How Top TikTok Streamers Earn Millions — Full Breakdown & Transcript

[00:02] cleans. You do nothing but stream. Well, I'm just spending money. 4 million dollars per month. You actually rent a separate apartment to stream there.

[00:14] hello. Zhenya is sitting in front of you. Is From Vietnam. I was born in Belarus, in Pinsk.

[00:28] We didn’t meet in Vietnam, we met 7 years ago in Russia. were actively producing video content on TikTok. Tell us how you came to this did it. If we take it from the very beginning, I saw

[00:44] that people were making videos, comedy. I'm like, "Why not?" I started filming it on Instagram, then TikTok musicals appeared . Fly in there, like, why should I put you there? Fine. Well, there were hunters and managers who wrote:

[01:00] “Come join our platform.” I didn't lose anything by posting it there. Then I came to the office and it all started. But I just did it for fun. For no reason. ? Because it was funny to me, it

[01:17] was cool for me to watch this kind of content that I make. He is lifelike, funny, fast. People are scrolling through it like this, laughing and saying, "Oh, you So, globally, the content reflected you,

[01:32] It turns out you were making videos that were already getting millions of views back then, 7 years ago. Yes. It's all from the heart. Roughly speaking, I made videos about life,

[01:46] psychologically. You understand that a person watches a video, he has the same thing in life, and then it’s funny, like: “And I recognize myself, cool, you follow a specific structure when making these videos?

[02:01] making these videos? Yes, according to a certain structure. This is some kind of funny thing, so that people recognize themselves and, well, laugh at me, but they recognize themselves in these videos. And what were you able to achieve with these

[02:16] videos? I don't know how to say it, when you have a lot of views I mean, views, yes, everyone comes to you like: views, yes, everyone comes to you like: "Oh, you're so cool, you do this there." Here.

[02:30] But that wasn't the main thing. The main thing was to simply show that you can get these views. Well, yes . Like, when I look at a person in some area, why can’t I? It's super simple. Anyone can do this

[02:46] too. Here you can type on Instagram. I flew in there, I smashed it, in short. Here's a tick for yourself, roughly speaking, that you were

[02:59] And on Instagram, you got fewer views than them. I just scored, yes. I have fewer views. Well, like 300,000 was the most popular video back then, when there were no Reels, Shors, or any of that stuff. The double square was laid out

[03:15] there for a minute. Well, 7 years ago, 300,000 was a It's true. But now it’s just even more difficult to do, And on TikTok, if you have 300,000 views on Instagram , how many views did you have on TikTok

[03:27] 34 million. The largest, the highest. highest. That is, when you and I were posting videos, uh, filming, well, for fun. I need to make a video and

[03:42] . That is, there wasn’t even any concept or idea . You were filming just on the street. You went out into the street and just filmed in real life. Something came to mind . Oh, this is a gem. This will directly reach

[03:56] people because they will understand. They will have the same thing. Situations in life are the same. Here. And when we filmed videos, we posted them the next day, and we look, well, it didn’t get 100,000 likes, so it’s crap.

[04:09] 100,000 likes not tax. Yes, these were the names. Yes, these were exactly the criteria. And what, what was the top-notch result were you aiming for in principle, if you’re ready for 100,000 likes?

[04:22] It's at least a hundred, right? If you get 100,000 likes in a day , and the video has a million views, you're like, "Yes, I did the right thing." And

[04:34] after many videos, you begin to calculate some kind of average for yourself. Well, it's like you made a video, you just show it to your people, and they're like, "It's funny, your own people can lie." That is, I had my own focus group here. So

[04:48] here I kind of don't know. So these people didn't lie to you, It turns out you weren't the only one filming in the videos? That is, my friends were always with me. Where do these friends come from anyway? That is, well, they were just friends before that. It's just that

[05:01] , ah, I always had a backpack with me. The backpack is a camera and a MacBook. We film everything on camera, sit somewhere, I open it, upload it, edit it and post it.

[05:14] camera. This was definitely a thing, because at that time, few people filmed with a camera; everyone filmed only with a phone, and the phones were very bad. It looked like it was being filmed on an intercom.

[05:27] Here. And Zhenya was filming it all on camera, but there was one guy there, he was from India, he was copying all my better videos

[05:41] more and more. And I'm like, "If yours are flying, then my ideas are cool." I would be glad about that. Like, then you just go in, and it saves all the videos like that . I'm like, "Yeah, you

[05:55] 'll be making these videos later." Then you just go one by one, completely re-shot, but it ended up getting more views. , and secondly, authentic content really does

[06:09] perform better because it breaks through banner blindness. it was filmed on camera, it means it’s advertising. How did you get to the point where you live broadcasts on TikTok?

