is

[03:52] going to have us choose these homepage

[03:54] banners. And here, we just want to keep

[03:56] it clean and simple. We don't want to

[03:57] overthink this. And I'm going to just

[03:59] choose these two options right here for

[04:00] now because we can actually come in and

[04:02] completely switch these out later once

[04:04] we go ahead and find our final product.

[04:06] So this is kind of like a placeholder.

[04:07] Now that those are selected, let's go

[04:09] ahead and hit done. And now the AI store

[04:11] builder is going to go ahead and do its

[04:12] thing. Okay, perfect. Now that the

[04:13] builder has laid the foundation, we need

[04:15] to activate our Shopify on the back end.

[04:17] This is what's going to connect your

[04:18] Shopify account to this store builder.

[04:20] So to do that, let's go ahead and click

[04:22] access Shopify. And now you see it's

[04:23] going to take us to this special page.

[04:25] And this is a deal that you cannot find

[04:26] anywhere else. So, it's going to give

[04:27] you a free trial and then now for your

[04:29] next 3 months, it's going to allow you

[04:31] to only pay $1 a month. So, to activate

[04:33] that special deal, all you have to do is

[04:35] just log into your account, pick the

[04:36] basic plan, enter your billing details,

[04:38] and then hit subscribe. So, now once

[04:40] that's active, we now have our Shopify

[04:42] account, and now we need to connect it

[04:43] to the store builder. So, let's go ahead

[04:45] and go back to the builder and click

[04:47] done. So, now from here, all we have to

[04:48] do is just install the AI store builder

[04:50] app right onto the Shopify backend. So,

[04:52] just go ahead and click on install,

[04:53] verify your payment plan, and then click

[04:55] customize my store where you can see now

[04:57] in like literally less than 60 seconds,

[04:59] the AI builds us out a beautiful, fully

[05:02] functional storefront, complete with

[05:04] banners, sleek product layouts, and

[05:06] clean typography. I mean, it even has a

[05:08] smooth navigation menu where now you

[05:10] guys can see our store is officially

[05:12] live. And just like that, the hardest

[05:15] looking part is already behind you.

[05:17] You've got a real store. Now the

[05:18] foundation is done and your Shopify is

[05:21] set up all from that one link in that

[05:23] simple setup. And look, I know some of

[05:25] you right now are itching to jump back

[05:27] and make that store look perfect right

[05:28] now. I know it. But don't just leave the

[05:31] design for later. And here's why. You

[05:33] can always come back and build that

[05:35] store out once you're fully confident in

[05:37] your product. Because then you'll know

[05:38] exactly which product is working for you

[05:40] and exactly what angle is working. But

[05:42] that's only after you get done testing.

[05:45] I mean, you cannot design the perfect

[05:47] store before you've tested because then

[05:48] you don't even know yet what you're

[05:50] designing for. And don't worry, we cover

[05:52] the right way to build out your store

[05:54] and test by the end of this video. But

[05:56] for now, let's go ahead and move forward

[05:58] because I want to show you how to

[06:00] actually find a winning product in 2026.

[06:02] Product research is no more scrolling

[06:04] AliExpress and hoping that you spot

[06:06] something that looks viral. That is

[06:08] gambling. Real product research means

[06:10] using data so you know a product is

[06:12] already selling before you spend a

[06:14] single dollar on ads. Because here's

[06:16] what happens when you skip that. You go

[06:17] out there, you pick something on a

[06:18] hunch, it flops, and then you blame the

[06:20] ads, the store, Shopify, the economy,

[06:23] when the truth is the product never had

[06:26] demand in the first place. So instead of

[06:28] guessing, we use the product research

[06:29] tool that I recommend to all my students

[06:31] and still even use myself to this day,

[06:33] which is AutoDS. It scans live data

[06:36] across thousands of stores. is it looks

[06:37] at engagement pricing and ad performance

[06:39] and it even shows you which products are

[06:41] taken off before they get saturated. Let

[06:43] me go ahead and show you how to find

[06:44] one. So, once you clicked on the link

[06:46] below this video to get your AutoDS

[06:48] account set up, it's going to go ahead

[06:49] and get you connected to your store. And

[06:51] then right here, you're going to land on

[06:53] the marketplace dashboard. So, the first

[06:54] thing you want to do is check your

[06:56] settings at the top to make sure that

[06:58] you're targeting the right currency and

[06:59] the right shipping areas like the United

[07:01] States. Now, instead of blindly guessing

[07:04] what might sell, we can actually use

[07:06] this section right here called the Tik

[07:07] Tok analytics tab. As this section is

[07:09] going to be actively pulling crazy

[07:11] numbers of what's going viral right now.

