AI Summary
The video is a candid rant from a Brazilian YouTube content creator addressing other creators who teach YouTube. He criticizes the trend of talking negatively about others instead of creating valuable content, discusses the pitfalls of chasing demonetization topics for views, and emphasizes the importance of creativity, personal touch, and continuous improvement in video creation. He shares his own experience of taking nearly a year to produce a video, highlighting the value of in-depth content over frequent posting.
Chapters
The creator criticizes those who teach YouTube but don't create content themselves, instead talking about others' courses and badmouthing each other. He believes they won't succeed because they've stopped creating and teaching.
He notes that YouTube's algorithm started showing him many videos about demonetization because it generates fear and anxiety, leading to more clicks and views. He admits that talking about demonetization (rather than monetization) gets more views.
He argues that the positive aspect of YouTube is creating top-notch, interesting videos, not just churning out content. He encourages creators to think more like content creators and delve deeper into their craft.
Even for dark channels (anonymous channels), adding a personal touch is crucial. A channel cannot be bland; it needs 'salt' to stand out. Exceptions exist, but they shouldn't be the norm.
He shares that he went over 200 days without posting on his channel 'Bora pra Prática' because he was testing strategies. He understands that viewers want to see real results over time, not quick fixes.
He mentions a video he posted on Sunday about testing foreign YouTube for 200 days. He started studying dark channels abroad in May, created the thumbnail in October, recorded the video on January 6th, and released it in February. The content was condensed from 7 hours of training.
He advises against posting daily unless necessary. Some channels need daily posts, but for others, quality over quantity is better. He realized that in-depth, tested content resonates more with his audience.
He emphasizes the importance of innovating and not stopping creation. He suggests modeling successful ideas, mixing titles and thumbnails, and using that as a principle for virality.
He reveals that the idea for his video title came from a TikTok video titled 'We need to talk about TikTok.' He adapted it to 'We need to talk about YouTube' and added 'seriously' to make it more compelling.
He believes creativity is an inherent skill that can be trained. He considers himself creative because he generates and executes ideas, but he plans to study creativity through books to develop it further.
He discusses music channels, noting that generic or bland music gets demonetized. He cites an example of a Gregorian chant channel with 700,000 views that was unique and monetized, showing the value of uniqueness.
His final tip is to improve video creation skills, including learning about niches, trends, editing, using AI, design, and scripts. He stresses that AI is a tool to learn, not a replacement for creativity.
The creator urges fellow YouTubers to focus on creating valuable, unique content rather than chasing views through negative topics or frequent posting. He emphasizes the importance of creativity, personal touch, and continuous skill improvement, especially with AI, to succeed on the platform.
Mentioned in this Video
Study Flashcards (9)
What does the creator criticize about YouTube educators?
easy
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What does the creator criticize about YouTube educators?
They talk about others' courses and badmouth each other instead of creating content and teaching.
00:02
Why do demonetization videos get more views?
medium
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Why do demonetization videos get more views?
Because demonetization generates fear and anxiety, leading to more clicks and views.
00:54
What is the positive aspect of YouTube according to the creator?
easy
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What is the positive aspect of YouTube according to the creator?
Creating top-notch, interesting videos, not just churning out content.
01:37
Why is a personal touch important even for dark channels?
medium
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Why is a personal touch important even for dark channels?
A channel cannot be bland; it needs 'salt' to stand out.
02:14
How long did the creator go without posting on 'Bora pra Prática'?
easy
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How long did the creator go without posting on 'Bora pra Prática'?
Over 200 days.
02:42
What was the inspiration for the video title?
medium
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What was the inspiration for the video title?
A TikTok video titled 'We need to talk about TikTok.'
04:32
What does the creator believe about creativity?
medium
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What does the creator believe about creativity?
It is an inherent skill that can be trained.
05:21
What example of a unique music channel does he mention?
medium
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What example of a unique music channel does he mention?
A Gregorian chant channel with 700,000 views that was monetized.
