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Why 90% of YouTubers Fail — Full Breakdown & Transcript

Why 90% of YouTubers Fail | Session 03 (Urdu/Hindi)

0h 15m video Published Jun 23, 2026 Transcribed Aug 7, 2026 Faisal Shabbir Faisal Shabbir
Beginner 5 min read For: Aspiring YouTubers, especially beginners, who want to choose the right content niche and avoid common pitfalls.
AI Trust Score 65/100
⚠️ Average / Some Fluff

"The title promises to reveal why 90% of YouTubers fail, and the video delivers a solid framework for niche selection, though it's padded with motivational filler."

AI Summary

This video, part of a series in Urdu/Hindi, addresses why 90% of YouTubers fail and provides a framework for choosing the right YouTube content model. The creator outlines eight distinct models—personal branding, faceless, business, educational, religious, tech, entertainment, and AI—and offers two formulas to help viewers select the best fit based on their skills, interests, and market demand.

[00:08]
The Core Problem

Most new YouTubers fail not from lack of hard work but from choosing the wrong niche or field, leading to burnout and channel abandonment.

[00:37]
The Mistake of 90% of New YouTubers

They fail because they play on the wrong field—e.g., an introvert forcing camera presence, a tech lover making vlogs, or a student starting a channel with no interest.

[01:47]
Two Components of a YouTube Channel

A channel is defined by what you show (topic, niche) and how you show it (style, e.g., personal vs. faceless).

[02:14]
Self-Reflection Questions

Ask yourself: Who are you? What are your skills? What is your personality? What can you talk about for the next 3 years? This is a long race, not a sprint.

[02:43]
Model 1: Personal Branding Channel

You show your face, voice, and personality; your name becomes the brand. Trust builds quickly, leading to brand deals, collaborations, and product launches. Requires courage to face the camera and handle public pressure.

[04:12]
Model 2: Faceless Channel

Trending after AI; you use voice, screen recording, or AI to create content without showing your face. Ideal for documentaries, history, motivational, facts, top-10, animations, finance. Requires editing and visual skills; no personal branding.

[05:32]
Model 3: Business Channel

For those selling products, courses, or services; YouTube acts as a salesman. Audience is customers, not viewers, so it's harder but can be very profitable. Requires investment and a clear target audience.

[06:22]
Model 4: Educational Channel

Great for teachers; you can launch courses and provide training. Sub-categories like programming, graphic design, video editing, accounting, marketing, AI have high demand, high trust, and high CPM. Requires delivering valuable, understandable content.

[07:37]
Model 5: Religious Channel

Focus on religious knowledge, Quran, Hadith, Seerat, prayers, and motivation. High responsibility; must ensure authenticity and references to avoid misleading people. Can earn both worldly and spiritual rewards.

[08:33]
Model 6: Tech Channel

Covers mobile apps, reviews, tech news, AI, software, gadgets, tutorials, cybersecurity. High-value niche with endless topics, sponsorships, and affiliate income. Requires staying updated with tech trends.

[09:28]
Model 7: Entertainment Channel

Biggest category: vlogs, gaming, reactions, challenges, travel, comedy. Highest reach and views but high competition. Avoid family vlogging; focus on storytelling and lifestyle. Create family-friendly content.

[11:05]
Model 8: AI Channel

AI does all work: generate voices, scripts, and videos. Examples: AI business guides, automation, AI tutorials, news. Opportunity because few good creators exist; quality AI content is in demand.

[12:11]
Formula 1: Three Questions

1) What do you enjoy? 2) What skills/knowledge do you have? 3) What is the demand and earning potential? Where these three intersect is your niche.

[13:03]
Formula 2: Self-Assessment

Ask if you can face the camera, want personal brand or faceless, have skills (educational), have a business, and can work on a topic for 3 years. Combine models if needed (e.g., personal brand + tech).

[14:07]
Final Advice

Take your time, choose a channel name you love, and comment on the video to share your choice. Recommended models: personal branding, educational, personal+tech, or AI.

The key takeaway is that success on YouTube depends on aligning your channel with your personality, skills, and market demand. By using the provided formulas and models, you can make an informed decision that sustains long-term motivation and growth.

Mentioned in this Video

Study Flashcards (10)

What are the two components of a YouTube channel?

easy Click to reveal answer

What you show (topic/niche) and how you show it (style, e.g., personal vs. faceless).

01:47

What is the primary reason 90% of new YouTubers fail?

easy Click to reveal answer

They choose the wrong niche or field, leading to burnout and lack of consistency.

