how do Esports teams make money? w/ LOUD owner PlayHard

[00:00] hello there hi nice to meet you you want

[00:03] to put on a headset play hard right yeah

[00:06] play hard that's my nickname my name is

[00:08] Bruno this is Bruno or play hard he's uh

[00:13] wow that are winning this tournament

[00:15] yeah it's good man like what's so close

[00:17] this was like it was not worse than the

[00:19] NRG game but was very close as well yeah

[00:23] I was like super excited to be to start

[00:25] with one like two matches two two maps

[00:27] but on the third on the fourth yeah they

[00:30] they made it up I mean like if I was you

[00:33] I'd be like so nervous and like people

[00:35] were like yo do you want to be on like

[00:37] the stream I was like I'm feeling

[00:39] actually sick I want to go to the

[00:40] restaurant you know like so yeah like I

[00:43] wouldn't want to talk to you anymore

[00:44] like no one talked to me I just need to

[00:46] watch the game oh wow great how do you

[00:48] feel about uh the finals then you guys

[00:50] will be playing fnatic or Navi what are

[00:53] you more scared of

[00:54] dude both teams are showing a really

[00:57] nice valorant on the on the tournament

[00:59] uh I think both are dangerous but maybe

[01:01] uh fanatic fanatic yeah yeah you guys

[01:05] are gonna move to uh La soon huh that's

[01:08] crazy yeah like right now besides both

[01:11] games that you usually do with the

[01:13] League of Legends and Valerian team it's

[01:15] gonna be the first time that we're gonna

[01:16] leave abroad have a roster abroad yeah

[01:19] we're super excited it's gonna be like a

[01:21] lot of experiment and trial and error

[01:23] for us but we are looking forward for

[01:25] seeing this thing to compete abroad yeah

[01:27] yeah are you gonna come visit L.A

[01:29] definitely La is one of my favorite

[01:31] places in the world I usually go once or

[01:33] twice a year uh I really like California

[01:37] overall the US and definitely I'll be

[01:40] there for uh like a couple months I

[01:42] guess yeah okay so I have a very

[01:44] important question as an Esports team

[01:47] owner how do you make money

[01:52] North America no one knows everyone lose

[01:55] money yeah Pro tip go to the Champions

[01:57] it's good gotta go to Champions okay one

[02:00] that's good got a lot of sponsors a lot

[02:02] of spots you're having like a lot of

[02:03] content I know you guys also killing

[02:05] content so like the content you can

[02:07] bring in sponsors so they cover all the

[02:09] losses from Esports got it okay we just

[02:11] need to win Champions we're profiting

[02:13] for four years old our organization yeah

[02:16] we started 2019 and we've rough things

[02:18] so it's not bad it's very it's not it's

[02:20] very good especially Brazil rights

[02:22] Brazil yeah like in America like we have

[02:24] so much money but no one's making a

[02:26] profit so uh we need to learn from you

[02:30] guys exactly yeah oh man yeah I mean I'm

[02:34] trying out this like Valentine stuff

[02:35] it's hard

[02:37] um like the players the coach but you

[02:40] guys have a good system

[02:42] um like when you guys lost sassy and

[02:43] pancata everyone was like hmm I don't

[02:46] know are they still gonna be good but

[02:47] the two new guys I don't know who found

[02:49] them two reasons

[02:52] but like they are performing really well

[02:55] for new players yeah it was like uh

[02:57] lucky for sure because you can get good

[02:59] players but uh make sure that they're

[03:01] gonna perform on clutch situations like

[03:03] those games yeah it's very hard so a

[03:05] little bit of luck but also our staff is

[03:07] very passionate about Valor and they are

[03:09] always watching people from ranked

[03:11] matches in Brazil the ranked games in

[03:13] Brazil are super tough so oh really yeah

[03:15] like less came from like he was like 17

[03:18] years old when he found Nano ranked

[03:20] games

[03:21] please also they were playing on

[03:23] different teams but yeah they are like

[03:25] open Commerce and with a strategy invest

[03:26] on them are amazing like we were super

[03:29] scared of losing them but yeah so far is

[03:32] doing good I guess yeah so when you guys

[03:35] come to uh La you know Anya ask a favor

