how i create hooks that get 1M+ views every time (just copy me)

[00:00] A hook, very simply, is the first 3

[00:02] seconds of your video. And if you don't

[00:04] get people past your first 3 seconds of

[00:06] your video, your watch time will be

[00:07] cooked and you're not going to be able

[00:09] to get any views on your account. I

[00:10] really want to connect the dot why

[00:12] understanding hooks is going to lead to

[00:15] you actually having a career as a

[00:18] creator. If you do hear about hooks,

[00:20] it'll always be some gimmicky BS like

[00:23] this is a visual hook. This is a

[00:25] challenge hook. Yo, like this is like

[00:27] the new gimmick for a hook. Yo, use this

[00:29] zoom effect. Yo, use this like jumping

[00:31] up and down effect in your hook. I I

[00:33] actually think that advice is pretty

[00:34] awful because it's going to make you

[00:36] rely on gimmicks for your content. You

[00:38] actually feel like you don't really

[00:40] understand like why videos actually do

[00:42] well or don't do well down to their

[00:43] core. I really want you to understand

[00:46] genuinely what makes videos do well.

[00:49] Now, to to really quickly recap why

[00:52] hooks actually matter down to their

[00:54] core, because a lot of people don't seem

[00:56] to understand this either, I'm going to

[00:57] draw a little graph here that denotes

[00:58] why hooks actually matter. So, a lot of

[01:00] times people think, okay, well, the hook

[01:02] matters because I I don't know. It's

[01:04] just like it's shocking. It It's got to

[01:05] be shocking. It's got to be

[01:06] controversial. But down to the core

[01:08] principle, the only thing that you need

[01:10] to understand about your hooks is viewer

[01:12] retention graphs. Basically, what a

[01:13] viewer retention graph means is the

[01:16] percent of viewers that are still

[01:18] watching, right? So, obviously, you're

[01:20] going to start off at like 100%. At each

[01:22] stage of your video, so we have maybe 5

[01:24] seconds in, we have 10 seconds in, we

[01:27] got 15 seconds in, we got 20 seconds in,

[01:29] etc. Why your hook matters so much is

[01:32] because even if the rest of your video

[01:34] is great after second 10, your your

[01:37] video gets interesting after second 10.

[01:39] So, your retention's great after second

[01:40] 10. Like nobody really falls off after

[01:42] they watch second 10. Why? Because

[01:44] something interesting happens. You start

[01:45] spitting like you actually start

[01:46] revealing your value. You start like

[01:47] actually getting into the meat and

[01:49] potatoes of your video. But you're doing

[01:50] it at second 10 and it's not really

[01:52] engaging the viewer. Well then what's

[01:53] going to happen with your viewer

[01:54] retention is that even if you have the

[01:56] most goated piece of video past 10

[01:58] seconds, what's going to happen is that

[02:00] you're already going to be at like 10%

[02:01] retention by the time people reach the

[02:03] interesting part of your video. And yes,

[02:05] even if the viewer retention graph

[02:06] stabilizes, what's still going to happen

[02:08] is that Instagram or Tik Tok or even

[02:10] YouTuber is going to see the fact that

[02:13] everybody left your video, all of these

[02:15] people, 90% of your viewership left

[02:17] because your video's beginning was not

[02:19] interesting. And this is why hooks

[02:21] matter so much because the rest of your

[02:23] video does not matter at all. If you

[02:26] cannot capture their attention within

[02:28] those first 5 seconds. So this is the

[02:30] baseline of our entire presentation

[02:32] today. You need to get their attention

[02:34] and their eyeballs super hard early on

[02:37] or else nothing matters. This is all we

[02:40] are going to focus on in today's

[02:41] presentation. It's not how to even tell

[02:43] like compelling arguments. It's not how

[02:45] to tell long stories. It's literally how

[02:48] to captivate somebody's attention within

[02:49] one sentence within 3 to 5 seconds.

[02:52] Okay. So, now that we understand why

[02:54] hooks are actually crucial to know, if

[02:56] we talk about like the importance of a

[02:57] video, of what actually goes into making

[02:59] a video, you might think that it might

[03:00] be like 50/50 like the hook and then the

[03:02] rest of the video. No, it's

[03:05] realistically like it's like 8020. It's

[03:07] like 80% is the hook. Why your video got

[03:10] a,000 versus 100,000 views. If you are

[03:12] stuck in 200 view right now, if you are

[03:14] stuck under 1,000 views, it's because

[03:16] you are looking at the wrong thing.

[03:17] You're looking at everything else that's

[03:19] here. That isn't the hook, right? You're

[03:21] looking at what music are you using?

[03:23] What song? Maybe it's the camera

[03:25] quality. Oh, I need to buy a more

[03:26] expensive camera. Try some other

[03:28] gimmick. And the truth is audio quality.

[03:30] Audio quality is important, but at the

[03:31] end of the day, actually, these are

[03:32] still fundamentals that are important,

[03:33] like audio quality. But nonetheless, if

[03:36] your video isn't doing like well and

[03:38] there aren't any glaring issues, yeah,

[03:40] people think keywords and hashtags

[03:42] matter. Like, are you serious? Keywords

[03:43] and hashtags? Just make a better video.

[03:45] Like why would Instagram or Tik Tok push

[03:47] out a video that isn't interesting and

[03:49] inherently like captivating to 90% of

[03:52] their viewers? Bro, yeah, you can maybe

[03:54] get an extra like 10% views by using

[03:56] keywords and hashtags, but at the end of

[03:58] the day, it doesn't matter. That's not

[03:59] what's going to get you from 1,000 to

[04:01] 100,000 views. How do you play the game

[04:02] of next video you get 100,000, a million

[04:05] views? That is why you need to

[04:07] understand hooks. And to prove it to

[04:09] you, for those of you guys have not seen

[04:11] my socials online, maybe you're new.

[04:13] I've been creating content for the past

[04:14] five years across three different

[04:16] niches. I started off in comedy. This is

[04:18] my self-development account, right? I

[04:19] talked about productivity, gym, and then

[04:21] I talked about social media advice and I

[04:23] grew an Instagram account like

[04:24] documenting my business journey, yada

[04:25] yada yada, right? So, the in order to

[04:27] grow any of these accounts, I obviously

[04:28] had to understand how to keep people's

[04:30] attention. Literally, my average views

[04:32] on this account is like a million. It's

[04:33] like 1.2 million views per video. You

[04:35] average out all the views of every

[04:36] single video I've ever posted, it's like

[04:38] 1.2 million on this account. So like

[04:40] when I say I understand hooks like

[04:41] please believe me it's because I have

[04:42] been I have studied this voraciously bro

[04:44] I have made over like a couple thousand

[04:47] videos on the internet now by this

[04:48] point. Starting off with C. Starting off

[04:51] with C. You need to copy viral hooks.

[04:53] And I don't care what anybody says about

[04:55] being original, about being creative.

