Why Most Fail at Facebook Ads
45sHigh relatability for aspiring marketers, highlighting the common mistake of wasting budget due to incorrect setup.
▶ Play ClipThis video is a practical tutorial on launching Facebook ads for traffic arbitrage, specifically for gambling offers. The hosts, Hardy and Petya 2.0, guide viewers through the entire process, from setting up a pixel and creating a SmartLink to configuring ad sets and creatives, culminating in the launch of a campaign for an ice fishing-themed slot game in Azerbaijan.
Viewers should have already assembled the infrastructure: a Facebook account, an offer, test creatives, and a PVA (phone verified account) service. This video is the final part where they launch the ad.
Copy the streaming link from Keytar (the tracker), then go to ZMPS (the PVA service) to create a SmartLink. This link will redirect users to the appropriate app store based on their device.
In Facebook Ads Manager, copy the pixel ID and token. In ZMPS, under Streams, create a new SmartLink and paste the pixel ID and token to connect the pixel. This allows Facebook to track conversions from the PVA app installs.
ZMPS has an auto-replacement feature: if the chosen PVA app gets banned, it automatically substitutes a similar app with the same style and design, so you don't have to manually update links.
It's best to use one pixel per geo (e.g., one for Azerbaijan) to collect accurate audience data. For future campaigns in other countries, create new pixels.
Cloaking hides the real offer from Facebook moderation. In ZMPS, enable cloaking by geo, set a back URL (redirects users who close the app to the offer), and paste the Keytar link as the offer link.
Before creating ads, make the fanpage presentable: upload a logo and cover image, and rename the page to match the offer (e.g., 'Ice Fishing AZ'). Avoid prohibited content to minimize blocking risk.
Choose 'Sales' as the objective. Use Campaign Budget Optimization (CBO) with a daily budget of $49 (based on a CPA of $40). Set the campaign to start at midnight (12:00 AM) to ensure even budget distribution.
Select the pixel and optimize for 'Purchase' (deposit in the app). This targets users who install, register, and make a purchase, which is the desired action for gambling offers.
Always launch at the start of a new day (midnight) in the ad account's time zone to avoid budget being spent in half a day. Set the launch date and time accordingly.
Target Azerbaijan (main geo). Set age range 23-54 (18+ may not have payment means; 65+ is less relevant). Gender: all. Avoid adding extra geos like Antarctica; it's a myth to reduce bans.
Use SmartLink to target all devices. Do not limit placements or devices to keep audience large and traffic cheap. Facebook will show ads across Facebook, Instagram, etc.
Choose single image or video (not carousel). Insert the ZMPS SmartLink as the website URL. Use a display link (e.g., play.google.com) to hide the real link. Upload creatives to Facebook's media library.
Use one campaign, one ad set, and 11 ads (each with a different creative). Facebook's algorithm will test and allocate budget to the best-performing creative. Later, disable underperformers.
Monday is the best day to launch new campaigns. Weekends may have higher traffic costs and less predictable audience behavior, especially in CIS countries.
Keep ad text simple to avoid rejections. Use a headline like '5 stars' and a call to action such as 'Install' or 'Play Game'. Enable Facebook's AI enhancements to optimize ad elements.
Click publish. Facebook will not allow publishing if there are errors. Ads go through three stages: preparation, verification (up to 24 hours, usually 2-5 hours), and active. Rejections show reasons (e.g., gambling content).
Rejection is per ad; you can edit and resubmit. A ban is on the ad account and is hard to reverse. Work with multiple ad accounts (2-3) to ensure continuity if one gets banned.
The video successfully demonstrates a complete workflow for launching a Facebook ad campaign for gambling offers, from technical setup to ad creation and launch. The key takeaway is the importance of proper pixel integration, cloaking, and using a testing strategy with multiple creatives to find the best performer.
"Title accurately describes a practical Facebook ad launch tutorial for traffic arbitrage beginners."
What is the recommended budget for a test campaign when CPA is $40?
1 to 1.5 times the CPA rate, so around $40-$60 daily budget.