[03:38] okay please practice with my team

[03:41] definitely they need help man definitely

[03:43] yeah those guys are they're super nice

[03:45] uh they also love to help other things

[03:48] from loud from other games all about

[03:50] like how to behave as a pro player a

[03:53] world champion so I love those guys the

[03:55] players are such nice guys so definitely

[03:56] they will help you for sure awesome

[03:58] thank you thank you yeah exciting oh man

[04:01] yeah this is my first time in Brazil

[04:03] first time how do you like the the

[04:05] weather of like the the weather here

[04:07] it's not so bad it's pretty hot but not

[04:10] the hottest place I've ever been to but

[04:13] I haven't had a chance to like go out

[04:14] and see much because like the hotel

[04:17] Stadium Hotel Stadium it's Sao Paulo is

[04:19] pretty standard if you ever come back go

[04:21] to Rio like uh yeah they do yeah it's

[04:24] super nice super great place to see okay

[04:27] cool hey guys on the shed how are you

[04:30] doing yeah

[04:32] come to Brazil with school calendar it's

[04:35] pretty nice here like the weather's good

[04:36] people are friendly and uh yeah I want

[04:40] to get out to see more here uh so

[04:42] hopefully like when you guys were too

[04:44] low I'm like okay nice nice I can go out

[04:47] and like check out Brazil but DRX like

[04:49] they came back but I'm really glad you

[04:51] guys the funny story about the NRG game

[04:54] I I like I I brought my my mother-in-law

[04:56] to watch the game for the first time she

[04:58] doesn't know anything about uh Esports

[05:00] and she was watching and I'm like okay

[05:02] it's gonna be fast all the games that I

[05:04] watched was like super fast and stuff I

[05:07] could just go and have lunch later we

[05:09] were starving at the game was like 1918

[05:11] and going over and over over time yeah

[05:13] it was fun did she understand what was

[05:15] going on no she was just praying for

[05:17] Andy up fast like hearing all the shots

[05:20] she was quite mad yeah

[05:24] the fast game like it's nice like I'd

[05:28] rather win 3-0 but it's that feeling

[05:31] when it's tied up up and it's like it's

[05:33] very close it's like a good Rush yeah

[05:36] and when you wins the best feeling ever

[05:38] yeah when you lose I was like dude I'm

[05:40] gonna be so like Peace during all the

[05:42] week but right now it's good I saw a guy

[05:44] saying about like discounting for loud

[05:46] uh we are actually seeing a bunch of

[05:48] like good players going and playing on

[05:51] other things the world like from other

[05:53] regions we're trying to to start a

[05:55] program to find these players and

[05:57] incubate them oh yeah in Brazil even

[05:59] like teaching English because that's the

[06:01] point like the players doesn't speak

[06:03] good English so it's hard to play with

[06:05] things from na or Europe

[06:07] yeah but that's a plan that we have for

[06:09] the next year to find players incubate

[06:11] and maybe make somebody selling oh yeah

[06:14] selling players are smart uh like uh I

[06:17] had franchise Works they like see my

[06:21] team and they're like making offers to

[06:22] them like trying to buy them 30 like one

[06:25] of them already got taken away as we

[06:27] were like testing them yeah so uh I like

[06:30] that program like selling players or

[06:32] something and for us especially in

[06:33] Brazil we can't compete with uh those

[06:35] salaries it's like crazy we don't have

[06:37] like US dollars to match up uh to those

[06:39] offers so for those players and other

[06:42] programs we try to offer uh another

[06:44] benefits for staying with us you see the

[06:47] crowd like the sponsors the brands the

[06:49] content players like that they have to

[06:51] build their brands not about like making

[06:52] money and yeah you know so like because

[06:54] if you build your brand and you can

[06:56] become a big streamer and you make more

[06:58] money with that but like sometimes some

[07:00] players like

[07:02] I mean like America they have too much

[07:04] money like oh you won 50 000 like

[07:07] they're not gonna get that money back

[07:08] but they're just like here's fifty

[07:10] thousand dollars a month it's like well

[07:11] as the owner I'm like I think you should