[04:57] You are not going to learn how to be

[04:59] viral. You're not going to learn how to

[05:01] actually captivate people's attention

[05:03] and move the needle online with your

[05:05] following if you haven't copied and more

[05:07] specifically studied why other people

[05:10] are doing well. And as a result, you're

[05:12] just shooting in the dark because you

[05:14] don't have an understanding of what's

[05:15] good. And if you're starting on social

[05:17] media, the best best thing you can do is

[05:19] speedrun your skill set of viral sense.

[05:21] As in, you need to speedrun your

[05:23] learning curve of understanding why what

[05:25] works on social media works. And if you

[05:27] are still in the frame of this is a

[05:29] guessing game and nothing else really

[05:31] matters besides luck or the algorithm

[05:33] doesn't like me because like my account

[05:35] is still new, you're you're blaming

[05:38] these external factors. At the end of

[05:40] the day, you're going to deny any

[05:41] learning that you can actually learn.

[05:42] Lesson number one is copying viral

[05:45] hooks. Here is the three-step framework.

[05:47] Step one is you go onto Tik Tok because

[05:50] on Instagram, the search engine's not

[05:52] that good and Instagram's algorithm is

[05:54] actually not that good. It's not as

[05:56] refined compared to Tik Tok. So go onto

[05:58] Tik Tok and then scroll for any videos

[06:00] that have over 50K plus likes. If all

[06:03] the videos are less than 50K likes,

[06:05] don't even just scroll them. Like you

[06:07] can watch it, but like honestly don't

[06:09] even bother. You want to train your data

[06:11] set with the best data. Okay? And and if

[06:14] you think of your brain and your viral

[06:16] sense as this like kind of GPT

[06:18] algorithm, right? You you think of your

[06:20] brain as this kind of like like AI,

[06:22] right? That's trained on your viral

[06:24] sense. You need to download as many of

[06:26] these quality data points as possible.

[06:29] So, step one, go on to Tik Tok. Step

[06:31] two, you're going to find all the videos

[06:33] that have 50K plus likes. And number

[06:35] three is you're going to make sure

[06:37] they're all in the style of video that

[06:39] you want. So, you need to understand

[06:41] what format you're trying to create and

[06:43] what niche you are in. Okay? So, for me,

[06:45] for example, my format is talking,

[06:46] right? And when I say format, I don't

[06:48] mean like, you know, this complex

[06:49] complex thing, you know, are you talking

[06:51] in your video or are you not? Are you

[06:52] vlogging or are you more so like

[06:54] explaining? Are you educating or are you

[06:56] doing like more of a music montage? That

[06:58] matters. Like I'm not going to be

[07:00] studying a cooking like montage video if

[07:02] I'm trying to make persuasive talking

[07:04] content about social media. Also, real

[07:06] quick too, I know you might be thinking,

[07:08] "Oh, but I only want to grow on

[07:09] Instagram." Instagram is the only

[07:10] platform that matters to me. What works

[07:12] on Tik Tok also works on Instagram,

[07:13] generally speaking. And the reason why

[07:15] is because they both are measuring the

[07:16] the same thing, which is engagement and

[07:18] watch time. For me, for example, my you

[07:20] need to know what your format is. And

[07:21] you need to know what your niche is.

[07:23] Format equals talking head. And then my

[07:25] niche for me right now, I would say I'm

[07:26] in the business niche. Your format can

[07:28] be talking. It can also be like vlogs.

[07:31] It can also be like montages with music.

[07:34] Generally speaking, be able to describe

[07:36] what you're looking for. We're all going

[07:38] to use different terminology. Is it

[07:39] talking? Is it talking head? Is it

[07:41] how-to videos? Is it list videos? It's

[07:43] generally we're talking about similar

[07:44] things here. You know what you're

[07:45] looking for. You're only looking for

[07:46] videos with 50K plus likes. and you're

[07:48] only looking through the format that

[07:50] you're in and the niche that you're in

[07:52] or at least similar niches. Like I might

[07:54] still study videos, you know, talking

[07:56] about like dating. I might still study

[07:58] videos talking about fitness because

[07:59] they're kind of related enough and it's

[08:01] still a similar format. The the format

[08:03] matters a lot more than the the niche

[08:06] because the format is a little bit more

[08:07] universal. Like if you are a day in the

[08:09] life creator talking about college, you

[08:11] can still study 9 to5s, you know, making

[08:13] day in the life content. It's still

[08:15] there's still a lot you can study. You

[08:17] can even still study self-employed

[08:18] people if you are making content about

[08:20] your day in the life after your job. You

[08:22] can still study how the other niche of

[08:24] creators do it because then you can

[08:26] transfer over those principles into your

[08:28] niche. Okay. Most important thing is

[08:31] identify what format of content you are

[08:33] making and only study the videos that

[08:35] you like want to make in that format.

[08:38] Basically, once you go on to Tik Tok,

[08:40] you scroll through until you find 50K

[08:42] plus like videos that are in your

[08:43] format. Write down all of the hooks and

[08:46] copy them down. This is going to be your

[08:48] bank. This is your bank of ideas because

[08:52] now all you need to do once you have

[08:54] this bank of hooks is to slap them

[08:57] together with ideas. So this is your

[08:59] list of hooks and all you need is a list

[09:02] of ideas that you can mash together with

[09:04] those hooks. You need to mash together

[09:05] ideas with your hooks and then that's

[09:07] the goal of having these frameworks. So,

[09:09] for example, if you are tired of

[09:11] throwing events that nobody else pulls

[09:13] up to, here's the ultimate guide to

[09:14] throw in bangers with thousands of

[09:16] people. Take take notes and thank me

[09:18] later. We just took one niche and we

[09:20] combined it with a hook format and that

[09:23] is a proven viral hook. You've taken

[09:25] what's already worked on the internet

[09:27] and you've made your own spin on it.

[09:29] This is what they call this is what the

[09:31] pretentious people call stealing like an

[09:33] artist. And and this is what like loners

[09:35] call uh the the [ __ ] framework, bro. But

[09:38] it's really that simple. Note here

[09:39] though I want to tell you is that you do

[09:42] want to use words that are pretty simple

[09:44] and easy to understand because when

[09:46] things are hard to understand, a viewer

[09:48] might scroll and you might lose your

[09:49] viewer retention. Now this is the

[09:51] difference between good and great hooks

[09:53] is step three and step four,

[09:55] understanding and maximizing. Because a

[09:57] lot of people start with the C, but they

[09:59] don't reach the [ __ ] and that's why they

[10:01] don't finish off with a viral video. Yo,

[10:03] bars, bars. Yo, bars. Bars. Holy [ __ ]

[10:07] bars. Wow, that was a bar. You can't

[10:09] just copy. If you just copy, you're not

[10:11] going to finish off with a viral video

[10:13] because you need to also understand why

[10:15] it went viral and maximize your hook so

[10:19] you can guarantee virality.