[07:13] So, now that we clicked on this section,

[07:14] we can actually filter the data by

[07:16] niches like beauty and personal care and

[07:18] a bunch of other niches. We can also

[07:20] check the top selling products over the

[07:21] last 7 to 30 days. And this is actually

[07:23] how I just spotted this product right

[07:25] here, which is the Skintific Peptide

[07:27] Nourishing Lip Serum Set. And I'm seeing

[07:29] right now, I mean, this thing is going

[07:30] insane. I mean, it has a crazy amount of

[07:32] volume. It's a hot trend. And I mean, it

[07:34] has incredible proof of concept. And

[07:36] look, if we actually come in here and

[07:37] look at the product insights inside

[07:38] AutoDS right now, it is pulling in over

[07:41] 68,000 total units sold. It's generating

[07:44] massive GMV and the numbers are

[07:47] completely verified. We buy it at a low

[07:49] cost and then it leaves us a ton of room

[07:51] for profit margins. And that's the

[07:53] information that we need to fully

[07:54] validate this product. So, I'm cool with

[07:56] moving forward with this. From here, all

[07:57] we have to do is just click import

[07:59] draft. This is going to load it straight

[08:00] into our product drafts page right here

[08:02] where we can now see all of our

[08:03] variants, our images, and even our item

[08:06] specifications. And then once we like

[08:08] everything we see in here, we can go

[08:09] ahead and import this to our store. And

[08:10] because you already connected AutoDS to

[08:12] the store that we just built out

[08:14] earlier, now AutoDS is going to

[08:15] instantly sync the entire thing and move

[08:18] this product into our Shopify products

[08:20] list. And look, because you made it this

[08:22] far, I don't want you to be starting

[08:24] from a blank page. And as a beginner,

[08:26] especially with a limited budget, I know

[08:27] how hard it is to find a winning

[08:29] product. So, my team and I already did

[08:31] the hard work for you. Right below this

[08:33] video, you're going to find my top 10

[08:35] winning products list of all winning

[08:37] products that are working right now. And

[08:38] these products were already vetted and

[08:40] validated. So, you've got proven options

[08:42] to start testing from day one. And I

[08:44] mean, these are like the same type of

[08:45] products I just took my student Jacob, a

[08:48] 14-year-old kid, from 0 to $60,000 in

[08:51] his first 3 months. So trust me when I

[08:53] say it's definitely worth checking out.

[08:55] Okay, so at this point after looking

[08:57] through all the data on AutoDS, we know

[08:59] that we have found a winning product and

[09:01] we have a product that shows that

[09:02] there's common interest and people are

[09:04] actually buying it right now. But I need

[09:06] you to understand something and here's

[09:08] the trap that nobody warns you about.

[09:09] Finding a winning product and actually

[09:11] being able to deliver it are two

[09:13] completely different things. And the

[09:15] second one, that's where stores quietly

[09:17] die. And that's sourcing and

[09:19] fulfillment. meaning where the product

[09:21] actually is coming from and how it gets

[09:23] to your customer's door once they order.

