Why YouTube Collabs Are a Game-Changer
45sIt instantly reveals how collaborations put your video in front of multiple channels' subscribers, making creators want to try it.
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This official YouTube tutorial explains how to use the Collaboration feature to create videos and Shorts with up to five other creators. It covers the benefits, step-by-step invitation process, homepage customization, and important ownership and compliance considerations.
Chapters
[00:00]
Collaboration Feature Overview
Collaborations let creators work together on a single video, displaying each creator's name and subscribe button for all channels. Up to five collaborators can be added.
[00:16]
Boosted Discoverability
Collaboration videos appear in the subscriptions feed of all listed collaborators' audiences and may be recommended to them, increasing overall discoverability.
[00:31]
Starting an Invitation
Go to YouTube Studio on desktop or mobile, start the upload flow, and under the details page choose 'Show more' then 'Invite a collaborator'.
[00:45]
Inviting and Granting Access
Search for the channel you want to add. You can choose whether to grant the collaborator analytics viewing access, but they won't see your revenue information. Then create a link to share.
[01:01]
Managing Collaborations
You can invite up to five channels. After uploading, the link becomes active. Use the three-dot menu to see acceptance status, reshare the link, manage analytics access, or remove a collaborator.
[01:16]
Acceptance and Display
Once invited channels accept the link, the video or Short displays all collaborators' channel names with a subscribe button for each.
[01:33]
Featuring on Channel Homepage
To showcase collaborations on your channel homepage, go to YouTube Studio > Customization > Home tab, choose 'Add section', then select 'Collaborations'.
[01:47]
Owner Control and Revenue
The original uploader retains full control, ownership, and all revenue, views, and watch time, even when collaborators are added.
[02:05]
Paid Content Compliance
If the video includes paid product placements, endorsements, or sponsorships, remember to check the 'paid promotion' box. More info is available via links in the description.
Mentioned in this Video
Tutorial Checklist
5
00:45
Create a shareable link and send it to your collaborator. The link activates after your video is uploaded.
6
01:01
Use the three-dot menu to reshare the link, manage analytics access, or remove a collaborator.
7
01:33
To feature collaborations on your channel homepage, go to Studio > Customization > Home tab, select 'Add section', and choose 'Collaborations'.
Study Flashcards (6)
How many collaborators can you add to a single YouTube video or Short?
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How many collaborators can you add to a single YouTube video or Short?
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Up to five channels.
Where do collaboration videos appear to boost discoverability?
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Where do collaboration videos appear to boost discoverability?
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In the subscriptions feed of all listed collaborators' audiences, and they may also be recommended to them.
00:16
When inviting a collaborator, what access can you optionally grant?
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When inviting a collaborator, what access can you optionally grant?
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Analytics viewing access, but revenue information is never shared.
00:45
What can you do with the three-dot menu for an invited collaborator?
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What can you do with the three-dot menu for an invited collaborator?
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Reshare the link, manage analytics access, or remove the collaborator.
01:01
Who retains ownership and revenue for a collaboration video?
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Who retains ownership and revenue for a collaboration video?
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The original uploader (owner) keeps full ownership, revenue, views, and watch time.
01:47
What must the owner do if the video contains paid promotions?
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What must the owner do if the video contains paid promotions?
easy
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Check the paid promotions box during upload.
02:05
💡 Key Takeaways
📊
Five-Creator Limit
Clearly defines the maximum team size for a collaboration, a key practical number for creators.
💡
Cross-Audience Discovery
Explains the main benefit: tapping into collaborators' audiences for wider reach without extra cost.
00:16
📊
Owner Keeps All Revenue
Reassures creators that collaboration doesn't split income, making the feature low-risk to try.
01:47
⚖️
Paid Promotion Compliance
Reminds creators of FTC obligations even when collaborating, a crucial legal point.
02:05Full Transcript
[00:00] Collaborations make it easier to showcase how you work with other creators on YouTube and grow your channels together. You can add up to five collaborators on a single video, which will feature each creator's name and a subscribe button for all channels. The
[00:16] video will appear in the subscriptions feed of all listed collaborators audiences and may be recommended to them, increasing discoverability. Let's walk through how to use collaborations and some important things to keep in mind when using them. To invite other creators to a collaboration
[00:31] on your videos in Shorts, head to YouTube Studio on desktop or mobile. During the upload flow under the details page, choose show more, then invite a collaborator. Search for the channel
[00:45] you want to add. You can also choose whether to grant the collaborator analytics viewing. Note that even if you grant this access, they won't be able to see your revenue information. Then choose create link. Here you can share the link with the person you want to collaborate
[01:01] with. The link will be active after you upload your video. You can invite up to five channels to collaborate with. You'll be able to see when a collaborator has accepted your invitation and use the three dot menu to reshare the link, manage analytics access,
[01:16] or remove the collaborator. Once your video is uploaded in the invited channels accept the invite link, the video or short will display all collaborators channel names with a subscribe button for each. To feature your collaborations on your channel homepage, head to YouTube Studio,
[01:33] then customization, then home tab. Choose add section, then choose collaborations. Now, let's walk through some important things to keep in mind when using collaborations. First,
[01:47] even when you add collaborators, you're still in control of the video or short. Only you can make changes to the video. You'll also retain full ownership. As the owner, you'll keep all the revenue, views, and watch time from the video. And remember, if you have paid product placements,
[02:05] endorsements, or sponsorships, you'll need to check the paid promotions box. For more info on using collaborations on your videos and shorts, check out the links in the description.
