Telegram from Zero to Monetization in 26 Minutes! / The Ultimate Guide to Promotion

[00:01] Telegram, you don't need much—just this video, some tea, and 30 minutes of your time. You're on the Telegram Owner channel, and I've compiled all the ways to promote Telegram in one place for you, breaking down what really works and what's not even worth

[00:14] considering. How to analyze ads before purchasing and avoid wasting your advertising budget. And this can be easily done by purchasing advertising, episode, I'll tell you everything you need to know to effectively develop your channel and avoid the same mistakes

[00:27] effectively develop your channel and avoid the same mistakes others simply don’t talk about. Let's get all the illusions out of the way right away. There are no free promotion methods. There are paid ones and not so paid ones. Why?

[00:42] Because one way or another you waste your time and energy. And time is a valuable and write to someone, analyze something, and come to an agreement with someone . There are a huge number of methods, but I divide them into two

[00:54] internal traffic sources, when we attract an audience from Telegram itself, channels, chats, bots, and so on. The second is external traffic sources, when audiences come to our projects from outside. Now let's sort everything out in

[01:08] understand Telegram promotion once and for all . First. Initial inviting. This is when we just created a channel and we can invite the first 200 subscribers contact list. Go to Settings, Subscribers and select the

[01:22] "Invite" button. Next, we choose who exactly we want to invite to the channel without their permission. This is a legal action. Telego allows this, and we won't be blocked for it . It is important to understand that this feature works up to the first two hundred

[01:34] subscribers. There will no longer be such an opportunity. Therefore, my recommendation is introductory welcome bonus from Telegram at the start, while you can. The second option is commenting. We go to different channels

[01:46] that are our competitors, which contain the audience that is We leave a cool comment that attracts attention and fits into the context of the specific post under which we leave this comment. In this way,

[01:59] we attract maximum attention to our comment and, as a result, to our profile of course, there is a link to the channel we want to promote. And there is a little premium subscription, we can leave comments on behalf of the

[02:13] channel and immediately direct the audience to that channel. The pros are that it's relatively Well, in the case of a Telegram Premium subscription, it’s currently 3,000 rubles. for a couple of years. The downside is that it's very labor-intensive, and there really is a ceiling,

[02:27] because sooner or later we'll inevitably run into blocks, we'll be comments, and it's impossible . And, of course, the comments themselves should be concise and

[02:40] catchy, and not just wow, cool. If we're talking about neurocommenting, then, in my opinion, this business has almost been shut down, because many admins know automatically block

[02:52] such neurocommentators, and they don't have long to live. The third option is Telegram, the official advertising platform from Telegram, which allows you display them in other Telegram channels

[03:04] without their permission. appears below as an additional text message. And many even think that this message is directly from the channel they read. Actually, this is a message from Telegram. How to launch such advertising? To do

[03:16] promotetelegram.org and, accordingly, fill up our advertising account, set up advertising, and launch it. You can also make your account accessible through resellers, as direct access requires a high entry threshold. This is

[03:29] approximately 2 million euros as an initial deposit. On third-party platforms, for example, like MTS-marketer, you can start there with literally 1,000 rubles. This will be enough to initially try out this promotion method.

[03:41] What are the pros and cons of this method? Of course, in my opinion, the main any channel, even those of our competitors, without their request, and catch up with their audience. Yes, there is such a mode too. We can take the audience of a specific channel and

[03:55] show them ads on all the channels they This catch-up mode can greatly attract attention to our project and thereby gain this subscriber. And, of course, the obvious

[04:07] and we potentially have a large reach. But this also leads to the first disadvantage: you need, of course, a large advertising budget, a significant one, and the cost of attracting a subscriber can be much higher than with

[04:20] other remaining methods of promotion, and by the way, there are many of them. that Telegram S has one significant drawback. We characters in advertising creatives. And with such strict restrictions, not everyone can

[04:36] [music] effective advertising creative. You really have to try hard here. talent is needed more than ever. And, of course, unlike, say, buying Telegram channels, there's a very strict moderation process that needs to be

[04:51] passed. And only after that will we be able to promote through Telegram Ads. This must be taken into account. As a prime example, not all topics are moderated, and not all topics in general can be advertised through Telegram.