06:43
What is his final tip for creators?
easy
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What is his final tip for creators?
Improve video creation skills, including learning about niches, trends, editing, AI, design, and scripts.
07:44
💡 Key Takeaways
Criticism of YouTube educators
Highlights a common problem in the YouTube education niche: talking negatively instead of creating value.
00:02Demonetization as clickbait
Reveals a psychological tactic used by creators to exploit fear for views.
00:54Long-term testing
Shows the value of patience and in-depth testing over quick content.
02:42Title modeling
Demonstrates a practical method for generating viral titles by adapting successful ones.
04:32Creativity is trainable
Challenges the myth that creativity is fixed, offering hope for improvement.
05:21Full Transcript
[00:02] practice" on YouTube, but I'm not going to recommend anyone here. It sucks that it's not possible to recommend it. Hey, I'm going to say something here that's not on the agenda, okay? But it's about the people who produce content on YouTube, okay?
[00:16] YouTube, okay? Let's go. [laughs] That sucks, man. It sucks. Man, these guys just keep talking about other people's courses, seriously. Those guys are never going to get out of
[00:29] this mess. Those guys just won't get out of this mess. Who talks about the other, who talks. These guys don't create anymore, like, they don't take a long video, edit it, and show how to edit it, you know? They don't, they don't, they don't
[00:42] other, they keep talking badly about each other, they don't teach anything anymore on this damn teach anything anymore on this damn internet, for [ __ ] sake. Well
[00:54] you guys, I don't watch content on YouTube from Brazil, okay? I don't watch it. I watch other really crazy things that have nothing to do with YouTube. So now it's been a week since I voted with YouTube, it started appearing and I started
[01:08] watching and I started seeing only videos about demonetization. And why are you demonetization? Because demonetization generates fear, generates anxiety, generates clicks, generates views. So, if you talk about demonetization, you'll
[01:23] I was talking about demonetization, I wasn't just talking about demonetization, but I knew that when I talked about demonetization and not monetization, it would get me a lot more views.
[01:37] of being demonetized. But if you keep vibrating—let's talk about vibration now—if you keep vibrating , you'll demonetize it. You have to be excited. They speak of positivity, but no. The positive aspect
[01:49] here on YouTube is about making top-notch videos, awesome videos, interesting videos, not just making videos, clicking the button, making the video. Ah, that 's it. You need to delve deeper,
[02:02] you need to start thinking, thinking more like a content creator. Like, this isn't a dark channel, okay, it 's not a dark channel, it's a channel where I appear, so I can, it's easier for me. There are people out there who will want to
[02:14] even so, when you create your dark channel, if you add your own personal touch, man, if you have your own personal touch, you have to have your own personal touch. The canal cannot be without salt. It can't be bland, man. It doesn't work, you understand,
[02:28] exception, it'll always work out. But we don't work with exceptions. We work with cool videos, interesting videos. I can't, I can speak, go, I can stay. Dude, I went a year without posting a video on Bora
[02:42] pra Prática. Why? Because I understand what you want to see. see me get screwed. You want to see me spend 200 days posting videos [laughs] and get results, and that's okay. The guy who works with that is Flamingo over there.
