Instagram Growth Formula: From 200 to 100K Followers — Full Breakdown & Transcript

[00:03] I couldn't do it. with these 2 months me From 200 followers, he reached 1 lakh followers. At once Growth has been achieved. And he got it because Maybe some creator will send you his videos. Is giving. But in reality, he himself is Crying for X.

[00:18] Even this has happened. So just me How many hours do you work? If seen So around 2000 to 1 lakh a day Consider it micro till followers There is no earning in that. At one time he was called Lord Puneet.

[00:31] And now those same people don't even look at them and What it does is a bit funny. Strange poses happened. The issue is that he is playing this game. Used to be. Meaning he is doing this intentionally. The effects won't be so quick. Offend

[00:45] You said a small thing. they don't like it If she comes, she will just abuse in the comments. Reality will show that we are so big Even after becoming a creator, you will be charged a course of Rs 999. Earning money by selling it. who like them Would you like to become one?

[01:01] Sir. When I saw your page and I was really Intriguing because of the type of content you have and When we talked, I was thinking that There is a huge rise of creators in In tier three cities and from smaller towns

[01:16] a lot and when we come from a small town So you know the internet is democratized. But There's a bit of classicism everywhere. Things come. But when you make your place Yes, after coming from such places, he Looks very interesting. and especially the

[01:30] Your content is It is related to personal development self improvement is pe jo Creating content that you have been hustling with Tanisha. You know, I'm basic along with your journey I would also like to understand how all these things It's happening so first of all you know I

[01:46] I've told you a little bit about people. I have told you a little bit about you, but you What would you like to add, what would you like to say? About yourself Who are you About yourself Who are you Basically, first of all I am a student.

[01:58] I am an MBA student in Gwalior College. Along with this I am a content writer. One Is a YouTuber. I am a part of their team I. where I have to do scripting Is. There are many other things to do. Its Apart from being a content creator, I am

[02:11] And besides this, I am a normal human being. Which is evolving with time. to whom I like to try it. And I love meeting people like you.

[02:23] Beautiful. So how are you doing it, friend? means you study You are also doing content creation. had been. You have a job as well. So how is this? And when we listen to any podcast as well In fact, we plan or we make a video

[02:38] Doing things other than like me too It's been a long time. But it's a lot of it. work. Not that it's very easy. So First of all tell me how is this happening? When there is an inner hunger to do something, then If you are sitting idle for even a minute,

[02:51] You start feeling guilty inside. Same thing happens with me too. If I slightly Should I waste all my time or just do it like this If I take it out while sitting idle, then I am from inside I start feeling guilty that I wasted my time Wasted it. So, I think that

[03:03] Do as much work as possible Come to me. Have you ever studied, from studies When I got time, I took up a job. Time off from work When I got it, I did research on the content. so such I get so hectic doing this. I don't think so, but yes, it seems like my day is coming.

[03:16] How many hours do you work? If seen, there are about 16 to 18 people in a day. My hours are spent in work. You work for 16 to 18 hours. you enjoy Because I like whatever it is I do. It's too much. If it's out of my choice

[03:31] If it had happened, I probably wouldn't have. But I like this thing, so I also like doing it. So when you have these 2200 followers on your Instagram So what do you think is it? Like Beginning? This is just the beginning because success is

[03:45] Is. No matter how much a person does, it is always less. Seems like He feels that this is all that has happened. I need more now and then I need more. Because I still have a lot to learn. Now! There's still a lot left that I've seen

[03:59] Not there. There are a lot of such creators. who has achieved a lot in life If we look at it, I have not even achieved 1% till now. Haven't done it. So this is just the beginning You can say this. One thing I see a lot is that when

[04:13] You come from small towns, tier three cities If you come from, how about creating content? If you think about it, what do you mean by people? Do you get support or judgment? People

[04:25] Is this happening? I get a lot of judgement Is. Support can be said that your let start. In the beginning, they too There is still a doubt that I don't know all this. What are you doing. Is there anything in it or No, or are the kids just wasting their time?

[04:40] So in the beginning, support can come from anyone. not get. But as people see it They start connecting. And in your case, when did it happen that when the family members Felt that she was not passing time. These Meaning, in my career, when I had a little more than Rs 1 lakh

[04:54] When I started getting more followers, I left home. But he explained it better, look at the growth now. It will get better. And this is not just a time pass. This one We can take it a little seriously. And slowly when my family members were thrown out

[05:08] People started coming and talking about your child. We had seen the video. going very well This is it, only then did he feel that yes, there is something. The good thing is it's not just a time pass. Only then did the family members support me. As more growth was achieved, so were the outsiders.

[05:20] But before that, when there was nothing, then judgment There was a lot of it then, it was just that people He would come and tell me what was going on. It means you are just thinking of passing time. We So then those people used to say that today the same people have come

[05:34] They say, friend, teach me the video too. How do you make it, then such people would also change One more thing is that nowadays everyone is content Wants to become a creator. So what really Something happens that something happens inside people If it happens then those people are a special kind of people

[05:48] Not particularly so, but I can say that some People are very creative. Those who are normal I wanted to do something different than things Normal things like we are living our daily life Are. We can observe normal things in it.

[06:00] Have been. But the creator is normal You will see something different in sea life also. on the road It seems to have happened. A creator should also be included in that The content will be visible. So this creativity is It happens. together if we go that way and If you take your inclination more towards it, then

[06:14] We can also grow more. Little If there is a lot, that is a different thing. But if we If we take it more seriously, then there is no Can also do it. Another thing I see a lot Like whenever a new content creator

[06:26] Thinks about creating content. Two There are three things that come out very automatically. In that we see that the virality is very high Is. Like there is a lot of food bloggers. More come out. Hmm. Am you know if somebody is a girl might be

[06:41] From Intu Lifestyle Makeup and Beauty Anything related. There was a time when no travel Travel vlogs or mini blogs or There is too much content about travel. It's a thing. In fact, everyone needs personal development.