[05:04] astrology. So, she is permanently banned from entering this site, so this also needs to be taken into account. Well, what is the threshold of what is permitted, what is decided? Here we also need to make a distinction, if we're talking about Telegram, and we're talking

[05:18] can get your ad into someone's channel without permission. There you need to understand that someone is entering through intermediaries, and through intermediaries there is always very strong moderation. Or if we have 2 million euros, then we go directly.

[05:30] more or less go wild there, but no one guarantees that our account won't be banned forever and the business will close down. Therefore, here you do it at your own risk. However, it's topics, such as bookmakers, manage to

[05:45] display their ads in other channels, most often sports-related ones. The fourth is so-called seeding or purchasing of advertising in other Telegram channels. In my opinion, this is the most classic and basic option, which offers the

[05:58] What does it look like? We have a Telegram channel, we prepare advertising posts and post them in other Telegram channels. The audience of these channels of course, become interested in it and click through to our channel to

[06:11] subscribe and become our readers. Why does this work best? Firstly, because we can analyze the channels in advance, and after making small preliminary test purchases, we can understand how our

[06:23] costs us to get a subscriber in the end. And this story can, in principle, be scaled up quite easily. Moreover, there is relative freedom of you can really go wild, and everything depends only on the

[06:37] approval of the admin to whom we want to place our advertising post. If content, then please, the advertising channel. And I can tell you from my experience that in most cases, it's extremely easy to get

[06:50] Telegram channels. What can't be said about Telegram Ads. Moreover, the budget here is very arbitrary and flexible . If we just want to feel this instrument, we can even allocate several thousand rubles. The question is,

[07:03] of course, that this will be more of a test than a truly full-fledged opportunity to feel like a person who is seriously thinking about How to generally evaluate the cost of promotion and at what price is it

[07:16] really appropriate to buy advertising on a particular channel. Each topic has its own CPM, that is, the price per 1,000 impressions, the cost is small. And it’s very important to by the way, is located in my Telegram channel in a pinned message. This way you can

[07:30] get an idea of ​​how much a particular topic costs, and whether it is considered cheap, average, or expensive. Next, knowing the cost per impression, we can see how many of these same impressions there are in the channel per day. And after that, if we

[07:42] see truly high-quality content on the channel, if we see that the audience in it is also not inflated and the audience is truly engaged, plus on top of everything, there is a good advertising return. That is, having comprehensively analyzed the channel and

[07:55] understanding its reach and the cost per 1,000 of these same reaches, we can roughly calculate the normal market price of advertising when placed on this channel. Over time, by placing many small ad placements in these

[08:08] good, relevant projects, we can begin to understand that, for example, one of our advertising creatives brings in a subscriber for 20 rubles, another for 30, and another for 40. This way, we can decide which

[08:20] accordingly, increase our advertising budgets specifically for that creative. Where can I find channels to post on? Of course, there are two analytics services: Telemeter and IGSTAT. We go in, study, look, of course,

[08:33] through the search, applying all the necessary filters. How to analyze a channel before purchasing advertising? Let's look into this in more detail. This is critically important large number of fake channels, and we need to be careful to avoid

[08:45] wasting our budget. So, first thing. It is very important for us to look at the the channel was converted from a cheap topic to an expensive one? Under this pretext, they sell us advertising at an objectively inflated

[08:59] price. Next, we need to evaluate the overall audience growth over time. That is, look at the distance, for example, over a year, if this channel already exists, see how the audience arrives, study its dynamics, are there any anomalous

[09:12] audience arrivals at night hours, which is always strange, and are there that could, as a result, cause , we see that the channel was advertised on some other channel. And as a result,

[09:26] as a consequence, he gained an audience from there, and his number of subscribers began to grow. This is the can be traced, then we can truly rest assured that we are purchasing advertising on a channel that has a truly honest and targeted

[09:39] analytics services allow you to study exactly which advertising creative was used for promotion. And thus we can understand how targeted this audience is. The same applies to coverage. We can study the reach of each post in detail

[09:52] after an hour and even on a ten-minute chart, 10 minutes after publication. And here, based on the graph's behavior, we can draw conclusions about whether there was any manipulation and to what extent the views are simply organic, based again on the

[10:05] graph's appearance. But this is such a deep analysis that it is very important to conduct. that the graph shows the main views in the first hours , then there is a smooth decline and there should not be any sharp jumps . If you see a sharp

