How Sponsorships Work On YouTube // What you need to know about paid sponsorships (beginner's guide)

[00:00] hello you guys what is up welcome back

[00:01] to my channel

[00:03] we've got a matcha i hope that you loved

[00:05] last week's video

[00:06] i was so excited to create it editing it

[00:10] was a heck of a process but like the

[00:12] final product i was so incredibly proud

[00:14] i felt like it was such helpful

[00:15] information

[00:16] and if you guys did not watch that video

[00:18] i really recommend that you watch that

[00:19] first because that talks about

[00:20] management teams why i have a manager

[00:23] the benefits of having a manager

[00:24] how payment works like how do they get

[00:26] paid and then how do i get paid with

[00:28] sponsorships it's just so incredibly

[00:30] good it's definitely long so if you got

[00:32] some patience

[00:33] stick with it but it is so so incredibly

[00:35] informative so today

[00:36] let me take a sip today we are going to

[00:39] be talking about

[00:40] how sponsorships work in terms of the

[00:43] timeline

[00:44] setting up a sponsorship actually

[00:45] creating the content getting it reviewed

[00:47] and just like the whole entire process

[00:49] until we get the finished product

[00:51] of you guys actually seeing the video or

[00:53] the instagram photo instagram story

[00:54] whatever it is that is sponsored

[00:56] specifically in this video i'm gonna

[00:58] talk about youtube videos because that's

[01:00] what i have experience on

[01:01] and that's mainly my audience here is

[01:03] filled with a lot of youtubers so let's

[01:05] just go ahead and get into it

[01:12] [Music]