13:19
What is the purpose of cloaking in Facebook ads for gambling?
To hide the real offer from Facebook moderation so the ad is not rejected.
06:33
What does the 'back URL' feature do in ZMPS?
If a user closes the app without installing, they are redirected to the offer page.
07:18
Why should you use one pixel per geo?
To collect accurate audience data for that specific geographic location.
06:05
What is the best day to launch a new Facebook ad campaign according to the video?
Monday.
27:18
What is the difference between a rejection and a ban on Facebook?
A rejection is per ad and can be edited; a ban is on the ad account and is very hard to reverse.
35:03
What is the recommended age range for targeting gambling offers?
23 to 54 years old.
18:13
What is the purpose of using 11 ads with different creatives in one ad set?
To let Facebook's algorithm test and allocate budget to the best-performing creative.
23:53
How long does Facebook verification typically take for static creatives?
A couple of hours (up to 24 hours officially).
34:18
What is the 'app auto-replacement' feature in ZMPS?
If the chosen PVA app gets banned, ZMPS automatically substitutes a similar app.
05:15
SmartLink Creation
Demonstrates the core technical step of linking the tracker, pixel, and PVA service into a single upload link.
02:40Cloaking Strategy
Explains how to bypass Facebook moderation for gambling offers using geo-based cloaking.
06:33Budget Setting Based on CPA
Provides a practical rule of thumb for setting test budgets: 1-1.5x the target CPA.
13:1911-Ad Testing Strategy
Describes a simple yet effective method to test multiple creatives and let Facebook optimize budget allocation.
23:53Rejection vs Ban
Clarifies the critical difference between ad-level rejection and account-level ban, and advises using multiple accounts.
35:03[00:01] assemble a setup, prepare accounts, and upgrade your connection. But the fact is that money in arbitration only goes to those who take the risk and press that very button to launch the ad. But it is at this point that most
[00:15] newbies and those just starting out waste their budget because they simply set up everything incorrectly within the advertising campaign. But that doesn't concern you, because in today's video we'll tell you and show you how to
[00:28] launch your very first Facebook ad.
[01:05] assembled the entire infrastructure, namely the Facebook account and all this technical part, and received an offer, figured out how to search for a link and found test creatives for ourselves, which we will be
[01:18] for the application. If you suddenly missed something, didn’t watch something, then there sorted it all out in detail. Well, at this stage, you and I, in principle, already have everything we need to finally log into Facebook and launch our very first
[01:31] ad. In today's video, Petya 2.0 will help us with this again. Oh, great, Petya. Hi Hardy. How are you? today we will have a full-fledged bay, roughly speaking, the final part already.
[01:43] Yes, you and I will start pouring now. In the previous lesson, you and I, uh, went over the ZMPS service "How to create PVAshka." We discussed it. I taught you how to make PVA and gave you homework to make PVA. Well, you've
[01:58] homework to make PVA. Well, you've done it successfully. We used to call each other in our free time and discuss what Icefishing is like with you. Ah, let me add a little background. Icefishing isn't one of the advertiser's top choices, but it's, well
[02:13] , a new approach that's currently converting really well. I have written about it many times already, spoken about it many times, and I myself am pouring out this approach. And, in principle, it works on almost all Geo. So, to avoid testing too much with you
[02:26] jumped straight into this approach. It's a trend now. Yes, yes, it's awesome. IFishing. Now we'll make a link for uploading, that is, we'll stitch all of this into our PVA service, our link, our entire
[02:40] pixel from Facebook. In general, we will integrate everything with you and move on to the bay. Look, in order for us to collect a link in Ktaara, we need to copy our streaming link with you
[02:52] . Oh, in order for us to put together a link in ZMaps, we need to copy the streaming link from Keytar, from our company, with you. So here is our company, which you and I gathered in previous lessons. And here there is
[03:05] such a paper clip. We click on it, and the link for uploading is copied. We will keep it for ourselves. And now we need to return to our Facebook account, which we have already prepared in advance. Go to the data
[03:18] pixel tab, select our pixel and go to the VS-manager. From here we need to collect and take the ID and token of our pixel. Go to settings. Let
[03:36] 's wait for it all to load. We copy the ID of our pixel. And we need to copy the token of our pixel. Scroll it down.