[07:14] take it and then you can come back later

[07:15] with all that money but like yeah

[07:17] staying with uh with an org like

[07:19] building a brand and like knowing you're

[07:22] taken care of is more important but um

[07:26] not every like if different players

[07:28] different priorities I I tell you those

[07:30] guys they are like 19 years old it's not

[07:32] like a three years career you're looking

[07:33] for like 10 15 years doing something

[07:36] that your love should do so think right

[07:38] on the beginning and Valerian is so new

[07:40] right there's only its third year and

[07:43] like you can become like a long-term

[07:46] Superstar right like when you look at CS

[07:48] goes it's like simple who's just known

[07:50] for like 10 years like you don't want to

[07:52] be like Oh I'm really good one year and

[07:54] then no one knows you next year

[07:56] definitely yeah

[07:58] yeah this was super uh super fun uh real

[08:01] really nerve-wracking really stressful

[08:04] like I'm looking at the Brazilian crowd

[08:06] every loss is like

[08:08] so like sad it's like oh what am I lose

[08:11] and everyone is like so much energy did

[08:13] you see loud poke like the guy painted

[08:16] in green oh yeah I saw him that was

[08:18] crazy it was crazy yeah he was all green

[08:20] I'm like wow this guy really loves loud

[08:22] yeah he's gonna have some trouble like

[08:24] in the shower later yeah taking it off

[08:26] and then he has to come back uh for the

[08:28] finals again yeah he said he will yeah

[08:31] yeah a long time to put on that makeup

[08:33] have you ever have ever been to like any

[08:35] restaurants in Sao Paulo no restaurants

[08:37] no yeah we might go to one after this

[08:40] okay yeah yeah no good yeah yeah you

[08:44] guys have any questions for uh pH owner

[08:47] of loud and he like this is your only

[08:49] chance

[08:51] no don't say that yeah we can do more

[08:53] collabs when I go there yeah oh I would

[08:56] love that like you know we'll show you

[08:58] around La a little bit I don't go out

[09:00] too much but I know people who go out

[09:02] same same yeah la uh well we found like

[09:05] 10 teams all in La

[09:07] um I'll definitely like watch some games

[09:09] in person as well a lot of guys plans

[09:11] for the org like your org

[09:14] I mean right now it's just wind good

[09:17] um because I feel like

[09:18] the the thing that's hard and Esports is

[09:21] like when you're early on it's so

[09:23] important to just win yeah because like

[09:26] um when you lose everyone kind of like

[09:27] makes fun of you it's like wow I can't

[09:29] believe you try to get into it like you

[09:30] don't know what you're doing it's like

[09:32] winning I feel like the most important

[09:33] thing but it's hard as an owner because

[09:35] I'm like I can't help you guys win like

[09:38] I can like get you guys attention help

[09:40] you with videos help you with branding

[09:42] but I can't help you win

[09:44] um so we won two games lost one so it's

[09:47] like really intense yesterday we had two

[09:49] games go to overtime and I was like I

[09:52] couldn't I couldn't talk like I'll

[09:54] stream with tarek and he's like talking

[09:55] like please shut up stop talking

[09:59] um no plans like right now I'm just

[10:01] trying to stay in valorent because it's

[10:02] very expensive yeah and I don't have any

[10:05] investors I don't have any sponsors yet

[10:08] maybe next year but right now it's just

[10:10] like when I see the players like get so

[10:12] happy it's like man I wish I could feel

[10:15] that feeling but they're feeling it and

[10:17] that's good enough for me that's a good

[10:19] strategy yeah yeah how did you do it

[10:21] when you first started out when we first

[10:23] started our team just sucked in all

[10:25] games like we started with free fire big

[10:27] big mobile game in Brazil uh we were

[10:31] very popular because like I'm a content

[10:32] creator for the past 10 years so I have

[10:34] like millions of YouTube followers and

[10:36] so on so it was easy to bring people to

[10:38] to cheer for the team but winning is

[10:40] very hard very hard very hard and we we

[10:44] lost a lot for like one two years and

[10:46] then we started to get the good players

[10:48] by like having content and having

