Why Brands Don't Sponsor Streamers
43sReveals a surprising industry truth about sponsorship disparity between live streams and TikTok ads.
▶ Play ClipAI Summary
The video discusses the challenges of advertising on live streams, noting that brands struggle to sponsor live streamers effectively. The creator shares personal experience showing that live stream sponsorships reach only a few hundred viewers, while a sponsored TikTok post reached significantly more, highlighting the disparity in reach and compensation.
[00:02]
The core problem
Companies don't know how to sponsor live streamers effectively; live advertising is inherently difficult.
[00:14]
Live stream reach
The creator's live streams have 300-800 viewers, so sponsored moments get seen only that many times.
[00:26]
TikTok ad reach
A sponsored TikTok post got significantly more views (the exact number is not stated but implied to be much higher), showing the disparity.
[00:39]
Impact on earnings
Because of low reach, brands don't pay live streamers much, so only top-tier streamers can make money from sponsorships.
[00:52]
Solution for streamers
Streamers should clip their live sponsorship moments in vertical format and offer to post them on TikTok and other platforms to increase value for sponsors.
The key takeaway is that streamers can increase their sponsorship value by repurposing live sponsorship clips for vertical platforms like TikTok, which have much higher reach.
Mentioned in this Video
Study Flashcards (3)
What is the biggest problem in the live streaming industry according to the video?
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What is the biggest problem in the live streaming industry according to the video?
easy
Click to reveal answer
Companies don't know how to sponsor live streamers effectively.
00:02
How many viewers does the creator typically have on live streams?
easy
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How many viewers does the creator typically have on live streams?
easy
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300 to 800 viewers.
00:14
What is the suggested solution for streamers to increase sponsorship value?
medium
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What is the suggested solution for streamers to increase sponsorship value?
medium
Click to reveal answer
Clip the live sponsorship moment in vertical format and post it to TikTok and other platforms.
00:52
💡 Key Takeaways
💡
Core problem identified
Directly addresses the root cause of low sponsorship revenue for streamers.
00:02
📊
Reach disparity
Shows concrete evidence of the difference in reach between live and TikTok.
00:26
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Actionable advice
Provides a practical, actionable tip for streamers to increase their value to sponsors.
00:52Full Transcript
[00:02] biggest problem in the live streaming industry is is that companies don't know how to sponsor live streamers and I'm not calling anyone dumb I'm just saying live in general is really hard to advertise on like I've done sponsorships
[00:14] on my live stream I've got a decent Following over there and when I go live I have anywhere from 300 to 800 viewers and so that sponsored moment of my and so that sponsored moment of my stream will get seen 300 to 800 times
[00:26] ever versus this sponsored Tick Tock I did and you can see I I neglect my tech talk quite a bit and this is how many people have seen that ad that's nuts which means that Brands don't pay live streamers much for
[00:39] sponsorship which means that only the top tier of streamers can actually turn stretching those activations so if you're doing a live sponsorship clip that thing in vertical and then tell the sponsor hey I will also post it to Tick
[00:52] everywhere and sponsors need to start jumping on that
