YouTube Success Secrets: From 50k to Half a Billion Views

there is so much opportunity on YouTube I actually look at content creators that are coming up content creators that have been around for a very long time and ultimately there are things that just need to click for a Creator to really help them be successful and you don't need big teams to be successful on YouTube you don't need uh you know hundreds and hundreds and hundreds of people um and you don't need these Empires to create

all you got to do is be very passionate about something and then really understand how YouTube Works uh over the weekend I I was able to uh fly into North Carolina and visit uh one of my partners Mr Beast um and we were talking vidsummit because vidsummit is coming up in September really excited about that but you know seeing what he's built I mean he has hundreds and hundreds of employees and ultimately he's understand how YouTube

works and he's really leveraging his YouTube Empire and then it's literally started to cross over into the world uh which I've been really passionate about which is the creator economy which is you know you could become your own brand and you can actually have a sub businesses or lateral businesses that you own that you're becoming your brand deal and you're really pushing it out which we went in depth and talked about a couple of his big

uh projects which is uh Feasta bles uh his chocolate he's obsessed with chocolate right now which is great and he's just building uh this huge Empire now for me like there's some of you that don't want that like some of you just like want to keep it small and Nimble and you want to succeed around YouTube and if that's you you need to watch this this the live stream like you have to be engaged with this

live stream uh I'm going to introduce you to Andre in a minute or two um and his journey I think is a lot like most of you right now or you know you can relate to maybe one or two of these aspects from it and ultimately when you're passionate around something it's it's like we want that convert into money we want that to convert into visibility and it could just be that one thing that one thing

that can actually lead to opening the doors opening the floodgates for really building something bigger on YouTube and so for me really excited about our live stream today and ultimately we're going to open it up uh to give you an opportunity to ask us questions uh at the end of the live stream so you want to stick around for all of it now the key thing more than anything else this is what I found um is

there's certain components that you need to succeed on YouTube uh you know I actually wrote the book about that that's called the YouTube formula uh you can see it in the link in the uh description below but one of the things that we talk about is like really surrounding yourself by people that just get it and if you're having conversations about the things that you need to focus in on that's where you can start to see

transformation and Improvement if if you're not like trying to compete with everybody else but you're trying to compete with yourself and realize hey every time I put out a video I want to make sure I I really understand the viewer I really understand the niche I really understand what the value proposition of the video is and deliver on that and then learn from it and that's one of the cool things that I love so for me

really excited about it and then two I'm excited for uh a couple big reasons um and one one being which is uh we got vidsummit coming up in September I'm actually putting the schedule together right now we just locked in our first keynote speaker haven't announced it yet but oh wow oh wow I what's really been beautiful about that was seeing um you know I won't won't give hints um I'm seeing where this person this Creator

uh came onto YouTube had that one little Moment of clarity and it opened up the door s similar to what we're gonna talk about here with Andre and and ultimately uh this Creator was able to create an empire um around her content I just I just uh I just put it in there so you know it's it's a it's a her it's one of the biggest female creators on the platform but it's just been beautiful to

watch and I can't wait um to have you all learn from her now if you're really interested in coming to vidsummit uh this is the year you want to do it uh last year was amazing if you came to vidsummit put it in the comments um you know this is the year to do it it's it's basically September 3rd through the 5th Dallas Texas we have a new home um and let me show you this home

look at this look at this place it's just so amazing and ultimately this is a very beautiful location um and we're really really excited about it and then two we learned a lot from going to this location last year and um it was just amazing so if you came put it in the comments comments um you know if you you went uh uh you know virtually that's great but ultimately I want to just give you a

tease of where it's at and then two I'm giving away two tickets today to vidsummit so you want to stick around for this uh this is going to be an amazing live stream I can't wait to give you all the information that you're looking for as you're coming on just so that things make sense uh but ultimately when you stick around you might win those tickets to vidsummit so let me go ahead give you a little

clip of what vidsummit is if you're not familiar with it if you are familiar with it uh this will bring some energy really bringing some excitement into vidsummit which we're all excited about [Music] [Music] oh it's coming wo [Music] a [Music] oh [Music] he [Music] so I am really excited because this is our 11th year and I can't wait uh to really um tell you the schedule there's a lot that's going on I can say that

that there was a couple moments uh in the YouTube Journey that really made the biggest difference one is when we had the partner program where YouTube started to share with the revenue with creators that was like the biggest because it created the Creator economy where before you just posted you you know there wasn't really much motivation to build a business but now this is like so big the the opportunity is there and so you're able to

see this uh economy transform to what it is today now I'm really excited because there's a a couple big Keynotes that are coming um with industry experts that are really moving the needle uh there's a lot going on with AI and then two there's ways to create a lot more money that that I can't wait to share because a lot of the rising generation they're already doing this and they're actually making like eight times more money

than YouTube but they're still on YouTube and they're leveraging this I can't wait to get into that so really excited for that uh you don't want to miss out it's uh September 3rd through the 5th I'm here to tell you I just I just want to warn you right now we already sold out two hotel rooms like it is like like it's crazy not not rooms but like hotels I guess that would be really easy we

we sold two hotel rooms yeah but no like two full hotels we already sold out on them it's crazy so this is going to be the biggest year yet we got a lot of surprises for you you want to stick around at the end of the live stream and we're going to give away a couple tickets to vidsummit 2024 that's our 11th year we've been around for a while and uh you want to do that so

really excited about that now getting back into uh why you're all here today is we're all looking for an opportunity to grow on YouTube um there's things that we try we're really passionate about it and there's a lot that we can actually learn when when we surround ourselves by the right people or we get the right type of information I'm I'm hoping that today a lot of you will have the aha moment where where where it

just clicks with you on what to focus in on where to prioritize your time and ultimately you don't need to create a huge team uh you just need to understand the process and the system and the passion and then create a model for for you and that's what I love you can have the model like I was talking about with Mr Beast where he has hundreds and hundreds of employees and doing some crazy crazy things uh

getting picked up by a TV show on Amazon where you did over $100 million just to do one season of a show which I love and ultimately you know you can be a small Creator um in the sense that you have maybe have one or two employees maybe that's it maybe you're a solo Creator you can do that too which there's a lot of great things to do so this is a live stream for you can't

wait for you to get all the detail um I'm going to go ahead and Jump Right In now I can tell you on YouTube um there's a couple things that can get really really frustrating um you might see the opportunity on YouTube you come on to YouTube and you start a channel but it's not where your passion and love is um and you can get very very overwhelmed and that's where I want to introduce uh Andre

uh because he just quite a few years back and you know we I'll let him tell his story he felt that way he started YouTube felt that way and ultimately started a path where he's able to get over half a billion views on YouTube a half a billion which is great so let me go ahead and introduce him on hey Andre how you doing hey I'm good how are you doing good I'm so excited that you're

joining us um there's a lot of of energy right here in the chat um but I'm really really grateful that you're U going to stop your busy life and take time to share um and U why don't you kind of start out like your journey how you got on YouTube and where you you started um and I know people are very curious they can find there's a link below in the description where they can go to

see your channel but if you wouldn't mind sharing kind of your beginning of your journey um until you got stuck that'd be great yeah so I actually initially started as a fitness channel um this was like in 2016 and I got quickly uh overwhelmed with it cuz I had no clue what I was doing um and then two years later I I started playing video games again started playing basketball CU I'm a big basketball fan and