[06:22] How did this happen? Because my friend worked for your agency. He says, "I'm streaming." Over there he shows me the numbers. People stream and make money. I'm like, "Why not? I'm only wasting time, essentially, but time is

[06:36] wasted if you don't have some kind of goal." I flew there and saw real money. Yes, even tiny ones. It's just that you can actually make money there. How much is tiny? Well, at first they

[06:52] threw 100 diamonds there, and you already see in your wallet that you have some money there , and you can withdraw it. Everything is clean, everything is transparent. They throw it at you, you have money. Here. And he started showing me that this one , look, does this

[07:09] many battles. And I thought, " Why can't I do the same? Since I Why can't I do the same? Since I got there, it means I should get something out of it for myself, some benefit. Well, that was also cool, something new. And you

[07:23] know, we are the Verticality agency, and our job is to teach new people how to conduct live broadcasts, because people themselves can't figure it out and get to it break down a lot of barriers in a person for them to start going live. You

[07:38] barriers broken, because you were already filming content, you had experience in this. Imagine, in front of you is an ordinary person who has never streamed. What would you tell him? How would you inspire him to start doing it?

[07:51] Well, for example, you can use my brother, who arrived three months ago. I say, "Come on, try streaming." A well-trodden path. That is, when I talk to someone about streaming, I am a streamer myself. I show the numbers, I

[08:04] show the mechanics, How it all works. And the person believes because they see that you really did it. You've gone the distance, you've succeeded, and you're not some gone the distance, you've succeeded, and you're not some random dude who, well, has nothing,

[08:19] roughly speaking, like a guy selling sausage to a grocery store , who doesn't know where he's from, that he's just... But here's a living example of how I started streaming,

[08:32] I started earning money, I know how it works. He believed me, started streaming, and now he's starting to make money too. Well, everything's clean, transparent, without anything.

[08:44] Awesome. Well, if you take an ordinary person, like my brother, it's the same thing . You present yourself as a living example. You can just open my TikTok, show the numbers, or have him sit next to me, watch my

[08:58] streams, see how it all works, how the money is withdrawn, how the how the money is withdrawn, how the money is received, what you have to do for it. money is received, what you have to do for it. That is, the whole process itself, without anything. Well,

[09:10] That is, the whole process itself, without anything. Well, just say: "Look, dude, look see in "What about the streamers who are doing it there, earning more than you?"

[09:25] doing it there, earning more than you?" Motivation. When I see something like that Motivation. When I see something like that , I think, "Why can't I do the same?" That is, when you have a goal, when there's someone better, it's much more

[09:37] motivating than just sitting in first place. You understand that if you're can relax, and you don't have this race. It's

[09:49] not even about money or anything. You just see that someone is better, and you try, like, "Ah, I'm doing it wrong here, and he's doing it differently." I can do the same." We're all ordinary people. Nobody's different from anyone else. Everyone can do the same.

[10:06] Everyone can do it the same way I can, roughly speaking, take it. Any streamer can become like take it. Any streamer can become like that. Or maybe I look at the guy better than I do. Why not? Everyone has two legs, two arms, and a head.

[10:20] What personal qualities do you think can help some new streamer make it 2025? The main goal is to hook people. That's what

[10:32] helps. So you go to streams, and why do you stay on some stream? Because something hooked you there. Maybe there's a chubby dude dancing, well, like, he's cool, he's funny. It hooked you

[10:47] because he's charismatic or does something that makes you stay. But this, in general, I'm saying, I can't explain. That's right, maybe. But every

[11:02] good streamer, where there are viewers, But there's something about him that grabs your attention. He's got a special thing, But there's something about him that grabs your attention. He's got a special thing, he's bright. No one's going to stay with a boring guy, to be honest. It's all about entertaining

[11:20] content, first and foremost. People either come to see a guy tell great jokes. I'm basically someone who sings, dances, or does something. So, what's important is talent

[11:35] ? It's not even talent, but, as I said, interaction with the audience, meaning you give them what they want to see. It

[11:47] could even be talent or no talent at all, but a no talent at all, but a person comes to you and gets exactly the emotion they'd want when they come to your stream. That's why I

[12:00] said, it doesn't matter if the guy tells jokes or dances or sings. give the viewer. It doesn't matter how or what. Even if you play games, you commentate. It's

[12:14] play games, you commentate. It's cool, funny. People don't stay specific game, but simply because you play, you give them emotions, they're like, "Oh, cool, cool to watch." Or maybe you sing lousy, but

[12:29] you have your own thing. That is, they come to you, and they laugh there, support you, no matter what you are. You can sing lousy, you can dance can sing lousy, you can dance lousy. You don't have to be some kind of professional here

[12:44] yes, people, you people, you just do it the way you feel. And the main thing is to do, the main thing is to give something to the viewer. Do

[12:56] find an audience on TikTok? Of course, it doesn't matter who the person is, it doesn't matter what exactly you do, doesn't matter what exactly you do, if you are a singer, they are also

[13:08] different. You can go to a guy where he has a stage built, there the camera is dancing. There is another guy who sits at home, a tube guy. You go It's like coming to his stream, it's like coming to his home. He's there,

[13:26] engaging and he has his own audience who like this kind of content. There's another guy who makes different content, and of course, there are different people there. Everyone has it, everyone can find it.

[13:41] But only if you don't just sit in a room on your phone without anything and say "Hello." That is, because there are a lot of "Hello"s like that. You have to communicate, you have to engage.

