The SEO Ranking Factor You Must Master to Rank in Google

[00:00] And when you take advantage of it, And if you ignore it, out on a ton of high quality traffic.

[00:13] for higher rankings and more traffic. I'm going to reveal what this new ranking factor is, I'll also show you the results of a real life

[00:27] (upbeat music) How to Get High Quality Backlinks Without Guest Posting.

[00:41] I made sure to optimize this post around a keyword. In this case, the keyword was High Quality Backlinks, it quickly hit the first page for that keyword.

[00:55] one day, I was checking my Google rankings, Not only was I ranking for High Quality Backlinks, for the keyword How to Get High.

[01:09] my post had nothing to do with getting high. But then I realized why Google ranked me for that keyword. How to Get High in my content.

[01:22] most people that came to my site from Google But for this page, less than half of my site-wide average.

[01:37] and clicked on my result, Breaking Bad style meth lab, This told Google, in black and white,

[01:52] and Google took action. for the keyword How to Get High. to 21, to 33 in a matter of days.

[02:08] High Quality Backlinks didn't drop, Because people searching for High Quality Backlinks How do I know?

[02:22] the overall Bounce Rate and Time on Page Now in a minute, But for now,

[02:35] today, my page ranks number one in Google And for the keyword How to Get High, That's the power of this new ranking factor.

[02:48] Even though backlinks continue to be it's clear that user experience signals I'm about to show you three practical ways

[03:02] including my favorite the APP Formula. to show you just how important tech writer Steven Levy,

[03:17] wrote an insider account of Google called In the Plex. Google could see how satisfied users were. In other words, when people click on your site in Google,

[03:33] that your page makes searchers happy. like they're on a Pogo stick, it tells Google the opposite. isn't a good fit for that keyword.

[03:49] so that Google sees you as the best result for that keyword? that I'm going to show you right now. Before I got in to SEO,

[04:04] a lot of my clients would hire me to write these crazy long, 6,000 word sales letters. and you have to keep scrolling and scrolling

[04:17] The problem I had was this, that's 6,000 words long. to skim that much content, never mind read it,

[04:30] I tried images, I tried videos, but the sales letters just weren't And then one day, I had a breakthrough.

[04:44] I discovered a little know technique called Bucket Brigades, And these Bucket Brigades instantly So what are they?

[04:56] that keep people on your page, For example, I have a post on my site called How to Boost Conversions by 529%,

[05:10] is almost four minutes. is do to Bucket Brigades, like this, When you see one of those Bucket Brigades,

[05:24] and you can't help but read the next sentence. where people might get bored and hit their Back button, that you can include in your content.

[05:42] it's time for strategy number two, Let me ask you something, If you're like most people,

[05:54] is broken up with subheadings. you can never use enough of them. 17 Insanely Actionable List Building Strategies,

[06:09] The number one reason? Because the post contains lots and lots of subheadings. But not just any subheadings, Benefit-Driven Subheadings.

[06:21] most people use random subheadings like this. into easy to read chunks. and make them say to themselves, wow,

[06:34] Fortunately, there's a quick fix for that, For example, in my list building post, I use benefit-rich copy in almost every subheading.

[06:47] I put the benefit front and center. Okay, so I saved the best for last, the APP Formula. you have two seconds to convince them to stick around,

[07:03] And if you lose them in those two seconds, something amazing right off the bat, And as you saw earlier in this video,

[07:17] for your Google rankings. for one of my articles, I turn to the APP Formula. content introduction framework,

[07:32] keep Google visitors on your page longer. Here's what the APP Formula looks like, APP stands for Agree, Promise and Preview.

[07:46] and show you a real life example to keep Google searchers on my page. with an idea or concept that

[08:00] This shows that you understand their problem, them and their problems, For example, a while back,

[08:13] showed people how to create a high converting squeeze page. I think you'll agree with me when I say, ice cold traffic into email subscribers.

[08:28] to build an email list can relate to. it's time for the Promise. your reader a peek into a better world.

[08:40] Most people think that you need to run But my promise shows that there's an easier way.

[08:52] there's no need to beat around the bush here, exactly what you have in store for them. Social Squeeze page post.

[09:04] on your preview, you're set. And a page that Google will want to show to more people. make sure to subscribe to my YouTube channel right now.

[09:19] Also, if you want exclusive SEO and traffic techniques, head over to Backlinko.com and sign up for the newsletter, Which of the three strategies from this video

[09:33] Or maybe you want to give the APP Formula a shot, (mumbles) It's too, too, too crazy.

[09:48] or was that too fast?