[10:20] Understanding why they actually went

[10:22] viral. This one is a little bit more

[10:25] tricky because this is actually requires

[10:27] you to fine-tune your viral sense. So,

[10:28] we're going to do a little bit of a game

[10:29] together here. Okay, guys. What I want

[10:31] you guys to do with me is watch these

[10:33] two videos and ask yourself these these

[10:37] two questions. Okay, the first one is

[10:40] what keywords did they use to make their

[10:42] video go viral? Now, what is a keyword?

[10:45] A lot of I I know there's like the

[10:46] traditional like key use keywords SEO

[10:51] blah blah use # SEO.

[10:55] No, that's not what I mean by keywords.

[10:56] I mean keywords as in words that trigger

[10:58] emotion in your viewer. That's the game

[11:00] we're playing here. We're in We're

[11:02] playing the game of capturing attention.

[11:03] I mean, what keywords are used in these

[11:05] hook examples that I'm about to show you

[11:07] guys that probably made viewers keep

[11:10] watching? And I'm just going to play the

[11:12] first couple seconds of these videos,

[11:13] and I want you guys to answer with me,

[11:15] okay?

[11:15] >> You scared of talking to women? I hate

[11:17] to break it to you, but it doesn't

[11:18] matter if you get buff or if you were

[11:20] taller or if you made a lot of money or

[11:22] had an

[11:23] >> There's not just one word that's going

[11:24] to make or break a video. It's the

[11:25] combination of them. Okay? I hate to

[11:28] break it to you. Now, what I want you

[11:29] guys to do when you study these videos

[11:30] and see these keywords is write them

[11:32] down for yourself. If you are in the

[11:34] niche of dating, of confidence, of

[11:36] personal development, this is a video

[11:38] for you to study. Study what words he

[11:41] used. Oh, he's walking. Let me walk too

[11:43] in my videos. You know, that's like

[11:45] level one gooner thinking. Level two

[11:47] viral sense understanding is knowing

[11:50] what words triggered the emotions of the

[11:52] viewer. Does that make sense? Is that is

[11:54] that sticking? When you see creators

[11:56] talking about social media advice saying

[11:58] 200 view jail, 300 view jail, like

[12:01] what's another one? Algo pull. After the

[12:03] hook of scared of woman, he talks about

[12:04] common objections. Perfect. Yes. And

[12:07] once you start understanding the

[12:08] patterns why this video did well, that's

[12:11] when you can start training your viral

[12:12] sense. I'm going to pull up one more

[12:14] video example.

[12:14] >> I passed the last year of law school

[12:16] with high honors despite being an

[12:17] absolute academic assault rifle and

[12:19] procrastinating literally every single

[12:20] exam. And here are the three.

[12:23] What words are we noticing here? Law

[12:24] school, high honors, academic assault

[12:26] rifle. Like, yes, every single word can

[12:29] be like a, you know, somewhat

[12:30] interesting word. But there's certain

[12:31] words that you want to note that did

[12:33] well and and made it really interesting.

[12:35] So, what you what you should do now that

[12:37] you see these examples is take note of

[12:39] these words and if they're in your

[12:41] niche, write them down. Use them next

[12:44] time because you you need to develop the

[12:46] bank of words that resonate with people.

[12:49] Okay? And and this is literally what I

[12:50] did for one of my previous accounts. I

[12:51] I'll pull it up. when I first started

[12:53] this account to go from zero to 100,000

[12:55] followers in a single month. I'm not

[12:56] even kidding. That actually happened

[12:58] because I was just printing video after

[12:59] video after video doing well. Okay. And

[13:02] literally the format is I took one hook

[13:04] that did well, which was this one.

[13:06] Here's how to stop waking up in the

[13:07] morning, looking in the mirror, and

[13:08] hating what you see. Stop using your

[13:10] phone. It was here's how to stop blah

[13:11] blah blah blah. Here's here's how to

[13:13] blank. It's here's how to blank. And

[13:14] once you have the hook framework that

[13:16] does well, you inject your keywords.

[13:18] Know what keywords work well in your

[13:21] niche. If you master this, I can promise

[13:24] you, you will blow up because this is

[13:26] the difficult game of content is

[13:27] understanding what words resonate with

[13:29] people and what words don't. And oftent

[13:31] times it's the slightest slightest

[13:33] tweak. This is a difficult skill. You

[13:35] want to start practicing this. And I do

[13:37] want to emphasize this takes practice.

[13:39] It's not it's not the most attractive

[13:41] answer. This kind of like repeated

[13:42] virality comes from a lot of practice.

[13:44] This is my second account. That that's

[13:45] why I was able to grow this from zero to

[13:47] 100k followers in in a month. Um, pull

[13:49] up some examples. Here's how to break

[13:50] your shitty habits. Clean your

[13:52] environment. What key word was used

[13:54] there? Shitty habits, right? And you

[13:55] could have e I could have easily said

[13:56] instead of saying break your shitty

[13:58] habits, I could have easily said

[13:59] something like here's how to develop

[14:01] better habits or here's how to become

[14:04] consistent. But breaking shitty habits

[14:06] is a type of wording that we go around

[14:08] saying, "Yo, bro, I just got to break my

[14:10] shitty habits of drinking every weekend,

[14:12] bro." No, to be honest, I just want to

[14:14] break my shitty habits. Like there's

[14:16] certain wordings that people use that

[14:17] resonate that are more relatable. And

[14:19] that's the thing about being relatable.

[14:21] It's not necessarily, oh, I am a

[14:23] relatable human being. No, it's like how

[14:26] do you word things that resonate

[14:27] emotionally with people? It's like

[14:29] talking to a friend and not holding back

[14:31] precisely. It's the words that provoke

[14:33] emotion. So, it's more about being

[14:35] casual. Yes. But it also has to be

[14:38] specific. It's got to really hit. And

[14:40] this is more of the intuitive process

[14:41] where you have to start watching a lot

[14:43] of Tik Toks, a lot of Tik Toks that did

[14:45] well and seeing why did why did they use

[14:48] that word? Yo, what was the word that

[14:51] they used there that just worked? And

[14:53] and I'm going to show you one more

[14:54] example here. Mental masturbation.

[14:56] Chances are if you're watching this

[14:57] video, you're probably guilty of it.

[14:59] Mental masturbation. Yeah, I wonder what

[15:00] the key word was there. I feel like this

[15:02] is so important and crucial and nobody

[15:04] else talks about like the hooks like

[15:06] with this this much like specificity.

[15:08] Like I wish I got this uh this kind of

[15:10] training instead of watching those

[15:11] Robert Benjamin how to get stuck at best

[15:14] posting times. Oh, post at 3 p.m. and

[15:16] you're going to get more views.

