How to Sell on TikTok Shop in 10 Minutes

[00:00] If you're looking to start selling on Tik Tok  shop, this is the best first video to start   with because in the last year, we've done tens  of thousands of dollars in sales on Tik Tok shop,   including over $50,000 in just 60 days with  one product. If you're new to this channel,  

[00:15] my name is Connor, and in this video, I'm going to  show you a simple step-by-step process you can use   to start making money selling products on Tik Tok  shop, even if you've never sold online before. So,  

[00:28] let's jump into it. The first step is to set  up your Tik Tok shop seller account. Go over   click North America and apply for a seller  account. They'll ask you for number one, your  

[00:41] business or personal information. Number two, your  tax and ID documents. And number three, your bank   account so they know where to send your payouts.  Fill that out carefully. Submit your information.   And once you're approved, you'll have access to  your Tik Tok shop dashboard where you can upload  

[00:56] products, manage orders, and see your sales. Now  that your account is ready, let's talk about the   most important part, and that's choosing the right  product for Tik Tok. Tik Tok is not like a normal   online store. Tik Tok is a video platform, and Tik  Tok shop lives inside that platform. What works  

[01:13] best on Tik Tok are products that are easy to  show off in a short video, have a clear wow moment   or visual transformation, and have an existing  niche of creators who would be excited to promote   it. For example, with our product carnivore  electrolytes, we tapped into the carnivore diet  

[01:28] niche. These influencers already had an audience  that trusted them. So, when we started posting,   we did over $50,000 in 60 days on Tik Tok shop.  Now, here's one of the biggest secrets that most   people skip. Inside your seller center, go to the  products tab and click on product opportunities.  

[01:44] Tik Tok literally shows you categories and  products they believe have strong demand and room   for more sellers based on their own data. You'll  see trending categories, items sold, and how many   products already exist. And also whether Tik Tok  is offering extra traffic or rewards if you launch  

[02:00] a product in this category. You can scroll through  this and look for products with rising opportunity   trends and a good number of items sold and not too  many existing products. and something that you can   clearly demo in a video. You might see things like  lunchboxes or bento style containers, pet grooming  

[02:15] tools and brushes, cutting boards, or lots and  lots of different options. You can then pick   one or two of these ideas that meet the criteria  and bookmark them. If you already have a product,   still check this page to see if Tik Tok is giving  you any extra awards or traffic for your existing  

[02:30] category. Once you have your product idea, it's  time to actually get the product. This is where   we figure out inventory and fulfillment. Before  you list your product, you need to plan on how   it will get to the customer. On Tik Tok shop,  you have a few options. Number one, you could  

[02:43] ship it yourself. You store the product at home  or in a small warehouse. When an order comes in,   Tik Tok will let you buy and print shipping  labels directly inside a seller center,   and you pack and ship the orders. The next option  is to use a 3PL, also known as a third-party  

[02:58] logistics company. This is a separate company  that stores your product and ships orders for   you. There are many 3PLs that integrate directly  with Tik Tok Shop. This is better if you're doing   more volume and don't want to pack boxes all day.  Another option is you could actually use Amazon  

[03:12] as your 3PL with multi-channel fulfillment. If  you already sell on Amazon FBA, you can connect   your Tik Tok shop or Shopify to Amazon and let  Amazon handle all the fulfillment for you. You  

[03:24] can often still offer fast two-day style shipping  on Tik Tok using your existing Amazon inventory,   which is part of the reason it's great to launch  on both platforms at the same time. Finally,   there's fulfilled by Tik Tok, which is Tik Tok's  own fulfillment network. This is invite only, so  

[03:38] it's rolling out slowly, but here you would send  your inventory into Tik Tok's warehouses, and Tik   Tok would handle the storage, picking, packing,  and shipping of the product. Usually, these are   some of the cheapest shipping rates, but you'll  want to have enough volume to justify storing  

[03:51] inventory there. If you're just starting out, you  can start with self-fulfillment or use a 3PL or   Amazon MCF if you already have inventory set up  elsewhere. Once you've decided how you'll handle   shipping, you're ready to list your product.  Step four is to create and optimize your Tik Tok  

[04:05] shop listing. Back in Seller Center, go to manage  products and click add new product. This part is   crucial because your listing is what customers and  creators will see. You'll need highquality images.   Don't just grab random AliExpress images and hope  for the best. We want to use clean, bright photos  

[04:21] and lifestyle images that show how your product  is used. And if you want professionally designed   images optimized for Tik Tok and Amazon, our  team at fbaccreatives.com does this for all of   our brands and creates some truly stunning images  like these. Then you'll need a keyword-rich title.  