[10:19] increase, it can be explained by just one factor, such as the appearance of reposts in fairly large channels. This could indeed be the reason for a jump in views, say, 8 hours after publication. In other cases,

[10:32] this may indicate that the price is being rigged. Or if you and I see activity in terms of views in the first few hours, and then a sharp decline or, for example, a third hour. That is, any such abnormal behavior in the view graph

[10:46] can always signal to us the presence of low-quality, inflated traffic. But you shouldn't limit yourself to just graphs of views and audience growth. You also need to study subscriber activity on the

[10:58] channel, how engaged they are with the content, how significant the response rate is for each publication, what kind of comments there are, what their quality and content are, and how many reposts and shares each post gets. And,

[11:11] also an extremely important indicator, from which, in principle, the entire cost of advertising in Telegram is calculated. Moreover, it is important to analyze advertising placements not only for

[11:23] noticeable. That is, we can see if a Telegram channel advertises another other parallel placements at the same time, we can understand how many

[11:35] people clicked on the advertised channel [music] from the advertising post and draw conclusions about what kind of advertising return our project can expect if we buy advertising in this analyzed channel. In this regard,

[11:48] Telegram is top-notch because it is super transparent and predictable. Moreover , it is very important for us to draw conclusions regarding advertisers, firstly, regarding the frequency of placements. For example, if a channel has a lot of advertising every day, then

[12:01] this is a small red flag, because the audience may simply get tired of the amount of advertising. And even if they notice our integration, they subscribe to our channel. Well, and, of course , [music] is the most important thing, you need to

[12:15] advertisers. If you're promoting a serious project, blog, and you want to advertise on a channel that posts trashy topics, darknet stories, scams, and

[12:30] other such shady stuff, then you shouldn't even ruin your reputation by going there. Leave that to other topics. Select other suitable projects with a target audience that is relevant to you.

[12:43] If you've ever purchased ads on Telegram, let me know in the comments. What were the results, whether it was effective, and overall, what you think of this Telegram promotion method . Now we'll get to the pros and cons of seeding in Telegram.

[12:55] What are the advantages here? Obviously, this is a space for creativity. Our advertising post can contain any creative elements and wording that we say that this is the best sports channel in all these telegrams. In the case of TG,

[13:08] moderation simply won't allow such wording. Now, as we've already discussed, you small budget here. And in general, such progress is very clear and predictable. Well, for scaling, this is one of the most effective methods

[13:21] of promotion. Now let's discuss the cons. It couldn’t have happened without them either, and I can’t remain labor-intensive operation if we do it ourselves and do not analyze channels, understand how the market works, and do it as

[13:35] efficiently and effectively as possible. Only in this case it will not lead to loss of money. Well, a decent amount of this money is also required here . For example, I spent about 3 million rubles on a channel with 30,000 subscribers. And there are many such cases.

[13:49] and the cost of the topics in which we place advertising. There are also exchanges that help us purchase advertising on Telegram. But there is a small nuance. The prices for advertising in the channels on these exchanges are a little high

[14:02] because the exchange keeps its percentage as a commission. In this way, the admins want Therefore, it is always easier to write to the admins directly. But on the other hand, if you are new to this market, exchanges can guarantee the security of your

[14:15] transactions and collaborations. Because if some force majeure occurs or advertising obligations are not fulfilled in good faith, the exchange may cover you and return, for example, your funds. The fifth option is sending advertisements via

[14:28] Telegram has a large number of different bots, that is, services that provide access to neural networks, for example. These services have a large number of active users, so the admins, that is, the owners of these bots, can send out

[14:41] advertisements, that is, advertising messages, throughout the entire database of these very bots. This Telegram channels and standard seeding, has its pros and cons. One of the advantages is that when sending ads to the Telegram bot database,

[14:57] fixed price per we received 1,000 subscribers and agreed with the bot owner that we are willing to pay 30 rubles for each, then we will pay 30,000 rubles. But there

[15:11] is a small nuance here. The problem is that it is here everything comes down to how much we ourselves, let’s say, know this bot, what kind of . This is essentially the only metric that is available to us, that the

[15:25] bot owner can pass on to us. And, of course, ideally, we need to somehow understand, again through the bot owner, where the traffic comes from and what it is like you can try to find those people who have previously posted in this

[15:39] use a bot and receive its previous advertising mailing. the admin and gently inquire about the advertising return on this bot. Essentially, sending out emails via bots is more of an admin lifehack for

