TikTok Shop Guide: Start from Zero — Step-by-Step Guide & Transcript

[00:01] I've made so far today while I'm recording this video. There were eight sales that gave me more than R$ 120. But if I filter here for the last 28 days, it's more than R$ 92,000, accounting for more than 3,000 products

[00:15] best video you'll see on the internet about starting from scratch on TikTok appear on camera, I'll show you everything, holding your hand, and at a level that will results through TikTok Shop. First, I want you to understand one

[00:30] largest marketplace in Brazil, only behind Mercado Livre and on the market for less than a year, and it's already one of the biggest sales channels in Brazil and idea about TikTok Shop, it was tested in Asia, specifically in Japan, China, and Korea,

[00:46] United States. The United States has even changed the way people buy products. TikTok, without leaving the social network and buying from there. And then, when it was than a year, it became the third largest marketplace. And in my view, it's only a

[01:00] is that there are hundreds of people with physical stores being impacted in worried about tomorrow. On the other hand, TikTok is selling more and people are starting to buy more online. And if you join

[01:15] starting. And we all know very well that whoever arrives first gets to drink clean water. teach you by taking your hand and showing you everything you need in this start TikTok Shop from scratch and perhaps change your life and the lives of those you

[01:28] anywhere and earn money online. But for those I have a bonus, a gift for you. You know very well, sweetheart. Now 's the time for business, right? So let's go to the video.

[01:42] Tom Thaago here. I'm here in my TikTok Shop sales center, and last 30 days. I've already sold over R$ 92,000 in the last 30 days on for example, in July, as you can see, the R$ 92,000. Here in the

[01:56] more than 1000 orders. Here in the live broadcast, that is, live on air, which is our biggest strength, meaning that's where we sell the most, we 've sold over R$40,000, with R$1,000 here just from videos, and over 1,200, as you

[02:10] Below it also shows which of our videos were the best, the ones that me, you saw that I really get results and now I want to bring you in goal here is for you to leave this class generating revenue on TikTok Shop,

[02:24] started first. How does TikTok Shop work? Come here and I TikTok. Take a look at this video here, okay? This woman is showing see that? store, phone link. Move it around here, Felipe, so people can see it,

[02:38] ? So it is. I'm right here on TikTok, on this social media platform. I click on that little shopping bag, and the moment I click on it, I can buy social network. Hey, look, guys, there's a drop in sales here while I'm

[02:50] markets. But let's continue. And here I can buy it, you see? It moment I buy, I generate a commission on the other side for whoever is So this is how we actually manage to make money. And

[03:04] videos ranked there where you can add a shopping bag for ways to make money, and that's what we're going to learn now. Let's go. So, let's go. We have two scenarios, OK? People exclude

[03:18] one, but the truth is there are two. The number one scenario is that you start by being an affiliate. As an affiliate, you sell other people's products, products from other you take those products and earn a commission on them, OK? And usually

[03:32] this commission can be around 8%, sometimes 20%, who knows. There are cases with more, and cases with less. And it all depends on what product you're selling, we can see how much commission that product generates for us.

[03:45] other people's products. And on the other hand, we have the other end, which is the seller's end. Exactly. You can also sell products on Shopee by having your own products and without showing your face. In fact, those who

[03:58] sell them without holding inventory, and these people use affiliates to sell for them, okay? So these are people who kind of automate the process. So it's something good money. So instead of a commission, you keep 100% of the commission,

[04:10] affiliates selling for you, you distribute commissions to them. So there are the seller. So, many people don't show this to you, but there are completely different. So I'm going to explain the advantages and disadvantages of

[04:25] teach you both. So in this lesson I'll teach you both at advantage of being an affiliate is that you can you have to do is choose the product you want to affiliate with, and then you can start selling

[04:37] whichever product you want. You have the freedom to switch from you the flexibility that affiliates have. The second advantage is to the customer right there, because the seller handles all of that.