[01:14] sponsorships i feel like they are just

[01:17] this giant

[01:18] mystery that not a lot of people talk

[01:20] about and full transparency guys with

[01:22] every sponsorship that i do

[01:24] i do sign a contract and within there it

[01:26] does say what i can and can't talk about

[01:28] and there are certain areas that i can't

[01:30] discuss such as how much i get paid per

[01:32] sponsorship

[01:33] not going to be talking about that in

[01:34] this video and if you have no idea what

[01:36] a sponsorship is a company will pay you

[01:37] a flat rate to have an ad slot within

[01:39] your content and this is totally

[01:41] different from affiliate marketing so if

[01:43] you've ever heard me talk about that

[01:44] before

[01:45] with affiliate marketing you will get a

[01:46] custom trackable link if someone clicks

[01:48] on that link and completes a successful

[01:50] sale then you will get paid it is

[01:52] commission based compared to with

[01:54] sponsorships yes it can

[01:55] include affiliate marketing but you get

[01:57] paid a flat rate to have a specific ad

[01:59] slot within your content

[02:01] just from an upper level how the heck do

[02:03] sponsorships work so from the very

[02:05] beginning either a company is going to

[02:06] reach out to you or your manager or you

[02:08] are going to reach out to a company

[02:10] about doing a possible sponsorship now

[02:12] we talked about this in the management

[02:14] video so definitely watch that but

[02:16] having a brand reach out to you is

[02:18] really preference because they already

[02:19] have a budget and they're already

[02:21] looking for influencers to sponsor so

[02:23] that's a really great way to get started

[02:24] with sponsorships and also get good

[02:26] sponsorships

[02:27] and from there guys there's a lot of

[02:30] negotiating there's a lot of talking

[02:32] before a contract is even signed so

[02:34] you're going to talk about the price

[02:36] what is included in the price so like

[02:37] what are you actually going to deliver

[02:39] the deliverables

[02:40] youtube video instagram stories

[02:42] instagram posts tick tock whatever it is

[02:44] you need to figure out what is going to

[02:46] be created how much is going to be

[02:48] charged for that as well as what is then

[02:50] going to go in the contract

[02:52] no contract is signed until all of the

[02:54] negotiation and that whole entire

[02:55] process is done

[02:56] and this is one of the reasons why i

[02:58] love having a management team so much

[02:59] because

[03:00] they do all of the negotiating they will

[03:02] come to me with what a brand is willing

[03:03] to pay or what

[03:04] they are trying to work out with a

[03:07] company and i will say yep that sounds

[03:09] good it fits into my content calendar or

[03:11] no i think we should actually be

[03:12] charging more or maybe we could also

[03:14] throw in this i

[03:15] am yes in the know of what is going on

[03:17] but i

[03:18] am not sending all of those emails back

[03:20] and forth and managers are just so

[03:22] incredibly great i am so thankful for

[03:24] mine

[03:24] i just i appreciate them and all of the

[03:27] planning that they have to do to make

[03:28] sponsorships even happen but

[03:30] once the negotiating is done everything

[03:32] is decided upon

[03:34] then we get a contract now during the

[03:36] negotiation phase

[03:37] you will see a contract ahead of time to

[03:39] know if there is anything that you want

[03:41] to change so i review all of my

[03:43] contracts myself

[03:44] and this is just personal preference for

[03:46] me you guys can have your management

[03:47] team do it just to cover my own butt

[03:49] guys like i like to look over all of my

[03:51] own contracts so

[03:52] i will review the contract if my

[03:53] management team or i have something that

[03:55] we want to change or even if the brand

[03:56] has something that they want to change

[03:58] we will discuss it before the final

[03:59] contract is given out and then it is

[04:01] signed by both parties so

[04:03] i will sign it as well as the company

[04:05] that i am working with and

[04:06] i feel like that beginning part is not

[04:09] the most fun

[04:10] and if you are setting up your

[04:11] sponsorships and your brand deals all on

[04:13] your own

[04:14] it is a decent amount of work that

[04:15] you're probably not used to if you've

[04:17] never done it before and it can take

[04:19] weeks it can take

[04:20] months to actually agree upon the terms

[04:23] of a sponsorship before it actually

[04:25] happens so

[04:25] that whole process is a lot

[04:29] and can't be ignored but i feel like

[04:31] what you guys probably want to know more

[04:32] about

[04:33] is actually the creating content side of

[04:35] things now you're probably so excited to

[04:37] start creating this content get that

[04:39] sponsored post so you can get

[04:40] paid in reality the first step is you

[04:43] need to come up with your concept your

[04:45] post idea

[04:46] and get it approved by the brand so

[04:47] depending on the brand they may ask for

[04:50] several different concepts and then they

[04:51] get to choose the one that they want to

[04:53] move forward with but most of the time

[04:54] what i do is i will come up with a

[04:56] general title or

