The 3 Creative Types That Sell Every Day
60sDirectly addresses a pain point for advertisers and promises a clear framework, making it highly clickable.
▶ Play Clip"Delivers on the promise of three creative models with practical examples, though some parts are promotional."
The video presents three creative models that the creator uses to sell products daily through online ads, emphasizing the importance of using proven, engaging creatives to achieve consistent sales. The creator demonstrates how to find, adapt, and create these creatives using tools like Radareds, Canva, and ChatGPT, and highlights the value of social proof and tangible product demonstrations.
The creator aims to create ads that sell every day, scaling from R$400 to R$2,000 daily without the creative failing.
The three models are: creative videos, testimonial creatives, and modeled images from proven ads.
Shows a campaign with R$87 in sales at R$29 cost per purchase, and other creatives with R$21, R$27, and R$77 in purchases.
Radareds.pro is an ad spying tool to download creatives from competitors.
Uses attention-grabbing videos from TikTok/YouTube (e.g., 'game of emotions') without faces, then adds headlines in Canva.
Screenshots testimonials from checkout pages using Lightshot, then uses ChatGPT to generate a headline and design.
Downloads a proven ad image, uses ChatGPT to recreate it with changes, and tests variations.
Social proof drives sales because customers see others succeeding, similar to buying an iPhone for status.
For digital products, show screen recordings or printed materials to make the offer tangible.
The creator emphasizes that using these three creative models—videos, testimonials, and modeled images—can lead to consistent daily sales. By leveraging social proof and tangible demonstrations, advertisers can create effective ads that perform well.
What are the three creative models mentioned?
Creative videos, testimonial creatives, and modeled images from proven ads.
00:16
What tool is used for spying on ads?
Radareds (radareds.pro).
01:14
How do you create a testimonial creative?
Screenshot a testimonial using Lightshot, then use ChatGPT to generate a headline and design.
04:11
What is the purpose of using social proof in ads?
It shows others have succeeded, increasing trust and desire to buy.
10:03
What should you do for digital products to make them tangible?
Show screen recordings or printed materials.
11:11
Three Creative Models
Core framework for creating effective ads.
00:16Power of Social Proof
Explains psychological driver behind testimonial ads.
10:03Tangible Product Videos
Practical tip for digital products.
11:11[00:02] people to like it, and more people to share it. Creating this type of content will help you sell a lot. If you advertise online or want to start advertising, you need to understand the three best
[00:16] types of creative content that will help you sell every day. These are the only three creative models I currently work with at the moment. When I scaling a campaign mean? I want to have ads that sell every day, and even
[00:29] better, I can put in R$900 a day, R$400 a day, R$2,000 a day, like you can see here. And I know that this creative person won't blow example, here's a campaign where I can pay up to R$60 per sale. So,
[00:45] Look here. There's a campaign that generated R$87 in sales with a cost per purchase of R$ 29. And then, if we filter here, we have campaigns with here, we have campaigns with R$21 in purchases, R$27 in purchases, and 77 in
[01:00] purchases with R$27 in sales. So, I have several creatives here that have brought me many, many sales with a very good cost per purchase. Beauty? So, I'm going to show you how to do this too, so you don't make the same mistakes with creatives anymore.
[01:14] Radareds here. Radared, if you don't know it, I'll leave the link in the description. Radareds.pro. It's an ad spying tool. creative if I wanted to. Download creative, oh. I click here and I'll download
[01:27] computer. See? So, it's a spying tool. I used this regardless of the product I sell, I always create these three types of owned this emotion-producing product, what would I do? I even went into
[01:41] her library here, and I saw that she's been selling them for a few days now a good product. What was I going to do? What are the three creative models? The first one is a creative video. Yes, I really like creative
[01:55] video, but I also use creative images, as you'll see here. Alan, how do I make a video? Which AI do I use? I, Alan, do not use on YouTube, for example, and searched for "impression game of emotions," okay?