00:37

Name the eight YouTube content models mentioned in the video.

medium Click to reveal answer

Personal branding, faceless, business, educational, religious, tech, entertainment, and AI channels.

02:43

What are the three questions in Formula 1 for choosing a niche?

medium Click to reveal answer

1) What do you enjoy? 2) What skills/knowledge do you have? 3) What is the demand and earning potential?

12:11

What is the main advantage of a personal branding channel?

medium Click to reveal answer

Trust builds quickly, leading to brand deals, collaborations, and product launches.

02:43

What is the key difference between a faceless channel and an AI channel?

hard Click to reveal answer

In a faceless channel, you can use your voice or screen recording; in an AI channel, AI does all work (voice, script, video).

11:05

What is the recommended approach for religious channels to avoid misleading people?

medium Click to reveal answer

Ensure information is correct and authentic, with all references available.

07:37

What is the main challenge of a business channel?

medium Click to reveal answer

The audience is limited to potential customers, so you must work harder to attract them.

05:32

What are the sub-categories of educational channels mentioned?

medium Click to reveal answer

Programming, graphic design, video editing, accounting, marketing, and AI.

06:22

What is the biggest category on YouTube with the most views?

easy Click to reveal answer

Entertainment channels (vlogs, gaming, reactions, challenges, travel, comedy).

09:28

💡 Key Takeaways

💡

The Real Reason for Failure

Challenges the common belief that hard work alone leads to success, emphasizing the importance of choosing the right field.

00:37
⚖️

Personal Branding as a Trust Builder

Explains how personal branding creates long-term trust and opens up multiple revenue opportunities.

02:43
📊

Faceless Channels and AI

Highlights the growing trend of faceless channels, especially with AI, offering privacy and scalability.

04:12
🔧

The Three-Question Formula

Provides a practical, actionable framework for niche selection that combines passion, skill, and market demand.

12:11
💡

Combining Models for Success

Shows that models are not mutually exclusive, allowing creators to blend strategies for better results.

14:07

[00:08] give you a channel which has millions of subscribers. You are getting millions of views. You are earning a good amount. So will you drive it? Many of you will immediately say, yes, absolutely. But in reality this will not happen.

[00:24] Watch on YouTube Success is not just about making good Kundan but also about choosing the right category niche and the right path for yourself. Let me ask you a question that if you have to go on a journey but you do not know

[00:37] where you are going, will you be able to reach your destination? No way. And this is the mistake 90% of new uters make. They fail not because they don't work hard but because they are playing on the wrong field. An introvert guy is

[00:52] trying to get in front of the camera every day. A tech lover is making a vlog just because everyone else is making one. A student starts a channel in which he has no interest. And what is the result of all this? After a few

[01:05] days, motivation ends, consistency ends and then the channel ends. So our today's session will lay the foundation for your entire YouTube journey because today you will decide what kind of content you want to create on YouTube. Which category and which niche to

[01:20] go into. I will guide you through all the big models on YouTube. Then after this I will easily know what kind of work you have to do on YouTube. So watch this session

[01:32] with utmost attention because this one decision will decide your entire YouTube journey. decision will decide your entire YouTube journey. clearly: your YouTube channel is made up of two things. First,

[01:47] what you will show i.e. your topic, your relevance, your niche and second, how you show it i.e. your style. Today we will talk about this second part, whether you are bringing yourself forward on your YouTube channel or are going to create a faceless channel.

[02:00] You will teach or entertain people, you will work alone or work as a brand. And most importantly, all these models are neither wrong nor right. People have achieved success with every model. The only question is, which one is better for you? And

[02:14] before this question, you people have to ask some questions to yourself also. Who are you? What are your skills? What is your personality? What work are you interested in? And most importantly, what topic can you talk about easily for the next 3 years ? Can create content.

[02:27] Again I will say that this is not a 100 meter race. This is a long race which you have to complete slowly. So now let's move towards the main big models of YouTube. towards the main big models of YouTube. [Music]

[02:43] personal branding channel. This is the channel where you come forward. Let's show our faces. You have your own voice, your own personality and that becomes your brand. People follow you, not the content. Your own name becomes a brand.

[02:57] Your opinion becomes important. People trust you and in this way your name itself becomes a brand and this trust later turns into opportunities. Then you start getting brand deals, collaborations, speaking events. Many

[03:10] launch their products. That means when you yourself become a brand, then you can you yourself become a brand, then you can self branding channel is the best model. Trust is quickly formed. It remains long term

[03:24] and countless opportunities open up. But for this, the most courageous thing you have to do is to come in front of the camera. Bad commits also come. There is pressure too. Public presence also has to be maintained. That means you have to keep yourself alive in front of the camera all the time.