[06:56] But its content is not as popular as other content creators. Can't be seen. What do you see? It also happens that everyone Entertainment is needed on Instagram. value No one goes there to see it.

[07:08] There is a very small audience that is not interested in Instagram. The reel is scrolling so that he I am just going to pass the time. So even if a creator is making something like this What is valuable is apart from entertainment. Then it will not get any views. his growth

[07:22] If so, why should he waste his time and efforts? Will you apply it? Only a guy like that can do this Who doesn't care about views. to whom Just have to provide value. That is why this There are very few creators in Niche who do this Everyone is making it. Most people like you

[07:36] Where are the micro creators doing food blogging? And doing all the other things Is. But in our niche there are many Rarely does it happen that someone gets sick very quickly May you get success. By struggling a lot

[07:48] Hmm and because maybe the audience that builds It happens that people are a very loyal audience. To you. It can be said that a cult audience is formed. Is. It means so much if someone like this It has more influence than that. If he

[08:02] You look at a creator who is passionate about food. If he is a blogger or doing something else then his The audience will not be that impressed by it. It has entertainment value, but perhaps Could not give that good perception to the people Or as good as sorry, the perspective

[08:15] They have very little and sometimes things Because he adds no value to their life. You are not doing it, right? just for entertainment Purposely he saw a minute scroll Keep. They may not even remember that we had sex with that guy

[08:27] What did you learn or what did you see? But one who He has left his mark and will always be remembered. So this is the difference between virality and influence. The fight that I mean and this I in many ways This huge gap is also understandable. like nowadays You may notice that some people

[08:41] Reels become so viral that 100 Millions going up to 200 million views And then they make the next reel in the same way. Pay. Because everyone wants attraction. So They make reels that if 1% of this If people subscribed today

[08:54] If I had, I would have 1 million subscribers. And Hardly many times it is seen that He has only 28,000 followers on Instagram. Pay But his reels are very viral. So This will be one thing. So what is virality? Virality is actually important for you

[09:08] To create influence? And this is one This is my first question. And the second thing is The thing that What is needed to achieve virality? Meaning But how does it happen by luck or because of this Is there a strategy behind this or is it

[09:24] The accident has happened Like if I give an example, something of mine have been His videos are also going viral but his What is the content that normal people nowadays are getting Watching college life reels made

[09:37] Student life reels made it relatable People think that people share that Pay views come and go viral a lot It gets a lot of views, even reaching millions. Yes, but he has 200, 400, 500 followers. Followers are never gained. Now those people

[09:50] So many views are coming on the reels. But your So I always explained to them that whatever Your content is what the audience sees. So it is there but what value did it get? Seeing reels of your college life

[10:03] You? He liked that one reel. He liked I did it, I shared it. Moved ahead. Why would they stop you on your page? You don't have anything that they Can hold it back. So, they went viral, but

[10:16] It did not make any impact. But if someone My lowly creator is someone's life It's going viral So there are high chances that the one who Will go. Because he still has such a thing in the future. Needed If he is interested in you

[10:30] In improving, he makes more such reels. Will see. He will also follow him. so such If even one reel of the creator goes viral So they would have gained followers as well. Are. So going viral and influencing Both are different things. You can influence

[10:42] If you are doing this then you will also go viral. Butt you Going viral doesn't mean you Make sense. How does a food blogger value themselves? I am only interested in food. There are a lot of people Who has made his career in food. And

[10:58] He is such a big food blogger today that you know They have a huge audience, a huge audience. things exist and they also influence People. What better thing did they do to learn this? Can micro creators or those who wants to become what it is now 2 400 5000 2000

[11:10] 5000 but he wants to reach 1 lakh followers. Up to 2 lakh followers, he can increase his audience We So what things can they do or What difference do you see between them and these? Now there are two-three types of food bloggers too.

[11:22] Categories come up. One is those who Just go to local shops and eat and drink. Are. Others are those who are trying something or Meeting a new person and learning something new about him Tried and told that there is a stall here.

[11:36] He promoted it. So help someone Even if it happens, people share it. Someone is being benefited. like something in between Reels of a big pav girl went viral like this If they are there then they get reach and they They go viral. But this also comes in the third category

[11:49] Have been. They are telling its value. This food is viral in this state. here's Yence is. His entire culture is educating He is providing value, right? They. about a place he Told me also. Just by creating food content

[12:02] Might be possible. When you watch Ranbir's videos You have a lot to learn about food. It is available. Behind the history and all this stuff. So hee hee tells stories around food. Yes And that big means sometimes you like that food.

[12:15] No, but the story and its narration The way Ranveer tells stories Such people will also get growth. Who does not just create and post food content which are also telling its value that in this we learned this, in this we found out

[12:28] He does it. Correct. Now the question arises whether someone from Lets Descent is following. Everything is there. Now comes the matter Yes, Instagram does not pay. So Where do people earn money from? earn money There are brand deals and all these things. Now

[12:42] Why would brands even come to you? of brands so it is that some of the brands Brands offer collaborations to influencers. Now my niche is educational niche. This is reality. People think that so much If there is valuable content then brands earn a lot.

[12:58] There must be more people coming. But its absolutely opposite Is. Such an influencer is the key to brands Kolb is perfect for those who either Fitness related or beauty product Finance is related to need.