[15:55] Telegram market, because the lack of proper analytics, and perhaps some elements of trust, still scares newcomers, and they look more toward direct purchases from other Telegram channels. The next option

[16:09] is motivated traffic. We can attract motivated subscribers to our channel through bots like these, which, once again, provide access to neural networks that allow downloading videos from TikTok. Motivated traffic, in

[16:21] subscription. And this is precisely where its essence lies. The user logs into the bot and wants to use this convenient, useful Telegram bot service for free. And to do this, he needs to subscribe, let's say, to our

[16:34] almost in the first message after the bot starts. If a user suddenly unsubscribes, they start pestering them with messages: "Subscribe again, otherwise you'll constantly see ads and the bot will stop working for you altogether."

[16:47] He was simply forced to subscribe to our channel. We, uh, pay the owner of this bot a certain amount of money for each subscribed user . And most often, this is much lower than mailings in bots, because this is not targeted traffic. And

[17:01] subscribe, in turn, archive our channel and turn off notifications. This way, we get an increase in audience and attractive viewing figures, because at the moment of subscription, this person adds to our daily reach, especially when

[17:14] this happens day after day. Well, in analytics services we supposedly have green attention of advertisers. So, what are the advantages here? It can be fast, cheap, 5-10, sometimes 20 rubles. per

[17:27] subscriber. Some manage to negotiate for 2-3 rubles. And, of course, this can be done remotely, thereby constantly ensuring the arrival of such traffic. On the downside, the audience isn't very interested in the channel, and that

[17:40] says it all. More often than not, they don't read our channel, and the engagement rate actually gets worse. In essence, we are bringing dead weight, dead souls like these. The only option when it really makes sense

[17:52] is if we use this method of attracting an audience in tandem or in conjunction with some other more effective one. That is, let's say, we dilute and thereby reduce, average out the final cost of attracting a

[18:05] subscriber. In general, when can this still be normal if we are the owner of the bot ourselves and we have a channel, which, uh, let's say, is the my project called Monday Wins. This is a bot that every

[18:18] Monday sends a person a life map , showing how many weeks they have lived. And, mandatory requirement: subscribe to the channel. Well, in this channel we have a catalog of all the bots that we develop. Well, the most negative option is when

[18:32] we buy such motivated traffic from bots, in which there are several channels on mandatory subscription, and sometimes there are 10-15, and we will definitely get lost minimal attention from this incoming traffic. Complete garbage

[18:46] the statistics. The next option is black, gray methods, such as spam mailings. That is, you can turn to certain services, to the services of such specialists, and

[18:58] carry out spam mailings, which, one way or another, will lead [music] to our Telegram project. Cheap, cheerful and with a slightly negative background. The cost ranges from a few tens of kopecks to a couple of rubles per message.

[19:11] These types of mailers constantly cause negativity and get banned. This is most products that are not included in advertising, or for those who want something super cheap and cheerful. And to those who, again, don’t care about any reputational

[19:25] issues. Plus, this includes mass inviting into groups. It do this. Well, in these groups there might be, say, a single message that leads to a Telegram channel. Or they simply develop this group further,

[19:39] thus inviting a large number of people, and within the group they then monetization, throwing advertising messages there. The cost is literally a few rubles per attracted subscriber. Such

[19:52] accordingly, no one gives us a 100% guarantee of the safety and durability of this scheme. That is, one fine day our carriage can turn into a pumpkin. And at this point, we come to external sources from which

[20:06] For example, these are videos that are promoted organically through the algorithms of We create cool viral content, attract audiences from these platforms to our Telegram channel. Also, the second

[20:20] audience on third-party platforms, we can use internal tools. For example, in the case of Instagram, these could be stories, carousels, or our own channels in Telegram. We can use these tools and entities to transfer the audience

[20:34] make mentions in pinned comments, in the description, and again leave links in the profile. On TikTok, these are links in the profile and also pinned comments. If we take websites, then we can place banners with our advertising there

[20:48] and simply make some custom publications if this website implies some articles. I have discussed these methods in more detail in separate videos on the channel. If you want to go into more detail, check out the link for tips

[21:01] subscribe to my channel so you don't miss anything else. The third option is platforms where you can post your articles, such as wc.ru, zen, and hubber. And with great content, these articles can be promoted by the algorithms of these platforms