[13:54] So TikTok can be compared to a street where people are always walking. where people are always walking. TikTok can be compared to, let's even take Moscow's Arbat and put up a lot of different stalls there. People pass by, they're

[14:09] not looking for something specific, they just pass by these little shops. Oh, it's cool here. So they stay and buy something there, right? Or they pass by because you, that is, this person, is not your

[14:23] target audience. You shouldn't cry over the fact that he passed by, or that they didn't even They're embarrassed to come up, yeah, or they're embarrassed. It's up to you, like those Magatiks have a dude with a cap. So, oh, come on over to us. Here. And

[14:38] this dude, that's you, roughly speaking. Oh, come on over to me, go see what they're doing, if he liked it on Sans. If not, no, but the main thing is, you got on Sans. If not, no, but the main thing is, you got

[14:52] right? It doesn't matter online or in real life. We even launched a challenge back then, it was sleep. Sleep. It's Alan Walker's song Fed,

[15:10] sleep. Sleep. It's Alan Walker's song Fed, [music] it wasn't sung, some dude just made a cover where he yawns along with the notes. made a cover where he yawns along with the notes. Yeah.

[15:31] I just took this segment, and you film yourself yawning everywhere. And this sleepday, there are billions from the challenge, views, it all started With your sound specifically, yes. With TikTok, yes. So there

[15:46] were billions of clips recorded for this, billions of views in total, and a with your sound, right? So you were like the host, the organizer, yes, of this sound, right?

[16:01] cool. So you're sitting there like, "They filmed it with your sound, with your sound." They filmed it with your sound, did they come ? Yes, they did. And the second case is Mariart. You know him.

[16:14] know him. I'll use I was filming videos on my phone, on my iPhone, just posting them one after another, and I

[16:29] started getting 10 million, 15 million videos with his track. And after that, people started filming. They thought it was a trend, and you NSE your account. Just the sound,

[16:41] just used the sound and everyone filmed. And we, too, when we were in In Moscow, then Mariart at the party was like, "You're a Nagun, thank you very much." You, like, at some point, you gained quite a large number of subscribers. Has it ever happened

[16:56] that you get recognized on the street? Yes. We go into a shopping center, we're riding in the elevator, there are some kids there, they're 12-13. Oh, it's you, the one with your head in a basin of water. I'm

[17:09] head in a basin of water. I'm like, "Yes." It's me. Well, like, you're sitting in the food court, eating, this girl comes up to you, can I take a photo, can these kids come up, specifically

[17:22] Well, at that time there were a lot of kids on the platform, now there are more adults, actually. Has it ever happened that you walk down the street and you see, well, an some ordinary job, but you understand that he could make

[17:35] crazy money streaming ? In Vietnam, when we first arrived, there's like an Arbat in In Moscow, there are all these musicians In Moscow, there are all these musicians performing and singing. The guy is well-groomed,

[17:47] performing and singing. The guy is well-groomed, looks great, sings incredibly well. And I'm like, "If he weren't singing here in some restaurant, but was on air, everything would be presented so well, visually and in every

[18:01] way," then he could make a lot more money there than singing in some restaurant for two hours. How much money do you think he could this guy? Well, thousands of dollars, several thousand, yes,

[18:16] he could make dollars. And what about his salary at the restaurant? there isn't one. No, the salary here is small, well, like a month, No, the salary here is small, well, like a month, maybe a thousand, that's it, yeah, that's

[18:30] ceiling, yeah. And yet on TikTok you say he would earn even several, but there's no ceiling there either And is there a ceiling at the restaurant? Yes.

[18:49] And you live in a different apartment. Yeah, that's right. It's easy to get confused. We're here, right? That's

[19:07] have any props here? Yeah, we have rails with clothes. Yeah, we have rails with clothes. We pick out our look before the stream. There are accessories here, We pick out our look before the stream. There are accessories here, like rings and chains. You put on your clothes,

[19:21] rent these rings, see what suits you, what makes you feel good, right? And why so many rings? So there's more choice, like for there are three rings lying around and you constantly stream in these three

[19:37] , roughly speaking, in the same chain. Everyone should have different rings mean, we don't eat here. We just have a kitchen. We even have cookies here

[19:52] and that's it, basically. And here's water, what we need. We live because we're in a different place. Here we just We go streaming, Here we just We go streaming, streaming, and then leave. Are

[20:08] we disturbing the stream right now ? Yes, my dear. Yes. You look so much alike. Do you have the same father?

[20:22] Yes. And the same mother. So, they're brothers. How long have you been streaming? About a And how are you doing? Yes, it's going well. It's a blast. They have some

[20:36] serious equipment set up here. What do they even have here? There's a camera for streaming. Two monitors, lighting. The computer is underneath the table. There's also lighting. There's lighting

[20:51] with background lighting. You can see the detail. You can see that all of this brother. It's so nice to have a brother. Yes, if we're talking about equipment, you need a

[21:04] . Yeah, a cool video card. So that you can handle the image and all the applications that are running. There are applications for audio, running. There are applications for audio, for video, and some effects.