[13:10] If you want to promote a product, then They need an audience. Now, people like us We There are very few things that Can promote. Have any courses been completed or It became their app or books. Now this

[13:24] So our lowest collapses would have occurred. There are a lot of collabs in fitness. Very Look at Easley brands too many times just now Awareness of your brand for awareness For just on reach they also give that

[13:37] We The value is probably their own. I understand how brands basically You can bring brands. what thing Is. So have you worked with any brands? I have worked with some brands.

[13:52] I have worked with some brands. But the thing is that there is no consistent income in it. It is not ours. Sometimes a brand came, sometimes If he did not come then there was no one of ours in it. There is no stable income. butt like mine Some are fellow creators. in different niches

[14:04] I am a fitness creator. So those brands came to him. them quite large The brand sponsored him. But He did not stay with them for long. Its The reason is that brands need sales. He promoted his supplements with them

[14:16] The contract that the brand had with him Was Who are not able to buy their brands Was. He had built quite an audience. In which he would just put reels. their

[14:29] Sometimes I put skin care in it, sometimes Put fitness. People followed it We The same viral strategy that it should go viral. Went but could not influence. So the brand I came to him and left.

[14:43] We speak comparatively on Instagram Yes, it is easy to grow. Ok? So there But what is more important is understanding the audience Or the algorithm?

[14:55] As far as I have observed myself, this is It is easy that we can get more results on Instagram more quickly. The audience grows. Follow us on YouTube Better content will have to be created. More Even then there is no guarantee that someone will To subscribe or not. Because

[15:09] It is dominated. There is very little content left that has been No one has explored it. on everything The video is available. What new will you create? You? Can't do anything. to take the value The audience on Insta is on YouTube

[15:23] She goes. Everything is valuable on YouTube There is content, right? What new will you bring? Butt Insta But we have this freedom. Insta Pay The audience goes for entertainment. yes. Make anything cringe. The new one is gone. Puneet

[15:36] Look at the superstar. What does he do? He will eat and drink anything. people follow Will take. Also tell me Tansha that like one rise Also tell me Tansha that like one rise Off category is Punit Superstar Lets Se

[15:48] I don't know if many people came He is saying that I eat sitting in the drain. Another one came and said, I will eat cow dung. If I do this then this cringe If I do this then this cringe Is the rise of creators really all that?

[16:03] Everyone can achieve as much as this Punit There are people like superstars who have done it and Because I am a little interested in this thing. Footage is available because maybe it's theirs The entertainment value is very high.

[16:17] What is it these days that whatever is there is the same Most viewed. Now who is Puneet Superstar or who is Vada Pav There is a girl at the time when it went viral But he was even called to Bigg Boss. What happened after that? His audience loves him so much

[16:30] Seeing more of their actions there He saw his own real self The audience stopped voting for him. They He got eliminated himself and left. and today's If we look at the date, Puneet Superstar is so Even if he is doing cringe-worthy acts, his

[16:42] The audience is not supporting him. one time Then he was called Lord Puneet and now Those same people don't even look at them. Vada Pav How much influence did the girl have? I think he did it for himself. did you take it

[16:54] earned money because it was for them too Now, suppose you take the case of Auri. But it seems that he is very smartly Somebody was telling me that he curated all this He does all this to create this kind of image persona.

[17:08] That friend is a very strange fellow and this He is so stupid, he has done all these things. He says it has been created, he said I I am also planning my downfall, that means He plans a basic video like this. so that people remain relevant so that the thing

[17:22] Do it. Hey Auri, look where I was and where I am now All these things have arrived What Auri does seems a bit funny Because he does things like that its weird Celebrity He has access to such

[17:34] He has access to so many of his own If celebrity is his circle then he himself He will never let her downfall. Always visible in the landlight But suppose all these things are there Everything will appear but

[17:47] The issue is that he is playing this game. Used to be. Meaning he is doing this intentionally. In fact, Puneet Superstar also did this intentionally. Does. Puneet Superstar said that When I started, I was into dance. Used to make videos. Dude, not even 810 likes

[18:00] There used to be so many views, this is the thing. Then one day I did something like this. And my reels fans type something Still he did something wrong like a crook And it exploded. He said, then I felt that This is what people wanted. I made that

[18:12] It burst but where is it now? I also believe this and for Another big risk I see is I am in the position that there is a young chap 16 17 years is a boy and he has to create some of his own content. This thing is that he gets influenced by this thing and knows

[18:26] It is being said that he also posts similar content. Is being made. He has no direction It's not there and you might not see it. There are many people who are in the middle There was a trend that people started writing individually. The trollers started saying that I am your

[18:40] I like the video very much. Your every I come on video and abuse. This is what went on Yes, this also appeared on some of my videos. [Laughter] Such comments come. So this is what I am trying to say.

[18:52] that when these people see them, they are influenced It happens and somewhere or the other people today Do you also see that people Content Creation as a Career Have started watching. and in smaller towns Things are happening more because what is happening here

[19:07] Aspirations are to become famous to you know Showcase who you are and do all these things People from small towns have big dreams. There are. If you give them a little hope Neither will they keep looking at him and say that yes we You can also do something big. if it goes viral

[19:23] If it has happened then it can happen to us too. We are also a One day I will be called to Mumbai. But to them It is not known that by consuming that content He has no say in what he is making. There is no future. They will make you cringe. Some? It may take time for one or two of his videos to go viral.

[19:36] Let her go. But he never had any brand. It will come because they have no value. No If they have chosen the content like this then Will he ever be able to make a future in this? Because they are not adding value. They You are not improving yourself.