[02:11] I did the research and here, look, there are already several videos of the shorts. The same can be searched on TikTok as well. So what do I do then? I usually download so there's no copyright involved. Take a look here. You're going to be captivated by
[02:24] this game of emotions, oh. There's no face showing, so it's not doing this here. So I downloaded this kind of video that grabs your attention, you know? AND. Or you can even create this video at home, that's
[02:37] fine too. We take this video and add a headline. So, for example, you, who are a teacher and would like your games of emotions, do this: child appeared; remove the child in the
[02:49] Canva, use Capcut, any of those will work for you. What that someone is on Instagram, and they work in that field, and they see something that they, as a professional, an educator, might want to have, or that their mother might want to have
[03:04] at home, in the context of the game of emotions. So, when she sees this creative person who started with a child playing or who started with the activities themselves, she says, I always put this here, I put a headline, I always put a headline,
[03:17] headline on Canva and write something like: "Yes, get your hands on over 50 educational games and achieve x result and make your children or students have fun, okay? Or tap now to discover over 50
[03:32] something like that. I always use headlines. Like this video, I know it's good, look, it's perfect. Look at the emotions here. I would test four, five, six different headlines in this video, in this creative, okay? With
[03:45] different calls to action, because the video itself, the visual part, already achieves the result. below. Do you understand? And another thing, have you ever used these types of copyright-free creatives from TikTok and YouTube? Did you download them and
[03:59] you've ever done that or not. So, this is one of the creative templates that I really like. It's a creative template that... We use this a lot here. Okay? The second creative model we use a lot here is the
[04:11] testimonial creative, okay? So, I went to her page and there are already some testimonials on the checkout page. So, what do I like to do? I this tool called light shot. You can look at it later, okay? Light shot. And
[04:25] I can come here and take a testimonial, a screenshot of the testimonial. save it. I'll put it here on the desktop, save it here on the desktop, here in the chat, add photos and files. I'll click
[04:37] on desktop. I'll paste this one and say, "Add a headline above this testimonial to create a creative that will address
[04:49] my client's interest through reading social proof." Headline text, look: "Have over 50 educational games at your fingertips and entertain your children." It could be, for example, there, uh, font detail, a very legible font
[05:06] with clear letters. ...and a colored background to highlight it, since the image is white. Boom, I do it. It won't always work on the first try, especially since it's an AI. Depending on your writing and what it understands about what you want from
[05:20] your writing, it will deliver a result. But Alan, it didn't turn out well. Redo it, improve your prompt, talk to the AI, ask how you could better explain what you want, and then redo it. So, the second
[05:32] creative model that works very well is testimonial creatives, okay? I here, let me take a look. But this is the second creative model, headline to me. You can take that image to Canva and put the
[05:46] here, there shouldn't be any problem with that, see? Okay, it's creating the artwork here already, see? This part is already perfect. This is the type of creative we run here, see? He has over 50 educational games to
[05:59] testimonial. See? Look how cool the person's name is, a real testimonial, a comment. This will make even more people comment on your creative, more people like it, more people share it. Making this kind of
[06:11] creative will make you sell a lot, okay? One more moment too. comments, tell me if you had any insight from this creative. Wow, Alan, I had never thought of that, I've never done it or I already do it . Comment here, okay? But did you notice
[06:24] this? Detail of the font, very legible font with colored letters and background to stand out, since the image is white. She understood and she did it, look, blue background, white letters, the letters are very legible. It's great.
[06:37] This balloon looks really cool. Okay, so pause the video, comment here, because I answer all the comments on my videos. All of them. Every single one. And including this technical content, this type of video doesn't go viral. This type of video is
[06:50] those who want to make a living in the digital world . But the guy who's just watching TikTok, some dance video, he doesn't care about this type of What do I need? My videos are getting few views because they're
[07:03] too technical. So that I don't have to keep making more random videos and can you more technical content, comment here, like, leave a like. Yes, works in digital, share it, because it will make this video reach more
[07:16] automatically, if the channel is doing well, I'll keep making videos, you understand? Okay? So, this is the second creative model. And the third creative model is the standard one we're already used to, which is finding a
[07:30] creative that's already selling. So, for example, I came here and this So, normally, if you use radar, you'll do this or you can take a screenshot. I'm going to download this creative, which is already working. And this
[07:43] image, is already working; the only thing I do is remove the image rights. go to GPT as well, add the photo we just downloaded here, download.
[07:55] The photo we just downloaded, open it. And I'll put it like this, extract or open it. And I'll put it like this, extract or prompt. Exactly. To recreate this image prompt. Exactly. To recreate this image with the GPT chat. GPT chat. So this is the
[08:07] third way I create a creative. I always do this test with this type of creative here as well. Why? Because since we use modeling, we are already selling, so I don't create my idea from scratch. For example, if the "
[08:20] Deck of Dreams in Action" exists, I'll build the "Deck of Dreams in Action." I'll just change the name so it's not the same name as the person. But the deliverable is... A game of emotions. I'm going to create a game of emotions using the GPT chat, with the Gamma app.