[15:19] Bro, I posted half my videos here at

[15:21] 1:00 a.m. Bro, I was filming at night. I

[15:22] am not going to wait until 3 p.m. Best

[15:24] posting time, bro. The algorithm does

[15:26] not give a [ __ ] about what time you

[15:27] post. Oh, and hashtags, bro. Find a

[15:29] video where I used the hashtag, bro.

[15:30] Find a video where I used the hashtags.

[15:32] It It's not that deep, okay? what you

[15:34] really need to focus on making good

[15:36] videos or else you're not going to have

[15:37] any longevity as a creator because the

[15:38] thing is you want to get paid by a

[15:40] brand. You want to scale a business,

[15:41] right? I really want to connect the dots

[15:43] between learning this skill and

[15:44] practicing it because the last thing I

[15:45] want you guys to do here is leave this

[15:47] and be like, "All right, I feel

[15:49] inspired. I feel inspired." And then

[15:50] like, you know, you don't really take

[15:51] the action of practicing this because

[15:53] it's going to take a lot of practice.

[15:54] You want to do coaching. You want to

[15:55] sell your books, scale your business,

[15:57] get design clients. You want influence

[15:58] and options, create a business, scale a

[16:00] business, become financially free.

[16:02] You're going to play at EDC. scale UGC

[16:04] business, sell digital products, help

[16:06] people quit their 9 to5, right? You want

[16:08] to build cool businesses, you want to

[16:09] create your own freedom, content will

[16:10] help you do that, but only if you do it

[16:13] like genuinely with the skill set of

[16:15] knowing how to consistently go viral.

[16:17] Guys, this was back in 2022.

[16:19] This was back in 2022. I I understood

[16:23] this game back in 2022. And this whole

[16:25] concept that you're going to fall off on

[16:27] social media and like social media is

[16:29] this temporary thing is only true if you

[16:32] don't understand the game at its core

[16:35] fundamentals. So guys, if you understand

[16:37] the game at its core fundamentals and

[16:39] one of the mo like this this is

[16:40] literally one of the core tenants of

[16:42] virality and social media is hooks.

[16:44] Because if nobody watches past the first

[16:45] 3 seconds of your video, nothing else

[16:47] matters on social media. I'm sorry. It's

[16:48] the harsh truth. So understand this and

[16:50] study this. And here is the [ __ ]

[16:52] framework to understand how to go viral

[16:54] with hooks. First, copy the viral hooks.

[16:57] Write them down. Study the ones on Tik

[16:59] Tok because Tik Tok search engine is so

[17:00] good and Tik Tok's for you page

[17:02] algorithm is really really hyper

[17:04] tailored. I want you to only find videos

[17:05] with over 50,000 likes. Yes, you can

[17:07] write down videos with like over 10,000

[17:08] likes, too. But like you you want to

[17:10] train your data set. Like if you're

[17:12] studying 10 hooks, make sure all of them

[17:14] went super duper viral. Write down what

[17:16] format you're doing and then only watch

[17:18] the videos and write down the hooks of

[17:20] the videos that performed well in the

[17:21] format that you're doing. So, if you're

[17:23] doing vlogs, only watch videos that have

[17:25] over 50,000 likes and they're a vlog.

[17:27] And then you're going to culminate a

[17:29] list of hooks. And yes, hooks can

[17:31] actually be written down, too. Let's say

[17:33] even if you're a creator like this guy

[17:34] and he makes videos that don't really

[17:36] talk all the time, you know,

[17:40] right? These videos aren't talking.

[17:42] These still have hooks. You guys still

[17:43] have to understand these are hooks. Like

[17:44] hoax is just writing at the end of the

[17:46] day. Like so let's find a video that did

[17:48] actually pretty well. 2015 insecure cuz

[17:51] the only Asians on screen were nerds and

[17:53] losers. Guys, how many key words are in

[17:54] here, bro? He's spamming keywords. He

[17:56] knows what he's doing when he uses the

[17:57] word nerd, uses the word Asian, uses the

[17:59] word insecure, and use the word loser.

[18:01] And then he pairs it with a picture that

[18:03] very clearly depicts him looking

[18:05] younger. All of these stack up so you

[18:07] can actually make the video hit really

[18:09] hard. So, you got to understand that

[18:10] like this skill set too transfers over

[18:12] not just to my style of content. I I

[18:14] want you guys to understand that too

[18:16] that I am not just speaking from like my

[18:18] day one day X series. Low-key half the

[18:20] people who do like day one of road to

[18:22] 10K a month, day one of Road to 100K a

[18:23] month, you have to realize that that's

[18:25] not a good hook. Like day one of Road to

[18:26] 10K a month is not a good hook. Day 17

[18:28] of Road to Millionaire is not a good

[18:30] hook. Yes, it's copying one viral hook

[18:33] that was used once, but it probably like

[18:35] it's also just not the best hook in my

[18:37] opinion. This is somebody who's used

[18:38] this hook like a bunch of times. It's

[18:40] not that good of a hook because it

[18:41] doesn't understand like it doesn't play

[18:42] into the core principles of why things

[18:44] actually go viral. So for my niche

[18:46] before, right, the keywords for example,

[18:49] right? And the if you if you want to hop

[18:51] off of this call afterwards and like

[18:53] this is your literal homework. You want

[18:54] homework afterwards. Like bro, write

[18:56] down a bank of keywords and write down a

[18:58] bank of hooks because you really want to

[18:59] download what works. So keywords, what

[19:01] are keywords for for my niche, right?

[19:03] Like you can even go on YouTube and find

[19:04] the YouTube titles that use all of these

[19:07] words like dopamine detox, productivity

[19:11] hacks, morning routine. These are all

[19:13] key words. Like 6 a.m. is a keyword, 5

[19:16] a.m. is a key word, right? This is the

[19:17] in the productivity niche. And and I say

[19:19] this because I've been in the

[19:20] productivity niche. That account I just

[19:22] showed you was in the productivity

[19:23] niche. But don't just say like uh get

[19:25] better or improve. It's very broad. It's

[19:29] not the best key word. Maybe it's like I

[19:31] I've seen this one desexualize your

[19:33] brain. Like that's a key word that just

[19:35] hits. I actually think mental health

[19:36] I'll be honest. I don't know if it is as

[19:38] much in the productivity niche. Like

[19:40] people like the words like lock in more

[19:41] than they do mental health from what I

[19:43] have seen in the in the productivity

[19:45] niche. Yeah. Like there's certain words

[19:46] that I think just resonate too. And this

[19:48] is also might be based on like the age

[19:49] demo. Like specific words work better

[19:51] than others. And another thing too is

[19:53] you just have to doom scrolling. Like

[19:54] one of the videos that I did recently

[19:55] that did really well. This one. If

[19:57] you've been laying in bed scrolling for

[19:58] the past hour and you feel like you just

[19:59] ruined the rest of your day, so you have

[20:01] zero motivation.

