Video tpw98gcC9Zo

[00:00] subscriber counts are overrated sorry

[00:02] when you're trying to grow and make

[00:04] money from being a creator there are

[00:06] some metrics that are way more important

[00:08] than the number of subscribers that you

[00:10] have especially if you want to make a

[00:12] full-time living from your content

[00:14] here's the thing about subscriber

[00:15] numbers there's a big difference between

[00:17] someone watching your videos for free

[00:19] and someone who's willing to pay for

[00:21] your content and subscriber numbers just

[00:23] don't tell you how many of either group

[00:25] are in your audience most successful

[00:27] creators aren't earning money just from

[00:30] youtube they've got digital products

[00:32] merch membership sites you name it when

[00:35] you have those multiple income streams

[00:37] youtube turns into a discovery and

[00:39] marketing tool where you can nurture an

[00:41] audience and turn casual viewers into

[00:43] true fans subscriber numbers might be

[00:46] fun to brag about and get you a really

[00:48] cool silver or gold or diamond or

[00:50] whatever play button but as your

[00:52] business grows you'll see that these

[00:55] other metrics paint a much clearer

[00:57] picture it's not the data

[00:59] report to become that discovery tool one

[01:02] number you'll want to look at is click

[01:04] through rate or ctr it's a measure of

[01:07] how well your title and thumbnail draw

[01:09] the attention of potential viewers and

[01:11] without it none of the other analytics

[01:14] we're going to talk about would even

[01:15] matter youtube is a very crowded place

[01:17] with over 51 million channels not videos

[01:21] channels fighting for attention quality

[01:23] titles and thumbnails can help you stand

[01:26] out and bump your click-through rate up

[01:28] bright colors that don't blend into the

[01:30] background will help you be seen and

[01:32] titles that inspire curiosity help

[01:34] encourage people to click constantly

[01:37] testing and improving your click-through

[01:39] rate will lead to the next important

[01:41] discovery metric views this is why we're

[01:44] on youtube to begin with right we want

[01:47] our content to be seen and without views

[01:49] there's no audience to nurture and no

[01:51] potential customers to convert but it's

[01:53] not just the raw number just like ctr

[01:56] we're using views to track our growth

[01:58] and content performance one video at a

[02:01] time and of course views are important

[02:03] to getting that adsense money too which

[02:05] is always a nice bonus ideally each

[02:07] video you post should be getting more

[02:09] views than the last but we all know that

[02:11] may not be reality and at the very least

[02:13] your view counts can show you which

[02:15] videos and topics people find valuable

[02:18] and which ones they don't next we move

[02:20] into the engagement metrics like average

[02:22] percentage viewed and there's a couple

[02:23] reasons why it's important your apv is a

[02:26] window into how well your content can

[02:29] hold someone's attention which is

[02:31] critical for growing on youtube and for

[02:34] convincing people it's worth paying for

[02:36] your premium content it's much easier to

[02:39] convince your audience to spend money if

[02:41] you've already convinced them to spend

[02:43] their time we can get even more granular

[02:45] with this concept by looking at the

[02:47] retention graph for individual videos by

[02:50] identifying where the dips are on the

[02:52] graph you can see where people decided

[02:54] to click away based on that information

[02:57] we can then make changes for the next

[02:58] video to avoid that dip and keep eyes on

[03:01] our content longer comments on your

[03:03] videos can be another useful indicator

[03:05] of engagement if the comments section of

[03:07] your video is busy and the chat is

[03:10] active during your live streams that's a

[03:12] good sign that your audience is hungry

[03:14] for real connection and is building a

[03:16] community encouraging comments through a

[03:18] call to action or pinned comment of your

[03:20] own is a solid way to increase your

[03:23] audience engagement and further nurture

[03:25] your true fans to measure this you can

[03:27] just look at the number of comments but

[03:29] we'd recommend taking a look at the

[03:31] quality of those comments too

[03:32] five insightful in-depth responses to

[03:35] your video are far more valuable than 20

[03:38] people all commenting first frances long

[03:40] is a creator whose audience is

[03:41] consistently responding to her videos

[03:43] she posts walkthroughs and tutorials for

[03:45] diy scrapbooks on her youtube channel

[03:48] one of the videos she posted recently

[03:49] has about two and a half thousand views

[03:51] and sixteen comments and the comments

[03:53] look just like this these viewers aren't

[03:56] just responding to the content they're

[03:58] excited about it and demonstrating real

[04:00] engagement with the video commenters

[04:02] like this mean that francis has nurtured

[04:04] an audience of the right viewers and

[04:07] these are the people who are most likely

[04:09] to be interested in her premium

[04:10] membership that leads us right into

[04:12] another important data point for

[04:14] monetizing your content how effective

[04:17] are your calls to action

[04:18] measuring the success of the comment cta

[04:21] we just talked about is easy to do on

[04:23] youtube itself you just look at the

[04:25] comments but if you're asking people to

[04:28] go to any destination that's off of

[04:30] youtube like an affiliate site or your

[04:32] own platform then you're gonna have to

[04:34] get a little more creative it's not too

[04:36] bad though so stick with me some

[04:38] affiliate links have tracking built in

[04:40] like amazon associates so take advantage

[04:42] of any tools your affiliate partners

[04:44] offer for links to your own site there's

[04:46] a bunch of tracking services out there

[04:48] to choose from link shorteners like

[04:50] bitly or rebrandly also allow you to

[04:52] track the number of clicks if you're

[04:54] directing traffic to your website for

[04:56] more than just youtube though using utm

[04:58] links is a good move because you can get

[05:01] more granular and track different

[05:03] sources of traffic and compare them

[05:05] against each other in google analytics

[05:07] this kind of tracking can help you

[05:08] determine what kind of calls to action

[05:11] are the most effective and with that

[05:13] data you can then experiment and find

[05:15] the cta type that resonates with your

[05:17] audience the most what that effective

[05:18] cta looks like will depend a lot on your

[05:21] niche let me know in the comments what

[05:23] your favorite call to action is ours is

[05:25] this one if you like this video youtube

[05:27] thinks you're gonna love the one on

[05:28] screen right now thanks so much for

[05:30] watching i'll see you next time