[09:25] And it's the part that most beginners

[09:27] completely overlook. They make the sale,

[09:29] then they realize that their supplier is

[09:31] slow, unreliable, and shipping takes

[09:33] over a month. And suddenly they're

[09:35] drowning in refund requests. That's why

[09:37] this is so important because even if you

[09:39] have the greatest product in the world,

[09:40] if you have bad fulfillment, you will

[09:42] still end up with a debt store. That's

[09:44] why the tool that I use for this is Team

[09:46] Drop. They are a reliable supplier and

[09:49] honestly my top choice for drop

[09:51] shipping. And it's because they use AI

[09:52] to connect you with Vetta suppliers,

[09:54] lock in factory pricing, and get you

[09:56] fast delivery times without you having

[09:58] to scramble. Now, real quick disclaimer,

[10:00] heads up before we actually dive into

[10:01] this is that this isn't the exact

[10:03] product that I showed you a few minutes

[10:04] ago. I actually did a little bit more

[10:06] research and some digging and I saw that

[10:08] this is one that a bunch of competitors

[10:10] are actually running right now. And when

[10:11] everybody's quietly rolling with the

[10:13] same product, that's usually for a

[10:15] reason. and margins on this really

[10:17] aren't that bad either. So, I think this

[10:18] is going to be the one that I'm going to

[10:19] go ahead and go with. But, let me go and

[10:21] walk you through it. Now, before we

[10:22] finalize our lip serum, we want to clear

[10:24] out any random stock or sample items

[10:26] that the AI builder might have loaded

[10:27] up. So, to do that, let's head over here

[10:29] to the Shopify products tab. Select any

[10:31] old placeholder items. Hit the three

[10:33] dots and then click delete products so

[10:35] that you have a clean slate. Now, what

[10:37] we want to do is jump back over here to

[10:38] team drop portal and click store

[10:40] management on the left menu and then

[10:42] select authorize store. So, let's go and

[10:45] hit this little blue button right here

[10:46] that says add store. Choose Shopify and

[10:48] then click authorize. And what this is

[10:50] doing is it's instantly linking your

[10:52] specific storefront to Team Drop's

[10:55] massive premium supplier network. So,

[10:57] now that we have these connected, let's

[10:58] go ahead and click on find a product to

[11:00] now look up our winner. And here you can

[11:02] search directly or just select from

[11:03] their curated catalog. But here's our

[11:05] product right here, the hydrating lip

[11:07] gloss with mirror shine. And the base

[11:09] cost with this product is incredibly

[11:10] low. I mean, we're talking like what

[11:12] $1.64 64 giving us a huge profit

[11:15] potential here. So once we go and click

[11:17] into the item, we want to make sure that

[11:18] we choose our synchronized store from

[11:20] the drop down. Select our category tags

[11:22] like makeup and health and wellness. And

[11:24] you can even come in here and refine the

[11:26] product title to keep it clean like

[11:28] hydrating lip gloss with glossy finish.

[11:31] Lastly, we want to go ahead and click

[11:32] over to the variance pricing tab. And

[11:34] now Team Drop is going to show you the

[11:35] exact product cost and shipping fee

[11:38] directly to the United States. So now we

[11:40] want to go ahead and simply enter our

[11:42] desired retail price. Now if you don't

[11:43] know what you should be selling this

[11:44] product for, what you should just do to

[11:46] make it easy is take a median of what

[11:49] the market is currently selling it at.

[11:50] Now I just went to Google. I typed the

[11:52] product in. I saw multiple people

[11:53] selling it at like 27 29 32 33. So what

[11:58] I think I'm going to go ahead and price

[11:59] this at is right around like $29.70

[12:02] which is going to help us lock in a

[12:04] massive profit margin on this product.

[12:06] So, now that we have that entered, let's

[12:07] go and click apply to all and then hit

[12:10] confirm. Now, just go a and click list

[12:11] now at the bottom. And what's going to

[12:13] happen is Team Drop is now going to

[12:15] automatically push this live item, the

[12:17] descriptions, and high-quality images

[12:19] straight into your active store page.

[12:22] And just like that, the one thing that

[12:24] quietly kills more stores than anything,

[12:26] which is bad fulfillment, is the one

[12:28] piece that you no longer have to worry

[12:30] about, which means we finally earned the

[12:33] fun part. Now, you remember that

[12:34] barebones store that we threw up in five

[12:36] minutes and then just like walked away

[12:38] from? Well, now we're going to revisit

[12:40] that and you're going to see why I made

[12:42] you wait because this is the moment that

[12:44] it stops being a template and starts

[12:46] really becoming yours. And it hits

[12:47] completely different now because now

[12:49] we're not going to be sitting here

[12:50] designing for a guess anymore. We're

[12:51] going to be building the store around

[12:52] the exact product that the data already

[12:54] proved where every single choice that we

[12:56] make from here has a real reason behind

[12:58] it. Because here's the thing that you

[13:00] have to understand is that if your store

[13:01] looks like a generic drop shipping site,

[13:04] customers are going to bounce before

[13:05] they even read a single word. And when a

[13:07] visitor does come to your website, trust

[13:08] gets decided in the first 2 seconds. So

[13:10] what we're going to do right here, right

[13:12] now, is give this store a real identity.