[19:49] If I search. [nasal sound] Well, worldwide 27 million, that's 20 Will be. How much does our population mean? 10 to 15% 207 was told. total Total 207 million in the world and India

[20:05] There are 80 to 100 million creators. Out of it How many people actually are there who are benefiting from this? This is how I earn my living. How many Bhuvan Balms Are you leaving? How many you know, come on Puneet Take the superstars, how many are coming out like this. Those whose household is actually running from this

[20:20] Or did he do something good for himself? You have made a career. Things happen. Except for a few top creators, most People are not able to earn. If If we look at the micro creators, Any such special

[20:33] People will be called micro creators. Micro we can say from 2000 to 1 Good There is no earning in that. Even those who are mine There are people at the level too, they also have such a lot There is not much huge earning. We

[20:47] Because brand collapse is the biggest thing. Is. The market is so saturated these days. Who will the brand reach? Correct. They have to be promoted. He is one of anyone We will get it done from. I got promoted.

[20:59] Will you get it done? Correct. I also have someone till date That's because our niche is educational Neesh will not come to us. If anyone here fitness creator even if he has 5 or Even if he had 10,000 followers, he would have had a brand.

[21:12] There were chances of going. And so too probably fitness creators, foodies Which is being made on lifestyle. Finance Pe Bhi Infact Finance Is Like It's a very serious thing. So on finance It doesn't happen that every day there is something new.

[21:26] work. But most of the money is in finance. Is. High value audience. Correct. If you buy even one product Comes. a lot.

[21:39] We. So how do micro creators make money? Micro creators don't earn much Are getting it. Mostly, it is seen If you are collapsing then collapse it again and again Have been. They are not getting any money.

[21:52] They have lowered their value so much. That if you give them just one of your products You will not let me put up a story about it, about it. Make a reel, we are setting you free. They I will do it. We just have to show them that we are going to collapse.

[22:05] Have been. They are not getting any money. They Even if it comes, it will only be 500,000. so much so much Let's give it to him. Nowadays, one editor and one video are more than that. Takes it for editing. That's why The quality of the content is declining. if you

[22:20] If you don't give money to someone, he will How will he get it edited by a good editor? How will he get his scripting done well? From the scriptwriter? From the scriptwriter? There's one more thing that comes up, let's

[22:33] So I understood that this is a game. This is the thing. But What gives growth in this? By consistency or by creativity? Growth comes from consistency. you are one You will upload videos continuously for a month. you so much Views will not come. Maybe a video

[22:48] Yours may go viral but it is not necessary that You become very viral or famous You can see it. Your growth is completely dead. Will go. Your followers will become inactive. Even if you have been regular for a year. One

[23:02] The month you disappeared, everything was over. All zero to you You will have to start from . So consistency This has happened to me many times. means this The thing is that like rice will come, this is the thing. Because what is it? Now I also wanted to Ask you this. Like you create content

[23:15] On the hustle. You tell me you work 18 hours a day. yes. So much work to do, so much to do all these things It happens. It happens a lot. Sometimes it seems that From this? There comes a time when a creator gets stuck

[23:30] have been Nor are they decreasing. Just stuck in one place. Then it seems that there is no further growth. It is not happening. What is my future? Why I should spend my time somewhere else. It is possible I can get growth there. not here

[23:45] The audience is engaging so much. No content There is some tremendous growth happening. Then it seems that is when the burnout face happens. Then I feel I should not do it anymore. Now it's done. But then it is the same that start Why did you do it? We

[23:57] If you start thinking this then will you not I just want the money. As soon as I come I want to become a millionaire straight away. so such Creators not starting up We give. which lasts more than 6 months Yes, he just stays put. In the middle of his

[24:11] You will face down but he will not leave you. A person like me will never leave. We But yes, burnout happens and it also feels like That now I am very much stuck. Now Need growth

[24:23] So what do you do for growth? Like, I have an answer for that too. Whatever I do not do much for myself I am getting it right now because of you know I am What happens is that he gets burned out. This is very It is a real feeling. Even though you know you

[24:39] Then you have to apply that power. So how do you do this How do you get out of the loop when things get stuck? Things. At this time, I remember when I When I started, I had nothing. Was. Zero followers.

[24:52] Hmm. Plus when I started, I did a little bit When there was growth, for about one and a half years I only There were 200 followers. Neither one would have been more It would have been less. Got stuck at Rs 200. After that I thought, what is it, friend? Is. Then I thought I should leave it. Then

[25:04] I last year in 2025 We I posted it on my Instagram. I had written That now it is mine. I can't do it anymore. This is the last post. After this, no one on this channel

[25:16] The content will not come. 200 at that time There were followers. I posted that and account I put my phone down and said that now this I will deactivate it after some time. a little Let people see. I opened it four hours later. Is. That post got 25,000 views.

[25:29] Suddenly. Big influencers on that Comments are coming that one should not quit like this. Your content is very good. little by little By doing this you will get growth. and then go I said no, if so many people told me If he has said it then there must be something. A little more

[25:42] Let's wait. Then I gave myself time. I was about to complete my graduation and PG. It was about to start. two to three months into it Were. I thought, just two or three more months. Let's try. If something happens in the meantime If so, we will do it further. Nothing happens in the meantime

[25:54] Will give. Something happened in two-three months that would have happened in two years I couldn't do it. with these 2 months me From 200 followers, he reached 1 lakh followers. At once Growth has been achieved. And he got it because Then I did not have a single day's gap in between.