[03:53] next. Now our pixel token will be copied . We also copy it together. And, as I said earlier, the token and pixel are essentially like the login and password for our pixel, which we
[04:06] will need to add to the service for our pixel tags so that all , how does it work? The person [music] downloads a PVA application, that is, he does downloads a PVA application, that is, he does an install. In order for our
[04:20] app service to pass this information to Facebook, we need to link it all to a pixel. Yes. That's it, you're now in your personal account from The Apsa, and we need to go to the
[04:33] we need to go to the Streams tab. She's the third one from the top left. Streams tab. She's the third one from the top left. Create. Select SmartLink. And in the previous lesson we talked about what a
[04:48] sleen is. You and I will be pouring this onto all devices at the same time. That is, the person who clicks from Android will be redirected to our PV. redirected to the App Store, where they will download
[05:02] Well, in short, so as not to lose traffic. Yes. Yes, yes. Yes. Choose the second application. It fits our design. Yeah. And listen, let me clarify one more thing right away. I applications crash and get banned. What if this
[05:15] do? Ah, look, ZMAPS has this thing: app auto-replacement. That is, if this application attracts you, the lock will automatically present you with a similar application with a similar style and
[05:29] similar design. That is, he did it all automatically. You don't need to keep track of this . And now you choose our PVA. Here you have it at the bottom under Android, we select p. Yes. Yes.
[05:41] pixel settings. We choose to register a new pixel. Yes. pixel. Yes. I insert pixel ID here.
[05:53] Insert pixel. Now we get a token. Yeah. And make a comment. Eh, well, make it AZ,
[06:05] pixel is for Azerbaijan. It is best to use one pixel for one geo, to learn and collect an audience. In order for this to work more accurately and it is best to use one pixel for one geo. That is, if we go to
[06:19] Uzbekistan in the future, you and I will make a new pixel for Uzbekistan. Next, we will set up cloaking. What is cloaking? Clocking is when your link is blocked from Facebook moderation. So, what are you giving us?
[06:33] previous part. And you and I have a filter set by geo. It's like we're being assigned to Keitara . And the link itself is closed at the level. ZMUPS gives us a ready-made link for uploading,
[06:48] right? And accordingly, this link to the app, accordingly, the app, accordingly, should be included in the ZMAPS itself. Click cloaking by geo
[07:03] So, everything is working out. Ah, yes, that's it, scroll down. Ah, without landing. Default push notifications. Yes. Further down. Next, you and I, look, are closing the PVA. There is such a function here, what is it called?
[07:18] Back URL. What is a back URL? This means that a person clicks on your link, the website opens, and suddenly, for some reason, he doesn’t want to install it. I thought, oh well, I'll close it. clicks on the cross, and he is transferred
[07:30] to our offer. That is, this is such a, you see, shady trick [laughter] that helps us, shady trick [laughter] that helps us, by any number of different schemes, to throw our user, accordingly, back to
[07:44] Ugu. on offer, I understood. As for the offer, yes, we don't insert any link here, but below the link to the offerkeyer, we insert the link from the keytar that from the company, it turns out. Yes. That 's it, now let's turn it down. All.
