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Create a Commission-Free Online Store — Step-by-Step Guide & Transcript

How to Create Your Own Online Store and Sell Digital Products WITHOUT Commissions

0h 12m video Published Apr 29, 2026 Transcribed Aug 11, 2026 Jhonier Gomez Jhonier Gomez
Beginner 5 min read For: Digital creators, entrepreneurs, and anyone looking to sell digital products online without paying platform commissions.
AI Trust Score 70/100
⚠️ Average / Some Fluff

"Delivers on the promise of creating a commission-free store, but the 'less than 10 minutes' claim is optimistic given the detailed walkthrough."

AI Summary

This video demonstrates how to create your own online store for selling digital products without paying commissions, using the platform Selfi. The creator walks through the entire process, from setting up the store to customizing its appearance and adding products, highlighting the benefits of avoiding platforms like Hotmart that charge fees.

[00:01]
Problem with Hotmart

Hotmart deducts a commission on every sale, and refunds can be requested even after downloading products, leaving creators unprotected.

[00:43]
Solution: Create Your Own Store

The video promises to show how to create an online store for digital products without paying commissions, in less than 10 minutes, with no experience needed.

[02:56]
Introducing Selfi

Selfi is the platform recommended for creating an online store. It allows selling physical and digital products, offers a 14-day free trial, and lets you keep all the money from sales.

[03:37]
Setting Up the Store

The creator demonstrates signing up with a Google account, choosing what to sell (digital subscriptions, downloads, broadcasts), and naming the store.

[04:16]
Adding Products

The platform allows adding various product types: digital, print-on-demand, subscriptions, physical, promotional, and lead magnets. The creator shows adding a digital product with a name and description.

[04:57]
Using AI for Descriptions

Selfi includes an AI assistant that can improve or generate product descriptions automatically, saving time and effort.

[05:24]
Customizing Product Page

The creator demonstrates customizing the product page: changing colors, adding images, and uploading mockups. They also show how to create a mockup using ChatGPT.

[06:19]
Uploading Content

Multiple files can be uploaded as product content, including PDFs, videos, and checklists, which can be downloaded by customers.

[07:10]
Pricing and Saving

The creator sets a price of $7.99, selects the product category, and saves the product. The product then appears in the store with a sales page link.

[08:18]
Customizing Store Appearance

Store settings allow changing the store name, URL, language, and custom domain. The 'Personalize Shop' section lets you modify images, fonts, colors, and more.

[09:35]
Applying Themes

Selfi offers various store themes that can be applied with one click, making it easy to change the entire look of the store.

[10:30]
Email Marketing and Affiliates

The platform includes email marketing features (campaigns, automations like abandoned cart) and an affiliate program, all in one place.

[11:39]
Pricing Plans

After the 14-day free trial, plans start at $22 per month (annual billing) for up to 10,000 sales per year, with higher tiers for more sales.

Selfi provides a comprehensive solution for creators to sell digital products without commission fees, offering a user-friendly interface, customization options, and integrated marketing tools. The video encourages viewers to try the 14-day free trial and start selling online.

Mentioned in this Video

Tutorial Checklist

1 03:37 Sign up for Selfi using Google or another account.
2 03:51 Choose what you want to sell (digital products, subscriptions, etc.) and name your store.
3 04:16 Click 'Add a new product' and select the product type (digital, physical, etc.).
4 04:44 Enter the product name and description. Use the AI assistant to improve the description if desired.
5 05:24 Customize the product page: change colors, add images, and upload a mockup (e.g., created with ChatGPT).
6 06:19 Upload the product content files (PDFs, videos, etc.) in the 'Content' section.
7 07:10 Set the price, select the category, and save the product.
8 08:18 Customize the store appearance: change the URL, language, fonts, colors, and apply themes.
9 10:30 Set up email marketing campaigns and automations, and optionally enable the affiliate program.
10 11:39 Choose a pricing plan after the free trial, starting at $22/month.

Study Flashcards (6)

What is the main problem with Hotmart mentioned in the video?

easy Click to reveal answer

Hotmart deducts a commission on every sale, and refunds can be requested even after downloading products, leaving creators unprotected.

00:01

What platform is recommended for creating a commission-free online store?

easy Click to reveal answer

Selfi

02:56

How long is the free trial period for Selfi?

easy Click to reveal answer

14 days

03:09

What types of products can you sell on Selfi?

medium Click to reveal answer

Digital products, print-on-demand, subscriptions, physical products, promotional products, and lead magnets.

04:30

What is the starting price for Selfi's annual plan?

medium Click to reveal answer

$22 per month (annual billing), for up to 10,000 sales per year.

11:52

What AI tool is used to create a mockup for the ebook?

easy Click to reveal answer

ChatGPT

05:39

💡 Key Takeaways

💡

Hotmart's Commission Problem

Highlights a common pain point for creators: losing 10% of sales to commissions and facing refund abuse.