[21:20] To get cool sound, you need a cool sound card. It's here . In addition to a cool sound card. You need a cool sound. Wait, but you can just stream from your

[21:34] started by streaming from your phone? Exactly from your phone, yes. On a stool with And why all this? That's my preference. I want

[21:46] everything to be cool. That is, people come in and see a cool picture, cool sound. That is, I, yes, do this specifically for the viewers already. But at the same time, your picture is definitely different from most streams in this

[22:02] head and shoulders above. Yes, because I bought a camera to film, and then, when I restore everything, I need a camera. Let's put this one here, and I have it. Yes, it washes off.

[22:18] Very cool. And what is this? Excuse me, this is to prevent I get it. A lot of details, a lot of different details. A

[22:32] lot of different details. A lot of looks, I see, you have here. What gender is this? It's just so cool. You just come here like, "I want to wear a burgundy shirt today."

[22:48] want to wear a burgundy shirt today." Or I'm feeling cool today. I'm wearing a Verrsachi shirt. Playful. Playful. Or I'm a little like that, yeah, playful. A festive mood.

[23:01] you do it yourself then? No, it's me. It's just that when I buy No, it's me. It's just that when I buy clothes, I already know roughly how it looks on camera, that there are no glare here and there,

[23:15] and according to the image, so that it fits. There's nothing really colorful, for example. That is, every new broadcast you have a new look, or you repeat yourself, well, you repeat yourself every month, it turns out, in terms of the number of clothes.

[23:29] Well, something like that, yeah. Cool. Or this week I only have a sporty style. Well, like these T-shirts and turtlenecks. If I'm dressed up there in a festive outfit, then it's shirts, vests too, sorry, unusual

[23:49] crop vests of some kind and In short, anything, but the main thing is not naked. You go live, right? And the main thing is that you go out in a way that's not typical or unusual. No, not just in a white T-shirt with a black one on. And

[24:03] not naked either, because your nipples are covered and not naked. You get blocked on TikTok. You can elsewhere.

[24:16] And how many hours do you spend on average on live broadcasts? Per week, per month. 140 hours a month. 140 hours a month. Well, did you before, to find an audience, to find donors, I would sit at different times. I'd

[24:35] wake up in the morning, sit during the day until evening, eat there, sleep there at a different time, and at night I'd sit all night to find some people. time broadcasting. Of course, of course. The more you sit, the

[24:52] more people will see. That's the difference from short content, yes, where you just I posted a video and it's gaining momentum, yes. The more you work, the more it resonates with you, and it's easier for you to interact with your

[25:07] to interact with your Basically, when you've found something, you're no longer just sitting in front of the screen, trying to talk to yourself, entertain them. Uh,

[25:20] so you're saying the more you stream, the less you can stream later? Yeah. Well, like now, people ask me what time I go live. I have a schedule, they ask,

[25:32] "How long do you stream, what time do you go live, so that when I go live, ." So, it's important to announce the stream, right? I have moderators who say, "You need to

[25:45] set a specific time." And not just any it. You go live, they're like, "Oh, that's it, hi." Everyone comes in and knows, That

[25:59] It's necessary because people have their own personal time, yes, and so they should already know That is, it's like an announcement of a new film. People used to sweat it out there, like when Field of

[26:13] Miracles started at 6:00 PM, people knew, they'd come on, turn on the TV, and watch. The same thing is happening here with me now. And this detail can't be left out. Yes, this is important. Do you have some kind of schedule for when

[26:27] go on at any time? Yes, right now there is a rough schedule, Yes, right now there is a rough schedule, but we need to make a strict schedule. That is, right now, I still don't have it, well, plus or minus an hour when I'm on.

[26:41] well, plus or minus an hour when I'm on. For example, I'm on at 5:00 PM, there I'll And, a delay, yes, that's already bad. It's already uncertain. Two hours is a very big

[26:53] big difference. Well, how do you wait for the program, is it delayed, or do you come on, and The dude has been streaming for two hours already . And you're like, "I wanted to watch, I wanted to come in." Do

[27:08] you even rewatch your broadcasts after you've streamed? To analyze your mistakes? Yeah, sure. I rewatch my streams, I rewatch the songs I perform,

[27:21] and I watch as a viewer. I see something wrong here. I could have done it this way. I could have reacted differently, or played a different track, reacted differently, or played a different track, sang a different song. I stood there like an

[27:34] idiot, I don't look very good. I could have done it differently. Yeah. Analysis . A true professional. Those people who say that being a blogger or a streamer is super easy are just

[27:49] streamer is super easy are just idiots. ? Uh, actually, the very first time,

[28:02] Uh, actually, the very first time, I had a stool, a ring light, I turned on the stream and and didn't know what to do at all. People come in and say "Hi." And you sit there and don't understand what you need to

[28:17] do, will they watch you or not, how? But gradually you start to get the hang of it, understand, hold on, talk, do something interesting. That's it. And that's why my streams from the

[28:34] first stream and the way everything looks now, the way I do it now, it's night and looks now, the way I do it now, it's night and day, already developed with experience. What was your reaction when you were sent a gift for the first time?