[07:58] 's it, now let's turn it down. All. And click finish. will paste into Facebook. That is, you and I connected our PVA,
[08:11] our iOS application, our pixel, our tracklink from Tara and sewed all this into a will it look like? A person will click on this link, the PVA will open for him , he will install the PVA, open the PVA, and in the PVA there will already be our
[08:24] link from Keytar, accordingly, with our offer. Okay, that's all. And you and I have prepared for the bay. You and I will have two accounts to work with. I renamed them a little so that you and I would n't get confused. AK-1 and AK2. I'll upload one AK
[08:39] and you'll upload the second account yourself as homework. I'll check later. go ahead, go ahead, go ahead. All. And now you and I are in I've already explained to you what a business manager is. If you forgot, I'll tell you. This is the
[08:53] folder where all our accounts are located , roughly speaking. Select AC1 and click Open in Ads Manager. That is, open AdS Manager. AdsManager is, accordingly, the panel where you and I set up all your advertising. But
[09:06] before we set up the advertising, we'll set up our fanage presentable. Let's return to the Facebook tab. You and I have two fans here. Like this
[09:19] . Here it looks like this. We'll switch to it now. is the face of our advertising. Accordingly, it doesn’t look very presentable now, does it? We'll
[09:34] set it up a little bit now. Let's upload some nice photo here . Let's upload this logo and this cover. And now we'll add our logo here so that our fanpage looks at least a little
[09:49] Listen, while you're loading, I'll ask you one thing. Let's say we maybe thing. Let's say we maybe can we put whatever we want here, and everything will be fine? It
[10:02] might fly off from the fanpage, it happens rarely now, but due to the aggressive design it can’t fly off. If you upload prohibited content here, like terrorism or propaganda of some kind, yes, Facebook will
[10:17] block it for you. Here. But if we use slots, the chance of blocking is minimal. There are also thematic groups on Facebook. Facebook group, yes, it's about casinos, fraudulent traffic, and so on and so forth
[10:29] . It would seem that Facebook is lenient about this . Here. And now we’ll we can rename this page . Page setup. We move on here and we have a name. Click on
[10:45] name and change the title. The name can be made directly to suit our slot, made directly to suit our slot, for example, our Ice Fishing AZ approach, yes, and for example, our Ice Fishing AZ approach, yes, and click apply changes.
[11:02] password for our account and click request changes. uh, after we enter the code from the mail here, everything will be renamed. We wo
[11:17] we'll move on to the bay itself. But our fanpage already looks presentable. All we have to do now is change your name. Yes. Let's return to the VDS manager. Accordingly, the first thing we do is
[11:31] click, which is correct, this create button and select the sales goal. That is, Facebook has several optimization goals. There are coverages, there is traffic, uh, there are, accordingly, for SMS, yes, so that SMS are sent to you either on
[11:45] WhatsApp or in private messages. There are leads, that is, we need to collect some data, such as first name, last name, patronymic, and so on and so forth. And an application, but it is a more complex function. This is when you need to
[11:59] integrate the application itself into Facebook and so on and so forth. It's all much more complicated. Now this is irrelevant and no longer relevant, because, as you correctly stated earlier, the application is being banned.
[12:12] app promotion, if our app gets banned, advertising account will be completely lost. That's why you and I upload it for sales directly through the link . Click next.
[12:25] Next, our entire advertising campaign consists of three points. The first is the advertising campaign itself. The second is the set and the third is the announcement. And our advertising campaign. There are
[12:40] no global settings here. Here we can only select a budget company or a budget for a set. And you and I will use the company budget. That is, there are two budget distribution optimizations on Facebook . This is Adset Budget
[12:54] Optimization, or [ __ ] for short. And there is Company Budget Optimization, or CBO for short . I think you've heard about this already. What is [ __ ]? What is CBO? Here we are going to fill up with CBO - this is Company
[13:07] budget optimization. This is when there is a budget for our entire company. As a rule, during the test you and I set it at approximately 1 dash and a half of the
[13:19] amount of the CPй rate. We have a CP rate of, I think, 40, if I'm not mistaken. I think so , yes. Yes, 40. That is, you and I will put it up. Well, let's put it at
[13:36] OK. Next, you and I will move on to the set. And, Next, you and I will move on to the set. And, accordingly, you and I are going to our website, yes, to our website with the PVA application. We select a website here, but
[13:51] it is automatically installed here. We also need the maximum number of conversions. We select our training pixel and choose what we need optimization for. Accordingly, there is a lot of optimization. There is optimization for installs, yes, if we
[14:06] select it, it will target those people who install the application most often . There is optimization for registration, yes, that is, it will register in applications. But you and I are paid directly for the
[14:19] target the purchase. That is, those people who installed, registered, and made a purchase in the application, that is, made a deposit. made a deposit. Next, we have launch time.