00:01
📊

Selfi as a Solution

Introduces a platform that eliminates commissions, a key value proposition for digital sellers.

02:56
🔧

AI-Powered Descriptions

Demonstrates how AI can streamline product listing creation, saving time and improving quality.

04:57
🔧

One-Click Themes

Shows how easy it is to customize a store's look without coding, making it accessible to beginners.

09:35
💡

All-in-One Marketing

Highlights the integration of email marketing and affiliate programs, adding value beyond just selling.

10:30

[00:01] on the Hotmart platform, you've probably already noticed something. And that's because every time you sell something, they deduct a commission they charge. And people buy the products, request a

[00:14] doesn't protect us as creators in any way. And I want to tell you that this happens all depends on the product. If you have a really good product, people are unfortunately we are in a market where unscrupulous people [in the music industry] take

[00:30] ebook, buy any course, any product, download all the files and ask for a refund almost immediately. That's why today in this video I want to show you how you can create your own online store

[00:43] for people who need to create their own products and who don't have to have to pay a commission, can upload the number of products they that are shown here on my computer screen. The best part is that

[00:58] you don't need experience to do this. You'll see that we'll do it here in less than 10 minutes. And for that, all I ask is that you subscribe to the channel and like this video so you don't miss the

[01:10] videos I upload about digital marketing, artificial intelligence, and how to make money online. This is my online store for digital products. I have an ebook here, an ebook about making money with YouTube, affiliate marketing, and an

[01:22] IGPT assistant. I'm showing you what the store looks like. There's even a way to subscribe to a free digital course here. And if I, for example, click here on "earn money with YouTube," which is an ebook, it costs 7.99

[01:36] go back, here are all the right-click and select "inspect," I can see it perfectly on my phone, and that's exactly what I'm going to teach you to do in this video. Today you

[01:50] can sell anything on the internet . You can sell ebooks, courses, templates, AI assistants, live events, and so on. But look, platforms like Hotmart work very

[02:02] some things here that don't make sense to all creators. For example, people who don't want to pay Hotmar a 10% commission; instead, they want to sell and keep all the money without having to use

[02:17] the platform that you're going to be shown here can do just that. Obviously monthly subscription, but we'll talk about that next. It's also a Hotmart has rules, and there are certain rules that can't be broken.

[02:30] owner of the product and your account is under another name, they block the product ID, etc. You can't upload products, for example, weapons, although well, that's not right , but I want to tell you that on

[02:44] this platform you can upload whatever content you want, and regarding the refund policy, which I think many people have a problem with, here's a solution to it. The platform I'm talking about is

[02:56] Selfi. I'll leave the link below in the description. If it appears in English, don't worry, you'll scroll to the end and you can change it to Spanish. Look, basically what this does is create an online store to start

[03:09] selling physical products, digital products, basically anything. And the best part is that you can take a 14-day free trial to try it out. If you suddenly have a launch, something that you see will

[03:21] well, 14 days to sell without paying commissions, that's not bad at all. Here upload different products, create a landing page, in short, a where it says log in. You'll need to sign in with Google or any other account

[03:37] you have there. I'm going to choose one of my accounts to show you the whole my account, but I want to show you the to sell?" Man, I want to sell digital subscriptions and also

[03:51] downloads and broadcasts. He's asking me the name of the store. I'm going to name him Jier Gómez, obviously. Let's click here on continue. And to do is log in

[04:03] have it set up. I'm already here in my store and on the left side we can register products, view orders, customers, and configure the store. We can even do email marketing here,

[04:16] affiliate program, offer discounts, I mean, it's super easy. I'll click on products here. I'm going to click where it says add a new product. Look, I can have a digital product, print-on-demand if you sell

[04:30] physical things, a subscription too, so I can have a $10 community and here a physical product is charged recurringly, and as I told you, a promotional product, a gift or better known in the digital world as a Lead

[04:44] a digital product. Here we will name the product. In this case I'm going to put domina chap here. description. Look, I put a very ordinary description here and I can

[04:57] use the AI ​​assistant to improve it or make it more detailed. And look, it already created the description for me here, and I can do several things here. For example, if I wanted this title to be bigger, then we'd

[05:11] start doing several things. I can paint this a different color if I want, for example, a red color. We can add some spaces here. If I wanted to upload, for example, an image

[05:24] here practically at the end, I could also click on it. I select my image and the image will be inserted below. Now, in the the mocap. You're going to click where it says open the browser. I'm going to upload my

[05:39] mocap. In fact, I'm going to show you how to make this mockup with CHGPT. Basically, in the description of this video. You're going to place your ebook cover here, in my case it's this one, and we're going to select the option to create an image

[05:54] here within CHGPT and click on send. Look, this is the result, super cute, like I said, I'll give you the link here so you can use it. And product preview, you can even upload multiple images. Look, I'm going to