[04:51] Make the video, rotate the video, make it go viral, sell it. Your main focus should be on selling. So that's very good because it removes a burden that you would otherwise have, right? And the third advantage is that

[05:03] So the affiliate has that, right? That's really cool. The downside is that n't become a millionaire as an affiliate. Logically, it won't generate . The second disadvantage is that you will need at least 2,000

[05:18] TikTok's affiliate program, which is central to the creator's list. But Thago, I don't have 2000 followers. So, there are two ways you can solve this. have to make a small investment, which is buying an account with around 2000

[05:31] sell them today, I'm not going to recommend any, OK? I'm just giving you one option: you can buy or you can kind of farm them, like people say, right? Farm those viral content. It's very simple. On TikTok, it's very quick to gain followers, and

[05:44] week, okay? So those are the only downsides, okay? And now, regarding the advantages and disadvantages so we can get started. The advantage for the seller is You earn more money because the product is yours. Then you bring in

[05:58] think about it, imagine you have products that affiliates sell for you. process, and you have a network of people doing what you should be doing, and you second advantage is that many people don't realize this, but the seller also

[06:11] people don't know this and stop being sellers because they think they need to have that take care of all of that for you. You just need to put the products there supplier delivers. In other words, you get 100% of the commission and you simply

[06:25] don't have any inventory. This is a huge advantage that few people money know. The third advantage is that you can start without showing your face. Since you don't need to generate content, you also don't need to appear on camera. People

[06:37] more in administration. And the fourth advantage is that you can also start a large structure, especially since you won't need to manage inventory or put those products there and literally have affiliates

[06:50] sell them for you. That's basically it. And the downside for the seller is that teach you how to be an affiliate, because they sell the idea that you people teach this, and it's usually those who make the most money through TikTok

[07:02] a salesperson, then you can make a lot of money, a really big amount. And the last disadvantage is that you won't need to provide all the support to the client will send you questions and things like that, and then you'll have to answer

[07:15] need to provide all the support because the supplier, that company I all the support for you. So you kind of become the owner, you manage things there, answer some questions, but you get double the commissions and want 100% of them

[07:28] realized that these two worlds exist, right? And now we're going to start with get started. Right after this, I'll show you how to do the one with the salesperson, which is something I'll explain which one is best for you, depending on your

[07:40] ask is that you leave a like, subscribe, and hit the notification bell. Did you notice that educational content, and it's content that can change your life. So you're subscribe, and you're going to enable the notification bell. These things are very quick, and this is the only payment

[07:53] subscribe, and turn on notifications. You did it, I'm trusting you, okay? Let's , we're going to start with affiliate marketing. Let's go, then. Go. The first 2,000 followers, okay? And to achieve that, as I said, you either farm or

[08:06] people do, okay? And it's super quick to make. If you don't want to, you know, buy an account somewhere, do some research, I'm not going to recommend any of that, OK? You can farm posting those viral videos, right? Those videos really go viral. You can

[08:19] replicate them on your TikTok until you reach those 2000 subscribers. In fact, on TikTok for how to quickly gain 2,000 followers on TikTok, you get to that point. If I were you, I'd buy an account right now.

[08:34] thing you have to do. Okay, after you've got 2000 followers all these three dots on your TikTok and we'll go to the TikTok Shop for able to choose the products to sell. So here, we have

[08:47] product marketing, managing the storefront, right, revenue, how much you make. So, product marketplace, right, so you can see. And then I 'll be able to have several shows me the products I have here. So, look, this product here,

[08:59] inexpensive. I earn R$3.24 for each sale. That's really a small amount, isn't it? sells very well. We're going to go down and we'll see that there are more commissions, look. Oh, I caught a good one here. This one here . If you sell it, you earn R$ 16.

[09:12] , right? The cheaper the product, the less commission you earn. The . Look at this one, for example, this watch here, R$13 in commission. . Well, remember that it sells in high demand here?

[09:24] So, it's very easy on TikTok to make 10, 20, 30 sales in a single delivers, right? So it's much simpler. So here you win on scale, right? So this is one of the ways you can view the products there, right?

[09:36] storefront, Felipe, let people see, you can create a storefront you can sell a product storefront, okay? I suggest you sell a video, we'll make a video, you'll sell a specific product there, but it's

[09:49] Sometimes when you're going to do a live stream and you want to sell extra things there, you can recipe, right, where you'll earn your commission. It's worth remembering that when you make a sale. So, when you make a sale, the first thing is, it's

[10:03] After a while, it will become available. And it will only become product, everything is in order, the time has passed correctly, The other option circulating here, Felipe, is to manage samples. In this one, you

[10:16] vendors there allow you to have samples so you can take that videos, make your videos there. And remember that they generally only make them available selling, right? So sometimes it's pointless to try to be clever; a lot of people

[10:28] the seller actually releases it to people who are genuinely interested in selling. So this we have other features, such as live products. interesting because live streaming sells a lot, okay? Then walk around so people can see.

