Mitsubishi's PR Black Hole
45sThe shocking revelation that no journalist has contact with Mitsubishi is a unique and intriguing industry insight that sparks curiosity.
▶ Play ClipAI Summary
The video discusses Mitsubishi's current state in the automotive market, highlighting the brand's lack of PR presence, its recent product lineup including rebadged Nissan vehicles, and the potential release of a new Montero model. The speaker expresses surprise at Mitsubishi's continued vehicle development despite its diminished brand presence.
[00:00]
Mitsubishi's PR Void
The speaker notes that no automotive journalist has contact information for anyone at Mitsubishi, and they have never heard from or attempted to contact the brand.
[00:13]
New Montero Rumors
A new Mitsubishi Montero is reportedly coming out, though it's unclear if it will be sold in the U.S. The camo-wrapped wheels suggest serious development.
[00:50]
Rebadged Nissan Leaf
Mitsubishi's newest U.S. product is a rebadged Nissan Leaf called the Mitsubishi Eclipse, which the speaker finds embarrassing for the brand.
[01:16]
Brand Decline
The speaker describes Mitsubishi as 'circling the drain,' noting that the Outlander is a Rogue rebadge and vice versa, indicating a lack of original engineering.
Mitsubishi's automotive division appears to be in decline, relying on rebadged Nissan vehicles and lacking PR presence, yet the potential new Montero suggests some continued investment in the brand.
💡 Key Takeaways
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Mitsubishi's PR Void
Highlights the brand's disconnect from the automotive media, signaling a lack of investment in marketing.
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Rebadged Nissan Leaf
Illustrates Mitsubishi's reliance on Nissan platforms, a key indicator of its diminished engineering independence.
00:50Full Transcript
[00:00] Boy, they make a lot of trash, and they have for a long, long, long time. Companies, we're surprised, are still developing new vehicles. The new Mitsubishi Montero is reportedly coming out. I only bring this up because no automotive journalist has the contact information for anybody at Mitsubishi.
[00:13] I have a list on my computer, like a living document, of all the PR people that I work with and all the automakers, and there is only one hole. I have never heard from Mitsubishi. I have never attempted to contact Mitsubishi.
[00:25] To my knowledge, Mitsubishi has never attempted to contact me. Obviously, I'd be excited. If a new Montero comes out, it's going to be a big deal to review it. It's not clear it's coming to the U.S., by the way. So the Montero has existed in some global markets.
[00:37] Mitsubishi still has a brand presence. And the Montero is certainly aimed at those. They have not confirmed, because they have no PR people, whether it's coming to the U.S. At the very least, they camo-wrapped the wheels. That's a good sign. So even if it doesn't come to the U.S.,
[00:50] at least we know that they are taking this seriously. Can we talk about Mitsubishi's newest product as of like a month ago in the U.S.? A new mini split unit for your work shed.
[01:02] No, they have a rebadged Nissan Leaf that it's the Mitsubishi Eclipse. Oh, you're right. Yeah, I do remember reading about that. Yeah. What? How embarrassing that this brand has turned into a couple of Nissan rebadges.
[01:16] It was circling the drain, and now it's like really circling the drain. The Mitsubishi Outlander is both a Rogue rebadge, and then the Rogue is a rebadge of the Outlander. And so they were the pioneer.
[01:28] They were the pioneer of...