[14:33] Hey, look, Facebook distributes the daily budget across your advertising account. So what does it look like? Advertising accounts are available in different time zones. There is +3, there is -7, there is +8, there is -9. That is, the
[14:49] time that you set, as we most often set the time for our American payment system, then, accordingly, we need an American time zone accordingly, we need an American time zone . Here. It would be better for you and me to
[15:01] always launch our advertising account on the new day. Let me explain why. That budget for the entire period, yes, for a day, as if within the advertising account, if half of the [music] day has already
[15:13] passed, then it will screw up our entire budget in 12 hours. That means he urgently needs to clear our budget by the end of the day. Yes. budget, which we set here, is distributed evenly
[15:26] throughout the day, we always start the advertising account from the beginning of the new day, from zero o'clock . This is built into the set. You and I put the twenty- set. You and I put the twenty- sixth of
[15:46] zero. Hello, what is she not giving? Ah, well, they have 12.
[16:01] time associated with it. It's like we don't have to think about anything here, right? Yes. PM is evening. [music] That's it . That means we need it at 12:00 PM. That
[16:16] is, it turns out to be 0:0 from the new day. Yes. o'clock, launch our advertising. Next, you and I scroll down. Here, look, everything is in order. That is, you won’t make any mistakes here. That is,
[16:30] first we select the pixel. Second, we choose the launch date, third, we, we will target. We have a default setting for geo-accounts, but we do . We introduce Azerbaijan
[16:46] Listen, I also saw how many, when they set the main geo, they also set some other Antarctica, like, so as not to get some kind of ban. some kind of ban. Crap. Uh, actually, actually,
[16:59] Crap. Uh, actually, actually, uh, how can I explain it to you correctly, there are no exact functions or any exact recommendations from Facebook itself on how to . This means that Facebook will never tell you its algorithm or how to
[17:14] bypass our algorithm so that you don’t get rejected. That's why we, arbitrageurs, come up with all sorts of schemes to get around this ourselves, and convince ourselves that it works. Yes.
[17:29] number of geographies such as India, Bangladesh, Türkiye, yes, where a lot of people launch advertising, and the moderation there is stricter. And, accordingly, when it ends either in the USA or Antarctica, that is, those who are not
[17:43] mainstream for gambling, so that not only there is moderation there, this sometimes saves. But again, these are all just guesses and these are just tests. Azerbaijan is not such an industrial geo, as you and I would protest. There wo
[17:57] n't be anything that complicated about it. Next, you and I go, uh, to the presentation, accordingly, we give Facebook a recommendation based on our age. And here it's priced by default at 18 PS, but, uh, it's better to upload to Aigey for
[18:13] 18 PS, but, uh, it's better to upload to Aigey for ages 23 and up, because 18+ is a really don't have the means to pay. That's why we give him a recommendation. That is, from 23 onwards we are shown advertisements. Next we will go through a more advanced setup. This is
[18:27] 23 and set, that is, the minimum age and set the maximum age. Overall 2365+ is just way too much, right? That is, we are 65+ and we no longer need this audience. There are already very old people there, so to speak. That's why we
[18:42] limit it to around 54. Overall, this is a standard, uh, age audience that is interested in generally gaming, casinos, gambling, and so on and so forth . These various rackets, slots, bananzas, zivs - this is the kind of
[18:58] audience that plays. Everything above and everything below is not exactly our target audience. And then, accordingly, we have gender. It is either for men and women, or only for men, or only for women. But you and I, from the very
[19:12] beginning, since we have a test run, yes, the very first one, we will put everything out there, and after the run itself we will see where we get the cheapest deposits, from what age, and we will narrow down our
[19:24] audience. Yes. device. Here you and I are not touching anything. Let me explain why. Firstly, you and I have SmartLing, which means we can stream to all devices. If we now
[19:37] limit our audience, say, to only Android or will be more expensive because our audience is getting smaller, and, accordingly, the price per 1,000 impressions is smaller than the audience, it goes up. The larger the audience, the
[19:51] cheaper the traffic, because there are more people. And the same goes for placements. So, placements are what venues, our ads are shown in, right? Since Meta has Facebook, Instagram,
[20:05] WhatsApp, Tretsy, and so on and so forth , we'd better show our ads everywhere as much as possible. And the conclusion is, accordingly, our announcement, where you and I choose a fanpage, yes, a Facebook page, from
[20:20] Next, you and I choose, video, or a picture. So what is a carousel? This is when you . And when the user sees your ad, he can scroll through
[20:34] these pictures as if in one ad. But this doesn't quite suit us. This is more suitable for verticals where you need to explain the essence of your advertising with pictures, right? For example, we sell some car there, and we upload photos of
[20:47] this car. More photos, yes, uh, from the interior, there, I don’t know, from the street, from the trunk, there are headlights, take a photo of the engine, yes. We need to upload more photos so that people can browse through them. Here. And here you and I need to
[21:02] upload, uh, one creative, yes, we’ll just make several ads with different creatives. Next we have the website URL. This is exactly the parameter where I will insert the link for our upload.