[20:02] >> Zero motivation scrolling. Okay, so

[20:04] look, understand why they go viral.

[20:06] Coaching clients have paid me like

[20:08] thousands of dollars for this and what

[20:09] I'm about to do with you guys right now.

[20:11] I genuinely mean it. I I I'm not the

[20:13] biggest fan of people are like, "Oh, I

[20:14] give you like a bajillion dollars of

[20:16] value." But like genuinely, this is like

[20:19] really advanced. It's really niche.

[20:21] Okay, here's what I do with my like

[20:23] coaching clients who pay me thousands of

[20:24] dollars. I make them do this framework.

[20:27] this checklist of things that make your

[20:29] that make your hook hit harder. Number

[20:31] one, clarity. Is this the most clear and

[20:34] concise way of wording it? So, how do we

[20:37] figure that out? We have our hook here,

[20:38] right? This is our like rough draft of

[20:40] our hook. Now, we have to rewrite it and

[20:41] revise it until it's perfect. How do we

[20:43] do this? Okay, if you're tired of

[20:44] running your business 24/7 by yourself,

[20:47] boom, it's a little bit wordy at the

[20:49] beginning. And I know we're going to

[20:50] we're about to get super like pedantic

[20:52] here. It's going to be a little bit

[20:53] like, bro, like you're so OD, bro. Why

[20:55] are you looking so closely at those one

[20:57] or two words? Guys, this is the reason

[20:58] why certain videos can get 100,000

[21:00] views, the other one will get 5,000

[21:02] because it just it there's something a

[21:04] little bit off about the first few

[21:05] words. And and I know that sounds so

[21:07] weird to say. Like I genuinely sound

[21:09] autistic saying that, but like the

[21:10] difference between 100,000 views and

[21:12] like a million views perhaps too can

[21:14] literally be the matter of like one or

[21:16] two words. I would say there's probably

[21:19] another way of wording running your

[21:21] business 24/7 by yourself. there's just

[21:23] something that like doesn't resonate

[21:25] with me. If you are tired of running

[21:27] your business 24/7 by yourself, and here

[21:30] is where I would like I would just play

[21:32] around with different wordings because I

[21:33] don't know if this has any keywords. Add

[21:35] keywords that add specificity. What What

[21:38] are some business keywords alone instead

[21:40] of by yourself like running your

[21:41] business 24/7 alone? Like maybe it's at

[21:45] like 10K a month. Like I know I'm just

[21:47] I'm spamming keywords at this point. 10K

[21:49] a month. I like that. I like that a lot.

[21:51] Burning out. burned out. Yo, if you're

[21:53] burnt out running your business 24/7

[21:56] alone, yo, we're getting there. We're

[21:57] getting close. We're getting close. M we

[21:59] can we can we can get a little bit

[22:01] better here. We can get a little bit

[22:01] better here. If you're broke running a

[22:03] dying business alone, if you're going

[22:06] broke running a dying business, automate

[22:09] your business fully with AI. What words

[22:11] like are sticking here? Autopilot.

[22:13] Passive income. Passive income. That's a

[22:15] word that you could use. Passive income

[22:16] is associated with automating

[22:19] everything, right? And sometimes too, we

[22:20] can even go on YouTube, but let's say we

[22:22] search up a a niche online or a word

[22:25] online and then we can just start

[22:26] studying what all the titles are.

[22:28] Passive income scam. If you want passive

[22:30] income, you need this passive income

[22:32] ideas. $2,000 a day, 67K per week. Boom.

[22:35] That's literally what that's our sign

[22:38] that some people like for for some

[22:40] reason the XK per week. XK per day. If

[22:44] you're going broke running a dying

[22:45] business alone, here's how to Here's the

[22:48] ultimate guide to making your business

[22:50] fully passive with AI. Passive and

[22:52] automated with AI, take notes and thank

[22:57] me later. To building a fully passive

[23:01] income machine. Building a passive

[23:03] income machine, fully automated with AI.

[23:06] Take notes and thank me later. Yo, low

[23:08] key, that's kind of fire. Like this is

[23:10] your sign to like start using AI agents.

[23:14] AI agents. Oh my gosh, bro. People love

[23:17] the word AI agents right now. Uh we

[23:19] don't we don't need AI anymore here.

[23:20] It's redundant. Take notes and thank me

[23:22] later. This is the ultimate guide to

[23:24] start using AI agents to build a passive

[23:26] info machine. Take notes and thank me

[23:28] later. I The thing is it feels a lot

[23:31] more specific. You could also do this.

[23:35] This is the ultimate guide to to start

[23:38] using AI agents. We've dwelled a little

[23:41] bit on the clarity and I've introduced a

[23:43] couple other principles of hitting

[23:44] harder. Another one is specificity and

[23:46] numbers. Now, not every single one of

[23:48] these principles are going to apply

[23:50] every single time, but you can apply a

[23:53] lot of these principles of what makes a

[23:54] video do well. Clarity, specificity, and

[23:57] numbers. Does this actually align with

[23:58] the video idea or are you just saying

[24:00] the hook to like rage bait people?

[24:01] Because that's also not good. If you get

[24:03] people to a second three and then after

[24:04] that the video is completely different.

[24:06] Obviously it's not a good hook then it

[24:07] just lied to the viewer. Like clickbait

[24:09] isn't actually that effective. Who is

[24:11] your ideal viewer is another one too. We

[24:13] we we're kind of exploring these things.

[24:14] We're we're thinking about who we're

[24:16] talking to. I do want to dwell on this

[24:18] real quick. Purple cow effect. And it's

[24:20] a concept called purple cow effect. What

[24:22] purple cow effect refers to is when

[24:24] something seems novel. And when

[24:26] something seems novel, it generally will

[24:28] stick out and capture somebody's

[24:29] attention. So, when you're driving, for

[24:31] example, you're not going to to notice

[24:34] 90% of the cows and cars that pass by,

[24:36] but if you notice, if there is a purple

[24:38] cow, even if it's in the distance,

[24:39] you're going to notice it. That's kind

[24:41] of what you want to create your video

[24:42] into if you want it to truly stand out.

[24:45] It needs to have some sort of

[24:46] uniqueness. And this is where

[24:47] specificity and numbers actually can

[24:49] help because specificity and numbers

[24:51] helps your video stand out. So, if you

[24:53] have a personal result and number tied

[24:55] to this, it would be even better. Take

[24:57] notes and thank me later. I like taking

[24:58] notes and thank me later. It's a little

[25:00] bit of a super hook there. [ __ ] you,

[25:01] money in your sleep. Perfect. Perfect.

[25:03] And now this also kind of leans into

[25:05] this like purple cow syndrome because

[25:08] it's just different. Like who has said

[25:09] that you're going to use AI agents to

[25:11] make [ __ ] you money in your sleep? And

[25:13] who's who's ever made an ultimate guide?