[06:07] download it since I created another one . I'm going to download it and add another little image. that it remains as if from two perspectives. So, here we already have the product name, we have the product description, and we're going to

[06:19] click where it says "content" and here we're going to upload our PDF. I'm going to upload this PDF from here, and we were able to upload several files as well. We can upload multiple PDFs, and look, I can click where it says "

[06:32] add" here, I'm going to click to browse, and I can even upload video so you can see. I can have here a hybrid of videos, checklists, PDFs, various elements that are downloadable, and it actually tells me

[06:46] streamed continuously. I'm going to give him for example, is for Google search engines to appear. Advanced settings are for managing, for example,

[06:58] email fields, accepting terms and conditions, and so on. And here in general, in this part down here, is where we are going to give you the price of the product. In this case, I'm going to charge 7.99.

[07:10] want. So, that's an option. In the product category, you can multiple categories. Let's say you have 20 courses, ebooks, and templates. You categorize them as marketing, cooking,

[07:25] etc., etc. So, in this case, I'm going to click where it says it's paid. Stocks only apply when we're talking about a physical product; we do n't do that. And we're going to click where it says save product. And look, the

[07:38] product has already been stored. Even if I go to the product and click on this link, look at it here, in fact I'm going to copy it and paste it here in a product already looks. Look, here's the

[07:50] like a sales page. It's telling me there are two files and I Now, now look, I'll show you something. If I come here to the homepage, products, look, even here the product that we

[08:05] just uploaded appeared again, this one here. I have all these products, look, if I go into, for AI assistants, look, it's exactly the same, it has a description, etc., etc., but what I like most is that I can customize this page

[08:18] customize the store, I'm going to come here where it says store settings and look, here is the Jnier Gómez online store. Here is the URL which would be jniiergómez.sself.tienda. You can also enter your

[08:32] custom domain, only if you have one, there's no problem. The store language is Spanish, which is my case. And look, well, we already saw the store, customize store. And here in the personalize shop I can do

[08:45] many things. Look, I can put another image, I can put something else here if I want, I can choose a different font, I can choose the font color. Here I can customize all these graphics however

[08:57] I want. Yes, for example, I want this background to be blue, and if I want the border to be red. It's going to super weird. The text color, if I wanted to change it, for example, to

[09:10] black, I could also change it to black. I can set it to a larger or smaller size. I really like that it looks pretty good. This background color could also be changed to a different background color if

[09:22] I wanted, and I can modify practically anything. But something that I find very interesting are the themes. So, I'm going to go back here and click where it says store style. Look, I'm going to click there

[09:35] and it immediately tells me that there are store topics. I can choose several topics. where it says explore and see that there are different topics here. This one, for example, was preview, and look, this is the theme I chose. Obviously I customized it with

[09:49] here we can see other themes. Look at this one, for example. Ah, this looks click where it says "apply theme". I'm going to click on apply, and look, topic here, my people. Here I can do

[10:03] themes. Well, look, if I had, for example, a store with physical products, in this case products like the health niche, I also clicked "apply theme" there and look, it appears there too. So personally, I really liked this

[10:17] second one we chose here, I'm going to click where it says apply theme. I thought it looked nice. I'm going to click on publish. I'm going back to the selfie menu again, and here I'm going to visit my store. And look, in just a few clicks I already

[10:30] have the store fully customized. Now there are some important settings here on the left, which is for example this topic of email marketing. I can send campaigns from here, that is,

[10:44] I can basically have everything in one place. I can have the store page, I can have the different products, the prices, the delivery, physical products and I can also create emails and send

[10:57] email marketing campaigns and also segment all the emails. We click on create campaign, marketing campaign. Here we choose a topic, add a matter of selecting the recipients, selecting the time, and

[11:12] sending the campaign. In fact, they even give you some available credits here, and you can also do some automations like abandoning the cart, exporting contacts, importing contacts, you can also have your

[11:25] affiliate program, and well, the most interesting thing and what I think adds the most value is having all your products of interest here without paying commissions. And it's important to talk to you about the prices because you'll have a

[11:39] 14-day free trial, but here it depends on how many sales you have, whether you want to sell unlimitedly, or if you only want a certain number of sales. So, here are plans where the annual price starts at $22

[11:52] per month. You can make 10,000 sales per year, downloads, subscriptions, unlimited products, since in this other one it's 50,000 and this other one is up to $200,000 in sales per year. Then, the Self link will be given to you below in the

[12:06] video because many people asked me for a platform where people create their own online store. In fact, create an online store for physical products. So, look, this

[12:20] is also the way, and I hope this video has added a lot of value for you and helps you sell any type of product online. Remember that if below in the description and also in the first pinned comment.

[12:33] And if you have any questions or doubts, you can ask me on my Instagram @juniergómez or also here below in the comments, and I'll see you in the next one.

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