What is Hotmart and How Does It Work?

[00:02] online? Tell me. If you're here, it's because you want to know how Hotmart works. That's why in this video I'm going to answer the most frequently asked questions: What is Hotmart? What is a content producer or creator? What is

[00:15] an affiliate? How do I earn money on Hotmart? How are payments managed? What advantages does Hotmart have? How do I learn to use the platform? So buckle up, because we're about to get started. To begin, the most important thing is that you understand the

[00:29] digital product or infoproduct market. A digital product can be an online course, an ebook, or a membership. But to explain it better, I'm going to give you real-life examples. Let's take the example of a flower shop. What

[00:43] elements are part of it? Well, the physical shop, the seller, the flowers and merchandise, and the buyers. That would be, at a very basic level, what makes up this business. In the case of the digital product market, the structure is

[00:56] similar, only some things are a little different. Let's start with the main thing. What would be the equivalent of flowers in the digital market? It would be the digital product, which can also be called an infoproduct or

[01:10] content, and it consists of a good. A service delivered digitally, that is, service delivered digitally, that is, through the internet, unlike a flower, isn't something physical, you understand? Look, I'll give you some examples: it

[01:22] could be an online course with classes on a specific topic like gardening, a community or membership you subscribe to in order to receive new information each month, an ebook or digital book, or even a downloadable resource like

[01:36] PowerPoint templates, Excel spreadsheets, videos, or images. What all these things have in common is that they are valuable content, and that makes other people want to buy it. And the great thing is that you can sell the same digital product many times.

[01:51] Those who create these digital products are the digital producers or content creators, who would be the owners of the flower shop in our example. They are the knowledge or a methodology to

[02:04] share and give it the most appropriate format so that other people can understand it. The buyers are the same in the physical or digital world: those people who want to buy a digital product that solves a problem for them.

[02:18] digital product that solves a problem for them. And the store... Yes, that's where Hotmart comes in. Hotmart has a platform where you can register your digital products, publish them, and sell them anywhere in the world.

[02:32] hosts thousands and thousands of digital products. Hotmart offers all the resources you need to automatically and securely distribute and deliver your content. You upload your product, fill in all the necessary information, and we

[02:47] give you a link so you can promote it where your potential customers are, like your social media or sales pages. Hotmart takes care of everything else, ensuring the customer receives what they buy and

[03:00] that you receive your money. Unlike a physical store where you have to buy or rent space even before you start selling, on Hotmart you don't before you start selling, on Hotmart you don't have to pay anything to get started. That's right!

[03:14] You only pay a commission for each sale, meaning you only pay if you sell, with no upfront investment. And it doesn't end there! What if I told you we also have an

[03:27] affiliate program for the flower shop? An affiliate is the typical person who tells their friends, "Hey, check out that flower shop on the corner with the prettiest flowers!" An affiliate is someone who promotes and sells third-party products in exchange

[03:40] for a commission. So you can also be part of the Hotmart affiliate market and start selling without having to create content. You simply product you select and you'll receive a link to promote it.

[03:54] a link to promote it. Sales commissions reach up to 80% of the product's value, and all of this is managed automatically. If you want to register on Hotmart as a producer or affiliate, go to the description of this

[04:07] video and click on the link we've left there. Now I'm going to explain something everyone wants to know: how payments work on Hotmart. Every time you sell your product or someone else's, the corresponding amount will be

[04:21] saved as a balance in your Hotmart wallet. You can easily and securely transfer this balance to the bank account you provided when you registered with Hotmart. Keep in mind that you'll have to wait at

[04:33] least the product's warranty period before you can withdraw those commissions. So far, you've seen that Hotmart is a great opportunity to start your digital business, but wait, there's more you'll

[04:46] like. The first point is that with Hotmart you can sell worldwide, no matter where you live. The second point is that Hotmart isn't just a payment gateway that simplifies money matters. This

[04:59] purchase process, which I've explained, is just the tip of the iceberg. Iceberg, through Hotmart, lets you manage all your business processes, which is why we call it an all-in-one platform. Now I'm going to tell you about some of the advantages

[05:12] Hotmart offers. And listen, all this is free just by registering on the Hotmart Club platform, the Hotmart members' area. Here you'll be able to create and manage your courses completely, sell more by investing in ads, create communities

[05:27] to interact with your customers, and give it the look and feel you want thanks to our templates and page builder. Just by registering, we give you three completely free pages that you can use for

[05:41] different purposes: a lead generation page, a sales page— you basically choose what to use it for. The appearance of the people to the checkout or payment processor, you have the option to

[05:55] customize it with your brand identity. This reinforces your authority and makes your customers feel confident. When you enter their data and buy email marketing with Hotmart, you have access to an

[06:08] automated email sending tool that you can link to your free pages to send information to your leads strategically. I don't have enough time to tell you about all the other tools that make it easy to manage

[06:20] your entire business from one place. So, I invite you to register using the link in the description and start exploring them all. Once you've registered, you might wonder how to use the platform. That's why I've included

[06:32] how to use the platform. That's why I've included find information about Hotmart and other topics. There's also a link to our help center where you'll find many answers to your

[06:44] questions. After watching this video, you'll have the knowledge you need to launch your digital business. But if you have any questions, don't forget to leave them in the comments. See you in the next video! Oh, now I understand.