[26:08] Did. I have been uploading videos continuously for 60 days. One Not even a day has been left. And he got 200 views in the first start, 2000 came, 20,000 came. Then straight into the millions. My most viral video is still the one I had put it in that photo. Usap right around

[26:21] Beautiful Still growing. So that's what happens when You come to leave, don't you think about it now? It is not happening. Then something like this happens. And it remains. This thing happened to me too that you know like

[26:34] They also say, Sir, it seems that you are stuck. Needed This has happened to us a couple of times Together also. We also posted all this on YouTube. was supposed to happen and then something magical happens and You leave once. Then go a little

[26:48] Hits the plateau. Then the same saturation comes goes. All these things happen. But the one who It happens. There's always this thing, like, assume If your average views used to be 000 then now Your average views will be 4000. Meaning the middle

[27:01] Even if you have lost Rs 400 or Rs 4 lakh, 4 million have gone but in between it happens again It starts happening. So this is a very It is an interesting thing. End So in this way, how much time is actually spent I should give in to someone because many times

[27:16] People think like this, when you thought So I'm not saying you need 3 months. The experiments that you did You were into it for 1 1/2 years. After that When the three months come, then that compounding So it happens. So how much time does a creator have?

[27:30] should give? Actually, if he truly I want to make a career out of content creation or If you have to do some things As far as all the creators I've seen I haven't seen any creator like this. whose content has improved and

[27:43] He may not have got any growth. When my growth I was not able to see it, so I made my own videos. If I watch old videos, then the current ones land in old videos in videos There is a huge difference. Then not my video The quality was good, neither was my scripting.

[27:56] It was good. As a beginner, no matter how much we know Is. We learn by doing. So if I If I had maintained my quality the same, I would have been able to survive for 10 years. I should also keep it up. My views don't increase. There itself Consistency as well as quality It has improved. If she hadn't improved

[28:09] So followers do not increase. So if someone The creator is wondering how long should I wait? So you don't just have to wait. to the quality I also have to improve. You analyze yourself Do it or show others that you love me What mistakes are visible in the video?

[28:21] Accept any feedback anyone gives you. do it. Don't let him think that this is a flaw. remained. You should see that also. You can use any of your Compare your videos to big creators Find out what is there in their videos that It's gone. What is there in me that did not work? When

[28:34] You will compare yourself to your videos 36 mistakes will be visible. when they If you improve, then you will know that Yes, with time I have to put more effort into it. Also have to give. As the quality improves As it happens, you will get growth as well.

[28:46] How do we differentiate ourselves? From your content? Because sometimes people They take it personally and say, hey friend, I mean my Is there a problem with me or maybe it's me? Don't like it. My content itself is bad. This is the thing. Rather than give that meaning to me

[29:00] There is a problem and there is a problem with my content. Is. It's like remembering that ad on TV I used to think that there is a cavity in my tooth. I failed the test. You said a little We Two

[29:13] Two Dissociate Yourself. Like how do you do that? I have two personalities. It is visible to everyone. Every new person I meet is this He says that in your videos you The personalities are very different. in real life

[29:26] The amount of maturity in your videos I see you in real life It is that much more childish. So my point is that depending on the location A person should behave. So is it necessary that you are genuine?

[29:40] Yes, sometimes you can't even capture it on camera. or bring it, you know, maybe you will get it from him I did not get the thing. I think every person has Everyone has multiple personalities Are. It just depends on the place. Now If I am childish, it is not because my

[29:54] Just because I am mature, it doesn't mean that I I am mature. Meaning it is not everywhere in life. Depends on the people. If my audience So why would they follow me? That is this

[30:06] You will wonder who is giving good knowledge. So that I have to become like that for them. But My friend circle or my family I am normal with them. like right now if If I go to meet someone, he is normal The behavior remains.

[30:18] It also happens that the bigger the Creators are those who have authentic personalities Even though he is not there, his personality is there It is also scripted. It absolutely happens. All the big creators I've worked with or as many

[30:31] I've talked to people who are older Creators have become their real The personalities are very different. what they show Trying to create the perfect image Yes, it is not that perfect. It is possible Is there any creator who wants to include you in his videos?

[30:43] Give advice on how to move on from a breakup Used to be. But in reality, he himself is his ex Crying for. Even it has happened that there are many such big creators. Then they start crying That we are not able to move on. and then from them

[30:57] Were thinking that we have to move on, move forward Is. So what is it now? Hey, that's my scene It was my true one. Mine was true. Mine was 4 years old. We So it happens so sometimes it happens that Creators also do their scripting.

[31:13] Create a persona that the camera I have a very different persona for him and in real life Who will follow Devdas? Motivation itself People will follow, right? All on social media Most of the things are fake. very rare It happens that some creator is really like that

[31:27] It happens that some creator is really like that As he is showing. The cameras were also talking. When this horror These podcasts are very popular. These Everything goes on. telling a horror story Are. He said, I went to such and such place. This is what happened

[31:41] It has happened. How much of it is truth and how much Of it is made up? It is completely made up. It will be very less. If ever with me Neither did those with me see it. If they can see it, then it is possible that they can see it.

[31:55] yes. But I don't think anyone ever does that. You must have had some experience. He is just a little I say it with some spice. something like this would have happened No, because the audience enjoys listening. Used to be. It's fun to show them Is. If any audience is giving them views

[32:08] So they will make it. Creators don't feel like this that it is also their responsibility to Give correct information or else it means Just like in the movies They influence. in today's date

[32:22] The influence is different from that or that It is there but there is a lot on the creators too. There is responsibility. People reel dekh ke things We try a lot of things. And There is a lot of influence. who is mature which makes sense to people like us

[32:35] Well then. Let us first look a little critically. Let's talk about things later and then talk about something else. Are. But probably my daughter would not do it You know but she is pretty young but sometimes what happens to that, that too something of his Friends are talking. That friend is talking

[32:49] He said, hey, that so and so is the creator of that. did this to Dima and then it became There That's something we should experiment with. Or should do it. That's why they say that

[33:02] Creators should also create such content. Whatever his audience sees, nothing negative happens. Don't get influenced. But that sense of Responsibility does not lie with every creator Some people are just entertainment creators. They just want to sell entertainment. For them

[33:14] It is only about making money. Many such There are creators who promote betting apps Whether to promote it or not. Because after seeing them, how many people do that thing do. There are a lot of big creators who are Are doing till now. But his image is so

[33:27] Well, their PR team is so good that They show him a perfect personality. But still they are promoting such things. Should not be done. So now that thing It is in our hands. People will sell the wrong thing Thing. It is up to us to do that ourselves.

