7 Content Strategies — Full Breakdown & Transcript

[00:02] If you want to create content that actually grows audiences, builds authority, and drives real business results, you need to know what's spent the last decade helping brands make millions through content. Right

[00:15] now, I'm watching 90% of people waste their time on strategies that stopped [music] working years ago. So, these are the seven content strategies that are dominating and how to use them to get ahead of everyone else. The first

[00:29] strategy is something that most people have no idea about and would probably even disagree with. You need to start creating content [music] for AI. People who win in the content space understand that content isn't just for humans

[00:43] anymore. It's also for AI. [music] When someone comes to me saying they've been posting consistently for a year with zero results, I ask them, "Okay, are you creating content where AI can actually [music] find it?" And they look

[00:57] confused. So I explain Wikipedia, Reddit and YouTube are now the primary sources and YouTube are now the primary sources that chatgpt perplexity and every major AI platform is pulling from. This is called AEO, ask engine optimization. If

[01:13] your ideal customer is using AI to research solutions and they are and you're not showing up in those sources, you literally don't exist to [music] them. So imagine you're investing heavily in, you know, a LinkedIn content

[01:25] strategy because you know your audience is technically on LinkedIn, but then you use a tool like Spark Toro to check where that audience is actually consuming information and getting answers and you find out that most of

[01:41] your prospects are finding solutions through YouTube tutorials and industry specific Reddit discussions. You have been talking to the wrong room this entire time. Every hour you spend creating content for a platform where

[01:55] your audience is not actively searching is an hour your competitor is [music] spending on the platform where they are. To fix that, you should use Spark Toro to find where your prospects actually consume content right now. [music] Audit

[02:09] every channel you're currently on and ask these things. Is AI indexing this? Are my prospects searching here? And if the answer is no to both, cut it. It's out of the strategy. Prioritize the intersection of what AI cares about and

[02:24] where your audience lives. The second strategy will completely change how you strategy will completely change how you think. Think in messages, not in broken. [music] Here is what will work in 2026 and

[02:39] beyond. Most people, you know, in marketing or business learn about the funnel diagram. And if you're not familiar, it's this idea that you create different stages in a customer's lifetime. So top offunnel content to

[02:52] build awareness, middle ofunnel to nurture interest, and bottom of funnel to basically close the sale. For a content creator, that might mean viral shorts at the top, education videos in the middle, and your course pitch at the

[03:05] don't follow your funnel. They follow their own often chaotic feeling path. Google ready to buy. But all of your best content is buried because you

[03:17] organized it by funnel stage instead of by what message they actually need in [music] that moment. The messaged driven approach flips this. You map the specific messages your audience needs to hear in order regardless of where they

[03:32] encounter your content. If your content doesn't stand alone and deliver value regardless of where someone finds it, you are losing people. So, I teach people to map the messages your audience needs to hear. What problem do they need

[03:47] you to understand? What or who do they blame? What failed solutions must they acknowledge before they can move forward? For example, if someone discovers you through, you know, a random YouTube video, that video should

[04:00] communicate your authority and your unique perspective instead of just catering to a specific [music] phase of their journey. Make every message accessible everywhere based on what serves your audience. The next strategy

[04:16] is to start with what I call problem match. If you want to sell more, stop pitching and start mirroring. This [music] is the mistake I see more than any other. Imagine this. A homepage that opens with credentials, years of

[04:29] experience, impressive results, and all the accolades. Technically impressive, but with no [music] explanation of the problem their prospects are going through and how to solve it. Now, imagine that same page rewritten to

[04:42] stalled. You're working harder than ever, but your profits aren't growing. Your team is burned out. And you don't same business, but now the person thinks, "Okay, this brand gets it. They

[04:56] understand what I'm going through." For a content creator, this might be starting your video with, "You've been creating content for months and nobody's content strategist with 500,000

[05:08] subscribers." Before you can sell a solution or build an audience, you have to prove you understand the specific problem your audience is facing in their exact language with their exact pain points. That is problem matching. And

[05:24] it's essential for getting people to say yes to you and your services because if you skip problem matching, everything else you say just sounds like noise. So, use your audience's exact language, not corporate speak or even expert

[05:39] jargon. If they say overwhelmed, don't say resource allocation challenges. Make problem match the first thing in [music] every piece of content. So, if you're a fitness creator, open with you're tired of workout plans that don't fit your

[05:53] schedule, not welcome to my channel where I post five workouts a week. Then test your problem statement with someone in your target audience and refine it until they go, "Yes, exactly. Exactly that, that." Okay, let's dive into

[06:06] strategy number four, which separates amateur content from pro content. This is what we call building your mega mean mouse. There's an old saying in direct response copywriting, and it is, [music] don't sell a better mouse trap,

[06:20] sell a bigger, scarier mouse. And if you're not familiar, it just means people don't buy because your solution is, you know, 40% faster. They buy because their current problem is killing them and everything they've tried has

[06:34] difference. Most people selling project management software, for example, focus on features, okay? It's got a Gant chart, uh, time tracking, and all these integrations. This is generic and frankly not that compelling. But if you

[06:49] build the mega mean mouse and you show prospects their chaotic approach is out their team and causing missed deadlines that damage client relationships. Suddenly people are paying attention. So for a content

[07:02] creator, instead of I'll teach you better video editing, you say your [music] 6 hours per video when it should take two and that's costing you thousands in lost [music] opportunities. See your prospect, the world is already

[07:17] numb to better. Everyone claims to be better, faster, cheaper. But pain, fear, the realization that their situation is worse than they thought, that breaks through. That makes someone stop and think this is me. Like, I need to pay