[28:48] Yeah, it's cool, like, wow, they sent me a gift, so they liked me somehow, there's some kind of reaction from the viewer. Well, that's cool. Well, you reacted really brightly. Yeah. And by the way, for a very long time I

[29:05] reacted brightly to all gifts. To everything that was thrown at me. It didn't matter what the price of the gift was, it didn't matter, yeah. And that's why it didn't matter, yeah. And that's why it inspired people to give

[29:19] these gifts. That was cool. Visually, you look as a pop artist. Well, probably because I'm Asian. Secondly, the pop

[29:35] industry, it's very popular. Here in Asia, they love people like this as idols. That's what idols are for them. That's cool. You have to look exactly

[29:47] like an Asian celebrity. [music] So for me, the fact that I created this image is a limitation. People immediately

[30:04] image is a limitation. People immediately come in and they see that, like, this is person, an unusual person, and for them it's cool to watch. Well, that's why I chose this niche. Well, I also sing on air. That's it. Because

[30:18] I like it. And before that, you hadn't sung at all. Well, just for fun. You did n't have any education in terms of... No, you didn't have any education. And it doesn't matter. You have to have an ear for music, right?

[30:30] In short, you have to be able to sing somehow. If you sing crap, then yes, of course, you won't be able people recognize you by? Well, the image, the quality of the broadcast,

[30:44] everything is built, everything is done. The thing is that people come in, they immediately see an Asian dude who speaks Russian, English, Vietnamese, sings in all English, Vietnamese, sings in all languages. And he’s not Korean either.

[30:57] No, not Korean, like these guys, like, but another Asian, European, roughly speaking. So, in Vietnam, I’m like a foreigner to them. So,

[31:09] an unusual Vietnamese. And yet, you have Vietnamese roots. Pure Vietnamese. They’re not ponies. They come in right away. And where are you from? Are you from Taiwan? Are you from China? Are you from Korea? That’s what makes it different.

[31:24] How do you behave with the audience so that they don’t leave in the first 3-10 seconds? Well, how does it work for me? I sing popular songs that are in Train, where, well, those who know everything, they come in, they hear a familiar song and start

[31:39] listening, they start listening. This mainly works on middle- aged women: Americans, Asians, Japanese, Koreans. That's it. And they

[31:55] Asians, Japanese, Koreans. That's it. And they just like listening to a song they know, roughly speaking. So, the tracks aren't chosen randomly; they're tailored Randomly, that's cool. But is it ever the case that when you

[32:07] sing, people just come to listen to you, specifically to listen to your song, but at the same time don't give you many gifts, for example? It does happen , yes. But usually, such people have a lot of acquaintances. On TikTok. So, one viewer might be

[32:23] watching other streams where another guy is singing, and he knows these donors in that group. They share, and everyone starts to know that you're another guy who sings these songs. And it's like a community—

[32:40] it's like a community— your target audience. So, some people recognize you, and they kind of attract others by reposting. reposts, like, come in, oh, look, this guy sings great. And then some level 40s, 30s or

[32:53] something, come in and sit and listen: "Oh, that's cool." And they follow you. that's cool." And they follow you. Like: "Ah, but that was just a spectator, their friend, roughly speaking, a girlfriend who attracted others. And that's how it works.

[33:06] attracted others. And that's how it works. Cool. Am toilet here? It opens itself, closes itself, flushes itself, just go in. There

[33:18] closes itself, flushes itself, just go in. There is also a remote control for it here. Maybe he needs to clean the fountain in your ass . use it. No, that is, it can, if no one is

[33:32] No, that is, it can, if no one is sitting there, like heating and ventilation and that's it Well, right now, is it possible to turn on the fountain if no one is sitting on it? No, there is some kind of sensor there, it turns out. Yes.

[33:44] That is, it uses a sensor to determine when to flush and when to close. That means you don't have to do anything. No need. You just come in, it opens, you closes itself. So you have a cleaning lady who

[33:56] A toilet that flushes itself. Yes. you? So that you don't get distracted from unnecessary processes, roughly speaking, you don't get distracted by something else.

[34:08] stream. There's a lot here. [music] Another rail. The light is different. This one on the side highlights it with contrast to make it look

[34:24] highlights it with contrast to make it look cool. There is another light here that makes your face bright for everyone, not dark. There is a tarpaulin at the back for Yes, for the background. And this color makes an artificial window.

[34:39] Damn, this color looks really cool . I want to talk about this color. It has a is, you can make not only a window there and not only this color. Yes. Can I change it? No, I don't change. I just like this. And I decided to

[34:54] That is, here you can make a here you can make a lattice, a circle, hearts, whatever you want. It's an expensive story overall, to be

[35:07] pay attention. I won't pay attention to what I buy. I like. I want it to be cool. Here. Well, this is a really cool device. Well, you can make it blurry or clear. There's a magnifying glass here too.