[04:37] Tik Tok gives you a recommended format  for the title, which is brand name plus   main content or benefit plus scope of use plus  product type plus main feature. For instance,   right here we went with carnivore cutting board.  wooden pasfree reversible kitchen cutting board  

[04:53] with hand grip for meat and barbecue. Tik  Tok uses your title heavily in their search   and recommendation system. So use as many relevant  keywords as you possibly can. For the description,   Tik Tok can generate an AI description based on  your title. We can use their AI generated one as  

[05:08] a base and we can make sure that it lists the  main benefits of the product. It mentions the   key features and matches what you actually sell as  the AI can make mistakes at times. Now we'll need   a barcode or product identifier. Most sellers will  either use a G10 or a UPC code. You can purchase  

[05:22] official barcodes at GS1 for just 30 bucks each.  Once you have your G10, enter it so your product   can be scanned and tracked correctly. Here  we'll write our main selling price. Optionally,   set a higher list price so Tik Tok can show it as  discounted when allowed. Enter your starting stock  

[05:36] quantity and choose your internal skew code so you  can track your product in your own system. Next,   we'll need to enter the weight and dimensions  for shipping purposes and mark whether this   product has batteries or dangerous goods. Now, we  can decide whether we're offering free shipping.  

[05:50] In most cases, you'll get more orders if you bake  shipping into the price and show free shipping on   the front end, as customers love their free  shipping nowadays. And once you've filled   everything out, submit the product for review.  If your product is a supplement or consumable,  

[06:03] Tik Tok may ask you for extra documentation like  certificates of analysis or label proofs. For   simple products like cutting boards or homegoods,  the approval is usually very fast. After approval,   your product is live and visible in your shop. Now  we'll move into where Tik Tok shop really becomes  

[06:18] powerful. Step five is to turn on affiliates  so creators sell for you. This is what makes   Tik Tok shop different from almost every other  platform. Affiliates aka creators can add your  

[06:30] product to their videos and get paid a commission  on every sale they bring in. This means you do not   have to be the face of your brand or post the  content every day yourself if you don't want   to. In Seller Center, go to affiliate and set  up open collaboration. Add your product to an  

[06:45] open campaign so any eligible creator can request  to promote it. Set your standard commission rate.   For example, if your product sells for $50, a  20 to 30% commission means creators can earn   10 to $15 per sale. When you're first launching,  it often makes sense to be generous so that you  

[07:01] stand out from all the other products they can  choose from. Then we can add free refundable   samples. Enable samples so creators can get  your product without paying out of pocket.   You can then choose whether they are required to  post in order to keep the sample or keep it more  

[07:15] flexible. We can filter for creators with decent  average views and a good track record of actually   posting after receiving the samples. We can also  filter and approve sample requests one by one. We   can look at each creator's average views, their  followers, and their estimated post rate, which  

[07:28] is how often they posted after getting a sample in  the past. I always go through and approve samples   for creators who are in the same niche as me and  have a good post rate and engagement. I can also   invite creators directly. I can use the find  creators tool to search for people in my niche  

[07:42] or search on Tik Tok itself for my main keywords  and see who's already making good content. Then I   can create a targeted collaboration, set special  commission and perks and invite those creators   into it. It's good to have a short, clear message  you can send to creators that introduces your  

[07:56] brand, explains what the product is and why their  audience would care, and offers a free sample and   a strong commission. Make it easy for them to  say yes. And this is a numbers game. You can   reach out to lots of creators. Some say yes and  a handful start posting and a few become your top  

[08:12] performers. That's exactly how we built up our  affiliate base for carnivore electrolytes. After   this, you can continue to boost your sale with  Tik Tok campaigns and ads. Once you have a product   listed and affiliates starting to post, you  can use Tik Tok's own tools to push things even  

[08:26] further. Co-funded campaigns and promotions is  one. In the marketing tab, go down to campaigns.   Tik Tok frequently runs campaigns where they will  cover part of the discount you offer to customers.   You register your product, set the discount,  and Tik Tok funds that part as a subsidy. This  

[08:41] gets you more traffic and encourages people to  buy with limited time offers. Then we have shop   ads using your best affiliate videos. Go to shop  ads and create a GMV Max campaign. Choose promote  

[08:53] products and now set your target return on the  investment and budget. You can use the video codes   from your best performing affiliate videos as  your ad creatives. Tik Tok's algorithm will then   take content that already works as you've seen it  performing organically and show it to more of the  

[09:08] right people. By using creators top videos as ads,  you get two advantages. Number one, the content is   already proven to convert organically. And number  two, you don't have to film and edit your own ad   creatives. By combining organic affiliate content,  co-founded discounts as well as targeted shop ads,  

[09:24] you can scale very quickly on Tik Tok shop. So,  that is how to start selling on Tik Tok shop in   just a few steps. Set up your Tik Tok shop seller  account. Use Tik Tok's product opportunities data   to find a video friendly product. Decide how  you'll fulfill orders. Create and optimize your  

[09:39] product listing with strong images and titles.  Turn on affiliates and send the samples to the   right creators. and use Tik Tok campaigns and shop  ads to scale what's already working. If you want   to go deeper and see exactly how we did $50,000  in 60 days with Carnivore Electrolytes on Tik  

[09:56] Tok shop, connected Tik Tok shop with Amazon and  other platforms and built systems to consistently   recruit and manage new affiliates. We have a  full Tik Tok shop and Amazon training inside   of our program. I'll put a link down below  where you can book a call with our team and  

[10:10] see if it might be a fit. So, click that link,  check it out, and I'll see you guys in the next