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[00:00] I came across a video that makes
[00:01] absolutely zero sense. 228,000 views on
[00:06] a channel with only 6,000 subscribers.
[00:09] And once I figured out why this
[00:10] happened, everything changed. Now,
[00:12] here's exactly how I found it. I was
[00:14] inside of Vid IQ researching outlier
[00:16] titles and not the typical top videos,
[00:18] but the ones that are massively
[00:19] overperforming for small channels. So,
[00:21] after filtering it down and looking at
[00:23] the results from the views versus
[00:25] subscriber count, which is also known as
[00:26] an outlier title, this video was doing
[00:29] way above average and it jumped out
[00:32] immediately to me. So, I broke it down
[00:34] into three things. And the third is
[00:36] something that not a lot of creators are
[00:38] talking about in this space on how to
[00:40] find these outliers, but also how to
[00:42] rework them so that way they work for
[00:43] your channel. Now, I'm going to pull up
[00:45] the video so that way you can see
[00:46] exactly what title this is, what made it
[00:49] pop, and how we can reconstruct this to
[00:51] make our own title as well, and also how
[00:54] you can find your own outlier title. So,
[00:55] the video I found, which has everything
[00:57] to do with cats, it says, "This cat
[00:59] refuses to eat until we play piano every
[01:02] morning." Okay, so looking at that,
[01:05] you're like, "Okay, why did this video
[01:07] blow up?" And again, 6,000 subscribers
[01:10] and 228,000 views in 20 days. So, the
[01:15] first thing I look at is the structure
[01:17] of it, right? So, there's three main
[01:18] things I'm looking at in the structure
[01:20] of this title. One is what question does
[01:22] it answer? What curiosity does it
[01:24] trigger? And also, what makes it stand
[01:26] out in this niche? So, let's look at
[01:28] this, right? So, this cat refuses to eat
[01:30] until we play piano every night. So, the
[01:33] first part of it, right? Starting with a
[01:35] this statement. So this cat. Okay. So
[01:37] you're putting a little bit of emphasis
[01:39] on the cat portion obviously. So you
[01:41] could do this again in any niche. You
[01:43] can change it out. And I'm going to show
[01:44] you how you're going to be able to do
[01:45] that. But this cat refuses to eat. So
[01:48] right there, bold statement from the
[01:49] beginning. This cat refuses to eat. So
[01:51] immediately you're asking yourself, why
[01:53] is this cat refusing to eat? And then
[01:55] when you have the solution to it until
[01:57] we play piano every morning, someone's
[01:59] going to be like, what do you mean? Like
[02:01] you play piano and then now your cat
[02:03] will eat. I got to see. Maybe that's a
[02:06] trick I should try or maybe it's just
[02:08] something that is really cool with your
[02:09] cat, right? It builds intrigue, right?
[02:12] So ultimately the viewer now wants to
[02:14] click to find out the solution to this
[02:16] or the answer or also to see if it is
[02:18] true and it is something that again is
[02:20] not clickbait. Now I know you're
[02:21] wondering, but that's great. This is
[02:23] about cats, but what does this do with
[02:25] my niche? Maybe I'm in the fitness
[02:27] niche. What is having a cat refusing to
[02:29] eat? How do I make that relate? Right?
[02:32] So we can even do it even for this
[02:34] channel right here. and I'm going to
[02:35] show you. So, Vid IQ makes it super
[02:37] easy. So, right here is a remix title.
[02:40] So, after you click on the video that's
[02:42] the outlier, you're going to hit remix
[02:43] title. It's going to generate it in your
[02:46] niche all different ideas that you can
[02:48] do. And then you can also redefine it
[02:50] and on your own you can change it as
[02:52] well. So, if you look here's some of the
[02:54] ones I came up with. This creator
[02:55] refuses to upload until we optimize for
[02:58] SEO every morning. These viewers refuse
[03:01] to watch unless you create engaging
[03:03] content daily. This YouTuber refuses to
[03:06] post until we analyze trending videos
[03:08] every morning. This channel refuses to
[03:10] grow unless we focus on catchy titles
[03:13] every day. So, as you can see, all these
[03:15] titles pretty good. Now, I can generate
[03:17] it and then go even deeper and create a
[03:19] script and all of that. Or I can refresh
[03:21] it and get some more ideas that's going
[03:23] to come through. Maybe I want to
[03:25] redefine it a little bit more. I can go
[03:27] to my preferences and I can put exactly
[03:30] what channel topics I want to hit. Now,
[03:32] these outlier titles are great and I
[03:33] spend a lot of time researching them and
[03:36] actually I create a swipe file with 10
[03:38] of the best outlier titles that have
[03:40] worked on our channel, plus a bunch of
[03:41] our clients and even just people who've
[03:43] downloaded the free swipe file. So, if
[03:45] you guys want those 10 free titles, all
[03:46] you got to do is comment hooks down
[03:48] below and I'll send you it. Again, just
[03:50] comment hooks and I'll send you the 10
[03:51] free titles that are going to be the
[03:53] best outliers that you are going to use
[03:55] for your channel. Now, these right here
[03:58] is a perfect example of how again I can
[04:01] take something that's not even in my
[04:02] niche, okay? It's in a cat niche, but
[04:04] then I can turn it into my own piece of
[04:06] content. So, now it's an original piece.
[04:08] We call this crossover niche hacking.