[35:23] And you twist it like this. And what kind of reward do you have here? Hey, Golden Creator. I flew to Vietnam, just streaming, and they tell me that you won this thing, they send you a box, there was a

[35:39] blanket, a veer, and this astronaut, a lamp. And on top of all this, you got 1,000 or so dollars in your wallet for this

[35:52] . I don't know why, yes, something crashed inside the account, and I still don't know. Why else? How did I win this? Well, where did you spend those $1,000? Say it better. I can't say that either, because I

[36:07] just spend money and that's it. Well, it looks like you're spending money at the right time, investing, yes, in your streamer, your equipment. huh? This is great. This may not be noticeable to

[36:23] other people, but for myself, it was clear that everything was of high quality, so that I could sit down. Judging by the equipment, it all looks quite solid here. So, did some people help you with this or did you just figure it out on your own?

[36:39] No. This is the situation with the computer. I just asked what kind of computer would handle asked what kind of computer would handle streams, all applications, and all software. They told me: “I need this, I bought everything.” And I chose the monitors myself, what a joy.

[36:57] The camera, how do you want it to show? Well, a picture so that you like it. Here you also choose yourself. The picture is of super quality. Sound card, microphone, it also depends on you. You might want to

[37:12] buy something cheaper or more expensive. That's it, basically. What kind of device is this? Stream. This device is called a stream. That is, you have different songs assigned to these buttons.

[37:28] So, you stream, you press a button and a song plays, a specific . Yes. Clicked here and there it is like this. I have a Clicked here and there it is like this. I have a boxing glove here. This is a

[37:42] chapter booster. This is the glove on the air when someone throws. Here. Atsya, this X5 gift animation, the animation is just a video and it kind of gives

[37:57] dynamics, right? So, someone throws down the gauntlet and everyone's like, "Oh, come on, here comes the animation, here's all this this visual. This is done by a separate

[38:11] technical team. I have them. You pay for them separately, right? This is the level. Here. And if anything happens, they can always help. There's a chat, they log in remotely, set everything up for you, fix

[38:25] any errors or anything else. Well, in general, what do you think, is this kind of in broadcasting? That's not the main thing. It turns out that I blew up and started earning money from streams not because of this equipment,

[38:41] but rather I got to this level with this equipment, roughly speaking. At first, you can also sit on your phone, the main thing is how you communicate, how you behave and your motivation. The most important thing is some person.

[38:56] Well, roughly speaking, how do you communicate with people? Well, you shouldn't stream to the intercom either. Not a hundred, because they will be immediately scrolled through. Harder to hold on to, huh? More complicated. No, well, with

[39:09] such a stack of equipment, of course, this is definitely the next level. And you equipment? Yes. for example? Well, I don't need that. I don't play. No,

[39:25] that is, there are more games there because of this, yes, something like that. Well, I also played on TikTok, but I varied the content for my viewers. viewers. Here is an interactive game where

[39:38] people also participate, they choose whether to run away or hide, and they write there. Here. But why don't I stream on other platforms? Because stream on other platforms? Because everything is cool for me on TikTok.

[39:51] n't even tried it? I have n't even tried it because everything here suits me. Everything is awesome. than on TikTok because there’s no feed there. And because there is a

[40:05] tape, I probably owned it. But at the same time, when you stream on a platform with a feed, it's easier to swipe, meaning it's easier to get caught in the crossfire of

[40:18] not being watched. It provides free reach, or, roughly speaking, It provides free reach, or, roughly speaking, free impressions, where you can grow your viewers, your audience, from scratch and start earning money.

[40:33] How do you relax to stay energized for work? I'm stepping away from work. That is, if I am on vacation, I go, for example, to the sea, on vacation,

[40:46] that’s what vacation is for me, there is nothing else . I wake up, no TikTok, nothing, I don’t have any streams. Yes, I’ll go and eat there or go to the pool and lie down to

[41:00] get away from all this. So I recharge both physically and emotionally, I recharge both physically and emotionally, I get enough sleep, like I’m sleeping without worrying about it anymore. I need to go on stream, I need this and that there . Streams

[41:13] right? You're resting, so you're resting. This is you, of course, understand that you have to work very hard to make

[41:25] money there, for example, to find an audience, to gather viewers. But rest is important not just as rest, but when you can really rest, when you really can really rest, when you really forget about all this and rest.

[41:39] Well, listen, if before you could go live for money, is it still the same now? Well, it's a little different now, because you're already going on air, you understand that you won't be starting from scratch. You

[41:55] understand that every time you go on air, you will have some money. Here. And it’s no longer like I have to sit here, I need someone there to come and throw it to me right now

[42:11] . You just sit there and have fun, turn on the music, sing songs, and communicate with the audience. And it’s no longer like it was in the beginning. What And it’s no longer like it was in the beginning. What you have to do is sit a lot to find it, you

[42:25] n’t have to do some other work there and so on, yes, so that , when you go live, you don’t expect any specific number? No. And I have a specific plan for the day. Well, just

[42:40] for myself, I guess. Uh, I have to close the bridge, but there is no longer such a pursuit of money, probably, right here. If you did n't close it, don't you get upset?