[13:15] So first thing that we're going to do is

[13:16] the logo and the favicon. Swapping out

[13:18] the default placeholder for something

[13:20] that actually matches our product and

[13:22] our vibe. And the main focus here is

[13:24] that you want someone to land on your

[13:25] store and immediately feel like this is

[13:27] a real brand, not a side project that

[13:30] somebody threw together overnight. Then

[13:32] the colors. Now, here what we're going

[13:33] to do is we're going to go through the

[13:34] theme and make sure everything is

[13:36] consistent. The buttons, the headers,

[13:38] the accents, all tied to one cohesive

[13:40] palette that fits the product that we're

[13:42] selling. Nothing random, nothing that

[13:44] clashes. And now we move on to the fonts

[13:46] next. Small thing, but it matters. And

[13:48] here the main focus is to keep it clean,

[13:50] readable, and on brand. Now, the product

[13:53] images, and this is where most people

[13:55] are lazy, and it definitely shows. What

[13:57] we're going to do is we're going to be

[13:58] selecting the best angles, removing

[14:00] anything that looks cheap, and making

[14:02] sure that the first image a customer

[14:03] sees is the one that makes them stop

[14:05] scrolling. And then to the product page

[14:07] itself. This is the big one. Now, one

[14:09] thing you need to understand is that

[14:10] your product page is your salesperson.

[14:12] It never sleeps. It never has a bad day.

[14:15] And it's either convincing people or

[14:17] it's not. So, we're going all in. A

[14:19] headline that speaks to the problem that

[14:20] this product solves. bullet points that

[14:22] answer the questions before the

[14:23] customers even think to ask them, a

[14:25] description that builds trust, and a

[14:27] call to action that's impossible to

[14:28] miss. A good product page can take an

[14:30] average product and make it feel

[14:32] premium. A bad product page though can

[14:34] kill a great product. So, we definitely

[14:36] do not want to rush this part. And just

[14:38] like that, it doesn't look like a drop

[14:40] shipping store anymore. It looks like a

[14:42] real brand. And I mean, take a second

[14:44] and really look at what you've got now.

[14:46] A live store, a validated product, and

[14:48] fulfillment handle. Most people who

[14:50] start this never make it past step one.

[14:52] And you're already here. And the word

[14:54] brand is exactly why we need to pump the

[14:56] brakes for about 60 seconds before we

[14:58] send a single customer to it. Because

[15:00] when I first started actually making

[15:02] money with this, I had the store. I had

[15:04] sales coming in. But on paper, my

[15:05] business didn't even exist. No LLC, no

[15:09] structure, nothing. And that's a mistake

[15:11] that a lot of people make early on. So

[15:12] what I want to do is I want to put you

[15:14] onto something that I genuinely wish

[15:15] that I had when I first started out. And

[15:17] it's called tailor brands. And this is

[15:19] super simple. You literally just go into

[15:21] the platform, type in your business

[15:22] name, answer a few questions about where

[15:24] you're operating and what stage you're

[15:25] at, and then it builds you a

[15:27] personalized dashboard based off your

[15:28] answers, showing you exactly what you

[15:30] still need set up, like either your LLC

[15:32] or your licenses, all of it. And it's

[15:34] not just the LLC. You also get a

[15:36] business plan, coaching, legal

[15:38] documents invoices bookkeeping

[15:40] everything in one place. So, you're not

[15:42] piecing it together from 10 different

[15:44] sources. So, really, just think about

[15:45] it. If you're going to put in the work

[15:47] to build something real, you might as

[15:48] well protect it the right way from the

[15:50] start. And I'll go ahead and leave a

[15:51] link down in the description if you want

[15:53] to go ahead and set yours up right, too.

[15:54] So, now we have our store built. We have

[15:56] our business as official as possible.

[15:58] And the product is locked in, which

[16:00] leaves exactly one thing standing

[16:01] between you and your first sale. And

[16:03] that's that right now, nobody's ever

[16:05] seen your product or your store before.