[10:42] live streams and everything. So there are many options right here within the TikTok Shop section. see opportunities for creators. So we see videos that selling certain products. Take a look here. And here he's going to show the

[10:55] people overselling. Look at this! Look at this video here, for example, the actually belongs to a friend of mine. Man, the perfume is selling way too much, way too much, way too much. views. So imagine how much money she made, right? And besides

[11:08] video ideas, right here on TikTok you also have live streams, you know, people are live right now to show you how these people sell. So you can get ideas on how to sell right here within the TikTok Shop dashboard. So, as

[11:21] inside of the TikTok Shop affiliate panel. So you can choose for each one, everything is set up smoothly, including how much you will receive. And now I'm going to 's the best way for you to sell and earn money through

[11:34] explain it to you. Okay, so this ranking here, for me, represents the two best ways to First, I'm going to show you the videos one by one. If a video goes viral, that video sells a lot, man. He starts selling a lot to you. You're

[11:46] your house, and that video goes viral, and sales start pouring in, one after another, for you. difficulty making videos, and I'm going to teach you now, I'm going to give you all the rushed, this video is meant to be comprehensive, okay? For a complete beginner.

[12:00] video, so pay close attention. And the second of my favorites here is live showing that product, but you can't do a live stream if you don't make Thago, which one I should focus on, I would focus on both. I would first create a lot of

[12:15] from those videos, I would start live streams at certain times of the day. So, if you treat pay you like a business. If you treat it as a hobby, he'll pay you like a now, regarding your question from CBS, Thiago, which product should I choose to

[12:28] should focus on at least four or five products, no more than that. And that's a mistake many affiliates make. Very affiliate-oriented; they start by choosing a bunch of content, . TikTok tends to deliver more to those people who focus on something specific.

[12:41] TikTok affiliates who only have two products and sell much more than people who try to how do you choose the product? Come here and I'll show you. If you come here even on your cell phone, you'll see this

[12:53] Codata, the best tool for TikTok Shop spying tool, but that's what I'm going to explain to you. It's good espionage, OK? You can see which products are selling best on TikTok worldwide. You

[13:05] country you want, including Brazil. So this is the tool. I'm American tool. I'm not getting paid for this, okay? You'll be coming to the a free feature, okay? It's not the paid part of it, which is actually very good,

[13:18] here to the product section, and here you can see all the products that are selling very well. His recipe has sold over 3 million in the last few days. So here is what's being ranked here. If you look here on the left. In other words,

[13:30] 30 days. This set of pots and pans, right? So we can see that this is jacket. Then we can see exactly what's selling the most commissions. Here are the commission rates. It varies around, it ranges from

[13:43] 1% up to here, look, 12%, 15%, right? As you can see here. So, by zooming in can even see the videos. In other words , we can even get a general , look. Look at this. Just a reminder that you can also do it via mobile phone, okay? In fact,

[13:56] watermark. And for those who are just starting out, this is a great tool for you to products. And by choosing the products, you can start spinning videos even without explain it to you. The first thing you can do is download the videos from

[14:09] here that don't have a watermark and you can use them, just come here to these videos here. You download them and start using them because they're videos that turned out really well and went viral. Another way is to go to TikTok and

[14:21] So imagine you found a product there in Calata, you can search for it is also very good. You download it through Snaptick and it will come without a showing you here on the screen. Once downloaded, you can use it through your TikTok

[14:35] and start rotating videos without showing your face. Okay Thiago, but is there a problem with me selling no problem, because those are videos you can get from foreigners, so there's absolutely no is the first form. The second way is for you to produce this type of

[14:48] you're thinking. And I'll explain how. That's the mistake many thinking they have to create the video themselves by thinking it up. No way, man. I always internet today was being a great copier. That's the truth. We don't create anything

[15:01] from scratch. I always pick something better, and that helps me improve the idea on Hora de Negócios, have I taken a video, adapted it—a video that was already working well—and it ended up working for me, and I improved that video and even got

[15:13] person who made it, it became a trend, and it worked better for me. In other words, you have to if you're going to make your own videos, which is a good idea because you can monetize them in dollars (which TikTok pays you) or through the TikTok Shop,

