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11 Mistakes Small Streamers Are Still Making

0h 08m video Published Aug 28, 2023 Transcribed Aug 4, 2026 Twatter Twatter
Beginner 4 min read For: Aspiring and small streamers on Twitch, Kick, or similar platforms looking to grow their audience.
AI Trust Score 70/100
⚠️ Average / Some Fluff

"Delivers on the promise of listing mistakes, but padded with self-promotion and a long intro."

AI Summary

This video, presented by a streamer and manager known as Twitter, outlines ten common mistakes that small streamers make on platforms like Twitch and Kick, and offers practical advice on how to fix them to grow their channels.

[00:40]
Inconsistent Streaming and Overstreaming

Small streamers often lack a regular schedule, which prevents regular viewers from forming. Overstreaming without a plan leads to the '1-2 viewer loop' and demotivation. Solution: create a weekly schedule and focus on posting clips to TikTok and other platforms on off days.

[01:35]
Not Interacting with Chat

Even with no viewers, streamers should act as if they have hundreds, talking constantly and being entertaining. When viewers do show up, engaging with them makes them feel connected and more likely to return.

[02:11]
Lack of Networking

Networking with other streamers of similar size, even zero viewers, is crucial. Collaborating and supporting each other feeds off each other's growth and is the easiest way to bring in new viewers.

[02:36]
Poor Quality Audio

Bad audio is the quickest way to drive viewers away. Cheap options exist, like using Voicemeeter Banana to boost mic quality. A good mic, like the AT2020, is recommended.

[03:19]
Streaming Oversaturated Games

Streaming popular games like Warzone makes it hard to be discovered. Choosing a less popular game or niche helps you stand out. Use the ratio of viewers to streamers to find games with high viewership and low competition.

[04:10]
Lack of Discoverability

Focusing only on Twitch/Kick limits reach. Promoting streams on social media like Facebook, Instagram, Twitter, and YouTube is essential for discoverability, and it doesn't require paid ads—just posting content.

[04:36]
Not Being Consistent

Consistency in streaming schedule (e.g., once a week at the same time) builds audience habits. Also, staying consistent with games and personality is important; switching games or changing personality makes viewers think you're inauthentic.

[05:15]
Lack of Personality

Personality is the main reason viewers watch a streamer. It's a learnable skill. Watch your streams from a viewer's perspective and objectively assess if they're entertaining. Practice streams can help shape your personality.

[05:54]
Not Using Raids and Stream Teams

Raiding other streamers and building a 'stream team' of 4-10 streamers who raid each other at optimal times accelerates growth for everyone, even if you average zero viewers.

[06:34]
Focusing Solely on Gameplay

Viewers are interested in more than just gameplay. Incorporating music, interactive elements, or themed streams (like a 'grandma POV') can make your stream more engaging and unique.

Building a successful streaming career requires a strategic approach: consistent scheduling, active engagement, networking, quality audio, niche game selection, cross-platform promotion, and a strong personality. Success is 99% skill and 1% luck, and with dedication, anyone can grow.

Mentioned in this Video

Study Flashcards (9)

What is the '1-2 viewer loop'?

easy Click to reveal answer

Streaming on Twitch without a plan leads to being stuck with only 1-2 viewers, which is demotivating and doesn't bring in new viewers.

01:07

What is the suggested solution to overstreaming?

medium Click to reveal answer

Create a weekly schedule and on off days focus on posting clips to TikTok and other platforms to gain discoverability.

01:22

Why is networking with other streamers important?

medium Click to reveal answer

Networking with streamers of similar size allows you to feed off each other's growth and work together to bring in new viewers.

02:11

What is a cheap way to improve audio quality?

easy Click to reveal answer

Use software like Voicemeeter Banana to boost the quality of any microphone.

02:49

How can you find a game with good discoverability?

hard Click to reveal answer

Divide the number of people streaming a game by the number of viewers it has; the higher the number, the better the viewership-to-competition ratio.

