How Graham Stephan Built His YouTube Empire (Genius Strategy)

[00:01] smartest youtubers on the platform but not for the reason you might think graeme stefan has gone from a real estate agent making videos on his iphone to the king of finance youtube bringing in millions of views

[00:14] the biggest channel in their niche knows with youtube or really with with anything business in general is like you could make a move and like the algorithm will shift this way and you're

[00:26] or like what are people clicking on let shift it up a little bit i'd like to test titles and thumbnails and i love every aspect of that but when it comes to youtube the algorithm is only one

[00:40] youtubers today are just as much entrepreneurs as they are creators and graeme stefan has a strategy that makes him more money per viewer than anyone else he's discovered a few things about youtube that even the biggest

[00:54] it might seem like a controversial statement but most youtubers actually underperform financially creators have built i think money is

[01:06] you have to remember that these channels are getting more views than entire tv so what happens when you bring a traditional entrepreneur into the before even starting youtube graham was heavily involved in the business world

[01:20] and as you'll see he found a way to use these skills to his advantage i've closely studied graham's strategy and have figured out the three main steps he has taken to build his empire let's get to the bottom of this a

[01:33] graham and i'll show you some of the tactics he uses but first we need to do some quick maths graeme brings in about 10 million views per month on average this would equate to 30 to 50

[01:45] for most channels when you consider ad revenue sponsorships and maybe some not bad but can you guess how much grey makes each month with the same views four hundred thousand yes you heard that right

[01:59] now some of you might already know that the finance niche is very lucrative meets the eye which takes us on to our first step graham leverages his ad so for those who don't know different channels get different rpms

[02:14] 1000 views it's affected by a lot of things but basically it boils down to how valuable your viewers are to advertisers and also how ad friendly the content is so prank videos with profanity get a

[02:28] but finance videos which stay away from controversy are a gold mine as having a high rpm you see when he realized just how much youtube could pay him for views he made a plan to maximize this revenue

[02:43] interesting ways first of all let's look at his three latest videos graham has a very intentional upload strategy the majority of his videos are topical like these two but he combines them with much more

[02:56] evergreen personal finance videos if you look at the three videos previous you'll see the same pattern again the reason this is so powerful is it gives graham active and passive ad revenue the topic of videos

[03:08] spike is revenue up while the evergreen videos don't perform time building what can be described as an income floor for the channel essentially graham's revenue each month

[03:21] will look something like this spikes when he uploads with a consistent the powerful thing is this floor will grow over time as more evergreen videos graeme also leverages his ad revenue by branching into other channels

[03:35] but he does this in a different way to most instead of just catering to the same people as his main channel he actually captures new audiences he's making content in four completely different verticals

[03:48] informative videos reaction videos podcasts and now vlogs channel but graham realized that by keeping them separate he could reach a by casting his net wider he captures a broader audience

[04:01] while still being able to keep each channel hyper focused finance niche and still avails of those juicy rpms even if it's a vlog but ad revenue is

[04:15] only one half of the story the real magic is in the actual content to show you what i mean but first i want to thank today's video one of my big goals this year was to learn more about business and investing

[04:29] but my problem has always been there's too much information from too many different places which is why i love morningbrew it's a free newsletter that summarizes all the major business news in five minutes each

[04:41] i'm sure a lot of people will relate to this but i've got a very bad habit of social media however since subscribing to morning productive to read first thing instead just this morning i learned about

[04:56] which is a lot more valuable to me than watching endless cat videos and the thing is there's no real reason not to join it's free it takes literally 15 seconds to sign up and by doing so you help support my channel

[05:10] so click the link in the description below to subscribe to morning brew today into step two graham understands how to sell on youtube when people think about the most important skills for creators they'll often say

[05:24] talking on camera but one of the most underrated skills is finding a way to sell in a genuine but effective way know what they're doing they're either too pushy with their

[05:37] audience's trust or they just aren't convincing enough revenue for graham though this is where he shines let's go through the tactics he uses in almost every upload

[05:50] graham points out just how important selling is you do at its core when you really get down to it is sales physical product whether you're selling a house

[06:02] during an interview trying to get a job or whether or not it's just to get you comment down below almost everything at its core is sales i sales technique just from how he asks for a like there's

[06:17] time but before we do that i need to tell you would smash the like button if i paid him five dollars i mean seriously who does he think he is that i would actually pay him five dollars to

[06:30] i sent them five dollars and he annihilated that like button as promised button so if you wouldn't mind destroying it for the youtube algorithm plus my birthday is coming up on thursday so if you wouldn't mind just

[06:44] birthday present that would mean the world to me so thank you guys so much with that said let's begin now what just happened there might seem basic but it's actually the key to any form of selling on youtube

[06:56] graham is hyper aware of the audience's attention spans so whenever he plugs something it needs to be its own bespoke moment in the he almost uses a parody sales technique where every pitch is a comedy skit

[07:10] it's keeping you more engaged into what he's saying asking for small favors has been proven to build up a relationship between a customer and a seller i think grain realizes that most viewers

[07:24] push something on them graeme's whole strategy revolves around stopping this from happening even with his sponsored videos before it's almost like a promise of what's to come afterwards but before we go into my

[07:39] implications this could have for both real estate investors homeowners in the housing market in general i do want to say a huge thank you to our video this helps his video retention because people aren't just going to click off

[07:51] we know we're going to get some great information after the sponsor not just leave the video if you actually go back to the sponsor section in this video you'll see i use this same technique

[08:05] actions for example in this video he asks you for a like one minute in he has a sponsor at four minutes and then he plugs a trading app a lot of people try to clump their ctas

[08:18] better viewing experience and also will convert a lot better i've to plugs when asked to do just one thing at a time the reason this all works though is because it feels natural

[08:32] everything from his presentation the style the studio and the language he uses makes the viewer trust him however there's still an unanswered graham makes 400k a month but he's confirmed that only half of this is ad

[08:46] which introduces step number three graham sells things that scale large audience is through revenue streams that don't require extra work a lot of youtubers do very well in merchandise but it is harder to scale

[09:02] you have to process each order ship and then have to deal with returns and other more people should do things they can build once and sell forever graham executes this principle through two main additional streams

[09:15] the latter of which i think is seriously underrated his are the perfect example of effective digital products he made his youtube program in one month and two years later he's still making

[09:29] thousands of dollars each day from it graham has also stated that he makes marketing a lot of people have a negative association with this term but it's actually a huge revenue stream when done

[09:41] a large proportion of my own income each month is from affiliate commissions graham will mainly partner up with a trading platform like weeble and get what's called a referral bonus it's the ultimate form of monetization

[09:54] because both graham and the user who signs up will get this bonus sign up for something that's not only free but will also make them money when this is done at scale it can be mind-blowing for example if we were to

[10:08] worked out to be 20 and just one percent of the viewers of this video signed up that would be 60 000 in commissions you'd be surprised referral bonuses every niche has their own line of

[10:22] products with great affiliate schemes i've left the companies i partner with idea i think it's safe to say that graham has built an empire and so much of this can be attributed to

[10:34] one phrase respect the audience so thank you for and as a reward for getting this far hit subscribe and i'll pick one person to paypal 250 dollars to for now though i'll see you in the next