How Much Money Does My Free Mobile Game Make?

[00:03] a look at the revenue some statistics and how i saved the game from becoming a complete failure

[00:15] without seeing any advertisements wait what then how does it make money there are ads in the game but they're rewarded video ads with rewarded videos a player has the option to watch one

[00:29] an extra life or in-game currency incentivized ads like experience when compared to other monetization options

[00:41] this game stick with it is a rage platformer thing where you jump around and stick to stuff it's really difficult and you can easily lose a ton of progress at any point what i did was add this undo move button

[00:58] that surprisingly lets you undo your last move but you have to watch a 30 second video ad to share exactly how much my game has made so far

[01:10] it's been out for almost two months let's first take a look at the revenue in the initial three weeks in that time the game somehow got about 150 000 downloads across ios and android and it made around 926

[01:26] dollars after the initial release along with the video i posted about the game it peaked at a hundred dollars on june 7th and then continued to decline eventually

[01:38] hitting 12 on june 26th so yeah you'd think this would just kind of keep going towards zero but on june 27th something amazing happened

[01:51] update so uh let's see what i did this is the which is what i use to make my games usually for updates developers will fix any bugs that have been found but luckily i'm an amazing programmer

[02:06] and my games never have any bugs [Music]

[02:18] this and this

[02:32] everything is working sorta good enough okay with the game not completely broken anymore let's tackle the next issue the game is fun no i'm serious even with the changes i made in the last video

[02:48] it's still way too difficult and not very many people have actually finished so along with the impossible and hard modes i decided to add a normal mode the plan is that you'll be able to aim exactly where the players

[03:01] instead of having to time a moving arrow i tried out a few different control momentum based dragging thing and eventually settled on

[03:13] dragging thing and eventually settled on a swipe joystick combination so it's not too much fun i added a few more spikes and obstacles i added a few more spikes and obstacles to the new normal mode

[03:28] and that was because of my bad game design so i added a map screen that shows the checkpoints you've reached and lets you switch between game modes

[03:45] right the number one suggestion for the game was to add more skins game was to add more skins so let's make some

[04:09] characters like square guy lemon and a blue circle let me just steal this character select

[04:21] screen real quick and there we go now players have something more instead of just sort of trying to get to the end of the map

[04:35] so basically you'll just be able to pay one or two dollars to unlock all the skins in the game [Music]

[04:51] stick with it is actually the ninth mobile game i've published over the last 6 years a lot of my other games did not get many downloads get many downloads and made basically no money at all

[05:11] and made basically no money at all [Music]

[05:25] by the way i'm not really trying to promote these games they're actually pretty bad so please don't play them so please don't play them especially color combined you know what

[05:46] all of the initial traffic for stick with it came from the videos i posted on the game's development so this time it was a little different and the game stood more of a chance at competing with the million other games on the app store

[06:01] now let's take a look at how the stick with it update affected the game's so here are those first three weeks we saw before saw before and here are the next three weeks

[06:13] so yeah improving the game with bug fixes a more accessible game mode player engagement which ended up having an impact on the game's revenue on june 27th the android update was put out

[06:26] and about a week later after getting rejected three times rejected three times the ios update was released on july 6th and here it's hitting about 90 per day in total the game's made about 2 400

[06:40] most of that is from ads and about 150 from in-app purchases this number is actually before apple and google take their 30 cut so yeah thank you so much to everyone for playing the game

[06:54] undoing a few moves and uh unlocking skins this is way more than i expected for this game yeah how about some more stats the arp dow is the average revenue per

[07:09] so it's basically a measure of how effectively your game is monetized the median arp dow is around two cents and as you can see mine was around two

[07:21] or three tenths of a cent and then after the update went out it jumped up to about a cent so yeah this shows that my monetization strategy wasn't so terrible

[07:34] just uh the game itself was well i mean it still is but less terrible i guess the ecpm is the amount of revenue the developer receives per 1000 ad impressions so on average for every 1000 ads that

[07:48] are played i will get 2.68 cents and there have been over 800 000 total impressions i'm now realizing how boring these stats are

[08:02] are so uh