[08:34] So this offer is already validated, I'm going to do it too. This creative is already validated, I'm going to redo it as well. So I take the ready-made prompt that GPT gave me. Ctrl C, Ctrl V, paste it here. Note, our sales
[08:47] everything in Spanish, but I'm not going to do that now, okay? Here, we can change the text, look, a large, Dreams". I'll put here, let's
[09:00] say "Christian Deck of Dreams". Christian. Done. Then I come here, what do I like to change? Sometimes I change a color or two, okay? In the central image, place two cards, educational deck style, lament the appropriate card, number 27 at the top,
[09:12] text that seems to help more, anyway. Then you can move this, change this or not. Background White, colored borders, green and blue. Then I can put here, look. Look, orange and purple. Look, orange and purple. There. Did you understand? And then you'll
[09:25] change it according to your creative. I'll press enter here and send the creative. So I always do these three types of tests. Creative in modeled image, according to what I found. Ah, I found the illustrated Alberto, the
[09:38] illustrated alphabet. I found this one here. I'll use this one here, look. Stationery catalog. I'll download it and ask for its chat emoticon and recreate mine. So I'll change the little doll, I'll change things here. But this pattern is already
[09:51] working. But the video works super well. Social proof, as I showed you here in this case. My God, social proof has an absurd result, because the client who goes, already knows it's a sale, they already understand it's
[10:03] a sale, they see there that someone is thanking a company for the very good client, but at the same time, it's a client who came out of curiosity. sell me something?" They know it's a sale, but they're going out of curiosity
[10:17] that social proof, right? That someone else has already done it, that someone else invested in it and is getting results, and they'd also like to have it, and they think iPhone. Why is it that people who don't even work with digital, don't need
[10:31] a very powerful camera, don't need a very powerful phone—there are many much cheaper phones than an iPhone that will do the job—why do iPhone simply for status, simply because someone else has one and all that
[10:44] we had this creative here, and we made this improved creative, which is much better, okay? It's much better indeed. So, we had this one again, look at this one, and ours here ended up being much more
[10:57] colorful, much more prominent, but still fulfills the same purpose as this one. better result than that of Beauty? So these are the three creative models that make my campaigns always sell the video because it's
[11:11] a tangible video, I'm taking it from printed material, I'm taking it from some execution of that product. But my product is, I don't know, an AI thing. I used Hostger Horizons, and I highly recommend it
[11:24] if you don't know it yet. Hostger Horizons is an AI that allows you to create applications without any programming knowledge. For example, create a spreadsheet, it will create it for you, you'll have
[11:37] online, okay? So, there are several students already making money selling can do that too, okay? So, if you want to learn more about Hostger you to help you, okay? So, always use this, man:
[11:51] tangible videos. If the video is of the software, show a screen recording of... Software or download, anyway, put in a little effort too. Sometimes, even though low-ticket items, sometimes we can print some material and record that
[12:03] something like that or record a computer screen, and that will already make a big example, you can do some good research and find videos, okay? So, we had here, look, another video, look, the " Box of Emotions," look, this type of video
[12:17] either. People are watching the printed material directly. This here can be used to create a good creative. So much so that it has 6,000 likes. An organic video that has 6,000 likes is obviously going to be a very good creative. And if you
[12:31] understand that, you'll do good business, you'll have good ads, stop here. I think this video is one that you asked me for a your comments, your feedback on this. This video is to let me know if it makes sense
[12:45] for us to bring more videos like this to the channel. And hey, if you want to start selling low- ticket items in dollars, I'll also leave my training for R$10, R$9.90 in the description so you can learn how to sell
[12:57] that's a bit more complete, but with the R$9.90 plan you'll receive a ready-made product with 100% commission, lessons teaching you how to sell in dollars with ads, registration, creatives, everything ready for you, okay? Click
[13:10] the link below, anywhere, if you're interested in getting this . I hope you enjoyed this video. If you're new to the channel, know that every Wednesday at 3 PM we have a live stream here on the channel
[13:23] called Papo Low Ticket. There I only talk about low-ticket items, creatives, ads, scaling. I analyze your pages, the Your products, your ads. 200 people live every Wednesday
[13:35] to the channel. Well, we're in this together. Enough announcements, I'll see you in the next video. announcements, I'll see you in the next video. Bye everyone. Ciao. Ciao.
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