[21:16] . And we insert that same link from Zaps for you. And then you and I have use display link. What is this? use display link. What is this? This is the display link. That is, now
[21:30] the user in the ad, you see, sees our link. Yes. our link. Yes. life hack we can do? We can go to playgoogle.com,
[21:44] yes, for example, I wrote it somehow clumsily. wrote it somehow clumsily. Here. And copy this link and make it visible. And now, accordingly, for the user
[21:57] this link will look visually, but when he clicks on it, he will be redirected, Got it, huh? Yes. That's it And now this is the creative where we upload our creatives.
[22:12] You and I also prepared, I think, 10 or 11 creative ideas. Yes, yes, we're going to upload all of our existing creatives to the Facebook media library Friends, I'll tell you right away that the creatives we're uploading now will be
[22:27] can't be shown on YouTube. But if anything happens, I'll post them in my Telegram channel, which can be generally creatives, the design of our application, what we use in this Telegram channel works in symbiosis with our training on YouTube. That is, on
[22:41] Telegram you'll find additional information, some technical tricks, tips, and link in the description, there will be a lot of useful information. Here. Well, we went ahead and uploaded our creative. Yes.
[22:55] load now. First, we'll upload it, roughly speaking, to the Facebook server, and then we 'll insert the uploaded content into the ad. Okay, let's do it while they're still loaded, right? And we also have
[23:08] downloading the video now. Yes. Yes. creatives using our single advertising account, or will larger number? You and I will have one
[23:24] advertising account, one set, but 10 rec, but 11 advertisements. In each ad, you and I will have one different creative. Let me explain why this is necessary. There are, uh, a lot of strategies for launching on Facebook.
[23:38] But it is impossible to tell about all these strategies within the framework of one training . All this comes with experience. But now you and I will go with the simplest strategy. This is when we have one company, one
[23:53] set and 11 advertisements. What is this for? You and I set a What is this for? You and I set a budget of $49 for the campaign on Facebook, and it will distribute this budget little by little across all of our ads with different creatives
[24:09] and identify the best creative that performs best in terms of results. Cheaper clicks, cheaper installs, cheaper registration, cheaper purchases. And he will spend this entire budget on
[24:22] this creative endeavor. Here. And, but in the future, you and I will still be disabling non-performing creatives, because Facebook distributes the budget equally again every new day. And that is, when you and I identify
[24:35] connect them, and you and I will be left with one or two creatives that will bring us results. Understood? Yes. Yes, yes . Yes. It's simple. It turns out that these are the very ones, you know, as some say, the numbers there are 11 1 3, these are the very ones
[24:48] we have, yes, you and I have one company, one father and 11 one company, one father and 11 advertisements. Here 131 is three sets and one ad in each set . Now I'll
[25:01] now you and I have one ad, and we need to duplicate it and make 10 more copies so that we have 11 ads. That's it, we have them all , we can rename them in order.