[15:25] than one way. Come here and I'll show you. Basically, you go to TikTok, you way you did before, and you'll find the most viral videos. The the exact same video, but with your own voice and you speaking. That's the

[15:38] that one video as unique and deliver much more. In other words, you have an affiliate. First, you can use through call data. Or the second way is by producing your own content based

[15:52] reinvent the wheel. So , I believe you already understand the first method. is actually my favorite. Well, for those of you who are also starting out, it's very good, and I'm clearly talking about the seller. That's right, the

[16:04] seller, the owner of the product. Many people, in fact 99% of those on the get started by being an affiliate. And that's the biggest mistake. Why? Because a multitude of it's the easiest way, when in reality, starting as an affiliate is

[16:18] ask me, Thago, do you currently earn money as a TikTok I don't need that. I have 2 million subscribers on this channel, spreading the What makes me money on TikTok is

[16:30] who sell for me. That's why you don't see my face on TikTok. That's why doing live streams, because I don't need them. I don't put in nearly as much energy as earn far less than I do. All I do is run an operation as a seller. And

[16:43] for me, this is the best option for a beginner to start with. Many people don't sell told you? They think that to be a salesperson you need to have inventory, spend over 10,000 on inventory, but no, it's not like that. On the contrary, it's

[16:56] And I'm going to explain it to you by showing you exactly my results so that you can going to hide anything from you, I'm going to show you everything. For sellers, TikTok has a sales hub for sellers. And as you can see here,

[17:09] And if I take a look here, let's see how much I right? Not much has changed yet. In the last 7 days, the total was R$ 48,000. So, a very strong increase. As you can see there, it went up 20% compared

[17:23] to the previous days. So, we're having great delivery, and in the last 30 the results. I'll even show you the products, right? As I showed you at the beginning, I sold 31,000 at Abaja. So, only on the abaja. What do you mean by "aba loja"? Okay, the

[17:35] person went, liked it, went into the store, and automatically bought something because TikTok recommended the store to them. In other words, TikTok itself is recommending it to people. good, right? One good thing there. And then we'll go down here and we'll have the

[17:47] sold 27K of our live streams. I really like streaming because it's sell quite a lot of that here too. We sold over 811 orders here through over 40,000 videos alone and more than 1,200 SKUs. As you can see here,

[18:01] real results here. It's not this nonsense, it's not these people who just talk and talk. People talk a lot. I see so many people talking about it, talking about it, I don't It's just a double chin. This is real data. This here, look, is the official app. If

[18:14] go to the Apple Store, then, TikTok seller, right? We have it here, look. Oh, here. Oh, this is the official one I'm with. I'll even update it here so you can see it in Felipe, for everyone to see. We're here in the official section, look. This one is from

[18:28] TikTok itself. I'll click on "open here". Here it is. See? Today's result, now I'm going to show you the products we sold and I'll explain how sold the most, right? As you can see. And these were the videos

[18:42] our best-selling videos here. This was our best-selling video lately, okay? It's a video over there that talks about a foundation, a foundation for women, right? total revenue, of 6K, from a single video. So think about it, a single video

[18:55] It received 3,000 likes and one video had 342,000 views. In other words, views but sell a lot. There are videos that will sometimes get millions of views, but won't sell . And this video was made by an affiliate for us, not by us; it was

[19:09] video that sold very well was this one here; it sold over 2,000 copies. It was a video with 100,000 views, meaning it sold almost R$2,500, and it was a video with sold the product in the video, it was a face powder, a face powder and foundation, right,

[19:21] see that we also sell a lot of those month, the products we sold the most, take a look here, were the 37,000 of these facial powders, which are face powders, you know, for women. We

[19:35] liquid foundation, the one for women. We also sold a matte foundation, more than video games. But what sold the most were products for women here in this Thaago, how much stock do you have?"

[19:49] ask me, Thago, but how do I even begin with this? supplier I use today is your Drop warehouse. Exactly as it is here, look. Set up your store without having to sell any inventory. In other words, they assemble it for you.