[16:07] They don't even know that you exist. And

[16:09] getting people to see you, see your

[16:11] visibility, know that you exist, all

[16:12] comes down to one thing, and that's your

[16:14] creative. Now, if you don't know what a

[16:16] creative is, it's just the visual ad or

[16:18] the post that you put out that drives

[16:20] traffic to your website. And it's

[16:21] honestly the difference between a

[16:22] product that just sits there and one

[16:24] that will legitimately sell. And this is

[16:27] where the foundation starts to break for

[16:28] beginners is that they go in, they make

[16:30] one ad, they run it for 3 days, it

[16:32] doesn't pop off, and then they sit there

[16:34] and decide that drop shipping doesn't

[16:35] work. No, that's just not how this

[16:38] works. You can't come in here and think

[16:39] you can win off of one ad. You win by

[16:42] testing a bunch at the same time and let

[16:43] in the data tell you which ones are

[16:45] actually working. Which means that you

[16:46] will never, and I'm going to tell you

[16:47] straight up, never succeed off of only

[16:49] one creative or ad. You're going to have

[16:51] to have multiple. And to even be able to

[16:53] do this, you still need to create them

[16:54] fast ad volume and without spending all

[16:57] your hard-earned money that you don't

[16:59] have on a whole production team. And

[17:01] look, there's a brand new tool called

[17:02] Ecom Boss specifically built to solve

[17:05] this exact problem where all you have to

[17:07] do is just go into the platform, drop in

[17:09] your product link or your competitor's

[17:10] link, and then it generates premium

[17:12] looking product images and AI video

[17:14] content. The kind of stuff that used to

[17:16] take a full creative team and hundreds

[17:18] of dollars to pull off. Let me show you

[17:19] exactly how to use it. So, the first

[17:21] step obviously is always going to be to

[17:22] sign up. And you can sign up with the

[17:23] link in the description to get 25% off

[17:25] your first month. Once you do sign up

[17:27] and you have an account, you will then

[17:28] head over here to the project studio.

[17:30] And this is where we're going to go

[17:31] ahead and create our product assets. And

[17:32] no, we're not going to be going for

[17:34] basic here. We're going to be going for

[17:36] premium. So to get started with this,

[17:37] all you have to do is hit add. And now

[17:39] go ahead and upload your product image.

[17:40] And since we're working with a beauty

[17:42] product, we want visuals that feel

[17:44] high-end right out the gate. So all you

[17:45] have to do is just go ahead and click

[17:46] into the custom prompt and type

[17:48] something like silk fabric. And watch

[17:50] how instantly that changes the feel of

[17:52] the whole image. That's the kind of

[17:54] aesthetic that stops somebody midscroll.

[17:56] From there, you can actually add in a

[17:57] water splash effect and match a color to

[17:59] your product where it's going to create

[18:01] this dynamic editor style shot that

[18:03] looks like a brand paid thousands for

[18:05] it. And all these images that you're

[18:06] going to be able to create can be ran as

[18:08] ads and be added to your store to

[18:10] enhance it even more. But it doesn't

[18:11] just stop there. Let's go ahead and

[18:13] click on the angle factory. And we're

[18:14] going to go and select Y studio. And

[18:16] this is also going to be great to expand

[18:17] the amount of creative images that you

[18:19] have because this is going to give you

[18:20] multiple perspectives of the product

[18:22] automatically. So like different angles,

[18:24] different compositions. So, by the time

[18:25] that a customer does land on your

[18:27] product page, they seen it from every

[18:29] direction and they already trust what

[18:31] they're buying. But that's only the

[18:33] first part. The second part is where

[18:36] everything goes absolutely crazy from

[18:38] here. Now, we all know that we trust

[18:40] other people speaking about the

[18:41] products, right? If I'm going to be

[18:42] buying a product online, I want to see

[18:43] an ad of somebody using it that looks

[18:45] like me, that talks like me, that

[18:47] probably mimics a lot of my own life.

