What Is the NPC Streaming Trend on TikTok?

[00:03] me feeling like a cowgirl. What? What? Oh, I'm not drunk. Um, these are catchphrases that are now part of a brand new online trend that is Yeah. Every bit as crazy as it sounds. Gang gang gang gang gang gang.

[00:20] Ice cream so good. Gang gang gang gang. Welcome to the wild world of NPC streaming. He Yes. You got me feeling like a cowgirl. Let me run it. Slay like a cowgirl. Let me run it. Slay home. Slay home. The incredible trend

[00:34] themselves while they interact with fans. Marshmallow. Crunchy corn. Yum. Viewers shower NPC purchased from Tik Tok. Things like ice

[00:48] on screens as icons as the streamer reacts with either a catchphrase or gesture. Hot dog. Yum. And each time the NPC streamer banks a bit of coin. Oh, take it, baby. This is so cute. Oh, take

[01:01] take it, baby. This is so cute. Oh, take it, baby. I love you. Yes. Yes. Yes. NPC stands for non-playable character, which refers to the background ones who are part of the game, but you can't actually use to play the game. The

[01:14] feel something great on the horizon. And Tik Tockers like Pinky Do, a 27year-old from Montreal, are now emulating NPCs with bewildering success. Take it out. You got me feeling like a queen. Mhm.

[01:27] Yes. Yes. Yes. Yes. Yes. Yes. Balloon. With more than 700,000 followers, Pinky Doll live streams for 6 hours a day, 7 days a week. And since going viral last week, she reportedly now earns more than $10,000 per day. Oh, special. Oh,

[01:42] special. Oh, special. It's not necessarily about control as it is more about the satisfaction of having a one-sided social relationship with

[01:56] someone where you pay them in the form of gifts and they will perform an action almost on demand with no risk for the viewer of any kind of social downfalls like you know rejection or awkwardness. Frankly, it's genius.

[02:11] So good. Is it like artificial intelligence? I don't know how is it viral, but you know, hopefully she's well. I don't know what that was. What is this? As the phenomenon explodes, more and more users

[02:25] are giving it a crack. Gross. Sounds so good. One darnation. That's a lot of good. One darnation. That's a lot of meat. is this the future of entertainment? Yes. Yes.

[02:41] Amazing. The apocalypse is here, people. US Tik Tocker Nerdy Winter has almost a quarter of a million followers and has been NPC streaming for about a week now. Uh, Nerdy Winter, did you know much about

[02:55] Nerdy Winter, did you know much about NPC streaming before you jumped in? No, I only saw a few other Tik Tok streamers doing it and every time I saw it, I was like a little confused, but other than that, I was like, let me try

[03:08] other than that, I was like, let me try it. Might as well. I had tons and tons and tons of people in my live. I didn't expect that at all. It was it was it is, could you give us a bit of a preview of what you do? Yes. Yes. Okay.

[03:23] So, usually when people come in, you know, I say their name, hello Sarah, know, I say their name, hello Sarah, hello Taylor, welcome. Hello. You know, something like that. And it just it's like a I don't want to say a customer

[03:35] service voice, but it's like a voice that I made up. It's kind of like Siri or like a GPS system. Your flight is leaving to Denver in 15 minutes. Yeah. So, something like it's still so fun and silly. I hope you

[03:52] is this? Like, how much cash would you make doing per stream? So, the first make doing per stream? So, the first stream I did, I made $700 and then I money, but it just went up from there. I'm a waitress at a sushi restaurant. A

[04:08] day of streaming is usually probably more than I would make in like three weeks at my regular job. Maybe three or four weeks. Wow. So, what do you get besides money? I guess a bigger audience. I've got brand deals. I've got

[04:24] audience. I've got brand deals. I've got companies contacting me. So, it's it's utterly insane. Uh that's true. Um have you had any odd requests? A couple. a a couple few weird things that people ask me to say and I'm like, let's keep it

[04:40] PG, y'all. Let's let's take it down a notch. I think there's often a question with this kind of stuff about whether it's a sexual thing in any way. No, I think it's very very innocent. So like NPC is like a non-playable character in

[04:55] a video game. Usually people can't play. They utter the same phrases and actions, but of course some people are going to bring it in and make it a sexual thing, but other than that, it's it was never a sexual thing. It's something fun, silly,

[05:09] like just acting pretty much. So, how would you describe your fans? would you describe your fans? Supportive. Very, very, very supportive. I thought when I first was going to do it, I was going to get tons and tons and

[05:24] tons of negative people. Nothing but positive, positive, positive. People eat it up. They love it. Nerdy Winter, you're pretty awesome. Thank you so much for talking to us tonight. Thank you for having me. Am I the

[05:38] I think I'm in your camp as well. I be where we're heading. I feel ill watching that. Wasn't it Pinky Doll? "This is ridiculous. I'm going gang gang."

[05:52] I can see. Oh, yep. Another dollar sign. Ding, ding, ding. Boom. Boom. Yep. Yep. Yep. What are we doing? You need to get yourself a Tik Tok account.