[25:15] Like maybe if you just said start using

[25:17] AI in your business, it wouldn't hit as

[25:19] hard. AI agents specifically makes it

[25:21] stand out. So there we go. Yeah. And

[25:23] then you can follow up with a sentence

[25:24] like thousands of kids just like you are

[25:26] using a AI agents to make 10K per month

[25:28] but you're just too lazy to set it up.

[25:30] Then you have to back the claims that's

[25:31] true. So obviously you need to have this

[25:33] kind of video and hook alignment because

[25:35] if it's just straight capping then it's

[25:37] not going to work. And then lastly, can

[25:39] we use visuals to make it easier to

[25:41] understand or more captivating? If this

[25:42] is making sense, okay, if it's starting

[25:44] to click, I know we're covering a lot. I

[25:47] I know it might feel like a good amount

[25:49] where there's a lot of work ahead of

[25:50] you, right? We learned why hooks are

[25:52] important. Because if you don't

[25:54] understand hooks and you focus on the

[25:55] 20% that doesn't [ __ ] matter, then

[25:57] your video's retention is never going to

[25:59] reach past 5 seconds. And Instagram and

[26:01] Tik Tok are never going to actually deem

[26:03] your video good to watch because it

[26:04] doesn't make it past 5 seconds. And then

[26:06] in order to write good hooks, the number

[26:08] one thing you can do is to copy the good

[26:10] ones that you see online. After that,

[26:13] right, we learned about why it's

[26:15] actually helpful. We we learned how to

[26:17] understand why things go viral. We

[26:19] practice finding key words and then

[26:22] after that we learned how to maximize

[26:23] our hook and make it 1% better. And

[26:26] another practice you can do is just read

[26:27] it aloud multiple times. It's kind of

[26:28] tedious, but read your hook aloud five

[26:31] times. Does it just sound like it it

[26:33] feels right? Does it does it sound like

[26:35] it makes sense or is it still a little

[26:37] bit iffy? Okay, ask yourself that. Here

[26:39] I'm going to actually draw a graph of of

[26:41] uh what what happens when you actually

[26:43] want to grow on social media. So each of

[26:45] these is going to denote a month. Okay,

[26:47] and and I know that's kind of annoying.

[26:49] You have to take action, bro. You have

[26:51] to take action. Okay, so look at this.

[26:52] Look at this. Ready? This is going to be

[26:53] your average views, right? And here it's

[26:55] going to be like uh 10K, right? This is

[26:58] going to be 100K. I know the graph is

[27:00] not like mathematically accurate

[27:02] looking, but just bear with me. So, I

[27:03] want to show you a trend that I have

[27:05] noticed from literally observing. We

[27:06] have 520 creators, 530 creators actually

[27:10] in our program. Half of them are like

[27:13] starting off for the first time fresh

[27:14] when they join. And then some of them

[27:16] have like posted a little bit, but they

[27:17] want to gain traction. they want to get

[27:18] better. So, here's what I generally

[27:20] notice from creators in our in our

[27:22] community. So, let's say you're starting

[27:24] off here. What's going to happen is that

[27:26] on month one, you're basically going to

[27:28] get no traction. You're going to be at

[27:29] like 1K average views, right? It's going

[27:31] to feel like, bro, like what what am I

[27:33] even doing? It's a waste of time. And a

[27:35] lot of people at this point, they're

[27:36] going to reach this like sticking point

[27:38] where they're learning the hooks,

[27:39] they're learning cinematography, they're

[27:41] learning filming, they're learning

[27:42] editing. We all here want to hit like

[27:43] 10k followers here. We want to make all

[27:45] these big metrics, but but look, a lot

[27:47] of times we're going to set these big

[27:48] goals, right? Right here is where a lot

[27:50] of you guys are, right? And all of these

[27:52] things are making it really really hard

[27:54] to stick with it and learn. So, a lot of

[27:56] times what I see with people in here and

[27:58] and I I say this out of genuine love is

[28:01] that at a certain point it just gets

[28:03] difficult and tedious. And that's why

[28:05] all of this learning is low-key like it

[28:07] it might actually just make you

[28:09] overthink. Now that we know what a good

[28:10] look is, it actually can still feel like

[28:13] daunting because now we're like, [ __ ]

[28:14] we're a perfection. We're in the

[28:15] perfectionist mindset now. And we're

[28:17] like, you know what? Maybe I won't post

[28:18] for the next week and I'm going to

[28:19] figure it out. I'm I'm going to figure

[28:20] out what a what a good hook is. I'm

[28:22] going to I'm going to learn. I'm going

[28:23] to like get better. And then what ends

[28:24] up happening is like now we're trying to

[28:26] get back into it. But then we we start

[28:28] back up and we're like, "Ah, it only got

[28:29] 1,000 views. Yeah, you know what? Maybe

[28:30] I'll take another break for a little

[28:32] bit. I got other stuff to work on. I got

[28:33] like exams coming up." And then we tried

[28:35] a little bit there and then boom. It's

[28:37] like, you know, and and what ends up

[28:39] happening over the long term is we just

[28:40] have these like, you know, the the

[28:41] breaks become even longer in between and

[28:44] it ends up just we're in the we're in a

[28:46] loop. It's a cycle. And I know this

[28:48] because the biggest thing that people

[28:50] talk about is unlocks, strategy, hooks,

[28:53] bro, but you haven't even posted past

[28:54] like one or two months consistently. And

[28:56] it's just like it it's literally edging

[28:58] your learning. Like unfortunately is

[29:00] just like what it's like to learn any

[29:02] new skill. But I want to show you what

[29:04] happens when you actually stay

[29:06] consistent with it. Month one and month

[29:08] two are still going to look generally

[29:10] the same, right? It's it's literally

[29:12] going to feel like this. But at the very

[29:14] least, you are being consistent through

[29:16] these plateaus. Okay? So, you're not

[29:18] quitting when it gets difficult. You're

[29:21] not coming up with these weird excuses

[29:22] to not take action and you're just

[29:25] staking through it. What happens during

[29:27] this actual one to two month phase?

[29:29] These are the things that happen. start

[29:31] to actually learn what makes a video

[29:34] good versus bad to the algorithm, right?

[29:36] You're going to start to learn that the

[29:37] basics of editing. Like a lot of people

[29:39] don't like editing, too, but you're

[29:40] going to learn the basics of it, and it

[29:41] gets so much easier once you actually

[29:42] learn it. Okay? So, even when you do

[29:45] learn it, it's still going to be

[29:46] difficult. You're going to start to

[29:47] learn hooks. You're going to start to

[29:49] learn scripting, camera confidence, and

[29:52] all of these skills might not translate

[29:54] to directly more views in month one or

[29:56] two, but I genuinely see it all the time

[29:59] that there is this weird effect that

[30:01] genuinely happens on like month 2 to

[30:03] three where things just click. But Edd's

[30:05] a great example. He just hit 10K

[30:07] followers, right? After being constant

[30:09] academy for 60 days, right? Just hit 10K

[30:12] followers. Let's [ __ ] go at 66 posts.

