2 Million Rubles in 12 Hours: Telegram Promotion Exposed
45sThe sheer amount of money and the extreme time frame instantly grab attention, and the breakdown of costs per subscriber is both shocking and educational.
▶ Play ClipAI Summary
The video details a 12-hour, 2 million ruble Telegram channel promotion campaign for an Exile video, breaking down spending across three traffic sources: paid placements in large public channels, bot-based mandatory subscription methods, and a subscriber giveaway. The creator shares the cost per subscriber for each method and the total results.
Chapters
[00:00]
Campaign Overview
Spent about 2 million rubles over 12 hours to promote a Telegram channel for an Exile video, using three traffic sources.
[00:16]
Paid Placements Results
Advertising creatives in large public channels brought 21,690 subscribers at a cost of 927,209 rubles, averaging about 43 rubles per subscriber.
[00:30]
Bot-Based Subscriptions
Spent 951,421 rubles to attract 145,860 subscribers at 6.5 rubles each, but these came via bots with mandatory subscription (e.g., to use a Telegram bot). These subscribers are less durable and less targeted.
[00:42]
Giveaway Strategy
A subscriber giveaway, using a creative approach and word-of-mouth, brought about 7,500 subscribers with relatively low spend.
[00:56]
Final Results
Total of about 166,000 subscribers for roughly 1,879,000 rubles. The creator asks viewers if this is expensive.
The campaign achieved 166,000 subscribers for ~1.88 million rubles, with bot-based subscriptions being the cheapest but least targeted, and paid placements being the most expensive per subscriber.
Study Flashcards (5)
How many subscribers did paid placements bring and at what cost?
easy
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How many subscribers did paid placements bring and at what cost?
easy
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21,690 subscribers for 927,209 rubles (~43 rubles per subscriber).
00:16
What was the cost per subscriber for bot-based subscriptions?
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What was the cost per subscriber for bot-based subscriptions?
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6.5 rubles per subscriber.
00:30
Why are bot-based subscribers considered less valuable?
medium
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Why are bot-based subscribers considered less valuable?
medium
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They are less durable and less targeted because they subscribe only to use a bot (e.g., a Telegram bot).
00:30
How many subscribers did the giveaway bring and at what approximate cost?
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How many subscribers did the giveaway bring and at what approximate cost?
medium
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About 7,500 subscribers with relatively low spend.
00:42
What was the total number of subscribers and total spend?
easy
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What was the total number of subscribers and total spend?
easy
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About 166,000 subscribers for roughly 1,879,000 rubles.
00:56
💡 Key Takeaways
📊
Cost per subscriber for paid placements
Provides a concrete benchmark (43 rubles) for paid placements in large channels.
00:16
💡
Bot-based subscriptions are cheapest but low quality
Highlights the trade-off between cost and subscriber quality, a key principle in paid acquisition.
00:30
🔧
Giveaway effectiveness via word-of-mouth
Shows that creative giveaways can yield subscribers at low cost, though volume is smaller.
00:42Full Transcript
[00:00] Я потратил около 2 миллионов рублей за 12 часов, чтобы раскрутить телеграм-канал для ролика Эксайла. И вот как я потратил все эти деньги на три источника трафика. Во-первых, мы закупились посевами. Рекламные креативы в крупных пабликах принесли нам 21 690 подписчиков.
[00:16] А потратили мы на них ровно 927 209 рублей. Итого около 43 рублей за подписчика. Следующий способ оказался куда дешевле. За 951 421 рубль мы привлекли уже 145 860 человек.
[00:30] Да, 6,5 рублей за подписчиков, но все они приходили к нам через ботов с обязательной подпиской. Условно хочешь пользоваться чат G5 в Телеграме? Подпишись на канал. Очевидно, такие подписчики являются куда менее долговечными и целевыми.
[00:42] Ну и третий способ — розыгрыш среди подписчиков. За счет креативного подхода и сарафанного радио он смог принести нам около 7,5 тысяч подписчиков, хоть мы и не потратили на него так много средств. Как итог, мы получили около 166 тысяч подписчиков.
[00:56] Обложили около 1 миллиона 879 тысяч рублей. Дорого ли это? Пишите в комментариях.