[18:49] And Ecom Boss can be able to do all of

[18:50] that just from the product photos that

[18:52] you just created. and that is through

[18:54] the AI video factory. So, this is going

[18:56] to be where we create UGC style video

[18:58] reviews without hiring a single creator

[19:01] where on average you're going to be

[19:02] saving about $100 to $200 per video just

[19:04] by having this. So, all we have to do is

[19:06] first head over here to this website

[19:07] called Pixels. And this is a free

[19:09] website that gives you a bunch of

[19:11] different pictures and things that you

[19:12] can use. And what we're going to do is

[19:13] grab a clean face shot of a beauty model

[19:15] and upload it into the avatar slot. Now,

[19:17] Ecom Boss also has a bunch of avatars,

[19:19] so you can also just use the ones that

[19:21] are already pre-uploaded in here. But

[19:22] what this is doing is it's generating a

[19:24] real-looking person delivering your ad,

[19:26] not a cartoon and not obviously AI,

[19:29] something that feels authentic to

[19:30] actually perform. So now that you've

[19:32] chosen your avatar, the next thing we

[19:33] need to do is type our script into the

[19:35] audio text box. We want to go and select

[19:37] happy English American for the tone and

[19:39] then go ahead and hit generate. And now

[19:41] what it's going to do is it's going to

[19:42] render out a full video review with our

[19:44] product and our messaging that is going

[19:46] to be ready to test. Now, one thing real

[19:47] quick is if you do run into a security

[19:49] policy error on this image, just go

[19:51] ahead and swap it out and regenerate. It

[19:53] will be an easy fix. But here's the real

[19:55] move here, and that's that you don't

[19:56] want to only just make one version. Come

[19:58] in and use multiple different avatars,

[20:01] different demographics, different

[20:02] scripts, because you don't know yet

[20:04] which audience is going to respond, and

[20:05] you want to let the testing and the data

[20:07] tell you. But once it's done processing,

[20:09] all you have to do is just hit download,

[20:10] and now you've got everything. A

[20:11] polished product photography, and a

[20:14] video ad that is now ready to go. And

[20:16] that's the whole point of all this. Even

[20:17] majority of the things I'm teaching you

[20:18] today is putting you in a position where

[20:21] you're not guessing anymore. You've got

[20:22] real assets built around a real product

[20:25] going in front of real people. And now

[20:27] the data starts working for you and not

[20:29] against you. So now at this point, after

[20:31] getting a couple ads created, you now

[20:33] should have scroll stopping creative

[20:35] sitting right in your downloads. But

[20:36] here's the thing, the creative that just

[20:38] sits there in your downloads is not

[20:39] going to make you a single dime. It's

[20:41] got to get in front of the right people.

[20:43] And in the final step of what I'm about

[20:44] to teach you, there's one targeting

[20:46] setting that almost every beginner

[20:47] switches on, swearing that it makes it

[20:49] more precise, that's actually quietly

[20:52] killing the results. And I want you to

[20:53] keep that in the back of your mind

[20:55] because I'm about to show you the exact

[20:56] moment it bites. And this is where it

[20:58] all comes together. Because everything

[21:00] that we just built up to this point, the

[21:02] store, the product, the fulfillment, the

[21:04] creative, none of it will make you a

[21:06] single dollar if nobody ever sees it.

[21:08] Traffic is the whole game here. And in

[21:10] 2026, that traffic comes from meta ads.

[21:13] Now, I know some of you guys hear meta

[21:14] ads and you immediately tense up. You

[21:16] think it's complicated, expensive, easy

[21:19] to mess up. And yeah, that is true if

[21:21] you go in blind. But I'm not about to

[21:23] sit here and send you in blind. I'm

[21:24] going to break it all down step by step

[21:26] as easy as possible. And heads up, this

[21:28] next part has the most moving pieces of

[21:30] the whole video. So, if you're building

[21:31] along, keep the tab open and pause me

[21:34] whenever you need as I'm not going

[21:35] anywhere. So, let's go ahead and jump

[21:36] into this. So, I'm going to walk you

[21:37] through exactly how I set up a campaign

[21:39] from scratch. Okay. So, before we even

[21:40] think about launching, the first thing

[21:42] we need to do is just head into our ads

[21:44] manager and set up our columns because

[21:46] what you're going to see is that the

[21:47] default view that Meta gives you tells

[21:49] you almost nothing useful when it comes

[21:51] to the data. So, to be able to do this,

[21:52] what we want to do is go into our

[21:54] columns and customize it. And here's

[21:56] what you want to have visible. You want

[21:57] to have delivery, adset name, bid,

[22:00] reach impressions frequency

[22:02] click-through rate, cost per click, CPM

[22:05] or cost per thousand impressions, add to

[22:08] cart, checkouts initiated, purchases,

[22:10] amount spent, cost per purchase, and

[22:13] then finally rorowaz. And this is kind

[22:15] of what it should be looking like when

[22:16] it's set up. And this is what your

[22:17] dashboard should be replicating. When

[22:19] you have it looking like this, this is

[22:20] how you're going to know what is

[22:21] actually working. Now, I know I just

[22:22] named off a bunch of metrics, but let me

[22:24] go ahead and give you some benchmarks.