I got really good at this Mode called my team and uh my friend's like you should start a create create a YouTube channel like yeah no one's gonna watch me you know he's like but you're really good at it so I was surprised I got monetized within 30 days I started making good money I got locked in a sponsor uh that paid me really well but the the mode was slowly dying and um I I I

kind of expected them to take out the auction house which is what I depended on what helped me grow and I was kind of stuck at like 50k I got some great dreams but like I I was stuck and I was like how do I get past this and I was almost like not enjoying it anymore it was like it felt like a job you know yeah well let's let's stop there for one second so you

started a fitness channel then you're like ah you got overwhelmed there's so much that's going on what do you need to do and then and then you uh had a friend say hey you're really really passionate about this game why don't you just create a YouTube channel uh and go from there now when you first did it was it fun I mean were you kind of getting excited to come up with these ideas of what to

do yeah I loved it like I helped people make a virtual currency in the game and I it it it felt so good to help people and you know just the comments read the comments thank you so much for for this tip and I enjoyed it but like it was just slowly drifting away the passion that I once had because there just a lot of factors with with the with the mode it was just dying yeah

so I just I was like what do I do like I was I was at Crossroads like I was getting ready to lose my sponsor which was paying me like really good money and I mean would you mind just kind of sharing the sponsor because I mean I think a lot of people like when you have 50,000 subscribers they probably don't know what sponsorship looks like yeah so for 50k I was making like 10K a month

oh wow which was that's actually pretty good like did you have to integrate in every video or um no it just monthly oh wow and and I would just promote like for like 10 seconds yeah so that that is so great that I wish every Creator had a deal that they get 10K a month for 10 seconds it's so great so so when I understood that the mode was slowly and it it's dead now it's completely

dead so I made the right choice yeah I was like what do I do what do I do with this channel it's a 2K channel so I started actually creating a new Channel with GTA and I'm like I love modding I absolutely love to Al the game and add characters in the game and do cool stuff and then I'm like wait a minute nobody's modding 2K yeah there's like maybe two guys that are moding laser beam

speaking of laser beam he was mod 2K 10 years ago and I saw his channel and I'm like I'm gonna do it so I created the mods started getting connections with different modders and I created this video where I made Shaq dunk uh at from 10 foot all the way to one foot like can one foot sha and it got 44 million views I was Lally pacing in my room because I went from 50k to 200k

yeah in literally a week and a half yeah I mean I think there's a lot that happens and I I kind of I I kind of want to focus in on this because I think a lot of people might have a video take off they might not get as many views as you did or they might get more but they have a video that just takes off you get really excited because everything that you dreamed about

was was kind of dealt with content creation right so you're like hey no one's modding this let's go ahead and start modding 2K you had a great idea it's a really really great idea right and and then the video actually started to pop off and for me that's that's when it's like I that's probably when I get the most excited it's like oh finally something that I created um is so so amazing that people love it

and starting to share it and to you um in in that sense you just saw your subscriber number and your view number just kind of climb and I bet that was pretty um you know pretty Monumental for you as as you're grinding away for how many years before that like how how much time uh it was like a solid two years two and a half I think wow wow so it's just like grinding away but you

had a good sponsor I'm not going to lie yeah like I'm actually pretty jealous at that sponsorship so I don't know what who that was but I was so but it's like you know you got to that level you had enough where it was your full-time job and two years into it it you know you you you you saw some success now going what was going through your mind because I think the big thing more than

anything else is um you know people uh come on to YouTube they they see the opportunity and they they're just maybe not as passionate around something and it sound to me that that's where you found it so you found your passion the the the viewers like it they start watching your video content and I what what does that do to you as a Creator I it changes everything like just like you start you're you're like excited

to start recording again like I was like not looking forward to record I was like oh this going to take forever but now like right before the stream I'm recording a video already at 6:00 am and I'm excited to get it out today at 2 pm you know like you you're more excited and not only that like it changes everything I just quit my full-time job because I was doing YouTube and uh uh working in the

medical field and as a social media manager recently with my brother and I can finally quit and not be working for anyone ever again and I could just double down and put more focus on my channel and I still edit my own videos but I I plan on you know hiring an editor but still it just changes everything because like you now have the money to afford things that you never afforded uh you you can buy

a house you know you like whereas with my other house with my car with my old house I was my old job I couldn't afford it because I was I wasn't making that much money you know and YouTube really changed everything and I don't look at money that way it's more like it's it makes you independent like if you're successful find success in YouTube you can be independent from anyone else and you can work for yourself

which is like the dream job you know and doing something like playing video games for a living is like who would have thought you can make this much money play video games for a living you know so just changes everything that's so true that's so true I I love it um so let I mean that that's kind of your story and um I'm grateful cuz like it shows in your content now that you're passionate about it

and and what I love is you don't have to have a big team to do this like you can you just need to understand what what you're passionate about and then create value for someone and that's what you did but let's kind of talk about the breakthroughs because you know before you had that first video um and and before you started to that first video that just really popped off and brought in the subscribers I think

it was like it was like what was going on I I think seeing um laser beam do it you know years ago and say oh maybe there is an audience for it but what was kind of that process because I think you know there's a lot of people that that are just about there they're just about ready to crossover where they might have their first big hit right and so you know kind of what was your

process to learn what you needed to do and maybe transform your content a little bit what what did you actually do so um after that short um there were some people YouTube is very hostile too you got to watch out because the comment section they will destroy you if you're sensitive so you got to make sure you're careful and don't let it get to you but I had a lot of people start like clowning me and

saying oh he's just a shorts Channel now yeah you know and and I was like man they're right because I'm I'm still pulling a thousand views long form my short form is doing great but like what do I do so I I signed up for channel jump start and there I I knowledge was everything that that's where it changed everything that's when my mind is like clicked I'm like okay um like for example having the bucket

strategy was like the biggest thing that helped me out finding something that works and you do it again and again and again and you knowing when to stop you know like that's the key because if you don't stop at time you're gonna annoy the viewers you know yeah I I want to I want to dive into it because um regardless if you do Channel jumps or not like everything is literally in the YouTube formula book and

um one of the things is really understanding audiences and I know that uh with my students because you're one of my students like we we get really really hyperfocused in on who's watching your content and why right so like we get way in depth on it and then two um it's finding a a strategy where you can wash rinse and repeat because it's the same value like if the same viewer has the same value uh and

can go deeper with it they are because they're passionate about that and so for me that's what the bucket system is I go way in depth on that in the the YouTube formula book but um let's let's kind of talk about the stages of it so you read the book you came into Channel jump start but when you started to do Recon and research when you started to go out and see what was out there um

did how did that how did that change your perspective as a Creator um basically I I was able to like when I when I was doing my Recon I I was able to like really study channels and understand what was working and what was not so I basically in my Niche I studied all the modders in the past and I noticed that like superheroes did really good and like creating cool characters in 2K did really good

and I was like how do I find access and that's where it kind of changed like I I I found that those worked but I noticed that the videos weren't that good like right made so I was like What if I make it better than theirs and it worked like yeah the videos the the bucket system popped off and and I putting the superheroes in the NBA uh to creating Giants to now doing every sport y