[21:15] , receiving large views and attracting the attention of the target audience, which can then be transferred to our channel. How to do this? It’s trivial to sew certain appeals into the middle or at the end of the article. You shouldn't do this from the very beginning

[21:27] will immediately be seen as salesy and will cause negativity. Such articles will most likely not be promoted. What are the pros and cons? The most obvious advantage, of course, is attracting an exclusively target audience. It's unlikely that

[21:40] target audience. It's unlikely that non-targeted subscriber will click through to our channel after reading a long expert text. Plus, an article can work for a long time and bring us , but over a long period. Well, the third thing I would like to note here is that

[21:53] author’s expertise. Of course, one of the downsides is that you need to be able to write really arouse interest, make a person read to the end, and this, I think, is a great art. This leads to another

[22:08] disadvantage. Not every article can fly, not every article is picked up by algorithms, high quality. The fourth option is public speaking. There are a large number of thematic and relevant events that can

[22:22] serve as a source of audience for our blog. For example, I have a blog about Telegram. I regularly speak at major conferences on Telegram and promotion within it. And from there I get a good number of truly

[22:35] interested people. At the conference, you can also pay for a separate area, a whole stand where you can offer additional services that can further increase interest in you, your personality, and your

[22:48] business. Well, from the most basic, they also add various gifts, business cards, merch, and last "Lucky" conference . That was nice too.

[23:00] to collect such a prize fund, you can use it. Well, if the prize fund is conference participants and actively engage in networking, that is, meet other people and, as it were, showcase yourself, sell yourself as a

[23:14] specialist. The next option is offline methods. Of course, Moscow's largest news Telegram channels first took up residence on the case study that, in fact, was used not so much to attract

[23:29] an audience as to attract advertisers. But there are also cases that do not require several million in advertising budgets for outdoor advertising. For example, when people post flyers at entrances, when they make such byte announcements,

[23:42] they unfortunately mislead, especially the older generation, into thinking that a new residents' association has supposedly been created. They brazenly lie, they place a QR code there and lead people to, Telegram channel. But you can also collaborate with various offline

[23:56] establishments, services, I don’t know, car sharing, post your QR codes there, names, especially if they are memorable, bright and unique to your Telegram projects, and through various creative, uh, ways [music]

[24:08] attract attention and advertise your Telegram projects. Next, paid advertising on external platforms. Most often, this is targeted advertising. This is the sixth method. Targeted advertising in RC works very effectively.

[24:22] bring high-quality targeted traffic to our projects. And also, as an example, I can give a target from the VK platform. In principle, I think you are familiar with many such sites , and the essence should be clear. Everything I told you is the

[24:35] basics. But if you want to dig even deeper, then welcome to my Telegram channel. There I discuss the most secret methods, super-working tools that I don’t have time to talk about here in the videos. That is,

[24:48] which linking methods are working right now, which tools are truly the most effective and most profitable in terms of attracting subscribers, really deliver results. Link in the description. Well, now let's quickly run through it

[25:01] . This will be a step by step plan for a beginner. The first stage is the start from zero to the first two hundred subscribers. Here you can invite, that is, invite [music] all your contacts on as many platforms as possible or,

[25:14] for example, in your Telegram profile stories or other messengers, post information that you now have your own channel. Well, let's try to start have your own channel. Well, let's try to start such lively and targeted commenting on

[25:26] competitors' channels. The next stage is the first such independent growth from subscribers. Here we can try mutual PR, that is, agree with another small channel from our niche that they, for example, will talk about

[25:39] our project, and then we will talk about theirs in return. The next thing I definitely recommended was trying out expert articles on VCruu, Habr, and other platforms. The same DZN, again , with a good approach, can

[25:52] test your first paid advertising with a small check. That is, allocate [music] 20-30,000 rubles. advertising budget and test this tool. Well, the we gain more than 1,000 subscribers, go to 10, 100,000 and, perhaps,

[26:08] we need to significantly scale up our seeding, that is, purchase advertising in other channels and attract targeted advertising. This is both TGS and Yandex advertising network create a comprehensive media plan, which means monitoring content releases, planning

[26:22] monitoring content releases, planning ahead, and turning your project into a includes additional investment or reinvestment from current revenue. That is , what we receive as

[26:36] invest back to attract a new audience and further growth. And that's all from me. The Cart Master was with you. Bye everyone and see you again.