[22:26] Now, a few different numbers that you

[22:27] want to keep in mind as you're running

[22:28] is that you want to have a clickthrough

[22:29] rate at 2.5% or higher. And in simpler

[22:31] terms, that just means that people are

[22:33] seeing your ad and they're legitimately

[22:34] clicking on it and watching it. And

[22:36] that's exactly what you want. Also, you

[22:38] want to keep your cost per click under a

[22:39] dollar if you can, which is just how

[22:41] much it's costing for somebody to click

[22:42] into your ad. And for your cost per,000

[22:44] impressions, you want this to be

[22:45] anywhere between like $15 and $25.

[22:48] That's basically pretty healthy. Now,

[22:49] for rorowaz here, you want anything

[22:51] above 2.0 because that probably means

[22:53] that you're going to be in a good amount

[22:54] of profit. Now, depending on your

[22:55] margins, below a 1.1 or 1.2 means that

[22:58] you're probably going to be losing

[22:59] money. So, you need to be able to know

[23:01] those numbers. Now that we got that out

[23:02] the way, let's go ahead and build out

[23:04] the campaign. So, to do that, let's go

[23:05] ahead and hit create. And now, we want

[23:07] to go and select sales as our objective.

[23:08] As we're not here for likes, we

[23:10] obviously want to try to get as many

[23:12] purchases as possible. Now, let's go

[23:13] ahead and turn on CBO, which stands for

[23:15] campaign budget optimization. And what

[23:17] this does is it just lets Meta decide on

[23:19] how to split your budget between assets

[23:21] automatically, which is what we want

[23:23] when we're testing. Now, we need to go

[23:24] ahead and set our daily budget. And

[23:26] here, you can go with anywhere between

[23:27] like $25 to $50 to start depending on

[23:29] your budget. Now, we want to go ahead

[23:30] and name the campaign something like

[23:33] whatever your product name is CBO. So,

[23:36] when you're looking at 10 campaigns

[23:37] later, because you're going to continue

[23:39] to keep scaling past this video, you're

[23:41] going to know exactly what each one of

[23:42] these are. Now, let's head over here to

[23:44] the adset level. And now, this is where

[23:46] we're going to set up who sees our ads

[23:48] and how they're going to see it. So,

[23:50] let's go ahead and set our conversion

[23:51] location to website. For performance

[23:53] goal, we want to do maximize number of

[23:54] conversions. And now we want to go and

[23:56] connect our pixel and set the conversion

[23:58] event to purchase. Now, if you don't

[24:00] have your pixel set up yet, that does

[24:02] need to happen before any of this as

[24:04] that is what tracks every single sale

[24:06] back to your ads. Now, for targeting, we

[24:08] want to go and start off with United

[24:09] States and go ahead and start off with

[24:10] English. And here's something that

[24:12] people try to fight me on, and that's

[24:13] that you should be leaving detailed

[24:15] targeting completely blank. And I know

[24:18] it feels like you're being more precise

[24:20] when you fill it in and you go ahead and

[24:22] put in the target audience that you

[24:23] think you should be targeting. But in

[24:25] reality, it's only hurting you because

[24:27] you're really just limiting Meta's AI

[24:28] from finding new real buyers. So the

[24:30] goal here is a let it work. You have to

[24:32] understand that Meta's AI is backed by

[24:33] billions of dollars in ad spend and

[24:35] data. So it's way smarter than you and

[24:37] me. Now that we left that open, let's go

[24:39] and set our start time for midnight the

[24:40] next day so we can get a full 24 hours

[24:43] of data from day one. And now we're

[24:45] going to go ahead and move on to the

[24:46] creative. And this is the part that

[24:48] actually determines whether you win or

[24:50] if you lose. Now, here we're going to be

[24:51] running three different angles. And I

[24:53] want you to think of an angle as the

[24:55] lens that you're selling through. And

[24:56] our angles that we're going to be doing

[24:57] are before and after, problem and

[24:59] solution, and a visual demo, which

[25:01] simply is just three different ways of

[25:03] talking about the same product to three

[25:05] different types of buyer groups. And for

[25:07] each angle that we try to target, we

[25:09] want to upload three to five videos,

[25:11] which is going to come out to like 10 to

[25:13] 15 ads total going into this campaign

[25:15] before we even launch. That's how you