I have two videos long form that hit a million and I was able to go from that now to every sport and my next step is modding every sport that's so great that's so great so I want to I want to focus in on this Recon and research so that a lot of people understand because um you like Andre like you you'll you'll laugh at this because it's so so true um but there's so many people

that reach out and do they spend like $1,000 an hour with me to do a consult now I'm not laughing because I'm making a ton of money I actually do it because I'm passionate about it and and really you know I I could charge a lot more and I have U with with bigger bigger Brands and creators but I I that's kind of my my threshold but it's it's amazing to see how many people want to

succeed on YouTube like every call that they just want to crush it on YouTube and I will always ask this question um I just I just will right I always ask what is your Finish Line what do you want what do you want YouTube to do for you guys what does that actually look like and the second thing is is the biggest is like how much time do you actually watch YouTube and you would be amazed

that no one watches YouTube they want to succeed on YouTube but they don't even watch it I'm like what the heck are you doing it's like if you don't become a student of this like how are you how are you going to even succeed if you don't even know who's out there crushing it um and I have so many people yeah I don't watch YouTube I'm like you might as well give up now man you're not

going to make it if you don't watch YouTube you don't understand understand YouTube you don't understand creation and so for me Recon and research is something that I love I just did it this morning and I do it every morning because it helps me understand what's working on YouTube right now with the current viewers in Sp specific areas right like we can see what YouTube is actually serving up if you actually if you actually go through

that process and I and I go in depth and teach you how to do that in the book but the the key of this is is really understanding hey why is this video performing you know why why um why do they do it this way and then in your case it was oh my gosh they get a whole bunch of views but they're they're they they think it's just more the gimmick in the sense of putting

superheroes in or whatever and it's not maybe what if I I take a little bit more time energy and effort on the edit and make it more entertaining what's that going to do and that's when it's like boom you know you found an an idea that came through Recon and research and you're like I can make this so much better I can do so much better with it and that kind of led to uh you know

some success but the key was it just kind of Led You On the Path because you knew exactly what to do next which is hey when something's hot yeah you wash rinse and repeat right yeah like there's there's videos from the past that you can that you can learn from and and maybe redo right because they work because Mr Beast actually does that right absolutely absolutely but then there's videos that are working now that's why Recon

is so so important you know so those two F those are two great because like right now you can like you can get ideas from things from the past but you can also really understand what's happening right now on YouTube in your Niche by studying and creating that new Recon Channel and studying it's just it's just a GameChanger really because it's a cheat code if I knew that was like the biggest that was literally that's a

cheat Cod it's a cheat code yeah I like here's here's the thing there's there's a lot of cheat codes right but it's not really a cheat code cuz you're you're you're actually going through a process for your content creation right um cuz here's here's the thing is a lot of people will say do you know what this is what I actually do okay um I'm going to just come up with the idea the world's going to

love it and and they're going to watch the video no one could flipping care about your video or your idea it's just like they just don't you know it's like you have to earn that and whe whether that's earn it from the ideation of the click there's enough curiosity that can go from there but realistically people think just because they put time energy and effort into a video that everyone deserves to watch it and what I'm

saying no it's like the other way around just because you put time energy and effort doesn't mean that people are going to watch it you have to earn that you know what are you going to do to earn it so like from your perspective it was like I'm going to spend time doing recon and research understanding my audience well enough of what they like and it's going to give me ideas and I'm going to have a

list of ideas of what I can do and I think that sha uh video was great and I want I want to I want to I want to H on to that because uh there's a couple key elements that worked really well um uh so like I don't know if you remember where you got the idea to do sha you know mod Shack in there and just doing it different uh places but uh do you do

you remember doing that or yeah it was it was actually not an idea that I got from anyone it was more like um I saw a video uh people were making Giants I was like I wonder if a onef foot player can dunk like I actually was wondering myself I'm like yeah if I think that then other people are going to think that so I might make the video and I literally just it took me 10

minutes to record the short 10 minutes yep because it was just a great idea and and um but it came from the idea of uh uh videos that I saw of giants but I got an idea from that and I thought of a better so like that's how YouTube is like you see it so is it like I I can't I can't overemphasize this enough it's like you got to get ideas sometimes you're just pulling out

a thin air um which is fine you know as long as you understand the audience really well um but you you got an idea on the opposite so was a ju to position so it was like um the the whole thing was uh you saw giants and you're like okay what if it was something else you know and so the ideas came and that's when you actually started to go oh this is like really cool cuz

I like it I'm getting excited about it and I know that my audience would or people would as well well so I love that love that so um so once that once that started to hit um and I I I want to I want to talk about the euphoric moment which is you saw the views coming in you saw the subscribers coming in and and ultimately you're like okay did that give you more confidence um on

your content creation or did it give you more hesitancy like I became so confident myself I was like I can do it I can finally do it and I just went all in I just I just I was like all in I I remember my wife's like are you sure you want to pay pay all that money for challenge I'm like I'm doing it I'm doing it okay let's Okay I I love your wife there there

we go it's like you sure is this is this worth it putting all I mean we're talking thousands and thousands of dollars to work with this kid you know why why would you want to do that that's funny that's funny yeah so it was like it was honestly the the best choice I made in my YouTube career by taking it because it quasi trillion uh multiplied by my income I can't say I don't know the word

but it like multiplied it by like 10x my my income and um and it's lifechanging and I'm not a lover of money but like the cool thing about Channel jumpstart is let's say you have a channel right once you understand the system you can apply it to anything else so if you say you want to create a fitness channel once you learn that system you can apply to that and find success that's that's a beauty of

I want I want to go through because like this is not like a promo for channel J basically what I wanted to do is like just feature people that get it and and and roll from there but I I think it was like down to a couple key things so you're passionate about something you you started to do uh from the book you started to do some Recon and research what led to seeing creators that are

successful and start seeing patterns that are successful ful right and it got to a point where you had to take a risk now all of us take a risk in in one aspect or another which was coming into Channel jumps which which is a risk in a lot of aspects it's a lot of money but ultimately what you were able to do is start to decompress um the stress level of being a Creator because you're surrounded

by people that actually get it they understand what you're going through and sometimes we feel like we're on an island alone which we're not you know and that's that's what I wanted to create as a community but you also learn the system which is you got to become a student of YouTube you got to look at the intentionality of content and then two you got to be very critical I I think this is where a lot

of people go wrong is they think oh my content is so amazing it's so great people are going to love it and yet they don't want to improve and and you know you know from working with me like how do I how do I view that because it's like at the end of the day you know it's like if we're not learning from content um I think we're going to be stagnant yeah and if we're stagnant

we're going to to digress but like what how did that change your your philosophy of what good content is and and what to select and then two how to improve can you repeat that one more time sorry yeah no I um I I think it's just this like um going through learning the system um how how critical are you now with your content and your ideas and what's the thought process that you go through to to

come up with those great ideas yeah so um I have like my trusty phone and I put in my notes uh when I I'm just I go to the gym now I start like I haven't worked out I've gained 60 pounds so I'm like trying to get back in shape so going to the gym gives me so many great ideas um watching videos like and as soon as I get an idea I put in my notes

because you get so many C Amazing Ideas and then what I do is I have I go through my buck system and I and I and I narrow down my best ideas so let's say if I have a list of a hundred I narrowed down to two really good ideas because the best you want to make sure that you're putting out the best videos to reach the most amount of views you know that's the biggest thing

for me yeah so so let's take that so you have a 100 ideas and you're just kind of brainstorming you're getting inspiration from you're also kind of ideating on that um and the list grows yeah and I can say that most people uh might have three ideas but yeah you have a hundred why is that why why do you have to have a 100 ideas to get to kind of narrow it down to two I think

once once you're in like the Recon and you're obsessing about YouTube you just can't stop you just they just come to you so you got to write it down because sometimes it's that smallest idea that's that's the one the biggest one you know like the most random idea like just pops in your mind oh my goodness that video is crazy I gotta record it right now and sometimes you're building up that list and you're like what

do I upload next and I go through a list I'm like dang there's a lot like it's just I think it just comes because like yeah once you like really understand the system of YouTube you start understanding and the ideas come they just start flowing they they do and I I want to I want to focus in on this because the idea portion of it I think is one of the most underutilized um opportunities that all