[42:53] Well, if I didn't close it, it's still normal money. This is where it comes down to normal money. This is where it comes down to talking about your own goals, or something. n't even ask. Why did you choose Vietnam to

[43:09] Why did you choose Vietnam to live in? Because I am Vietnamese. Yes, I know the language, I can communicate, I can. . In Russia, yes, I lived. Well, I filmed

[43:24] In Russia, yes, I lived. Well, I filmed clips there, videos there, something for everyone. And the whole showbiz is the same faces, the same parties. And I'm like, "I'm doing this now, I'm going to go there, I'm going to do this too, and, well, it's just going to be

[43:39] something new." And in the end I realized that I like it here. So, this new profession of yours, it allowed you not to be tied to any one place or another? Yes. Initially, when I was planning

[43:54] the move, I wanted to rent a place to live and stream there, but it’s good that didn’t work out because I flew didn’t work out because I flew through Vietnam and realized that there’s a city here, there’s a lot of activity here

[44:08] through Vietnam and realized that there’s a city here, there’s a lot of activity here , there are many opportunities for development. I mean, uh, Bali, yeah, it's cool, but it's a village, a village with pitchforks. That’s it , here’s the city, here’s the event, here’s

[44:24] By the way, there's a TikTok Community Fest event going on right now , which we'll Vietnam to host such a major event. And all the stars of the live broadcasts will be there. How much do you think the

[44:38] top TikTok streamer makes? I ca n't imagine. These are very large n't imagine. These are very large numbers. In Vietnam, for example, making 5-10 thousand dollars a day for a top manager is normal.

[44:52] month. A month, yes. This is approximately what Vietnam's top executives earn. Maybe they sometimes charge something like 5,000 per hundred square meters. We have a daily rating,

[45:07] and it is updated every day. Yes, and the tops are always millions of diamonds. Well, how much do you think? I just have some information. Just throw in some figure for bucks per month.

[45:20] Almost 4 million dollars a month. Oh, I know this information for a reason, because I spoke at a TikTok conference in Kazakhstan, and, accordingly, TikTok itself told us this information. Do

[45:34] you even believe that streaming is the profession of the future? Well, of course. m artificial intelligence, uh, all the work on the network, it will only develop. Even, uh, look at the last few years of development, how everything

[45:49] is developing on the network. And you have to be stupid, yes, not to see that everything on the yes, not to see that everything on the Internet is developing very quickly, money is being paid for Internet is developing very quickly, money is being paid for those professions that create content,

[46:02] develop something on the Internet. Well, if you take TikTok Shop in Vietnam, for example, offline stores. Now the store is simply hiring a person.

[46:14] This guy streams for 10 hours just selling clothes. He has a corner where he shows the clothes, what size they are, and that’s it . And from this the orders start pouring in. That is, it’s already online, it’s already a stream, if we’re talking about streams.

[46:30] And the guys in Vietnam, these shops, they the guys in Vietnam, these shops, they make their own factories, they just drop things by the thousands. People who stream and sell these things are not like

[46:45] Can artificial intelligence replace streamers? I replace streamers? I can't say for sure yet, but in the future, I think yes, in some future. Artificial intelligence, how does it

[46:58] work? A person comes in and says, "Damn, I'm coming to you," and he immediately figures out what you need, what emotions you need, and gives you what you need. The man is not like that. A human being is not a robot by nature. He can't

[47:12] not a robot by nature. He can't read minds, he can't calculate the way a robot does. Roughly speaking, a lot of even the tools

[47:24] a lot of even the tools we use are robots. automated, but also by people. Some of our streamers use the GPT chat to communicate with donors and so on, so as not to

[47:37] thinking about the future. And I just communicate with them coldly. And I just communicate with them coldly. I don’t have a situation where I conduct a dialogue

[47:49] directly as if I were talking to a friend. As I said before, the fact that there is a distance, that is, they don’t even understand it and they move on. So I don't need to use the five chat to

[48:03] say, "I'm doing well there, how are you?" These are the dialogues. That is, they even write and say: "We know that you are very busy there. Thank you for answering. That's

[48:19] Thank you for answering. That's different, yes, that's how you portray it. any conversational topics with your viewers? Yes, if your

[48:33] viewers? Yes, if your closer viewers, who didn't just drop in right away closer viewers, who didn't just drop in right away , but who have been there for quite a while, you tell them how your day went, what your interests are, you

[48:45] share, you watched this movie or listened to this new track, and you or listened to this new track, and you talk to them, like people come there to relax, they come to get communication, to get only positive

[49:00] Well, imagine, you come home, turn on the stream and just start turn on the stream and just start talking to the person from the stream, like a friend at your home on the couch.

[49:13] see them at that moment? No. Psychologically, this is the main thing, what information you give. And when you give the right information that

[49:26] the viewers need to know, it's relative. That There's a limitation, when I meet with friends or when I'm on air, I know I'm allowed to talk about this, I'm allowed to talk about this, these interests, talk about this and that's it.