[02:57] Experience, I don't know what, but what 30 days can do in so many things. A year, I don't know. No, he hasn't reached a full year, he's been there for 30 days. I'll go as far as I can. I stayed for 200 days. It was more than that, it was over 200 days, it really was a year. But the
[03:09] video I posted on Sunday, I tested the foreign YouTube for 200 days or for 200 days. I made the thumbnail for this video last year, in October. I this video last year, in October. I started studying dark channels
[03:23] abroad in May of last year to release a video now in February. I released the video last week, but I recorded it on January 6th. And post the video? Why? Because I had to record an entire training session that
[03:36] content, which ended up being condensed into 7 hours. I just had to video. And if you want to know about training, the link is in the description. That's why because it took me almost a year to make a video. But to reach that level of
[03:50] spend a year making videos, but I like it. I understand that you guys like it too, because the video, people liked it, right? It got a lot of views, a tested YouTube Shorts, and before that , I tested YouTube for I don't know
[04:03] how many days. Finally, I realized that this kind of content, where you guys keep testing, testing, testing, testing things and bringing them to us, every day, okay? Don't post every day. There are channels that have to post every day, but the
[04:17] explained, and then things went wrong too, because things go wrong, everything here says things go wrong. But look, we will always be innovating. Don't stop creating. We need new things. That's what makes it viral. Modeling, mixing ideas, titles,
[04:32] thumbnails. You see the modeling, it's a principle of this, because it's like this video title, this title, the original title, where the idea for original title, where the idea for this video came from is "We need to talk about
[04:44] TikTok." Look it up, man, I didn't click on the video because it had, I don't know, 700,000 views, no, because the channel of the guy who posted this video has millions I looked, wow, man, I need to make one of these, but for YouTube. "We need to
[04:56] these, but for YouTube. "We need to talk about YouTube." That's it. But then I put, seriously, we need to talk about YouTube. I thought about putting a you're watching this video, it's a rant at the end. Which is a rant.
[05:09] We're live, right? Any nice comments? I haven't talked about creativity yet. Let's go, then. Okay. Yeah, model. It's
[05:21] a cool idea. Mix, mix of ideas, titles, thumbnails, go for it. look. This is very interesting because I don't see anyone, I mean, I don't see anyone talking about it because I don't consume this
[05:34] talking about it, congratulations to you. Creativity, man, creativity is an inherent skill in all human beings and I believe it can be trained, okay? It can be trained, but if you already have it, if you're an
[05:48] older person, over 20 years old, I do n't think you're a creative person, I achieve it, I didn't study it, no. I studied creativity, but I know I'm creative because I'm very good at generating ideas, like, you know
[06:00] , creating ideas, right? Like, imagining things that I'm but I'm the guy who imagines things and executes them, imagines things and executes them, right? The two, but I realized I can be more creative, like, I really have to
[06:16] So if I have an idea to make a video, I go there and, damn, let's make the video. And I realized that's it, I'm going to study, let's see if there are some books to read about creativity. We have to put some on to read this year, so
[06:29] we can delve deeper, to see how to develop this in people, because I developed it naturally, right? Of course, I watched a lot of YouTube videos, I think that too, I really like music, things like that, right? So, I don't know how
[06:43] we do that, connect with people, I don't know , listen to music. That's it. My initial tip, okay. Music plan, what do you think about a music channel? To create one? So, what is a
[06:55] music channel? You make your own music, right? That's the question. Or is it someone else's music channel doesn't work. A music channel... If it's generic, bland music,
[07:07] it'll get demonetized. You always have to think of a song, like, look, there was a channel I was watching that was opera, damn, no, Gregorian chant, super cool, but it had 700,000 views, I think, and I watched it
[07:20] about 1000 times and I think it was monetized, but it was something unique. I even downloaded it, it's on my PC, you see something unique, man. I downloaded the video, it's on my PC, the audio, I don't know. Yeah, the audio is on my PC. It's just a
[07:32] background image and music, a voice, right? Gregorian chant. So, improve your skills... Channel creation. That's my final tip from the title. Now we're going to the live stream, right? Improve your channel creation skills
[07:44] . What are your... It's not channel creation, it's video creation, okay ? Video creation. But that's fine. Titles. about niches, you have to learn more about trends, about editing, about
[07:57] using artificial intelligence, about design, about scripts, and about everything. I only noted this down, but, wow, using artificial intelligence, man. way not to use
[08:11] artificial intelligence. And when I say 100% AI channel, it's not even a channel, people think it 's an automated channel, right? They think it's like even AI posts, but no. No, I don't preach that, okay? I preach that you 'll have to learn to use
[08:25] artificial intelligence. And a lot of what I teach in my training is about using artificial intelligence. Let me leave the comments to you. M.