[25:25] 9 10 and 11. 11. That's it, you and I will call our company training.
[25:38] Today we have 25.01 about 1. Let's make one act so that Listen, while I'm asking, you and I are actually launching on the weekend. It's Sunday now. Ah, well, the next day is starting for us, so our
[25:52] advertising will go with you, accordingly, from the new day, And if, let's say, someone watches this video, I don't know, on Friday and don't know if it's okay to launch during the weekends or if it's always better to do it strictly during the
[26:06] week? Ah, look, this is also a logical question. Here everything depends on the geographic features. Let's say, if we take geographic features. Let's say, if we take Europe, for example, people there
[26:20] Europe, for example, people there anything, go somewhere to relax, take a walk, go to the sea or, I don't know what it is like in Europe, then in this geo on the weekends the
[26:34] drop in traffic is noticeable. Plus, traffic is expensive there, so on weekends they reduce traffic volume or turn off their advertising campaigns. turn off their advertising campaigns. in the CIS, where there are a ton of people. And in general, the
[26:49] in the CIS, where there are a ton of people. And in general, the CIS are those countries where there is 24/7 access to particularly noticeable, but at the same time, traffic becomes slightly more expensive. That is, if you that consistently bring you income, it is, of course, better not to touch them. But it is
[27:04] better if it doesn't run on weekends , because the first three days are , roughly speaking, a hook for your company, which needs to be directly targeted to its users so that it can be optimized for you . And launching new companies
[27:18] on weekends, yes, it’s unclear for what audience, well, there’s no place for it. In short, the best day is Monday, right? Since Monday, I think. I'll start on right? Since Monday, I think. I'll start on Monday, as he says. All. and we go
[27:32] back to our ads and upload, that is, upload, that is, we upload our first creative into the first ad. Next. We also have text, headline and description, that is, text,
[27:46] title and description, or more precisely, description, title and main text. Here we can make a description, a cool application, welcome bonuses are available to every player. That is, you can also play with the text in the headline there
[27:59] , roughly speaking. I don’t know there, four there are like Oh, what do I don’t know there, four there are like Oh, what do we have there 4.9, roughly speaking, there out of five
[28:11] now. Well, you get it, right? Eh dadada. About these stars, these stars, like 5.0, right? Eh, put some stars there. All this can also be used to beautifully decorate our application,
[28:23] or rather our advertising. But now the text, and it already, ah, gives more chances for our ad to be rejected. You and I wo n't bother with this from the start. Our task now is to test the
[28:37] and keep the ones that do. Once we get the first results, we will optimize and reduce the cost of our traffic so that we can make money from it. So, just put it in the headline,
[28:50] choose, and accordingly, put here the rating we gave the application, there are five stars out of five. That is, so that , roughly speaking, it looks presentable. Here. Well, there's no point in bothering with the text for now
[29:02] , because you'll spend a lot of time dealing with rejections, redoing the text, all that stuff, re-uploading. That means we don't need it yet. And lastly, we have a
[29:14] call to action. You can study the information in more detail here and go to this application there. That is, you and I have two main calls to action. This is play game and install. Hereland. We, accordingly, need our
[29:29] application to be downloaded, because we are advertising the application. It would be logical to put a download button. Next. Next, Facebook offers us its improvements with the help of AI, with the help of artificial intelligence. We also
[29:43] accordingly, let it play with our ads. That is, here there is an change call to action, that is, it will sometimes randomize buttons for us and suddenly there is some that cannot be installed, but people will want to play more, yes,
[29:59] and it, accordingly, will add these buttons itself. He will also make our static image a little more dynamic, I don’t know, add some music or something else . That is, he adds it himself little by little
[30:12] , then looks at the audience’s response, and he adds the function that resonates the most. That is, here we kind of trust Facebook. And we click next, accordingly. That's it, our first announcement is ready. We also
[30:26] move on to the second one and select, accordingly, our second creative. accordingly, our second creative. Also select down here, insert headlining. Next, and accordingly, in order,
[30:40] until we use all our creatives. That's it , we've loaded everything. Here are all 11 of our ads. We have different creative ideas for each ad . You and I have 10 static creatives and one video, respectively. Here. Next,
