Entrepreneur Media Newfronts 2025: America Runs on Entrepreneurs

loves a good startup story, especially when it involves big ideas and big risks. Up next, Entrepreneur takes the stage to spotlight the founders, creators, and mom-and-pop businesses fueling the economy and the brand storytelling that brings those journeys to life. Please join me in welcoming Entrepreneur. Wow. I think entrepreneurship is at the heart of who we are in terms of the American promise, the American dream. Being an entrepreneur means you never stop no matter what. Being an

entrepreneur means seeing opportunity in a broken system. and deciding it's your job to fix it. Being an entrepreneur means doing hard things because your vision matters more than your fears. Being an entrepreneur means communicating with clarity and confidence exactly where you're going, even when you're not too clear or confident about it. Being an entrepreneur is getting up more times than you get knocked down. When you get stuck, it's about making that pivot. And it's not about

the context and the swing is about to follow through. Well, it means like creating opportunities, I think. Having fun with realizing that you can find things that you know, helps you make money and be independent and be creative. Being a serial entrepreneur means this, using a platform for other people immediately to do better things for them, but also personal freedom for me financially and looking at things I would never normally get to see. So don't be

afraid to be an entrepreneur. Get out, try it, make friends. The rest will sort of sell back. I'm the editor in chief of Entrepreneur Magazine. It is so great to be here with you all. Can anybody name any of the celebrities? Their names are right up on the screen. This isn't that hard. Can anyone name any of the celebrities who are on that video? If you do, there is a prize for you. Who's that? Robert Irvine?

I have $100 for you. Can Rebecca Wenstrup from Initiative. Can you just raise that up here? Rebecca just has $100. That's because today we are making you money. It says it right up here on the screen. My colleague Brad on stage is going to explain. Brad, today. Because let's be honest, the new fronts are basically a bunch of presentations where people like us ask people like you to spend money on us, okay? Entrepreneur is a brand

that helps people make money. We help our readers make money. We help our sponsors make money. So we thought, let's start it by giving you some dollars. That's right. But let's also focus on what's really important here, which is the small business audience. The small business audience is so critical. for your business. These are the influential decision makers in their community. They are active consumers. They are looking for solutions. They're trying to do the hardest thing

in the world, which is to build a business, and they need your help. And they are looking to us, to us for solutions, which means that they are looking to you for solutions, too. We have spent 50 years trying to earn that trust, building that trust. Today, we're going to tell you about them. We're going to tell you about us and There's going to be more quizzes and more prizes. Nobody captures these business stories better than

we do, okay? We tell stories through our influencer network, by example. We recently employed them, actually, to do a successful Microsoft campaign conveying the sponsor messages in a way that only creators can. We have branded content series where we are naturally weaving our partner's solutions into the inspiring stories of small business owners. We have high stakes TV shows like our upcoming 14th season of Entrepreneur Elevator Pitch. This season will actually be airing on local network TV

stations like ABC and CBS in over 150 markets and over 98 million households across the country starting this September. We create buzzy editorial series like the Entrepreneur Playbook where we pair top athletes and top business owners, entrepreneurs, corporate leaders, to talk about what it means to truly succeed in high-stakes environments. Yeah, last season we got Micah Parsons, who's on the Packers, and Mark Cuban. It was a fantastic conversation. And we also have America's Favorite Mom and

Pop Shops, which is exactly what the title says, right? The Trials and Triumphs of Main Street USA. Now, all these programs are still accepting sponsor slots, so talk with us after the show if you're interested. And we should also mention, this was just announced yesterday here at Newfronts, But entrepreneur media is going to be other than our owned and operated channels. We're going to be distributing all of our video content through Yahoo Finance's new builders hub.

focused on how modern businesses are actually built and run. But you know, this is not just about mom and pop shops, because entrepreneurship is about tech, it's about AI, it is about world changers. Steve Jobs, Henry Ford, Estee Lauder, Walt Disney, these are all Americans who built businesses that changed our lives. The food we eat, the clothing we wear, the phones we own, these are created by entrepreneurs. You know, look, There are probably a lot of

people in this room who have worked or currently work with Dunkin'. We love Dunkin'. Entrepreneurs consume a lot of Dunkin'. But let's be honest, when we're talking about the economy, America runs on entrepreneurs. Yes. I love that laugh. So let's talk about the audience that we serve, right? When we say small business owners, that can sound like a niche audience, but really it's not. No. Did you know there are 36.2 million small businesses in the United

States? Small business is the of the U.S. economy. 99.9% of American businesses have less than 500 employees. Small businesses are major engines of job creation and employment. They employ 45.9% of American workers. Okay, so pop quiz time. We got another quiz. How many small businesses are there in the United States? And this is not a trick question. It's right here on the screen. It is still on the screen. That is how easy it is to work

with us, everybody. You, sir. 36.2 million. 36.2 million. the president of the company is walking over to give that man $100 right now. That is what it's like to work with entrepreneur, everyone. This is a hands-on operation. Give that man a round of applause right now. Thank you, Bill. That is our president, by the way. Okay. Now that you have learned about our audience, here is how we engage them. There's a greater purpose to every business.

There's somebody in your life that needs you Where did this start? We decided let's quit our jobs. We were not going to come home until we found the perfect business. Business is the ultimate competitive sport. Got a D. Let's go. You might have people looking after your business, but who is looking after you? And something that I'm pretty sure a lot of people are gonna tell you you can't do, you look back and all those hardships,

they won't seem so hard after all. What do we think, folks? Some good stuff? Some good stuff right there, I think. Yes. So we're here to remind you that everyone is an entrepreneur. Everybody. Even you in the crowd. You just got that hundred bucks. You are an entrepreneur. Making money. Yep. You have the spirit, you have the tenacity, right? This is what got you to where you are now. You have the mission to reach your career

goals. You are our brand. And that's why we want to partner with you. You got to spend money to make money. Sure do. So we are going to do one more quiz. Who can remember one of the celebrities who was in that video who just happened? Well, we're shouting it out. We're shouting it out. Yeah, go ahead. What's your name? Jason. Jason? We saw somebody in the back. Yes, you miss in the black. What was it?

Guy Fieri. Yes. Guy Fieri. She's back there. What's your name? Brittany. Brittany and Jason, give them a round of applause. Can we also give Bill Shaw a round of applause as the president for just one round of hand on money? If you ever want money, just call Bill. Just call Bill. He's happy to give you money. Look, outside of the money that we gave away today, which we hope you all enjoy very much, we want you

to remember, essential business owners are to every aspect of our lives and to your business. Because once again, let's say it again, America runs on entrepreneurs. Thank you so much. Thank you. Appreciate it. Have a good rest of the time.