[33:40] Do not consume or those with us Let it be done. Parents should have responsibility What kind of content are they consuming? Is it possible that they are some wrong creators? Are. Then the children get influenced and do the same I am trying.

[33:53] So because of this it is our responsibility. In today's times, we can depend on others. I don't know who will teach what and when. us and one more thing that I a little I see that other than this vulgarity is increasing in which you will see that we

[34:10] Where we are sitting, even from this division There are many people who are completely desi The creators speak their own language in it. and doing things in a very sloppy way Are. Likes, comments, virality, they are all his.

[34:23] Likes, comments, virality, they are all his. Near. Ok? And So suddenly I mean one or two people from the village He must be a meaningful person, meaningful Must be creating content or valuable content. Balance All the people are following vulgarity only.

[34:37] That is where we live, isn't it? Representing the area. If We are influencers, so we are in that area. has a face. If we act responsibly I will not create content nor will I show anything. So, not only ours but our entire

[34:50] We Recently a video of Samay Raina Had done. Gwalior is famous because of the rapper from Gwalior. Got infamous. Now they won't see that. Good people also come from Gwalior.

[35:03] What did you say about Gwalior? I didn't see that thing either. something wrong He just passed a comment. So that's why Because of this the entire Gwalior is getting defamed. Now If someone looks from outside, what will he think? Only the people of Gwalior will talk like this.

[35:16] But even in this, people often put a lot of value I feel that negative publicity is not Many people must have commented there too. That we are like this. Here we have people We do. They feel proud of this By doing all the crunchy things or a little chip

[35:30] By doing actions. I don't know what they think that if we carry a gun or a pistol, we You will look very domineering. What show is he getting? do you show I don't understand the mentality of the people here. It comes. But if I say something on that then they will

[35:43] That's it. But keep culture as culture. For him Why are you showing this to the whole society? That all the people here are like this. If you go out somewhere then the people here is seen as if I don't know how many

[35:56] You illiterate people have come. We The respect we should get for our culture Tansen has emerged from our country. Our Celebrities like Kartik Aaryan from here Have come out. Content like ours here There are creators too. But everyone thinks we are cheap.

[36:09] Are. So because of one person, everyone gets defamed. So because of one person, everyone gets defamed. What is the difference between us and you? Creators of Metro me and tier three here from here mine Meaning everywhere from small towns or villages

[36:21] Meaning everywhere from small towns or villages Those who come from the streets. What kind of difference do you see in them? Although cringe-worthy things are happening there too. Yes, cringes are happening at many places. As such Not there. There are all kinds of people everywhere.

[36:33] There are such people too. We But the same thing is that in our small towns There are people who are not shaken by success Is. They get into trouble very quickly. say so Meaning it is not digested. It is not digested. Because he had his

[36:47] Now they suddenly get a big platform, Get a big audience. We So they think whatever they do is right. Is. They call them early successes, right? What you get is a lot of people at once. Can't digest it. Going away too quickly

[37:00] So getting a big audience is a There is also responsibility. if someone's If there is an audience of millions, then it has a responsibility. The audience has also increased along with the followers. What content will he create now? These millions of people Will go till. Now he has to maintain that thing too.

[37:13] Is. Now you can't say anything. Any Can't post a story. picking up anything Gave. We You will have to see that tomorrow those millions This is pressure. First of all, you can do anything. you little

[37:26] You can be a creator. What is? Bus 100 50 People will see. Do whatever you can to remove it. elder As the followers increase, People expect you to do something Then somewhere or the other, it means that the man who is authentic There is personality. Let's say you can do something

[37:39] Do you want to talk to me? But that's just because I can't say it because this is what it is. Will be done. So people stop themselves. Then This way Sometimes there are topics on which to speak. I feel like doing it. People also tell us that

[37:51] You did not pass any comment on this matter. Did. It is your responsibility to speak up. but the same If we speak, our audience will be like this There is also someone who will get offended by it. He will not like that thing. then we So we have to take everyone along. So mostly

[38:03] Creators should avoid such controversial topics. Stay away. Although influencers It is his job to speak on such things. But If we speak, the loss will be ours only. and audience It is like the audience will turn around and say something. Can't. we we so what really always

[38:18] You should see yourself accordingly. Depend on what the audience is thinking You mean you became such that you were their slave. In a way, you have not become your own again. We become little creators Is this just fear?

[38:33] Because suppose there are many such There are creators who got some hate. There must be some things everyone avoids because of hate. I think that's one you should avoid. Definitely you won't do anything that will make you Hate all these things but if you get

[38:48] So that is not in your hands either, right? People will hate you and love you Where is it in your hands, then whose ego are you? If you keep doing massage, it means the society is also divided. One of the many things I'm saying is No, you are right, you are a very

[39:01] The interesting thing was that I was very young. I was probably 17 or 18 years old when someone told me She said one thing, look, this is Osama bin There are people like Ladin, they also have followers. We Okay, people like Obama also have followers.