[20:02] I don't need to choose the products, I don't need to go around ranking which is can even give them a hint, right? Because it 's a team, they basically my TikTok store for me, they rank the product for me, they do everything for

[20:14] me. But I can send them some ideas, like, "Look, I think this one but they also have this knowledge themselves, they do all do all this searching. So here, he shows which platforms

[20:26] Shopee, they work with Amazon, Shopify, Magalu, Mercado Livre, and Blink, , they have this feature, and we come here to see prices and plans. to help you become a salesperson. And as you can see, man, it's not

[20:40] being a salesperson who makes a lot of money. Even my profit margin on those 94,000 was 20%. So that's a very high margin, man. 100,000 worth of goods, I make R$0.00 in profit, right? In this case, within the month, in 28 days, before a

[20:53] totally worth it. So, this is the first one. Hey Thiago, are you making money off this. Pay close attention. It is not me. Many people get confused. Oh, Thaago, are you were a partner in all of this, but no, I 'm not. And I'm showing you things that

[21:05] people aren't going to show you this here. It's different here, I'll show you. I've more advanced level, so you can earn more money. So let's go. cancel at any time right here, is for those who have never sold anything and want to make their

[21:18] catalog here of over 1000 validated products with high demand and give you? They give you access to over 1000 products that you can go to and build your own store on TikTok Shop and rank the products. So here,

[21:31] proprietary payment order system, a proprietary labeling system, Clics, access to weekly live classes with experts in inventory sales, and a have here? Basically, this 197, this first plan, is for you to have access to

[21:45] sets up your entire store there on TikTok you do everything yourself, right? You have the products, you don't need inventory, 30,000 that you would need to have in stock, they give you access for just 197. For each

[21:58] shipping, the whole system is already integrated into TikTok Shop. You don't need to do any of that, all you need to do is connect it to first plan for those who want to do this on their own. And they give you

[22:11] sharpen the axe and do it. The second plan, which for me is the best, and which is what I use in my business today, is the quarterly Creator+ AI plan. you. So here's something for those who have never sold before and want to reach $20,000 in

[22:24] mean? Okay? It's a quarterly plan, every 3 months, and then you have access to a catalog of The difference is that here, you receive it Cliques, meaning they create the TikTok Shop section for you

[22:37] for you. Everything, everything. So, Thaago, I just really want to have my account, start selling, and then I'll have my products, I'll have my is the plan here, they give you all of this ready-made for you. Ah, Thaago, but if it

[22:49] more people? There's an entry cost, and many people don't do it They hide this truth because it's what makes real money, a lot of money. And three-click individual quarterly mentoring program . He gives you all of that, and

[23:02] personally mentoring you. So this one is also for those who want to burn the any questions, you can even contact them here on WhatsApp. So for you. You'll have a partner company, and it's different, okay? There are

[23:15] your warehouse team in the video description. It will be in the first link in the video description. You can go there and simply close the deal with them, or you can something, because I'm telling you, man, you can change your life with this. Well,

[23:30] on TikTok Shop. So, to recap, the first way is to become an affiliate and start selling other people's products. And the second on YouTube and even you will have difficulty finding videos like this, is for you to be

[23:42] of the product. Even if you don't have any stock, you don't need it. Even without people selling for you and doing everything you would have to do. Well, I would start out today as a salesperson... That's obvious, because I know the

[23:57] and I know it's much better to sell a product and earn much more commission, but I also know that not everyone can start with that because you have an man? We should treat it like a business. For people who, unfortunately,

[24:10] be a hobby for them. But some people take it seriously. And like I told you, a pair of sneakers. And sometimes you're like, " Oh, I don't have, I don't know what, man, a pair of priorities in life and you have to determine what yours are. This was a

[24:23] complete video, practically a course teaching you how to do it. I'd clearly but it all depends on you. Let's set a goal now. If this video gets more than 15,000 likes. I'm going to do a part two course now, building

[24:36] a TikTok account with you from scratch. And you choose whether you want to be a seller or an affiliate. And I'll build it from scratch with you until I'm making at least R$10,000. Ready? like with everything. And to finish, I want you to tell me in the comments,

[24:48] but it has to be now. You're going to tell me which one you're going to start with, whether it's as an affiliate answer now, I'm counting on you. Comment below, and if you've also reached this part, you'll comment with the word "locomotive," so I

[25:02] and if you've made it this far, you're someone special to me. So tell me, which one are bless your life. The link will be here for your warehouse; all the best business opportunity. My name is Thiago H and it was a pleasure to teach you about TikTok

[25:16] and it was a pleasure to teach you about TikTok Talk Shop. See you later.