[04:57] kind of like a rough draft of what i

[04:59] think the title is going to be and then

[05:00] some bullet points of what the video is

[05:02] going to be and how i'm going to include

[05:04] that sponsorship because you guys may

[05:06] notice with the sponsorships that i do

[05:08] all of them relate to the video it's not

[05:10] like i'm creating a video like this and

[05:11] then i'm talking about my skincare you

[05:13] know like that doesn't

[05:14] really flow it doesn't make sense so i

[05:16] try to

[05:17] come up with video ideas that are very

[05:19] specific to the sponsorships that it

[05:21] flows really well together

[05:23] and it just makes a lot of sense for not

[05:25] only you guys my audience

[05:26] and the brand that i'm working with it's

[05:28] going to be most powerful for them

[05:29] if i do that so i will send over the

[05:31] concept idea rough title

[05:33] outline some brands ask for a couple

[05:36] different options so i will do that and

[05:37] then once it is approved or

[05:39] we kind of work through like the final

[05:41] draft of what the video is going to be

[05:43] then it is finally time to start

[05:44] creating content but if we back it up a

[05:46] little bit

[05:47] when you decide what kind of content you

[05:50] are creating for the sponsored post so

[05:51] whether

[05:52] it's on instagram an instagram story

[05:53] real igtv you guys know all of the

[05:55] options available

[05:56] with youtube typically you decide on the

[05:58] length of time that the ad is going to

[06:00] be so is it going to be a 30 second

[06:02] shout out or is it going to be

[06:03] a four minute clip within your youtube

[06:05] video and that's really important for

[06:07] you to know

[06:07] typically brands will give you a list of

[06:10] talking points or certain things that

[06:11] they would like you to mention during

[06:13] the ad

[06:13] possibly things that they don't want you

[06:15] to mention during the ad and that is

[06:16] also helpful when you are coming up with

[06:18] what you are going to say

[06:20] i feel like you guys should have seen

[06:21] this coming but it's time to create the

[06:23] ad

[06:23] so this section of the video is

[06:25] sponsored by epidemic sound

[06:27] if you guys haven't heard me talk about

[06:28] epidemic sound before i honestly don't

[06:30] know where you've been i've been using

[06:31] this platform for

[06:32] well over a year to find all of my

[06:34] copyright free music as well as sound

[06:36] effects that i include within my youtube

[06:37] videos so if you are new to epidemic

[06:39] sound basically what it is it's a

[06:41] platform where you can find royalty-free

[06:42] music because we are not about getting

[06:44] copyrighted over here and

[06:46] their library is so easy to use and

[06:48] navigate if you know a general

[06:50] vibe that you want to go for for your

[06:51] piece of content so let's say it's

[06:53] sad or happy you can search based off of

[06:56] mood you can also search based off of

[06:57] genre

[06:58] and my favorite feature that i know i've

[07:00] shared before if you find a song that

[07:02] you like there's actually an option

[07:03] where you can click on just one little

[07:05] button

[07:05] and it's going to populate other similar

[07:07] songs so if you're like oh i like this

[07:09] song but it's not perfect you can click

[07:11] on the

[07:11] find similar option and it's going to

[07:14] generate a whole list

[07:15] of other songs you can check out so you

[07:17] can find the perfect perfect song for

[07:19] your piece of content but i know a lot

[07:20] of you guys are youtubers you have your

[07:22] own youtube channel and you would

[07:23] probably only need the personal plan

[07:25] which if you use the link included in

[07:26] the description bar down below you get a

[07:28] one month free trial so you can try it

[07:30] out

[07:30] if you like it then you can sign up for

[07:32] their personal plan which is just 15

[07:34] a month it's really not that much and

[07:35] you can cancel at any time if you get to

[07:37] a point where you do need to cancel that

[07:39] is an option for you and one of the

[07:40] questions i've gotten asked before is

[07:42] well what happens if i cancel am i then

[07:44] going to get copyrighted and the answer

[07:46] is

[07:47] no during that time when you were a

[07:48] member the pieces of content that you

[07:50] created those are considered white

[07:51] listed and they will not

[07:53] get copyright strikes it's just if you

[07:55] continue to use their music in the

[07:56] future then you may run into problems

[07:58] but if there are any of you out there

[07:59] that are freelancers or if you are

[08:01] creators that create content for clients

[08:03] the commercial plan may actually be more

[08:05] beneficial for you because you can get

[08:07] clearance based off of the content that

[08:09] you are creating for clients so when

[08:11] they

[08:11] upload it they are not getting copyright

[08:13] strikes so thank you so much to epidemic

[08:15] sound for sponsoring this video if you

[08:16] guys want to try it out for yourself

[08:18] definitely click the link in the

[08:19] description bar down below and get

[08:20] started with a one month free trial you

[08:22] can cancel at any time so you might as

[08:24] well

[08:24] give it a shot try it out thank me later