[25:18] get the best opportunity of succeeding

[25:20] out the gate. That's how you get sales

[25:21] starting off day one. So to get this set

[25:23] up, what we want to go and do is select

[25:24] single image or video and then click on

[25:26] manual upload. Now, before you do

[25:28] anything else, what we want to do is

[25:29] turn off multi-advertiser ads, product

[25:32] catalog, and enhancements. All of those

[25:34] just add clutter around your ad that

[25:36] pulls attention away from your creative

[25:38] and we don't want any of that. Now, what

[25:39] we want to go and do is set our call to

[25:40] action to be in shop now across every

[25:42] single ad, keeping it consistent, clean,

[25:44] and direct. Now, let's go and set up our

[25:46] URL parameters. Campaign, ad set, and ad

[25:49] name. Now, if you don't know what URL

[25:50] parameters are, this is just how you see

[25:52] inside Shopify exactly which video is

[25:55] generating each individual sale if it

[25:57] doesn't show up on the ad side, which

[25:59] sometimes happens. So, it's kind of just

[26:00] having like a backup setup so you can be

[26:02] able to see all your data in two

[26:04] different places, allowing you to know

[26:05] that if one angle is killing it and the

[26:07] others aren't, well, you're going to see

[26:09] that and know exactly why. So, make sure

[26:11] you go ahead and get that set up. Now,

[26:12] heading over here to your copy, and this

[26:14] is going to be like your primary text,

[26:15] your headline, and your description.

[26:17] Now, here we want to use AI to generate

[26:19] 10 to 15 variations. So, you have one

[26:21] for each ad matched to that angle

[26:23] because you want your copy and your

[26:25] creative saying the same thing. So they

[26:26] should feel like they're all in one

[26:28] single message together. Now, going back

[26:30] to something very simple, you just want

[26:31] to name everything clearly so you know

[26:33] what is working and what's not. So for

[26:35] example, I'm going to go ahead and name

[26:36] this one angle one, video one, and then

[26:38] for the next one, I'll just do angle

[26:40] one, video two, and so on and so forth.

[26:42] Again, I know it sounds simple, but when

[26:44] you're like 3 days in and you're trying

[26:45] to read your data and optimize, keeping

[26:47] it clean like this will just save you so

[26:49] much time and effort. Now, once all 10

[26:51] to 15 ads are built and put in, just

[26:53] review everything. And now what we're

[26:54] going to do is go and hit publish. And

[26:56] now the campaign is officially running.

[26:58] From here, your job is just to check the

[27:00] numbers every day. Now, yes, the way

[27:02] that we set this up is that MetaCBO is

[27:04] going to be pushing and routing more of

[27:06] your budget towards whichever ads are

[27:07] performing, but you still need to be in

[27:09] there and know what is going on cuz you

[27:11] don't want any ad burning spin with a

[27:13] high cost per purchase and nothing to

[27:14] show for it. You just want to turn that

[27:16] type of thing off. So, your main job is

[27:18] to protect the budget and to let the

[27:20] winners run. So, this is what testing

[27:22] actually looks like. Not one ad and just

[27:24] hoping for the best, but 10 to 15

[27:26] creatives, three angles, and real data

[27:28] telling you what's working inside of the

[27:30] first week. That's how you find your

[27:31] winner. And once you got it, that's when

[27:33] you're able to scale. And that is the

[27:35] full play. Everything that you need to

[27:37] make your first sale, even if you're

[27:39] limited on time or limited on budget.

[27:42] So, just to recap, we just built out the

[27:44] store, found your winning product,

[27:45] created highquality AI UGC ads for a

[27:48] fraction of the cost that it typically

[27:49] takes using real creators, and even

[27:51] launch our first round of ads. And like

[27:53] I said earlier, I know that Facebook ads

[27:56] can be one of the most overwhelming

[27:57] things to learn when first starting out.

[27:59] But, you know, I got you covered. So, on

[28:01] the screen right now, you're going to be

[28:03] seeing a beginner friendly step-by-step

[28:04] Facebook ad tutorial teaching in-depth

[28:07] everything I just showed, but in a way

[28:09] simpler tutorial format. So, make sure

[28:11] you go and check that video out right

[28:12] after this. As always, thank you guys so

[28:14] much for watching. I'll see you in that

[28:16] next one.