[49:41] That's what they need to get. But what can't I talk about? What can't I talk about? That's up to each their own. Who, well, like,

[49:53] I don't know, like, I'm going to go and do this . No one's interested in that. Like, you can have fun with friends , say something, but they still know the distance, because you

[50:08] set this distance yourself in your image, and that's why it's easy for you to communicate with them later, because they know the distance, and they don't want more from you, because they know

[50:20] it's playing into your hands. Well, there are basic rules that you can't share on air, like, this is personal information, where you live, who you communicate with, where you go, specifically specific

[50:35] information, I live in this area, you I live in this area, you can't do that at all, because these people, they are strangers, you don't know them, you work as an

[50:47] entertainer for adults, rude speaking. You come in to give them emotions. That's it, that should be the end of it. Your personal life is only for you.

[50:59] That is, they are not your friends. Most people who come in, they are usually silent. That is, they just look at you and don't say anything. How do you get them going? That is, maybe there are some mechanics?

[51:11] You greet them, ask: "How are you , where are they from?" And conversations start in different ways. Either they answer, or they don't. Roughly

[51:24] speaking, if they answer, you hook them, try to somehow start a conversation, where they are from, what they do, what songs they like. And little by little, little by little they begin to stay with you, because they feel

[51:39] important on your air. If they come in, it means you can communicate with them , and they will receive communication from you. That's it. And you hook precisely the communication. You yourself show interest in the viewer,

[51:55] Yes. At the same time, the viewers over time begin to become yours team. Yes. There's a certain group, then, well, Yes. There's a certain group, then, well, yes, like a team, like a mini-family of the

[52:09] network, roughly speaking, you go on air, there are 10-20 people there, and they share a shitload with others. The fact that everyone communicates together, they , yes, already communicate with each other and post a lot of clips from your

[52:25] That is, they directly record your broadcasts and post them themselves. People there say: "Can you sing? I'm going to record this song now." They record, they put it out there. Usually people pay for that,

[52:38] And they do it for free, because they're hyped. They want to be a part of you, roughly speaking. Do you ever have days when you don't want to talk to anyone at all, but you have to stream? Do you go on those days? I don't

[52:51] go on streams when I'm not in the mood and I don't want to talk, the mood and I don't want to talk, because people because people don't come to your streams for negativity, not to console you.

[53:03] You go on air to give people a good time. That is, I'm saying as an adult entertainer for

[53:15] adults, you go there to give positive emotions, so they are negative, because after a day of work they come to your stream not to day of work they come to your stream not to listen to how shitty everything is,

[53:30] listen to how shitty everything is, but to enjoy the moment, roughly speaking. And if we take into account, they pay money for this. They shouldn't listen to complaints and whining from you. That's why I don't go on

[53:44] air when I'm not in the mood, I understand that I'm going to be, uh, a sour piece of [ __ ] on air. There. That's not it at all. you ever had a particularly cringe-inducing moment on your stream? Well,

[54:00] cringe-inducing moments are probably because the viewers themselves can be very strangely psychologically unstable, you could say, uh, like

[54:12] people with bipolar disorder. That is, they like it, they don't like it, then they come back, kiss your feet, and then they leave, saying that they misunderstood me. And so you saying that they misunderstood me. And so you

[54:27] much. Such people. That's exactly what endure, but is the opinion of your audience important to you, or do you still build relationships with them in a way that you decide for yourself?

[54:42] In short, there needs to be, firstly, distance, and secondly, they need to know how to talk to you. They behave on air the way I, uh, need, roughly speaking, so that I want to see these kinds of viewers, well, so that they

[54:56] Nothing. So, there's more than one way to manipulate you. No, I'll stop you right away, yes, I will.

[55:11] now you're with some big Vietnamese agency. Does it help you develop at all? I have a personal manager, uh, when I have any problems with TikTok, or rather, I don't have any problems, but if

[55:25] I do, he'll support me with it, uh, consult with me. There are a lot of different cool perks. I go to TikTok events, also from the go to TikTok events, also from the agency. And if I did it myself,

[55:41] then except for, well, gifts, well, I would n't get anything. Basically, to go to an event, you have to go with someone, someone has to invite you, you have to somehow ,

[55:56] in short, you can't just go to a TikTok event on your own, even if some agencies will definitely write to you and say: push you." And, roughly speaking, they make you a

[56:10] celebrity because they understand your capabilities and give you a lot of perks. capabilities and give you a lot of perks. This is in terms of reach, in terms of friendship with other top streamers. What they give you, they do for

[56:24] because they are official TikTok partners, just like us. That is, you don't have to spend money on it . On the contrary, they help you develop, and you don't lose anything. Only.

[56:37] takes a percentage there. No, they do n't take anything. If you found yourself in front of the creator of TikTok, what would you say to him? Well, probably just gratitude for the

[56:52] tools, for the fact that you don't have to invest in anything. He gives you the tools, and you use them yourself and do things without

[57:05] any investment; roughly speaking, he gave you a job from scratch. So, these are the gave you a job from scratch. So, these are the tools, do it. Well, thank you I don't know whether he'll watch this video or not, but let him Let's say

[57:19] Thank you. Thank you so much.