[30:53] we click on our entire group and click, accordingly, publish. That's it loading for us. Now we'll load it all. Listen, while all this is
[31:09] say our newbies will look, they will also launch, they will click point, right after everything loads? loads? But if you missed some point, didn't
[31:24] select a pixel, inserted a link incorrectly, or publish. [music] Here. That is, in any case, you will not wrong, because if you do something wrong, Facebook will not
[31:40] let you simply publish it. This is the first option. The second option is that at this stage our payment may fail. And, that is, RISK payment will pop up there, yes, our account will be blocked. But this is the case if, firstly, you have a
[31:55] low-quality payment solution, yes, some strange, shady payment from some service, where the card has simply been reused, yes, a new bin is not issued, Facebook might ban it. The second
[32:08] point is that your payment account might be banned if you have trusted by Facebook. Yes, as we discussed at the beginning of the training, account, and they might, accordingly, ban it, like, why didn't you run ads here
[32:22] ban it, like, why didn't you run ads here , get the hell out of here. Here. And, accordingly, some of them have already been submitted for review, and some are still in the process. That is, Facebook has three stages of verification. The first is,
[32:38] accordingly, when you have a publication going on, there is preparation, then verification, and then the active one. That is, there are three stages of verification. gather our company there. Secondly, when they fall under verification, that is, they
[32:53] accordingly, the third is when, after moderation, they become active with us rejection - this is when your ad is rejected . But now, if Facebook rejects an ad, it writes the reason why our ad was rejected
[33:08] . That is, before he would just write a rejection, and you would sit there and think: if he rejected you, he will directly write gambling or there is a link, yes, some kind of understand that our fist was broken by the moderators. So, we just need to
[33:22] change the link. Well, if it says there are gambling games, yeah, we know that our creativity is too harsh, we need to blur out the slots somewhere, yeah, these X's symbols. We need to blur this in the creative . Now it turns out that
[33:37] testing, our creativity is sort of analyzed by a neural network, right? Yes. There's some kind of neural network moderation there. Here we have 10 out of one that have already been submitted for verification. this is verified, it will be
[33:51] put into preparation. That is, preparation is something you already have ready, or That means you've already done everything and it's all planned for Monday. Now it will be at the inreview stage, that is, under verification.
[34:04] this check last? Verification takes up to 24 hours. This is in the official Facebook Blueprint, in the official instructions, so to speak, of Facebook, that the verification can take up to 24 hours. Well, in
[34:18] practice it’s no more than 2-5 hours. If there's a really heavy creative video of might check it longer. The statics are usually checked there within a couple of hours. Yes. Well, in general, it turns out to be what
[34:32] you and I have already covered. Sorry for interrupting. You and I have already processing, that is, it is planned in preparation . , and you see, it will start running with us starting tomorrow.
[34:48] There are already even several. Brilliant, blissful. Listen, as I understand it, . When we get a rejection, we have the opportunity to . Yes, that's right.
[35:03] - this is your rejected ad, and a ban is when your advertising account has already been banned and you can't do anything about it . No, you can submit it for review to get it unblocked, but the chance is 1% out of 100. So, it's easier for you,
[35:16] like we put together a setup of five ad accounts, and then we let two of them in, you get one banned, and then we let another one in so that your ads always run, so that you're not working on just one account, then they ban it and that's it
[35:30] , all your traffic is gone. It's better to work on two or three offices in case one gets banned, you still have two left. Well, and have a couple more in reserve Well, guys, we've finally launched our very first
[35:42] Facebook ad. And in general, now there is a complete understanding of the basic structure of traffic flow through Facebook. In the next part, we will show you the results of our advertising campaign that we launched today. And, most likely, we will
[35:55] already show how we will scale it. And in general, in short, get, and we will build on that. Well, with you was Hardy and Petya 2.0. Here's all of them are in the description, be sure to check them out. And see you in the next
[36:09] be sure to check them out. And see you in the next issues.
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