[03:37] So this model is best for those of you who want to create your own identity. I want to make a name for myself. Likes to talk to people. want to make a name for myself. Likes to talk to people.

[03:50] Want to build a strong brand in your name. And to tell you the truth, this humble fellow is my presence is in front of you. And if you want to adopt this model, do n't worry. I will guide you in detail on how to come in front of the camera with confidence in the next upcoming sessions.

[04:12] most trending model after the arrival of AI within 2026. This camera is amazing for royal people in Just use your voice, use screen recording and if you have mastery over AI then neither you will come in front of the camera nor your own voice, the total

[04:27] work is being done by your AI on your channel. And within this model, you can create documentaries channel, history, motivational, facts channel, top 10 things, animations, cartoons, finance and AI generated content of different types of categories.

[04:41] So if you do not want to come in front of the camera at all , whether you are male or female, then faceless channel is a better option for you. In this you will neither need a camera nor such a big studio setup and you will also have privacy. And

[04:53] countless people are running not just one but multiple such channels. competition within the spaceless channel model. Your caste does not get branded. People don't get to know you. And for such channels you should know editing.

[05:07] Visuals should be known. How to do voice over? How to align things ? How to make it engaging? You should have a good grip on this. And how do you create a faceless channel through AI? How will you manage these? As a male as a female,

[05:19] I will talk about this in detail later, Insha Allah. products, or are doing any business, then YouTube can easily become your salesman.

[05:32] That means you want to launch a course , want to create an agency, want to do coaching, consulting, software or e-commerce and in this model people earn more money from their service and product than YouTube because here the aim is not the viewers but your customer

[05:46] and this makes a huge difference. And right now YouTube is a huge platform for people who are doing any of this because they get such a huge audience internationally. But remember that this category is a bit hard. In this you will have to

[05:58] work harder because it is not necessary that every person or every viewer will be interested in your service, brand or product. service, brand or product. audience becomes a little limited. Just understand that not everyone needs this mic.

[06:10] Not everyone needs this memory card. Every person has his own need and interest. So all the brands that are working in this way, they create their own audience. But if you have the investment and you are doing such work, then this model will be perfect for you.

[06:22] doing such work, then this model will be perfect for you. [Music] teacher, this model is great for you. You can launch your own course and

[06:34] provide training. Just like I'm making this YouTube series. Now whether you want to give it for free or pay it depends on you. And in this model you get many sub categories. In which the demand for programming, graphic designing,

[06:46] video editing, accounting, marketing, AI and such educational channels never ends. The audience is very large. High trust is created. Get high CPM. That means there is good earning. Alhamdulillah it is happening to me too.

[06:59] And in all these categories, you are teaching people and earning at the same time. But this is a very responsible job because whatever you have to deliver, it must be beneficial for the listener. The

[07:12] other person should easily understand what you are saying. I hope that you will be able to understand this series of mine easily. Because I am trying to use simple Urdu words. So those who have any skill can teach it to others. It is

[07:24] fun to teach and explain to them. So educational channel is a best model for them. And remember, when you teach these things with good intentions, you will get views, exposure and this work will also become Sadaqa Jariya for you.

[07:37] and this work will also become Sadaqa Jariya for you. path of great responsibility. In this, you work on religious knowledge, Quran and Hadith, Islamic

[07:49] sayings, Seerat, Ikhlaqiyat, prayers and religious motivation and create your content around these things. This is the model in which your world is created and your afterlife is also created and there are many such channels on YouTube which are earning risk

[08:03] and their afterlife by doing this work. But you will face many challenges in this. Whenever you want to create such a channel, you have to make sure that whatever information you are delivering is correct and authentic. Have all kinds of references with you. If you

[08:16] mislead many people but this act of yours will also be considered a sin. So, if you want to come in this category then come after thinking carefully and coming fully prepared.

[08:33] because a large part of my own identity is connected to tech content. In this, now you can easily create your own channel and work on all such things like mobile apps, reviews, tech news, AI, software, laptops, gadgets, mobiles, reviews, tutorials, cyber security guys.

[08:47] security guys. our content does not end. Every day something or the other is being invented and launched. Every day new software, new sites, AI platforms are opening up.

[08:59] So there is no shortage of topics here at all. And this tech channel is a high value niche. And all the channels that come under this model, different types of give sponsorship, do collaboration. Alhamdulillah, you get a good amount.