[07:32] attention. If your content doesn't agitate the problem before presenting the solution, it won't work. So, here's how to tackle this. Identify the core problem that you solve, then expand on it. What downstream effects are they

[07:46] ignoring? What happens in 6 to 12 months if this remains unresolved? Find your villain. It's not a person. Try instead to blame like the old way, the broken system, the industry standard that's failing the prospect. For example, okay,

[08:01] a productivity coach might blame the hustle culture myth that's burning you out rather than blaming the [music] person. Show the failed solutions and why those didn't work. Make the mouse bigger before you ever mention your

[08:15] mouse trap. This next strategy might seem too simple, but it's where most businesses completely fall apart. It is blank for blank positioning. If I asked you right now to tell me what you're known for in one sentence, could you do

[08:31] it? Most people can't. And that's the problem. If you're not familiar with blank forblank positioning, it is the simplest formula in the marketing world. The what you do for who you serve, the project management tool for creative

[08:44] teams, the hair growth serum for pmenopausal women. Here's why this works. If someone asks what you do, and you say, "We help businesses with their digital transformation." They nod politely, but they have no idea if

[08:59] you're relevant to them. Are you for enterprise or startups, healthcare or manufacturing? Now, imagine instead that you say, "Oh, we're the digital transformation consultancy for familyowned manufacturers." Still a lot

[09:11] of jargon in there, but instantly a familyowned manufacturer knows that you're for them. Everyone else knows, "Oh, it's not for me." And that clarity is absolute power. For a content creator, this might be the YouTube

[09:24] growth strategist for personal finance creators instead of, "I help people grow positioning, [music] your content just tries to speak to everyone and ends up speaking to no one. You are generic and forgettable. And we

[09:39] You are generic and forgettable. And we can fix that. When you nail blank for blank, your content has teeth. You're not just another option. You are the option for a specific group with a specific need. You stop competing with

[09:52] 10,000 brands and start competing with maybe five. Start with what you do in simple terms. Then get specific on who it's for. So not just businesses but creative agencies or remote teams based in Pakistan. Then combine them. The what

[10:08] you do for specific who test it. Can [music] someone immediately know if they're your customer? If they hesitate, you're too broad. Go more narrow. For example, the meal prep coach for busy moms who hate cooking is so much clearer

[10:22] than I teach healthy eating. Put this positioning everywhere. your homepage, your bio, every piece of content. Here is strategy number six, and it might be the most important. Make your content personalitydriven, [music] not

[10:36] productdriven. The more your content sounds like a product, the less anyone believes it. I see this constantly. A CEO tells me they don't want to be on camera because they're not comfortable or not polished enough. Meanwhile, their

[10:50] competitors are on LinkedIn and YouTube every [music] week showing their face, sharing opinions, telling stories about what they've learned over time. Guess who's winning? The one willing to be a [music] person with a real personality

[11:03] and opinions. There's a reason people like Dan Martell have massive audiences in the educational [music] content space. It's not because [laughter] his products or services are necessarily better. Love you, Dan. It's

[11:16] because he consistently shows up like a real person. This is good for brands. For content creators, this means showing your actual process, [music] your mistakes, your behind the scenes, not just these polished, perfect final

[11:31] results. Trust is [music] the currency of modern business. And you cannot build trust with faceless corporate content or overly polished perfection. When people overly polished perfection. When people can see who you are, hear how you think,

[11:46] and understand your perspective, they start to feel like they know you, and people do business with people they know and like. Stop trying to be perfect. People relate [music] to real, not polished. Share firsterson stories about

[12:00] what you learned the hard way and the mistakes you made. For example, instead mistakes you made. For example, instead of five tips for productivity, try I wasted three years on productivity systems that failed. Here's what

[12:12] actually worked. That is how you build a point of view that people care about. This last one goes against everything you've been taught about content strategies. Prioritize quality over frequency. Every content guru tells you

[12:27] to post every day. Stay consistent. Show up no matter what. But posting less Here's what most people don't understand about algorithms. They're not counting how many times you post. They are

[12:40] measuring how many people care when you post. I had a client posting on Instagram 16 times a day because some well-intentioned chorus told her that's what you're supposed to do. Her engagement was terrible. The algorithm

[12:54] saw spam and [music] then depprioritized everything that she posted. That's what happens when you prioritize frequency over quality. You're not building an audience. You're training the algorithm to ignore you. Every platform, YouTube,

[13:10] LinkedIn, Instagram, Tik Tok, has what's called a golden hour. It is the first 60 minutes after you hit publish. What happens in that golden hour tells the algorithm whether your content is worth showing to more people. If you post and

[13:25] immediately get comments, likes, shares, obviously the algorithm is like, "Okay, this is valuable. Show it to more people." But if you post and crickets, the algorithm says, "Nobody cares. Deprioritize this creator and their

[13:39] Deprioritize this creator and their videos. Stop posting to meet arbitrary quotas. Only post when you have something genuinely valuable. And when you do post, clear 60 minutes to respond to every comment. Show the algorithm

[13:53] to every comment. Show the algorithm that your content matters. Build a small group who will engage in that golden hour. Remember, a YouTube creator posting one wellressearched video per week with strong engagement will

[14:06] outperform someone posting daily with no comments. Those were the seven content strategies that can level up your brand or business better than anyone else. But there's still something holding your brand back that can make these

[14:21] strategies ineffective. And it's this: chasing original ideas. If you want to know why original ideas do not matter anymore and what works instead, watch anymore and what works instead, watch this video next.