creators can do okay and so uh I I love to go through the process and you know this because you're my student but I love to ideate I love to come up with ideas I I feel like God's given me some gifts in that area that I can come up with some really unique things and uh for me um my lists go on and I'll I'll actually uh uh do the slide decks where the ideas I

start formulating the videos and stuff like that I I've done that um you know and it's just finding the right scenario finding the right time because it could be a great idea but the wrong time or or the wrong audience or the wrong Channel but it doesn't take away the idea and I I love the content creation around ideation but my first thing that I do is if I can't come up with a title or thumbnail

for that for that idea it literally goes to the bottom of the list like I I I don't even I don't even process I don't even care about that idea um why why would that be the case Andre like why why would I just like if I can't come with the title and thumbnail why would I put it all the way to the bottom and we're talking thousands thousands of of ideas why would I do that

well one from previous experience maybe you've had you've experienced that before cuz I've experienced it where I had a great idea and then I didn't know how I put it out but the thumbnail and title didn't make sense with the video like it just didn't match and sometimes it's true you'll have an amazing idea but the title and thumbnail just won't work it's just that's just how it is because when it's when the biggest mistake you

can do is confuse your viewers and if you confuse them it's it's GG yeah and I think I think the biggest thing too is you have to earn that view right so that's the way you earn the view is to actually have them think about the packaging so the packaging is the title and thumbnail they need to coordinate they need to make sense I always like to uh go through uh the process of you know what

what is the um simple way to explain what's going on um so let me give you a a real life scenario that just happened a couple days ago but I have a son that has been uh um he works for the company now he works for uh my Agency company um and he's he's Allin on on YouTube and he he kind of grew up around the biggest content creators on the planet and you know they're really

great friends and he's really good strategist too I'll be honest with you he's really really good he he gets content on a on a deeper level that most don't and I think it's just being surrounded by people that get it but we we were actually um in North Carolina at U Mr Beast uh you know compound and uh the first thing when we came in um you know because we we had uh some time that we

were going to spend with Jimmy and um they were doing thumbnails and he's like oh darl come sit down sit down and I was like oh my gosh this is the best thing for my son to actually watch because he saw us come come up with uh thumbnail ideas but he never saw the complexity of what what uh Mr Beast goes through so we were sitting down and we he's like tell me what the best thumbnail

is and he Jimmy always does like these tests right like we want to see if you still got it type thing and literally I picked the same ones he did and he's like oh like he goes okay you know it's good so anyway the thing about it though is each video had at least 20 V variations of it and um some of them were just drawn out some of them were actually detailed into it but they

had 20 variations we sat there for an hour going through thumbnails and it was like the all the videos that were coming up he was just kind of making sure that they were getting along and one of his uh Smart Guys Chucky which I love and he's been there for years um you know he was kind of leading the charge and and for us it was like um coming on and there's small little details that most

people would say hey this is a great thumbnail and Jimmy and I were like n like you need to be closer to it or you need to add this to it or there's something missing here and we're really really picky with it and the whole reason why Andre more than anything else and I was grateful for that opportunity for my son is if you want to really understand how to get YouTube to work that's the first

place like that is literally the first place is you take your idea and you got to pack package it like that's the first place and I was grateful that my son was able to see it because um we he was actually working on a a thumbnail for uh thumbnail Idea Idea uh for um art there's a channel that he's U managing and stuff like that and I'm like okay did that give you ideas he goes oh

yeah he goes I yeah I I he goes I just process it completely a different way so my my whole thing um is this it's like you can come up with the idea like you do Andre but if you can't figure out what the the title and thumbnail is going to be what the package is going to be and it's not curious for people to click why would they even want to watch it like why would

they even if they don't click they don't watch and so like that's the number one so what's your process to go through like I I want to know this because you here you have hundreds of ideas you're going to the gym you're coming up with it you get really excited about two ideas how do you take it from that ideation and and get it as a title and thumbnail what what are you thinking about um so

I'll tell you my process it's it might be a little bit different from others but I have like five buckets that I rotate and I don't like to like do the same one over and over I like to kind of you know mix it up and give variety and always do some creative concept behind it like maybe I'll do I'll put a superhero in the NBA or an anime character or uh bronny for example I'm doing

bronny because he's trending and I understand it's trending he he's declaring for the draft for next year so like I it's really a lot of it has to do with one if there's a new movie coming out let's say Deadpool 3 is coming out in the summer I'll probably make a video because it's going to be trending the RPM is going to rise because of AD Revenue so I look at all those factors but um I

basically just rotate between my thumbnail ideas and I I'll have sections of you know I'll put down uh every NBA 2 every NBA 2K which is a thumbnail which is a a bucket every every sport um I put I made a giant and and then basically I rotate and then I I I keep adding to the list of each each one if I get an idea each bucket and then once time is up for my next

video I go on to my next bucket and say okay which bucket should I do next and I'm like okay I'm gonna I'm gonna I'm gonna do this one but which is the best idea out of this what's what's the best right now so that's my process behind it and then after that I I I have my thumbnails that I make they're the same style like they're literally the same style and like wh which is which

is pretty much the like they should be able to see oh this is your video like like that's your branding element which I love yeah which is great yeah which is something that you taught because like you don't want to you want to like it could be the same style but it's different and and people I think they're drawn to something that's familiar to them but when it's just a little bit different they're going to click

because they may have joined enjoyed your previous video and they're like who this is not foreign to me this is something I know and I'm used to seeing this but it's a different character I want to see what happens with this or yeah this is a giant different giant I want to see this you know yeah I love it that's kind of process so I wan to I want to kind of reiterate because you have a

video that came out as I put Spiderman Spider-Man in the NBA so that's kind of where it was when the spiderverse was coming out um what the last the Spider-Man video 10 months ago or whatever you did you did that mod yeah um and and you you picked a very specific thumbnail which is which is I want to I want to pull it up let me just pull this up cuz I I I really love stuff

like this um I love to get more in in this detail right here but um hopefully you can see my screen can you see the screen let me make sure that um yep there we go um so so here we have this thumbnail right here um what what was going through the in the mind like like it it's so different um you know you have him falling down but yet you know uh going for a a

mass dunk you know what was going through your mind like why did you pick that thumbnail and then two you have uh a zero and a 99 on the other side what does that represent what does that mean okay yeah so basically um there was this you know how like people you know how like there's sometimes like in your this comes with Recon so you know like how like in your Niche you'll notice that there's certain

videos that everyone starts doing you know like there's like that meta that everyone starts doing so there's this kind of like meta where everyone was doing like this stle this style thumbnail but the title was different it was actually LeBron James but he's a zero overall that was a title but that title didn't work it didn't work for a video for I think it was it was like a video before that I think it was Spider-Man