03:56

What does 'promoting your stream' mean in this context?

medium Click to reveal answer

Simply posting your content on social media platforms like Facebook, Instagram, Twitter, and YouTube, not running paid ads.

04:10

Why is consistency in personality important?

medium Click to reveal answer

Changing your personality every stream makes viewers think you are inauthentic and they become less regular.

05:03

What is a 'stream team'?

medium Click to reveal answer

A group of 4-10 streamers all streaming the same game or type of games who raid each other at optimal times to boost growth.

06:07

What is the ratio of skill to luck in building a Twitch career?

easy Click to reveal answer

It is 99% skill and 1% luck.

08:35

💡 Key Takeaways

💡

The 1-2 viewer loop

Identifies a common trap that demotivates small streamers and offers a concrete solution.

01:07
🔧

Viewer-to-streamer ratio formula

Provides a practical, data-driven method for choosing games with better discoverability.

03:56
⚖️

Personality is a learnable skill

Challenges the notion that charisma is innate, empowering streamers to improve.

05:15
💬

99% skill, 1% luck

Reframes success as achievable through effort, countering the 'luck' narrative.

08:35

[00:01] something wrong what's up me my name is Twitter and in today's video I'm going streamers are still making with their live streaming career this video is for live or really any platform where you can make live streaming your career if

[00:15] grow on twitch slash Kik I'm looking for new streamers to manage personally to journey I started my management career with my first client at Julia's not live started working with me and through my guidance we were able to grow her

[00:28] months if you are interested in my personal one-on-one management you could Link in my description or I will be explaining more at the end of this video now let's get right into the mistakes that you need to fix in order to start

[00:40] rumble or YouTube live the most common mistake I see small streamers make is inconsistent streaming slash over streaming not having a regular schedule tune into your stream on a regular basis regular viewers is key to having a

[00:53] inevitably lead to new viewers discovering your content the second part overstream cream the worst thing that you can do as a small streamer is stream you do not want to get stuck streaming in the dreaded one to two viewer Loop

[01:07] I mean by that is just streaming on Twitch isn't going to bring in any new demotivate you instead let me offer you a simple solution create a schedule that week and on the other day's focus on posting Clips on Tick Tock and other

[01:22] give you and your streams the proper discoverability to bring in new viewers teach all of my streamers in my management program except I actually their algorithms to help get them recommended by more people the second

[01:35] interacting with chat you might be thinking well if I have no chat I have true to some extent you should still be acting like you have hundreds of viewers watching you you should be talking as much as possible and be entertaining at

[01:47] someone is going to start watching you not to mention you need to be you do start to get people showing up in your chat you need to be interacting you're engaging with the viewer it will make them feel much more connected to

[01:59] versus just feeling like a viewer of see streamers make is a lack of networking networking is an important brand and I often see streamers neglected no matter where you are in

[02:11] with other streamers that have a similar viewer base even if it's zero if you streamers you all will feed off of each other's growth this is the easiest way are all working together to bring in new viewers for everyone this is why

[02:24] part of one Discord and it's all like a community because everyone likes to support each other the fourth mistake I see small streamers make is having poor quality audio is the quickest way to get new viewers to leave your channel I

[02:36] however I want to give you some cheap options if you're on a very low budget the price the quality is not that bad and no one will leave your stream for the audio issues especially if you use a software like voicemeeter banana which

[02:49] and boost the quality of any microphone personally I've had 400 Studio mics and videos and streaming this mic is much better not only should you be constantly but your stream should also never be laggy if you do not have the best PC try

[03:05] going to want to watch a laggy stream just because it's Warzone Instead try Minecraft webcams are a huge part of streaming but if you don't have a decent quality webcam I wouldn't use one at all not using a webcam won't hurt you as

[03:19] quality webcam will definitely hurt your chances of growing the fifth mistake over is streaming popular games difficult for small streamers to ever be noticed as they are often buried in the

[03:31] category choosing a less popular game or a niche can help you stand out and if you average 10 viewers while playing Warzone it'll take forever to scroll viewers playing Black Ops 2 you'll be second on the list and way more likely