[08:27] with your piece of sponsored content

[08:28] created

[08:29] it's time for it to go in the review

[08:31] process and guys the timeline of

[08:33] sponsorships

[08:34] may be longer than you think and you may

[08:36] have actually heard of other youtubers

[08:38] sharing that like they had to miss an

[08:39] upload because the sponsored video was

[08:40] supposed to go live but it didn't get

[08:42] approval or something else

[08:43] you need to plan out your content ahead

[08:46] of time

[08:46] with sponsorships to make sure that you

[08:48] have enough time to go through that

[08:50] review process and if there

[08:51] are edits or corrections that you need

[08:53] to make and then get it reviewed again

[08:54] you need to make sure that you have that

[08:56] time there so typically i film my

[08:58] youtube videos one week in advance of

[09:00] them going live but with sponsored

[09:01] videos i typically have to film them two

[09:03] weeks ahead of time or even more

[09:05] depending on the agreed-upon timeline

[09:08] with the brand and this is something

[09:09] that you need to figure out ahead of

[09:10] time because you do not want to be at a

[09:12] point where

[09:13] you're scrambling to get the final edits

[09:15] done and have them reviewed

[09:17] so that the video can go live on your

[09:19] uploading schedule that's just not

[09:20] something you want to deal with so

[09:22] have a timeline figured out ahead of

[09:24] time create your content way in advance

[09:26] and what you're going to do is get it

[09:27] reviewed by the brand

[09:28] and depending on what platform or what

[09:31] kind of content it is the review process

[09:33] is going to be different but

[09:34] specifically for youtube videos what i

[09:36] do

[09:36] is i will take the edited video and

[09:38] upload it to youtube like i normally do

[09:40] when i want to schedule a youtube video

[09:42] to go live so i will add the appropriate

[09:44] title

[09:45] the final draft of what the title is

[09:46] going to be i will add in the

[09:48] description the things that i need to

[09:49] add so

[09:50] within the top fold is there anything

[09:51] that i need to include for that

[09:53] sponsorship such as a link or

[09:55] specific wording that the brand wants

[09:57] there i also need to include the ftc

[09:59] disclaimer because guys you need to

[10:01] disclose that your videos are sponsored

[10:03] within what you

[10:03] are saying but also in your description

[10:05] and you also need to check the box that

[10:07] says that your video includes a paid

[10:09] promotion so with all of that

[10:11] done i will then make the video unlisted

[10:13] i will send it over to my management

[10:15] team my management team will send it

[10:16] over to the brand the brand will

[10:18] come back with if it is approved and

[10:19] it's good to go or if there are some

[10:21] corrections that need to be made

[10:22] there are corrections that need to be

[10:23] made i then go back to final cut pro

[10:26] make the corrections upload it to

[10:27] youtube do the exact same thing make it

[10:29] unlisted send it back to the brand and

[10:31] if you

[10:32] go through that process a couple of

[10:33] times guys that is why you need to

[10:35] create your content ahead of time and

[10:37] you need to know that schedule so that

[10:38] you don't miss an upload because of a

[10:40] sponsored video

[10:41] not being approved in time so at that

[10:43] point i

[10:44] am done i will schedule the youtube

[10:46] video for the day that it is meant to go

[10:48] live

[10:48] and that's really it if you guys watch

[10:50] the video with my management team you

[10:52] would know that they actually send out

[10:54] all of my invoices collect

[10:55] payment and then i get paid through them

[10:57] the payment process doesn't happen until

[10:59] after the piece of content goes live and

[11:01] something you guys should know

[11:02] is that within your contract it is going

[11:04] to say how payment works and if it is

[11:06] net 30

[11:06] net 16 net 90 whatever it is you should

[11:09] know that because

[11:10] it could be a month two months three

[11:12] months before you actually get paid for

[11:13] your sponsorship so you think oh i'm

[11:15] gonna create a sponsored video and i'm

[11:16] gonna get paid that day or that week

[11:18] it's in your contract so you need to pay

[11:20] attention to that but that is it

[11:22] in terms of the timeline and just how

[11:24] sponsorships work in general obviously

[11:26] there's so much more that goes into

[11:27] sponsorships with pitching brands and

[11:29] the negotiating and even looking into

[11:31] contracts guys like there is a lot that

[11:33] goes into it but just in terms of the

[11:34] timeline

[11:35] and just like kind of bird's eye view

[11:38] i guess you could say of how

[11:39] sponsorships work that's it so i hope

[11:41] you guys like this video if you did make

[11:42] sure you give it a thumbs up and

[11:43] subscribe to my channel down below let

[11:45] me know what other topics you guys want

[11:46] me to talk about in terms of the

[11:48] business side of youtube getting paid on

[11:50] youtube whatever it is let me know and

[11:52] i'll create those for you guys but

[11:53] otherwise i'm out of here

[11:54] bye guys

[11:56] [Music]

[12:10] you