[09:12] You can easily earn affiliate income through various channels of this model. updated with every news and update related to tech. So those of you who like such reviews, gadgets, apps, software can talk about them. If

[09:28] they have knowledge about these things then tech channels are a great option for you. [Music] This is YouTube's biggest and most- viewed category and includes vlogs, gaming, reactions,

[09:42] challenges, travel vlogging, comedy, and more. You can create all these types of channels in this model. And the only purpose of all these channels is to But don't go for Khudara Family Vlogging. This family

[09:57] vlogging has ruined our generation. You should move towards storytelling. Move over to lifestyle and there are so many ways to entertain people. Chat GPT, Cloud AI, Google Gmaini you have it. You

[10:09] can easily create such content by consulting with them and taking ideas. And remember, this is the category, this is the model that has the most reach and views. And this is how YouTube makes such videos viral. But remember that the competition in this category is very high.

[10:23] And the earnings made by these channels on YouTube are that you get more views on it. And on channels of such categories also, brands come, collaborations happen, paid promotions are available. Just make sure

[10:37] you don't do anything that falls flat. Create such content that every family member of the house can easily watch while sitting with all his family members. By creating obscene and useless content, you will earn money but your afterlife will be ruined and the mind of the viewer will be spoiled.

[10:50] So if you want to come in this category then so Bismillah but come as a child of a person. so Bismillah but come as a child of a person. is an interesting model for many of you. AI channels are slightly different from faceless channels. Inside the faceless channel,

[11:05] you don't just appear in front of the camera. You can add your voice to it. You can do screen recording and also use AI. But within AI channels, the total work is done by AI only. Neither your video, nor your own voice, nor any other

[11:17] work of yours. You get all the work done by AI only. Using different types of generate voices, write scripts, and then arrange these elements to create a complete video. In this you can do AI business guide. Automation guides

[11:32] can. How to create AI content creation ? AI tutorials, AI news, and guides about AI tools. And not only this way but in other ways also, using all these tools, you And not only this way but in other ways also, using all these tools, you

[11:45] And the most interesting thing is that nowadays people are liking these videos a lot. But there are still less good creators in this work. Some are creating useless and nonsense AI content. Some people have very little knowledge. Whose videos have no life in them. So at this point this

[11:58] is a huge opportunity for you. The opportunity is that if you can create good content through AI then this model is perfect for you. So these are the eight models under which all the YouTube channels are working at present. So you don't have to worry that Faisal Bhai has

[12:11] told you so many models. Let me give you two simple formulas. Formula number one which has three questions for you. The first question is what do you enjoy? The work that you can do for hours without getting tired. What work do you like? What

[12:24] job can you stay in? Second question: In what way do you know yourself best ? What skills do you have or what knowledge do you have that you are willing to teach others ? Third question: How much demand is there for the work you are going to do?

[12:36] How much is the earning in that? Do people even want to see that content or not? Will you be able to earn money from it or not? So wherever these three things meet, that will become your model, your category, your niche. Because it includes your choice, your knowledge and your earning opportunity.

[12:50] When these three things come together, it will become your YouTube channel. This was Formula Number One. Now let's move on to formula number two. In this you have to ask yourself whether you can come in front of the camera? Do you want to create a personal brand or a faceless channel?

[13:03] If you have any skill then you will go to educational channel. If you are doing any create a business channel and you also have to ask yourself on which topic you can easily work for the next 3 years. When you ask yourself all this and

[13:17] write down the answers somewhere, then whatever answer comes will become your YouTube channel. But remember one thing, all the models I have guided you about are not different from each other. You can also work by combining them. Like personal brand plus tech channel Same

[13:29] Like Me. I am also doing my personal branding and running my tech channel on the same. Or you can also use AI while creating a faceless channel and create educational content. So this whole work is not very difficult. You have to ask these questions yourself

[13:42] and also get the answers yourself. The simple formula is that you have to find your passion. You have to see your need and what is your target? You have to work accordingly. So whether you are male or female, keep your religion in front. Your needs, your hobbies

[13:55] , your dreams in life and then say Bismillah. If you ask my recommendation then personal branding, educational channels, personal plus tech channels, personal or AI channels. These are more popular and you can work easily in them. So the

[14:07] decision is in your hands. Sleep well, take your time. Don't be in any hurry. Create a channel whose name you enjoy saying again and again. Choose a model and when you've done all this, feel free to comment on this video and

[14:22] tell us which model you chose, why, and what name you're going to give your channel. This will motivate you as well as other people. So this was our session today. How was it? What things did you understand? Was anything new to you?

[14:35] great care of yourself. Remember me in your prayers. See you in the next session, next episode. Till then, work hard and whatever hard work you are doing to be successful here, put in a little bit of hard work and effort to be successful there

[14:48] and be regular in your prayers. Greetings. [music]

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