[39:14] Have you gone extreme or is there some guy who He is neutral and so is everyone else. He is neutral and so is everyone else. This percentage can vary, but for all types They will come to say that this is something wrong. People will say no, this is right, we

[39:28] People will say no, this is right, we So who do you mean, how do you call him? How will you try to balance it? My attempt is to Yes, isn't it? Don't go too extreme

[39:40] Because I'm very extreme and this is like the truth I may be someone in personal life Let me tell you about those things. Yes, speaking off camera is different. Off So just now I came across a very recent thing. Is. One of the podcasts

[39:53] Very Senior Gynecologist in Jo Hamara The podcast just went to Recent. You Know I Asked Every time I get what is the best time to get Pregnant. What she said is that from 19 years to 23 years is the Best time to get to produce a child.

[40:10] That is what she said. and take that thing He liked, commented and shared a lot of the same what is this thing from behind something like this Financials also have to be looked at. She is not saying that you should produce a child from like 19 to 23 but biologically this

[40:26] Is the best time. Biologically this is very easy It's a thing. He said that you are very likely to have early menopause. There are all cases. Late pregnancy delay So many problems arise while doing this. All these things come. But People Will Not Go Into the discussion only. grabbing something like that

[40:40] And on that, those comments and all these things It will start. So then I realized that People only hold on to that much as much as they need to catch. They I don't even watch it completely. throughout the whole thing He will not investigate these things. and for

[40:57] Like It's More Than an Hour podcast and many more He gave a valuable discussion Because she is a retired gynecologist and She spoke at length about what problems arise. and the kinds of cases they've seen In 40 years of service, She Was a Govt.

[41:11] Doctor, what he saw, probably Not right now and it should also normalize a bit. Has gone. He says he didn't say pregnancy. Has to be a very easy-going thing It should be there but nowadays people don't have it. Because our bodies are changing.

[41:23] Our ways are changing more than I Why am I saying these things that people I will try not to understand that much all the same Very quick influence not so quick You might have said something small to them.

[41:38] Correct correct there is one thing in it this is the Time to unsubscribe and unfollow button yes unfollow button all these very It's okay if you say it's time to unfollow so and so. team's Like Chaddha Sahib's millions were gone

[41:53] left Isn't it so, all these things But how important is it that we take care of our Worth coming from our followers

[42:05] Many times I have seen creators whose Almost a million are about to touch He is completely empty in followers but influence. Nothing is there what kind of influence Like there are many influencers at times.

[42:18] Who has got a lot of followers. But When they say something to them or assume He organized a charity event He said that you should go into it and do a little His followers are not influenced by him. Not even engaged. Just follow and leave

[42:32] Ok. So she is not even viewing the story from them. doing. So what is this? There is little influence. It just looks like a big number. We He also has no power in his hands.

[42:47] Have to do it. We Does matter. Only then will she listen to you. and especially the This can never happen with me. Because they have no influence.

[43:02] Entertainment bus. Hmm. So for a while So if someone is actually a content creator You want to become big and the people you work with If you do it with those with whom you have done it, then those people How did they become so big? First of all, consistency

[43:16] Hui. Secondly, he improved the content. I have brought it. Over time, he developed content I have improved it. Like their first videos There are videos of what used to happen and what happens now. in that There will be a lot of difference. Scripting is better in that

[43:29] It has happened. His editing has improved. their The way of speaking and presenting has improved. Is. His research has improved. Everything is better It has happened. And this work can be done by just one individual. In the beginning, when we started content creation If we start, our

[43:42] doing it ourselves because we have We don't have enough funds to hire a team. Get him to do the work. As our money comes in, our minds I will take it. We

[43:54] You should start distributing it equally. an editor Hire him. First, a little quality There will be some reduction in time and increase in work. a writer Will be able to do it. The more time there is

[44:06] There is limited time. What research will you do? If the scripting is bad then the quality It will get worse. So that team has to be expanded. money in it We do. Everyone has a team.

[44:18] I don't even feel burned out. Plus his work It is happening on time. Even if you upload one video in a year, you will still earn money. We There is a lot of pressure on them too.

[44:30] They also have to meet deadlines. If If they have a collaboration with any brand then one The deadline is that within this time Produce your video and send it to us. Have to do it. And until this process is complete

[44:42] Till then there is a lot of pressure on them. He remains very worried. Us It seems that they have such a luxurious life. How much money are you printing? But that money How many nights did he stay awake to print it? We don't even know. very much their

[44:54] A person doing a 9 to 5 job Are handling a lot of pressure. And only a back end team would know this thing Is. Like I'm on a YouTuber's team. There is pressure. What they are showing outside is very different.

[45:07] But back end pay is a very different thing. We try to show as relaxed a life as possible. There is nothing like that. He relaxes Their life should be posted only till their stories. Has been. In reality, he's been up all night. Guy. He wandered around for 2 hours and returned 12 hours later.

[45:20] It is working. He will never show that Because if he shows these things then What will you follow? Just like us now He is struggling. Is it necessary that you show ease? That hey brother, I mean hey, it is very easy boss. Tax

[45:34] I have to work only for two hours. Part Time Will you, put a video up? like I tell I think you might have noticed by now that a lot All Courses Instagram Growth YouTube All these people are giving all this knowledge, all this Things.

[45:49] Now how do you tell me that you even know? I don't know how big you mean. There is an opportunity. You will become rich, this is Whatever happens will happen. Influence will increase. You Celebrity status wherever you go Will remain. All these things will remain. Our one for ₹999

[46:02] course or a ₹1,000 course which Whatever the person selling, it should be applicable on all these things. If they show the reality that even after becoming such a big creator Are So who would want to be like them?