[30:14] Damn, he's at 11.9 already. This can be

[30:17] you. However, he posted 66 times. That

[30:21] means or maybe a couple of these aren't

[30:22] like post posts, but like around 60

[30:24] times in 2 months. It's been 2 months

[30:27] and he's posted 60 times. Do do you see

[30:29] the correlation between that consistency

[30:31] and actually having that growth? Because

[30:34] once you actually learn the

[30:35] fundamentals, what ends up happening is

[30:38] this. You hit your flow. And this is one

[30:41] of those things where it's genuinely

[30:43] really hard to reach that point, but

[30:45] once you get momentum, it just does like

[30:47] the ball is rolling. You know the

[30:49] fundamentals now. You know what makes a

[30:50] video good and bad. You know the basics

[30:52] and you're going to think like, bro, I

[30:54] exhausted all of my good ideas on day

[30:56] like between day one and day 30. Bro, I

[30:58] don't have any ideas. All my good ideas

[31:00] are bad. And you got to understand that

[31:02] the first 30 days, it really doesn't

[31:04] matter what you're posting because

[31:05] you're just learning the fundamentals.

[31:06] So, I know it can be very discouraging

[31:08] and that's probably why a lot of us are

[31:09] here to learn hooks because we think

[31:10] that the unlock is going to come from

[31:12] just like one tuning one tuning into a

[31:15] call, one tuning into a class. It's

[31:17] going to change everything. But what

[31:18] actually works and this is the way we've

[31:20] even designed Content Academy is to

[31:22] focus a lot more on the daily

[31:24] iterations. That's literally why every

[31:26] single day we have people posting

[31:27] content into our content reviews and

[31:28] then getting it getting feedback from

[31:30] other members because it's a lot about

[31:31] the iteration and it's not just about

[31:33] this like bro if if I could give you a

[31:36] product if I could sell you a product if

[31:38] I could give it to you for free even if

[31:40] I could teach you one hour of a class

[31:42] and then help you go from here to here I

[31:45] wish I could and somebody would have

[31:47] already developed it by now okay like

[31:49] unless you want to buy followers which

[31:50] in which case like what the [ __ ] is the

[31:52] point of buying followers you know

[31:53] you're not actually building anything

[31:54] subst substantial. There is no magic

[31:57] pill that's going to do that's going to

[31:58] make this. Okay, that doesn't exist.

[32:00] What really exists is this green graph

[32:03] of growth where things might actually

[32:05] look like this for even like 6 months on

[32:07] and then later on it can take off,

[32:09] right? This is another example. Prosper

[32:11] started his first 60 to 90 days of

[32:14] creating content at 3,000 followers and

[32:16] he was stuck there. He was stuck there

[32:18] for a while, not getting even 10,000

[32:20] views per video cuz he was working a job

[32:22] 12 hours a day in the summer knocking on

[32:24] doors. He was literally knocking on

[32:26] doors, selling pest control for 90 days,

[32:28] but he still posted every single day. He

[32:30] only took like one week off during that

[32:31] time. He's inspired so many of our

[32:32] creators to to actually take action and

[32:34] grow. But what you guys probably don't

[32:36] see past him literally having grown like

[32:39] 20 or like what like 250,000 followers

[32:42] since like the start of this year or

[32:43] 300,000 followers since the start of

[32:44] this year is this base. And trust me,

[32:46] we're going to keep going back. We're

[32:47] going to keep going back. We're going to

[32:48] keep going back to the phase where he

[32:49] actually was just starting out. Prosper

[32:51] used to make videos knocking on doors

[32:53] with a road to 60K series. And you might

[32:55] see his blow up now. Yo, how do I

[32:57] replicate that today? And yes, we can

[32:59] learn from what other people have done

[33:01] right and wrong. But you have to

[33:02] understand day 18, day 17, day 16, day

[33:05] 15. Bro, he was so consistent. He was so

[33:08] consistent. and he and these videos

[33:10] obviously have more views now because

[33:11] they were kind of inflated after like

[33:13] you know he gained followers and whatnot

[33:14] but like for the first like 30 days

[33:16] there wasn't much growth and it was this

[33:17] like tough plateau but you what you have

[33:19] to understand about committing to this

[33:22] journey results aren't going to come but

[33:24] you're going to learn so many of the

[33:25] fundamentals during these kind of videos

[33:27] you're going to learn the fundamentals

[33:28] of lighting right he's standing in front

[33:29] of good lighting he's going to learn how

[33:30] to do B-roll he's going to learn how to

[33:31] put captions with the little shadow

[33:33] behind it and you can tell the videos

[33:35] are definitely not as good-looking as

[33:36] they are now right same with every

[33:38] single other creator who's ever grown.

[33:40] Now you look at his page now and you're

[33:42] like, "Oh my goodness." Like these

[33:43] videos are so well shot. You see this

[33:44] one and you're like, "Wow." Like, like

[33:48] it looks cinematic. The lighting is

[33:50] crazy. The colors are crazy. The editing

[33:52] looks good. What you don't see is this

[33:54] phase of the first couple months. Okay?

[33:57] What you don't see is the phase of the

[33:58] first couple months. And that's why I

[33:59] really want to emphasize as confusing as

[34:02] it is right now, I just want to

[34:04] encourage you practicing is just as

[34:06] crucial to learning as it is like you

[34:08] know just actually just sitting here and

[34:09] learning and and these are actual

[34:11] examples from the content academy where

[34:12] a lot of people right we teach people

[34:15] how to get views right and a lot of

[34:16] people might just see oh you know one

[34:18] video what what is that going to give me

[34:19] dude you know one video with 30k views

[34:21] one video with 40k views a video with a

[34:23] million views even right like that might

[34:25] seem like okay it's not that crazy right

[34:27] just getting like a couple Like these

[34:28] are all from our wins channel, but that

[34:30] eventually translates into the follower

[34:32] growth, right? Like Aaron who hit 10,000

[34:34] followers. Alex who hit 10,000 followers

[34:36] and then Henry hit 16,000 followers.

[34:38] Like after 77 days of posting, Thomas

[34:41] went from 500 to 10,000 followers. Kevin

[34:43] woke up with 40,000 followers. Look, he

[34:45] was printing. And you you might see all

[34:46] these crazy results now, but what I just

[34:48] want you to understand is that it's

[34:50] built from this turultuous grind. And I

[34:53] want you to keep your northstar as well.