[10:49] sponsors type you did the roster uh we

[10:52] jumped into League uh Brazilian League's

[10:55] not that good but in Brazil uh the the

[10:57] the scenes not that that hard show to

[10:59] compete at a high level and then we jump

[11:01] into valorant we had this opportunity of

[11:03] get this team for a very cheap price

[11:04] because Valor was just starring uh in

[11:07] Brazil two years ago so we started to

[11:09] win actually so we built up this sports

[11:11] program some strategy from the team to

[11:14] build up winning things uh and worked

[11:16] out well like last year we won like

[11:18] three four uh trophies and the fans got

[11:21] really hyped about this but we can't be

[11:24] sure that we're gonna keep winning and

[11:25] winning and winning that's why we have

[11:27] other strategies like doing content and

[11:29] having like collabs and uh projects

[11:31] experiences we have a lot of like

[11:33] products and partnership with Brands

[11:35] yeah that's the way that we try to to go

[11:38] yeah that's where I saw you guys the

[11:40] like a YouTube video with DRX I thought

[11:42] that was really cute because like you

[11:44] guys are playing against each other but

[11:45] you're still like being friendly making

[11:47] content because

[11:49] um I mean that's what it's all about

[11:51] right like making content together even

[11:53] though you're competing against one

[11:54] another

[11:56] um it's not like a serious thing it's

[11:58] like everyone respects each other a lot

[12:00] yeah and they feel like Esports is very

[12:02] still so players are like uh just

[12:05] playing okay I have to be the best and

[12:07] as a content creator I think we have to

[12:09] show the other sides sometimes so people

[12:11] can connect and cheer even more if they

[12:14] they watch us for sad hack doing funny

[12:16] stuff that's why we have Vlogs every

[12:18] week of the the backstage of the things

[12:20] to show to the audience how they really

[12:22] are as person yeah so that's better

[12:25] that's really smart and and League of

[12:27] Legends North America every team is five

[12:30] Koreans and like it's a five new Koreans

[12:33] next year and for the fans it's like I

[12:35] don't know who they are they don't speak

[12:37] my language they're not here next year

[12:39] so it's like really tough so definitely

[12:41] very smart to show like who they are

[12:43] like behind the camera and the fans will

[12:45] like them if they like them like they

[12:47] watch their streams support them by

[12:49] merge and they will want to like you

[12:51] know stay in the org because not a lot

[12:53] of orc things like that they're like oh

[12:55] I just want to buy good player buy a

[12:57] good player I don't care like who you

[12:58] are just be a good player and after the

[13:01] players leave those Orcs they have

[13:03] nothing right yeah no like no salary

[13:06] like no branding so yeah if they they

[13:08] end up not playing well those teams

[13:10] usually they just hire another good

[13:11] player at that moment and they they are

[13:13] just lost yeah now I really like what

[13:15] you guys are building with loud and like

[13:17] I think the reason why you guys can get

[13:19] like good players is like they see The

[13:21] Branding they see like how you take care

[13:23] of the players and like of course

[13:24] winning helps a lot it helps yeah but uh

[13:27] that's really smart I'm I'm trying to

[13:29] write this all down yeah we should

[13:32] connect like I'll get her number later

[13:33] or social media so we can just chat and

[13:36] yeah thank you thank you so much I need

[13:39] all the help I can get yeah I also need

[13:41] some some like tips you guys are doing

[13:43] great content there are for your content

[13:44] they are just amazing yeah well we can't

[13:47] we can trade secrets and then you guys

[13:49] can dominate like the franchise League

[13:52] will dominate Challengers League you

[13:54] know one tier lower yeah we will sell

[13:56] you some Brazilian friends okay cheap I

[13:58] promise oh okay all right and then I'll

[14:01] I'll do content for you man like loud

[14:04] videos on my channel okay

[14:07] that's cool awesome well thank you so

[14:10] much thanks for having really enjoyed it