I don't know but I forgot it's been a while but it didn't work so I changed it to I put y i put which no one was doing it so then and actually initially this was a different title but from your but from what I learned from through the the the challenge up start and the book that after the video goes stagnant you want to change the thumbnail update it because I actually got more views yeah

yeah so like I got more I got yeah I got more views so that was not the first title thumbnail in the title I changed it and it actually got more views but basically I found that that that thumbnail worked and it it since a lot of people were familiar with that I used that but with a superhero and it worked no I I love it because it's like what what is the what is the um

idea that you're trying to get across so it's like oh you know it's the noob versus Pro approach if you if you guys see this in in uh just just different videos and stuff like that so you're able to see the whole thing so that's what it represents but then the icon also represents you know what level where they're at so Zero versus 99 and you know that that pretty much tells me hey I'm going to

see uh Spider-Man start out with a zero and then get to 99 or you see that comparison of so you already know the value proposition into it and then two here you have something that's trending um and I I'm G to I'm going to pull something up else up um just just so that people have this context let me just pull this up real quick because like I think this is really important um uh most people

don't do this but it's like this is something I'm like super obsessed with which is knowing when certain things Trend in um you know um the us or worldwide but like you can see when things like pop off and when things go so let me go ahead and pull this up and let me do the last 12 months okay so this this is what I I want oh uh let me share my screen real quick um

all right this is what happen when you do it live you get to you get to come in and and do some fun stuff here but uh let me go here um okay right here so you you actually uh when you went through and did that video this is when it hit so you're like literally like you hit it at the top level of the interest like here here you are coming up right at the perfect

level when there's so much interest in the United States in um and we can go to different regions but in the United States like you couldn't ask for anything more why cuz that's what was going on that's that's taking hey what's happening in trending it's called jacking cuz you're like oh this would be a great idea I really love it I you could you could have picked pretty much any character but you're like oh no I'm

going to do this cuz the movie is coming out uh it's going to be trending people are going to be talking about it people are going to be thinking about it people are going to be very curious about it and I'm going to put that in there and that's where it actually came together and it was like oh okay that that's really great because it's like it it it it created more relevancy from my point of

view um you know when it when it came to that so like that's something that I love to teach and like you really crushed it there I I'm I'm grateful that you know I'm grateful for students that actually listen uh You' be so surprised how many people don't actually listen at all um and they just expect oh I'm going to have all the success in the world and I'm going to do that just because I watched

your video or I've been a part of your program but they just don't don't listen and so just to see you come in and and crush it here with this idea and then now you know that it's going to work so like like you said if there's something with dead coming on you could literally do the same video but just change out Spider-Man to Deadpool right yeah and maybe improve your edits a little bit or add

some cool cut cutcenes or you know more harder intense challenges to get them up to that 99 overall you know um so yeah it's definitely something it's a bucket that will forever live in my opinion yeah yeah I I I love it um and then and then two um you have this video and want to just do this cuz this is a really cool one but dunking with Michael Jordan in every NBA 2K right that's just

a ding good idea right first off and then two you know um I I look at that and it's just like oh that could be a bucket that you keep on doing over because it's dunking with whatever whatever a goat player you know that you want to um and and the longer the career the better or the more notable it's great but um it it's it's like a really good thumbnail idea because uh you have people

that did old school that was on 2K from the beginning you know what I'm saying it's just like always that Nostalgia when when the game wasn't really that good but it was kind of good cuz like there was nothing better at the time you know but uh you know it's it's it's great to see that so um you know I I'm so um I I'm so um I guess geeky when it comes to thumbnails like how

do you how do you approach a good thumbnail like when you're doing recon and research and you see it out there do you feel like oh that's that could work for me or are you just in your your system you just already know what works now what like it was really hard when I first started cuz like you got to figure out like you got to test like you like you you say analyze and adjust so

you gota like analyze to me and then and just test it and then adjust if it doesn't work you know like Y how what's the word you say how do you say it like what's the sorry I always plan execute analyze and adjust yeah yeah it's basically that but like I always have a hard time saying that but that I I I got the like the idea of that like from you and basically like once you

get it then you already know what makes a good thumbnail but like it was really hard starting out because my I enlisted all my old videos for my team there was two almost 2,000 videos that had like under a th to 5,000 views and the thumbnails were not even that good they were terrible and like like after after learning from you that thumbnails are so important I started you know analyzing other channels and see what type

of thumbnails they're using uh seeing different patterns on which ones are working which ones are pulling the most views and then basically use that inspiration and creating my own spin on it with like a different style my own style you know having my own style so that's like the key finding something that works and uh creating something in your own style you know yeah I I love it and I think once you get your style and

you have kind of your brand that brand Essence people can see a video and say oh okay that's that's his video or you know this Creator's video I I love that where you could just see it and they already know because there's that implied Authority that comes with it as well which is really cool well well cool well so so um I love love the process uh for for all those that are on what's one thing

that you learned here put it in the comments it's really important that you do um uh Ron Ronald was saying this and this is really cool I like it one strategy I learned is why creators change the thumbnail and you basically changed the thumbnail and you got you know another million views on it or whatever it was it's just like that things that thing um can always happen and I think too like um you know I

I like to look at you know who's watching it where they're watching from and then when things shift there might be a better thumbnail that works for a different traffic source and so you know I think that's kind of what happened with your channel um with that with that video specifically if you like if I I don't mind if you guys look at that RPM or the revenue on the LeBron one inch you can click on

it if you want and I actually changed that it was initially I made LeBron a giant but then it was it completely plateaued you don't if you want to show it's fine but after like after like I changed the title in the thumbnail I made more money and more views I gained another like 5 to 600,000 views which equals more money and that the strategy of just changing the thumbnail when you notice that it's okay it's

plateaued it's not getting any Impressions you know then you know it's time you know like you could tell a lot from Impressions you really you really can um uh most people look at the view count um I I like to look at the impression count um and really really hone in on it um one of the best presentations I've ever seen at vidsummit um which which was a couple years ago there's a a student of mine

uh foot crunch that came on and he had this systematic way to change out his thumbnails to get another million views per video like every time he did it he just got a million a million additional views and when you look at those thumbnails and you got to see the presentation uh it's like one of the best presentations on the planet uh when it comes around thumbnail ideation and then also testing but these thumbnails people would

say were the worst thumbnails in the history of all everything YouTube uh didn't have his face in it didn't wasn't over you know tionalized it was like very different it was a different type of thumbnail and um he goes through the process of why he made it that way and and he made it like because I you know I teach my students to have a multiple thumbnails ready to go and then switch it out as you

understand it but he was switching out and it was bringing in a new audience that he never had um and it they come in they come love and and engage and it was was like one of the best presentations ever uh when it comes to thumbnail ideation and I think you you hit on pretty much what he was saying is like hey you can learn a lot from it but then two it's like where's the Impressions

at and then two how do we how do we get that right clickthrough rate because like uh people generally just look at the clickthrough rate through the whole uh Channel you know what I'm saying they say oh Channel wide my click 3s that's like the worst thing you could ever do like like it's just like it's just like yeah you're you're taking an average you got search and Discovery and all the different traffic source and you're

doing an average on it that's what you're trying to do instead of really looking at no 90% of my traffic is coming from browse feature and and understanding what a good thumbnail click-through rate is for your channel for that is really important so yeah and having and it's true having multiple I I still have like even after now like I still have if I'm not sure about a thumbnail um I will have multiple thumbnails because like

sometimes it's hard to choose like oh this was good this was good so I'll literally test them in the first hour to see which one has the best CTR you can really tell from the first hour yeah you you really can and is something that I go way in depth in the book which is understanding your own baselines like understanding your own data um I I think a lot of people compare themselves are probably saying oh

in fact uh Nikki and Kelly was asking this it's like what is the best click-through rate for a video in your opinion opion um it would be just higher than what you're currently doing like I I always like to look at uh myself I only compete with myself because somebody might say oh what's your click toate and I'm going to try to get it but the audience is different um and even when they think that they're

in the same Niche it's different it really is you know and so you're just competing with yourself and and your viewers that come on watch your videos and so what I found is um figuring out what your average is that's what I call the Baseline and figure out the average per traffic Source that's what you're trying to do and then and then really understand how do you get just 2% higher or 3% higher um you know