[34:54] Why do you want to like if you actually

[34:57] grew the following that you you wanted,

[34:58] right? A lot of people said 10,000

[35:00] followers, 25,000 followers by the end

[35:02] of the year, if you actually achieved

[35:03] that, what would that look like in your

[35:05] life? What what would that change? And

[35:06] then I'll show you what it changed for a

[35:07] lot of our our members after they hit

[35:09] their follower goals, after they hit

[35:11] their growth. But what would that

[35:12] tangibly change in your life? Because I

[35:14] think it's important to remember why

[35:15] you're doing this content thing. And

[35:16] it's not just you're like shooting in

[35:18] the dark hoping for something to work,

[35:20] but then you don't even know why you're

[35:21] doing it. Content has honestly been one

[35:23] of the best like personal development

[35:24] tools for me as well because I genuinely

[35:25] feel like it's forced me to understand

[35:27] myself, push me past like these social

[35:29] anxiety that I used to have. But I was

[35:31] scared of even raising my hand during

[35:32] like class discussions in high school. I

[35:34] want you to remember that. I want you to

[35:35] remember your purpose because genuinely

[35:36] when I say content changes lives, like

[35:38] these are all people in the content

[35:39] academy as well. Joe, he raised his

[35:41] first check for his business, right?

[35:44] After spamming videos on reals. This is

[35:46] literally at 6,000 followers. He raised

[35:48] a check for his business and his

[35:49] business. It's like a uh it's an AI SAS

[35:52] called Flutify and I think they're doing

[35:53] like 70K a month, right? He started off

[35:55] literally at zero dollars a month with

[35:57] this SAS and just by posting content he

[35:59] was able to grow it. Another one, this

[36:00] dude just got recognized on Hinge. I

[36:01] thought that was funny. Anderson, he has

[36:03] like 10K followers or something on on

[36:05] Instagram, but he just got recognized on

[36:06] Hinge. I thought that was funny. Rajan,

[36:08] you guys might have seen his content

[36:09] before. Rajan Cheetah, he started off in

[36:11] Content Academy, too. Like I I want to

[36:12] say less than 10,000 followers. So, he's

[36:14] an absolute beast as well. He was

[36:16] literally saying how content because he

[36:18] put in those reps of posting how many

[36:19] times? 185 plus posts. He started

[36:22] collabing with Bill Gates's daughter.

[36:23] Like the amount of rooms that you're

[36:24] able to get into too, it it genuinely is

[36:27] life-changing. Henry making his first

[36:29] dollar online after he grew 16,000

[36:31] followers in like 90 days. Leo, he did

[36:33] UGC for a pub and literally got 1.5 bans

[36:36] just to make a video having a pint with

[36:38] his boys. Gave made $80,000 in a single

[36:40] month just from his agency. Like a lot

[36:42] of the leads came from his personal

[36:43] brand. book. Paul Wilkinson made a

[36:45] $20,000 B2B sale. It's genuinely

[36:47] life-changing what you can do with uh

[36:49] with building your personal brand. But I

[36:51] don't want you to focus on this. I want

[36:52] you to focus on this. Focus on just

[36:54] improving your skill set video by video.

[36:56] And over time over time, it's genuinely

[36:58] going to stack up. Okay? I want to give

[37:00] you guys a couple a couple hacks for

[37:02] actually staying consistent, too.

[37:04] Because none of this actually matters if

[37:06] you're not able to stay consistent. And

[37:07] if you genuinely do feel like you you

[37:10] want that extra push for staying

[37:12] consistent and improving and get the

[37:14] same results that all of these people

[37:16] have gotten, that's why we have content

[37:18] academy. And this is literally why like

[37:20] we have this entire program of content

[37:22] academy and this entire community this

[37:24] entire community that all of these

[37:26] people like sending wins literally every

[37:28] single every single day. This video

[37:30] across all channels had over 600,000

[37:32] views. We host our inerson events. But

[37:34] the reason why we do everything that we

[37:36] do in content academy and we don't just

[37:38] have like these kind of live classes or

[37:40] or we just have course modules for

[37:42] example like yes we have an entire like

[37:46] fiveweek boot camp where you can watch

[37:47] videos just like this breaking down not

[37:50] just like hooks but everything else from

[37:52] filming to editing filming to editing to

[37:56] scripting to storytelling. We we do

[37:58] cover all of that and monetization as

[38:00] well. But the reason why we don't just

[38:02] have that is because it doesn't actually

[38:04] help you take action. And one of the

[38:05] most important things when actually

[38:07] growing in content, like I said, is

[38:08] being able to stay consistent. So if if

[38:10] Content Academy was just a 5we boot

[38:12] camp, we would not get the results for

[38:14] our clients and for our students that we

[38:16] actually do. The reason why Content

[38:18] Academy actually works for people is

[38:20] because we have our support system.

[38:22] Okay? And this is something that like

[38:23] I'm genuinely so proud of. But

[38:25] basically, if you are looking for that

[38:27] community who's actually going to keep

[38:28] you accountable on a week- toeek basis

[38:31] when things get hard, when things get

[38:32] busy, when things get confusing, is our

[38:34] three-point support system in Content

[38:35] Academy. We have a one-to-one support

[38:37] manager, Justin. We have live coaching

[38:39] calls four times a week with me, with

[38:41] Gabe, who I pulled up his uh his win

[38:43] earlier. He has 20,000 followers, but he

[38:45] also has an agency doing $100,000 a

[38:47] month. So, if you want any business

[38:49] advice or monetization advice, he's a

[38:50] great resource to talk to. We have Sam

[38:53] who has over 200,000 followers on

[38:54] Instagram, Prosper who has over 350,000

[38:56] followers on Instagram, and then I host

[38:58] one live weekly call as well in the

[39:01] content academy. So, if you want that

[39:03] weekly support with literally four touch

[39:05] points every single week live on calls

[39:08] and of course a popping freaking Discord

[39:10] community of people who are actually

[39:12] bought in, people who are actually

[39:14] locked in, then Content Academy is

[39:15] probably like has the exact support

[39:18] system for you. And that's why we've

[39:19] designed it in the way that we have

[39:20] where we're so focused on community

[39:22] because at the end of the day, if you

[39:24] just have knowledge and you have this

[39:26] bank of information, but you don't have

[39:28] any way to continuously implement it, it

[39:31] really is useless. And and I I genuinely

[39:33] wish I could give you one dime of

[39:35] information that would help make this

[39:37] happen, but it doesn't. It happens with

[39:39] your effort and it happens with you

[39:41] actually staying consistent and

[39:42] continuously learning. So we have these

[39:44] systems to help you continuously learn,

[39:46] but we also have these systems to help

[39:47] you stay accountable and also

[39:50] continuously improve with the inputs of

[39:52] everyone else who has already walked

[39:54] that journey. So if you do want to join

[39:56] content academy, uh you can join in the

[39:58] hashtag upgrade channel. If you want to

[40:01] write your hooks with AI, it's trained

[40:03] on these viral hooks, but it's also

[40:04] trained on Claude for Sonnet. So, it's

[40:07] like it's one of the best like models

[40:11] for writing.