[46:16] So they are selling their e-books for ₹100. Would have been. This is the reality that whatever has to be sold Easy, you will have to show that if you do this, everything is set. Whereas the reality is very different. In reality, people crave for brands.

[46:29] I am wondering when will we meet. We Because there is competition there too. It is so No, you are the only creator. We Whom will you compete with?

[46:42] First 1 million not a huge milestone It used to happen. And now it looks like Charap How many people will have 1 million? Now So let's get on Instagram immediately. But how do people like me suppose Ko Abhi Agar means if you look at my page

[46:56] what would you suggest me that I I I 1 I am far away from a million. But what What is that gap? The gap is that firstly there is an audience which is valuable There is content, it has very little audience. There is someone who follows such content.

[47:09] This is the first thing. First, my content That was a little bit of dating advice. The relationship was related to that. so right away The audience grew. Since I've changed the content a bit Made a little better, made a little premium Is. The audience has been growing very little since then.

[47:21] Slow growth is happening since last four months. Because the same thing is that the better the content, the better Less audience, cheap content, cheap audience Meaning it keeps getting smaller. Yes, that's true, there is a very valuable audience. It is less on Instagram, isn't it? right there on YouTube

[47:33] There are millions of subscribers and the content is also good. It will happen only when it happens. Cringe Content Pay No will be. Butt as much as on Instagram The more the audience, the more the content. Too much to build an audience on content It will take time. Like your page is there

[47:47] The audience will be premium. like that on that The audience will not come who only want entertainment do. All the followers you have right now You will be considered to have a very good audience. If If any brand comes to you then you

[48:00] He will pay a good amount of money because your The audience is also good. And if someone else The creator is, let's say, a food blogger. He has as many followers as you. Brand The audience is the same. Because people judge us too. Meaning

[48:12] Do you have 14-15,000 followers? People don't know the reality of our industry. Measures who is a good creator With whom? They only see numbers. Good And you are worth somewhere, your numbers

[48:26] It goes from here only. Let me tell you the recent That there is a YouTuber. There is a teacher. I approached him and his team that This thing for podcasts. he looked at my The page is even bigger because you only have followers. No. I said, who are you comparing yourself to?

[48:39] is only Are you doing beer with everyone? Yes, I mean, with whom are you doing it, either your You might be doing it with them, maybe 4 or 5. lakh or He doesn't mean that to her and then he's mine

[48:51] to answer such questions, well what about us We will come to your benefit, this will happen, that will happen I said okay, now that I understand it. Then it happened The interesting thing is that suppose and if There is a niche like podcast on YouTube

[49:04] what it seems what are the things that Very much because just now a Ramni said this I had said this and I myself also believe this. I do and I still do. Brother, this is a very short podcast, in terms of Numbers but we try to create value

[49:19] Are doing. We wish we were good Have discussions and all these things should happen. He He said, look, two or three things are going on on the internet. Have been. Firstly, astrology is going on. One The horror show is on and there was too much Things that he said were going too far

[49:32] Yes, it's going on and I'm none of these Does not create content. so I also feel like that I myself also mean the thing which I am very I don't identify much with that. That's what happened, meaning it is not a Conversation All Together Means There Is Nothing

[49:45] For me to contribute and to learn it just that's just for the people If we just lower our values to please others, then our Correct Correct If from today onwards we are your podcast based only.

[49:59] Providing complete value right here now You should call a creator who is horror-loving. Or talking about food vlogging. You won't be able to have interesting conversations with him. He will be able to tell you interesting things and The audience may be interested then take it

[50:13] If that's the audience But what value was provided to you then? The audience will build accordingly. The same low value audience and that once built It is done, then even if you shift the content Not like I'm going to shift my content right now.

[50:25] So my audience is kind of stuck. Because earlier that audience was different, now mine Got stuck and did not move forward Because the audience grows very slowly. Now I wonder if I need numbers. So shift me back to the same content

[50:41] Will have to. If you want numbers, then You're either like other podcasters The kind of content they are creating is like horror. Did you call the guy from there or give him some shock? More value, more awareness, a little controversial If you get them to talk, your numbers will increase drastically.

[50:55] Will go. But the value will not increase. So There is definitely a lot of potential in the content. in creation and potential as well as its There is also a dark side which very few people can see. They talk and many people don't even realize it. If you can do it, you will know it only when you do it.

[51:08] that the people you see today They have followers, they have money. All these things have influence, but behind them are five Seven years of hard work is also different On platforms, that too, only those cringe ones Even going out of the process and many times today what you

[51:21] You see their content so polished and Sometimes it is also because of the team Quickly creates any video He does anything. People sitting down to write Has happened. Talking while sitting on the teleporter

[51:34] Is. All these things are happening. So this is what it looks like He doesn't follow that many people. The hard work that you have put in, all the things that you have told me This is very interesting. If you give me any Two tips to grow my podcast For my channel, I mean YouTube.

[51:50] Like My advice would be that there are many such There are podcasters whose numbers are very high. Yes but the value is very low. So, they never is only less But you should always keep this in mind that

[52:05] Your value is much higher than theirs. Is. Your content is from those creators It is much more valuable as far as I have seen. I have seen it, I felt it. So you can always Don't underestimate. Your numbers will also increase. But those people probably have as much value as you.

[52:17] I could never do it. So this is my only suggestion for you. Thank you so much. Thank you so much Tansha for Doing this. I enjoyed it. Of course sir, me too. Ok. So see you in the next video.

[52:29] Ok. So see you in the next video. This is not my matter but Tansha's.