and then realize that if you have more Impressions what happens to the click through rate it goes down right so it's like that's why you're always watching the The Impressions I'm watching The Impressions because more Impressions your clickr rate will go down that doesn't mean the clickr rate is bad it's just saying oh um you know we're looking at it through the lens of if you get a million views your click-through rate is going to be

different than if you have a th000 views um it just is if you have 1,000 views your click rate should be exactly a lot higher I I actually have I know this will blow you away uh for some of you and you think oh this is ridiculous and it can't be true but I've had like 98% clickr rate I I have and it's not a Mr Beast thing either it's just knowing the audience knowing who it

is Click thre it now that was like on a thousand views right but what what if it was more Impressions more views when it got to a million well when it was a million is about 20 20% and people oh my gosh 20% would be super amazing well it's not um like cuz like our sweet spot was about 40% on that you know and so it'd be below where we thought it would be and so we

change out the thumbnail until we get up to that about 40% of the people that saw it would click on it that's that's a pretty good ratio and then too YouTube realizes oh this is how many people that would be interested in your type of video and that's the Impressions that you're getting you get that opportunity to get that title and thumbnail in front of them so which is cool um okay okay well let's let's go

through um this um and I and I want to um open it up to questions here in a minute we got to give away some vidsummit tickets which is which is great okay but um so you have your ideation you have the um title thumbnail and you went in depth on that which I really do appreciate and then you talked about how am I going to make it different now um you're you're a solo Creator right

now right like you you you basically don't have an editor you you do everything yourself right yeah only thing is I have just a thumbnail designer but I designed the thumbnails okay that's great but he he makes them yeah makes them that just great and and I think that's that's awesome I think everyone should usually the first thing that they should need help with right but do you find yourself creating through your edit um do you

make the do do you do you make your um how am I going to ask this question I I think uh there's a different people that create and make it better um and there certain people that just really good at at capturing what they need but some people their creative jam comes into the edit do you find your yourself um that that's where your sweet spot is too is getting that edit down or where you at

on your edit um I think the biggest thing about my channel is the idea that people want to click on it um like I I look as a YouTuber as we're onions and we're peeling off these layers and we're olving and becoming better and if you're not doing that then you're not growing so you want to not only look at your success but look at what you need to work on and I think the biggest thing

is I need to hire an editor because there's a lot of competition out there too that you want to make sure you're the best of the best in order to be successful yep and and honestly like I think my edits are good but they could be better you know so I think the biggest thing is my biggest you strength is the fact that I I I like to connect with my viewers I like to you know

re uh engage with with them in the comment section hard a lot of comments and really give them what they want to watch you know like but I feel like you know how there's some creators where they're so big like for example I know TD bricks right yeah he has like the he's only like 20 and like he he's like like it's so so inspiring to see what he has done he's built a community and I

think that's the biggest thing I want is to build a community because when you have a community that's like for example what you guys have with the what is it the the trucking t m m Offroad recovery yeah yeah you guys build a community when you have a community it's hard to break it you can't you can't mimic it with these YouTube Auto automation channels you can't all you can't like copy it so I think the

biggest thing is straight up I'm yeah creating a community um that's what I want like and honestly I think I can only I don't know that's the that's the one thing I'm struggling with right now is because I feel people watch me for the video yeah it's all it's all in stages Andre like it really is so like the first stage is um knowing knowing um kind of how YouTube operates and where you put your focus

in your time and that's what you've done you've literally done that right and and then two I I do believe that um even if your creative process is in editing if someone can get 90% there and you do the 10% and you save time on that and then also you might get things that are better than what you want that would be a great great scenario like I've always encouraged that every creator that I have because

editing takes so much time to do it right um and and it's not that you don't have the time but is that the best use of your time I think it's just the ideation getting the content done getting it up to a point where you can hand it off and get getting it 90% there or 80% there and then you can come in and fine-tune it um and for me um I love it where the video

is so good and I've done this too is getting editors is like they do it 10x better than I than I thought it was like oh that was a great idea or I never thought about that that was like really really dope or oh let's try this or whatever and it brings in more creativity but then they go out and do the hard work in the sense of getting it there for you to approve and so

I'm always for that um but what I love what you say about Community you know how passionate I am about community I think it's all about Community Building from day one um and I think a lot of people look at the um views as as the indicator or money as the indicator as being successful on YouTube I look at it as people that are loyal um you know coming to whatever you're doing or wanting to be

a part of it and that that is a big deal uh for me and so a lot of the channels that I um that I I focus in on is the community development's a really big step now for for you you're at that stage like that's what I love about YouTube is like we're all at different stages and hey you realize hey this is where I need to go um and I I can honestly say um

I want you to go back through foot crunch's uh I know we mentioned it before but his his uh talk because he was at the same stage like he did not have a community and he wanted to do bigger videos in a new way and he actually had to evolve as a Creator and I think that's kind of where you're at too is really trying to evolve as a Creator um and and take it to the

next step where you know people it's more about you and they're clicking on the Loyalty of you you know presenting uh and and roll from there and that's that's what I love that's what I love so um well cool well um I'd love to kind of open it up to some questions so if you have a question for Andre or myself go ahead and put it in the comments um there were some really good ones that

came in um but I really I really like this one I think um I think we over complicate YouTube and now that you know what success looks like now that you know what what your video content is it's easier to um it's easier for you to come up with ideas it's easier for you to get energized by an idea uh that translates into you know millions and millions of views which I love and then it transformed

I mean you you basically said look when you started to understand that you cracked the code even though you had like some great uh sponsorship money you're you're getting a ton of New Opportunities now where you get to decide what you do um you can you can you can reinvest it you can do whatever but ultimately these opportunities still take it to that level and I'm I'm just saying if you can crack the code on the

community side that will make it look like a drop in the bucket like it real like if you can get the community involved with it so um let me let me go through um U let me go um Let me let me pull up some questions you cool with questions yeah sure okay here's a Super Chat um how would I go about finding out if I can create a gaming content across different games like Call of

Duty fortnite uh trust that the crossover uh would actually be there hope to make it to vid Summit so this is a tough one um like and I'm I'm curious from you from your perspective do you see in your um in your uh Recon and research you see content creators that can actually go from game to game to game to game and um what does that actually look like is there a good crossover between games do

you see channels out there that's it's like that yeah so uh there's a lot of there's a lot of like how do we say older YouTubers that started early on so that's why they're they're so successful like Hollow and these other big creators but um I would say it's really it's hard because it's very competitive because there's a lot of people doing it I would Niche down so for example there's some people doing Platinum trophies and

it's on the rise and when you see that there's a very Niche down like for platinum TR maybe you're Platinum platum sorry maybe you're want to get a platinum trophy on PlayStation for fortnite or for Call of Duty or different Call of Duties let's say you're big Call of Duty do it for all the Call of Duties and I promise you you're going to grow it's all about finding what's working now because if you want to

do like like if you just want to sit there and play a game every game that's easy anyone can do it you want to find something that's intriguing that makes people want to click something that's maybe like original and different you know you can do that or you can go for a niche down like Platinum trophies and platinum different trophies or maybe do it for Xbox if you're on Xbox or maybe you can do different challenges

for every sport like it's really finding on what works and you want to study YouTube to see what is working right no I I would say that it's very difficult to not um to succeed if you don't Niche down and the reason why is um if they like let me just give an example so um we have 2K and and if they're playing Call of Duty totally different uh types of gaming experience right um and I