[03:44] to be discovered even though it's a much less popular game Black Ops 2 is just a to see the perfect game to stream for an example take how many people are streaming a game divided by how many viewers it has the higher the number the

[03:56] viewership the six mistakes small streamers are still made making his lack has terrible discoverability if you only focus on streaming on twitch slash Kik instead you should focus on promoting your stream on social media or other

[04:10] wider audience by promoting I do not mean running social media ads on that by promoting I simply mean just posting your content these other social can take advantage of and you will not need to spend money to promote your

[04:23] work for you not promoting your stream on these other social media platforms exponentially you should be using Facebook Instagram Twitter Youtube if you do not have all of these you should pause the video right now and

[04:36] make them the seventh mistake I see streamers make is not being consistent community on Twitch I do not mean consistently streaming because if you streaming only once a week on the same day at the same time this level of

[04:49] to growth because you're building yourself into your audience's weekly consistent with streaming once a week you should also stay consistent with the if you are switching up games every stream there will be a lack of

[05:03] up on that and will want to watch you less not only that but you should act relatively the same for every stream if you're changing your personality every and start to think that you are inauthentic and become less of a regular

[05:15] viewer the eighth mistake and arguably one of the most important mistakes that personality personality is extremely important on any social media platform especially a live streaming platform and the main reason a viewer will watch a

[05:28] personality being entertaining is a learnable skill you should watch your streams from the perspective of a viewer and you should be objectively thinking is this stream entertaining if not then your personality is to blame do not let

[05:40] entertaining is a learnable skill just take a step back and focus on becoming again you could always do practice streams and work on talking consistently this you will be able to shape your personality and become consistently

[05:54] mistake I see streamers make is not taking advantage of twitch's raid have no Community what is the point of raiding or trying to get other streamers need to start building what I call a stream team a group of four to ten

[06:07] streamers all streaming the same game or the same type of games and everyone raid the best times for each other to stream that way you are not streaming at the streaming right before one of your other streamers end I see so many streamers

[06:20] could build a team of streamers even if you average zero viewers in my streamers and I strongly encourage everyone to work with each other rating accelerated growth for everyone in the program the 10th mistake I see small

[06:34] streamers make every day is focusing solely on gameplay while gameplay is the only thing that viewers are interested in especially as twitch top streamers are focusing on the just chatting type of content incorporating

[06:46] other elements into your streams such as music or interactive elements can help example of this is Julia is not live did a grandma POV where she would put on Grandma it may not make sense to just hear me talking about it so here's the

[07:00] clip I had to put someone pretty cute granny building a successful twitch Channel takes a lot of time and effort if you

[07:14] overnight you need to face facts that this is not going to happen it is but anyone with a proper plan can do so giving up too easily will prevent you important to stay motivating and continue to work on your channel even

[07:28] because the moment you quit you give up the chance of building a bigger this work and figure out exactly what you need to do to grow on Twitch kick I just for you I have a management program where I work with you directly

[07:41] do not charge an arm and a leg I price all of my Tears strategically so you can video on patreon that you can watch for free before signing up this will go each one of these benefits in action to help you decide if this program is right

[07:55] to ensure everyone in the program that I have enough time to work with you exposure if I have any spots available you can join my patreon which is the top watching if you learned anything I would appreciate if you subscribe I do not

[08:09] or because I'm asking you but if I provided you any value in any way during comment would help me out tremendously it's been my lifelong goal to reach 100 be making a full draw in my life video taking you through everything that I've

[08:22] mentioned I do not want pity however I want to show you all that no matter what and dedication you can create a better life for yourself and achieve your building a twitch career you may think that it's all luck but in reality

[08:35] building a community on Twitch or Kik is 99 skill and one percent luck if you have the 99 skill you will inevitably grow and I teach you this 99 skill not on my channel I have plenty of other videos that you could watch completely

[08:49] videos that you could watch completely for free again thank you a lot

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