[04:10] So, I'm literally taking a title from
[04:12] another niche. I'm going to put it into
[04:14] my niche using the same framework. So,
[04:16] I'm still using the this. I'm going to
[04:18] use the every morning. The structure of
[04:20] it is the same. I just changed some of
[04:22] the words inside of it. Right now,
[04:24] again, this is an easy way to find
[04:26] outliers. You can manually do it, but
[04:28] Vid IQ makes it super easy to use. And
[04:31] I'm even going to share with you how you
[04:32] can find them on your own in Vid IQ.
[04:35] Now, I will say I am an affiliate for
[04:36] VidIQ. So, if you guys want to check it
[04:38] out, the link is in the description.
[04:40] You'll get me a cup of coffee. Love my
[04:41] cold brew. And I know you'll love some
[04:43] outlier titles that are super easy to
[04:44] find as well. So, all you're going to do
[04:46] is you're going to go into the dashboard
[04:47] of Vid IQ. You're going to go to
[04:49] discover. Then you're going to go to
[04:50] outliers. Now, this is where the magic
[04:53] happens. But you also have to be very
[04:55] mindful of what you put in the filters
[04:57] to find the right results that you're
[04:58] looking for. So, we're just pick
[05:00] something random. Let's just say you're
[05:01] into knitting. Okay. Now, before I just
[05:04] search this, if I search this, it's
[05:06] going to be very broad. And it's also
[05:08] going to share things from years ago,
[05:10] right? So, like some are a little bit
[05:11] recent, but then you're going to get
[05:12] some that a year ago. Some might be
[05:15] three years ago, three years ago, two
[05:16] years ago, right? All over the place.
[05:18] Some of them aren't even outliers. Like
[05:20] this one right here. 753,000
[05:22] subscribers. The video only got 63,000
[05:25] views. Not an outlier because we want
[05:26] more views than subscribers. So, this is
[05:29] what I'm going to do. I'm going to go to
[05:30] the filter up top. I'm going to change
[05:32] the views to my minimum as 10,000.
[05:36] Subscriber range, we're going to take
[05:37] that to 50. 50 and under I still
[05:40] consider a small channel. Even under
[05:42] 100K, but we'll go 50. Now, this is
[05:44] where it's important, right? I put three
[05:46] minutes for the video length. We don't
[05:47] want it to be a short. And the most
[05:49] important is we want it relevant and
[05:51] recent. So, the last 6 months is is like
[05:54] the sweet spot. If you can do even
[05:56] earlier than that, that's great, but
[05:58] last six months because it's proven to
[05:59] work in the last 6 months with this
[06:01] algorithm. If you do something from a
[06:02] year or two years ago, it could have
[06:04] took a lot of time to get all those
[06:05] views. We know this happened recently
[06:08] and on a small channel which gives us
[06:09] the best opportunity to get the similar
[06:11] type of push on YouTube. So then all I
[06:13] hit is apply. I can keep it as best
[06:16] match. I can also go highest views,
[06:17] highest outlier score, all of that. But
[06:19] right here, you're going to start
[06:20] getting ideas like this one right here.
[06:22] 43,000 subscribers, 202,000
[06:26] views 24 days ago. Let's find something
[06:28] else. And I found one right here. 16,000
[06:31] subscribers. So very low.
[06:34] 156,000 views 21 days ago. So, I'm going
[06:36] to click on this. Why is everyone
[06:38] arguing about this knitting show? Okay.
[06:41] Okay. Again, really good title. Worked
[06:44] for the niche. Blew up. How do I apply
[06:46] that to mine? Remix title. Why is
[06:49] everyone ignoring your YouTube videos?
[06:52] Why is everyone clicking on this SEO
[06:54] trick? Why is everyone talking about
[06:56] these video tips? Why is everyone
[06:58] struggling to create engaging content?
[07:00] Why is everyone using these YouTube
[07:02] hacks? Right? So, right there just gave
[07:04] me a bunch of title ideas. Now, Vid IQ
[07:07] has their own ranking systems um of like
[07:09] what they think is the best chance of
[07:11] virality. And so, this one got a score
[07:13] of 93 would probably be your highest
[07:14] one. But again, I can refresh. I can try
[07:17] to get a couple more ideas. Um I still
[07:19] like this one the best. So, again, I
[07:22] could go even deeper. Hit generate. And
[07:23] then when I go into generate, this is
[07:25] where it's going to give me my title.
[07:27] Again, I can redefine it, too. If I
[07:29] redefine it, I can make it longer. Add
[07:30] excitement. Change my tone. All of this,
[07:33] right? Let's just add excitement just so
[07:34] you can kind of see how it works. So,
[07:36] I'm click this. Why is everyone
[07:38] overlooking your YouTube videos? Why are
[07:40] your videos being or why are your
[07:42] YouTube videos being ignored? Why are
[07:44] people turning blind eye to your video?
[07:46] Again, I can hit it again. Regenerate.
[07:48] Maybe I want some more. Um, why are
[07:50] YouTube videos being ignored? Why is no
[07:52] one watching your YouTube videos? Right.
[07:54] This one got a little bit higher. Maybe
[07:56] I go with this one. Apply. It'll change
[07:58] it. It gave me a description, gave me
[08:01] tags. So, all this came from Vid IQ, but
[08:03] it all goes back to the title we found
[08:05] earlier, right? So, after doing my
[08:07] research, we get 99x right here. 20 days
[08:10] ago, 229 actually went up 229,000 views.
[08:14] Again, the channel only has 6.5K
[08:18] subscribers. Thousand subscribers. And
[08:20] if you're still struggling with finding
[08:21] out titles, I shot another video over
[08:24] here of a title that got 399,000 views
[08:27] in 30 days. Go check that video out over
[08:29] here and I'll see you