I know that you're not saying that you're seeing Call of Duty and fortnite um but I'm just saying there is uh people that just are in for the basketball and they want to get obsessed with basketball and they like 2K they like to be around that culture of that and so when when you um you have that other video you'll have a a uh you know increased opportunity for people not to click because if they came

for basketball content and 2K content and they go to the next it's it's not there so that's why niching down is really important now Andre said it right there's like older YouTubers that have been around that they can do whatever they want and they're more of a personality um Channel and that's true but you got to earn that and if you really go back and look you know of who and where they came from it was

really niching down and and then their personality outweighed what they were playing um and and then that's when they were able to broaden it up and play new things but if you really go back and look um most of them are around a specific title and that's what I encourage you to start out as and then as you grow and create a community around it then you can kind of go from there for sure so um

very very good um we got Jason saying that vid Summit looks awesome um might have to attend this year um we're going to be giving away a couple tickets to vidsummit um and then uh this is one I'll have to Crazy May uh is hand is been some handicap accessible yes it is like we literally have um it's very handicap accessible in that whole place um and then two um uh we'll have to look at the

accommodations portion but there are Hotel that do have the handicap accessibility uh and transportation too so um and it says that you might have reached out to vidson a few months ago just go to just go to vids.com and there's like a chat bot there just click on it that will go directly to the team uh you can go from there so really really good okay let's go into um this this question right here from rlos

uh do you have fixed days on which you uh work on different aspects of your creation process um what can you can you explain what what do you mean do do you like every Monday you do this every Tuesday you do this every Thursday you do this or um I have a upload schedule it's all about your upload schedule so like you want to time it so like for example I I post I need to get

my upload schedule like I know it's Friday and Monday tues Friday no no I know it's Friday and Tuesday but I I ended up going back Saturday and it's just it's so hard because being a soulle editor it's editing is like the hardest thing because you got to create a story you got to you got to like make it free flowing you got to make sure your your uh your average VI duration is on top you

know like top moment if like my recent one my Goku one was a top moment and I know it will grow because when you make a good video it will find its audience and when it Finds Its audience it will go whoop like that it's all about having that top moment so like for me my strategy is basically like for example like uh Friday I create the thumbnail no no uh like for example right now I'm

editing the video right and I'm gonna post it then tomorrow I work on my thumbnail already I'm already working my thumbnail I get it out really fast Monday I edit and then Tuesday morning I uh uh no Monday Monday I record and then Tuesday morning I edit so it's like a three-day process and then I post it and then I repeat it so like I don't I wouldn't suggest overwhelming Yourself by doing it all one day

CU it's a lot of work you know like if you put a lot of quality into your work it's so hard because the recording might take two hours and then the editing might take two 10 hour 10 hours so you got 20 hours there 10 10 and then the thumbnail uh is probably like five hours for me like just figuring out which one works communicating with the designer so 25 hours give or take for my videos

so you want to like spread it out so find schedule I think everyone's different and you got to find what's best for you um you know I like to time block and like all my ideation when I'm in the zone to ideate I can come up and probably do 100x better ideas um when I'm in the zone and so uh uh I try to program myself to get there I know that early mornings I I can

get super creative and then two I know the process and the tools that gets me super creative um and so I like to trigger those and then I like to time block you know 20 30 minutes where I'm just coming up with ideas and you do the same thing because you you're just more uh pondering your your stuff at the gym you know you're like oh this is this would be a great idea and you're like

you're like doing reps and you like have to stop and put that idea in the phone but that's kind of where your creativity goes and I think we just all need to find where that is for us and then two the triggers I think um your ideas come from you're just not you're not thinking about anything you're just doing some undan tasks of lifting weights or whatever and that's when you're like oh it'd be really cool

if and you kind of brainstorm on that and I think everyone just needs to figure out what this triggers are for for them so which is really I think it varies every person is different I mean that's just yeah that's how my process goes yeah yeah um Let me let me pull this one in uh um Nikki and Kelly my Niche is womenm Mothers to feel like they have a best friend but analytics say that we

have more men as subscribers still trying to figure out how to redirect and target women wow um so there like I want you to take a step back and it's really easy um and I don't know if it's Nikki or Kelly or both of you are on or whatever but it's like you can use analytics to see which videos actually brings in a higher percentage of women and then I like to look at what is the

titling and thumbnails because guys are very Visual and if things are visually appealing for guys they're going to click on it that's just the way that it is okay and so what you want to do is see what would be visually appealing for women and what are the titling that that are around for women especially when it comes to women and mothers and really hone in on that and and there might be still some curiosity and

some bleed over on to uh uh mels clicking on it just it just is but you can go into analytics and you can sort it where you're able to see you know who's watching what uh the demographics and and really hone in on this um I uh I I know I've worked with a lot of channels that'd be like 50/50 or 60% male 40% female male viewers actually watch more YouTube just to just like put it

out there there's more males watching YouTube than any other um you know demographic out there the the difference would be is understanding who responds to what and then honing in on that packaging and then bringing that value in and i' I've seen it where uh people would do this process where they they' have 60% Mel uh you know 40% female and they would look at what worked for women and did it and went up to like

98% female 2% male and and they wouldn't get as many views and they're like well maybe we need to go back no no no if you want that audience then you need to hone in on it lean in on it and then you got to give enough content that that audience would want to click on you know and and that's where you can see that and I I can say the biggest channels have pivoted their audience

um when they really focus in on who they want to resonate with because their content their passions around that and then their their packaging and and fulfillments on as well so that's a really great question I really like it um let's go um let's go uh to do one more question um and this is coming from um let's see no that's that's the wrong one I me right here uh Brandon says what do you do to

help get you in the creative head space can you explain to me what you mean by that like sorry like how do you get how do you become creative like what do you what do you do to get creative um I think like you know how Daryl said he's pretty creative he gets ideas like I think I have that kind of gift but I think you can get creative um just by studying YouTube if you're obsessing

about YouTube and let's say you're always watching YouTube You're gonna find a lot of creative ideas just from that so if they don't come to you just by walking outside kind of like what I get you can get actually so many creative ideas just by watching YouTube yep really that's all it takes yeah I I um I like um there there's several ways that I get creative I think uh number one I can kind of fill

it I can feel like um like I'm I'm my my brain's firing like on you know better and there's several things I can do um I like to get inspiration around something so I go through an exercise where I'll go to Google Images I don't go to YouTube and I will just type in something you know it could be you know it could be uh 2K you know 2K and then I might add a plus sign

and then Michael Jordan and and then I'm able to see just images um I don't like to go to videos because then I end up watching the video and if my idea if if I'm all about getting ideas I need to just kind of um you know go around that so it could be a topic or a thing and I like to think of 10 different ideas around a topic and I've visually like if I get

a visual idea I can I if I get a visual cue um I I can come up with an idea so I love that style I do that probably the most when I'm by myself now the other one is I um I get a lot of feedback creative feedback um when I'm when I'm having conversations with creators and they might say hey it' be what do you think about this video idea and when they say that

um I'm I'm having them kind of explain and then I can kind of level it up or I come up with 10 different ideas in fact I was actually um with a big YouTube Creator um and I mean big like this guy's big and it's not Mr Beast and uh we were going through he kind of hired our team to come in and to optimize his team and stuff like that we were sitting in his ideation

meeting right and it was a kind of pitch meeting where his creative would come in and start pitching to him and um and and they were just kind of glossing over all the ideas and I just stopped and I says I can guarantee there's only two people in the room that just realize what the best idea was and you just skipped over it and and I looked at the Creator and he goes yeah that was like

a banger idea like Banger Banger idea and I'm like let's take a minute even though that you have this and let's come up with 10 ideas around this which he did and the team did and we just took just a quick little exercise became the biggest video he's ever done in his life and and it was all around just that idea right and so I like to brainstorm with others and then just try to say look

there's no bad idea let's just really just start honing in on it and and I can get in a flow and I love that flow State that's one of my favorite ones to do it so like for me um I like to uh use images and then and then two I like to be surrounded where we're in a brainstorming creative meeting and I can do that for days I don't need to do it in small little

