Niche "Fishing" in SEO w/ James Dooley

so I was actually going to ask you how do you scout out opportunities but it seems maybe like you just uh go into a nce thinking it's going be profitable and then you find out what's actually profitable inside that Niche the easiest way of explaining it is if you was going fishing and you've got a fishing rod you're only ever going to catch one fish right so we go and do this cheat system where we're going

to have the biggest net in the world on the back of the boat and we catch every single fish right and we're gonna catch every fish in our net and at that point if it's a small fish that we don't want we throw it back in the sea and if it's a big fish that we do want we keep hold of it and and it's kind of cheating to a certain degree but that's kind of how

we go broad we see what works and then we micro n it down into being where do you make your profits where do you make your money and then from there then we go right let's start doing some exact match demands or partial match demands on this specific product that makes you all them money