JS as long as I know I'm I'm I'm preparing myself for that I can do that and then the last way that I do it is actually YouTube uh you know just seeing uh going through Recon and research which uh Andre was talking about and just seeing what's out there and then I'm like oh that would be lead to this idea or whatever you know uh but outside of that I don't get random ideas that just

come to my head um I have to create an atmosphere that gets me ready to have that idea come so that's just me so also comment section too oh yeah one 1 million per yeah I I would say that's the the fourth for me I I mean I I get more ideas out of the comic section than than most um for sure you have like a thousand likes on one comment like okay idea what's going on

there yeah yeah yeah there's something there yeah yeah yeah touche very good um okay so let's let's do this I wna I want to uh feature vidsummit um now I'm going to play the vidsummit uh promo video you I want you to stick around because I want you to help me pick someone um but uh we're going to do the promo video do hash vidsummit # vid Summit I'm going to get this all ready to go

where we can do a giveaway um so why it's playing uh use in the comments # vidsummit we're going to give a ticket away so [Music] [Music] oh it's w a [Music] oh [Music] oh all right well should we give a ticket away should we do that sure yeah you're like yeah sure it's hard no no no this we're going to do the easy one first the easy one's the easiest right so all we got to

do is like hit this button and and someone's going to win so let's go ahead and do that real quick um this is the the first one that we're giving away come into vid Summit you're going to get a ticket um this is super great and the winner is Brandon MC Bernie Brandon MC Bernie you are coming to vidsummit now I'm going to take a picture of this just so my team knows that when you reach

out um we're we're going to bring you to vidsummit you're actually going to get a ticket you got to come on your own um but really really excited to have you there um and uh all you need to do is either DM me on on Twitter or just go to the vidsummit dcom page um and um you know just hit that you got the ticket and you know people my team knows what to do uh they

can go through that process so congratulations Brandon MC Bernie um really really excited that you're coming now I do I do want to give away one other ticket and um I want I want you to kind of let's kind of pick like like if you were to go back in time and you were struggling and and you're trying to figure things out and I know that you kind of had that point of clarity when you read

the book and you came into my group coaching um let's let's really focus in on that um you know if if you feel like you're in that position where you're just not figuring it out you've been I mean how many years were you doing YouTube before then like two and a half years okay so if you've been doing YouTube for at least two and a half years put it in the comments right now okay and I'm

GNA I'm going to do this um it we're going to try to pick someone and um if you've been there for doing YouTube you just haven't figured it out uh put it in there oh my gosh there's somebody that did it for has been doing it for 17 years like here we go here we go here we go um okay really good there so um I don't know you're probably not seeing the comments so let me

I've seen them 11 years 1.5 months three years nine years so yeah a lot of people have been doing YouTube for a very long time um um I I have one in mind and and it stood out a lot to me well she commented earlier and she said that she was struggling to find the a for woman and I think it's Nikki oh yeah yeah yeah I think that would be very helpful to her to okay

so it was there was two of them right Nikki D and Kelly B right yeah there the what I'm not sure is there's two so maybe you can give one take out to one of them and the other one well I I think I think we got to give them two like they can't come by themselves right yeah I think that would be super helpful to them because like there's so many great speakers there especially a

lot of women there that can help you so much and like that be so super helpful yeah so what we're going to do is even though they were given two tickets away we're going to give three cuz like that's what we do like like that's what we do and then two um believe it or not one of my biggest Focus was for the last couple years was to have more of a female presence and this last

year was the first time that like finally go hey we we we've arrived just we had a really good representation of women uh that that were there so uh Nikki and Kelly you're coming to vid Summit like you guys got it uh two tickets will actually have you do the same thing either DM me on Twitter or go to the faceb or to uh uh uh vidsummit dcom vidsummit do.com and just do that and say Hey

you on the live stream and we'll get you tickets uh which is really really great so Andre well that was good I'm glad that it kind of stuck out and and it was a good question that was there for me um I do love uh I do love helping people like this is probably not the most um efficient use of my time I got other businesses as you're well aware yeah um I actually got in uh

here like 2 o'clock this morning uh because I was working I went to an AI thing that I'm doing for one of my businesses and then and then went to work with Mr Beast for a little bit and I was flying home and so I got home at 2 o'clock in the morning and I I I woke up and I'm like dude I actually get to talk to Andre today CU I know that your story is

going to help so many different people because their story too so I want you just to um just to kind of finish out this live stream and just share like what you've learned and what people should focus in on like this is this needs to be your best advice that you can possibly give to yourself like if you're going to talk to yourself way back when you know um when you're struggling what do they what do

you need to focus in and what do you need to do yeah first off I want to say thank you Daryl again for this opportunity like you helped me so much and L really catapult me into the to where I am as a YouTuber now and it it helped me out a lot and if I were to like my biggest advice to someone right now if they were starting YouTube is number one passion if you're not

passionate about it you're gonna get so burnt out that you're like oh it's gonna start feeling like a job again so number one if you have passion for something and you understand the formula that Daryl teaches you're G to explode that's my that's it like really passionate example I'm passionate about Fitness I want to start a fitness channel I'm working on it right now start to report super passionate about it and I want to help people

I want to motivate others and that's the passion that you want you know I want to help these people and I want to also hold myself accountable to get back into shape to to show share my journey and build a community and that's the biggest thing and then once you understand the system you go through with it and you will find success I promise that's my yeah I I love it and and I think I think

you hit it on the head um and I I I know you give me a lot of credit but honestly you just need to be pointed in the right direction like you you're putting in the hard work you're going through the time you you listened you actually became a student of YouTube and started to listen um and and that's where I get excited that's the reason why I can get up and and um uh really have

energy to do this instead of doing other things is because I'm passionate about about helping people like you transform your life cuz like really if you look at your life before this and now after and then two I just know the the the possibilities I'm really excited that you're going to do the fitness channel because you figured it out I think you can build a huge Community around that I think there's a lot of opportunity there

but then two you know you're just barely scratching the surface of what you can do and I'm just I'm excited to see you take it to that next level um which which I love so really really grateful uh for you to come on and then two I'm grateful for the people that come on every um every Saturday when I when I do this I know I do it sporadically um you know it's just when I whenever

I can slip in and I know that uh what what Andre was able to share with you today is very very valuable so I'd encourage you to go back relisten to this um and then don't miss out on vidsummit like we are ahead of schedule like we've never been this ahead of schedule in selling out before um you want to get your tickets right now uh it it's something that when they're gone gone and I can

tell you they will be gone cuz like last year was crazy and and uh people are having a hard time getting a hotel room so you got you got to do that now uh it is earlier vidsummit is earlier than we've ever done it before it's in September right now so you definitely don't want to miss out on that and I can tell you um we we've locked in one keynote speaker apparently an email went out

today which is great but I'm I have not announcing it I'm going to do it properly on this side um but we do have a couple big Keynotes one which I've been trying to get for 11 years um and they're coming which I can't wait to announce it we're just on the final stages of that which is super super exciting so uh Andre thank you so much really do appreciate you coming on and bringing value to

everyone out there and then two I'm grateful for all of you can't wait to see you on the next one thanks everybody bye take care