How to Get Sponsored for ANYTHING

[00:00] I didn't pay a single Cent for this or this 

[00:08] I actually get paid to use and enjoy a lot of 

[00:13] enough that Beth and I have been able to run this 

[00:17] same time moving to one of the most beautiful and 

[00:22] towns on the planet and you can do this too I'm 

[00:28] Partnerships and sponsorships within categories 

[00:33] how we went from companies just providing product 

[00:38] going to chat with actual marketing managers 

[00:43] in people who they sponsor we're even going to 

[00:47] and sponsorships but before we dive in I just 

[00:51] being sponsored is one heck of a lot of work and 

[00:56] from businesses there is no such thing as free all 

[01:03] marketing manager and you have a product that you 

[01:07] are a whole bunch of different ways that you can 

[01:11] you get it in front of the most amount of people 

[01:15] really you're just looking for Value all the way 

[01:19] part of this whole situation we're talking about 

[01:24] sponsorship the number one goal is to bring 

[01:30] buys the thing value they're number one don't let 

[01:34] to call them the viewer you have to bring value to 

[01:39] gets value and therefore you get value out of 

[01:44] to think about it all right here we go I'm going 

[01:48] the three things that actually will work to help 

[01:52] um sending a message on Instagram or Tik Tok or 

[01:58] so can I have a fre bike that will never I promise 

[02:05] Lone Ranger gearo te but here are the four things 

[02:10] to make this quick because it is unbelievably cold 

[02:15] that you are very very excited about whether that 

[02:20] that could be on YouTube or Tik Tok or Instagram 

[02:25] race series that you're going to be a part of you 

[02:30] through all the reasons why this project 

[02:34] you need to have that great idea on loock number 

[02:38] going to get the most value from this awesome 

[02:42] demograph it's fall here and so we're talking 

[02:50] of the people who are going to be viewing this 

[02:54] their location what are their interests what is 

[02:58] that YouTube is it Instagram whatever and what are 

[03:03] you think are going to be viewing this project 

[03:06] you've got the idea and the audience who will be 

[03:10] this idea number three what do you need from 

[03:15] a success do you need funds do you need products 

[03:20] an event make sure it is very very very clear what 

[03:26] last three things and compile it all in a really 

[03:32] the sponsor will get out of being a part of this 

[03:37] audience that we're making the project for and 

[03:40] that project and most importantly this is how 

[03:45] is what your company's going to get out of it and 

[03:49] a timeline having an open-ended Anything Is Not 

[03:54] they want to know when the project starts what's 

[03:58] ends because Marketing Manager are always working 

[04:03] spending a certain amount of money on a project 

[04:08] something they're going to get over a certain 

[04:12] get that kind of expenditure approved without 

[04:16] this out of the project so that is the list right 

[04:21] I'm so cold my mouth isn't working properly if the 

[04:25] their trust in you you've got to deliver or that's 

[04:30] that marketing manager this is Pierre from the 

[04:34] in store bike retailer and Pierre I know you guys 

[04:41] and so I just wanted to ask a person like yourself 

[04:47] who who wants to be an ambassador for a brand like 

[04:52] are members of the community people who volunteer 

[04:58] are racing we do see a lot of that they have a 

[05:04] Maybe on YouTube or something like that so we 

[05:09] people so long as you're a good person you're a 

[05:13] start yeah make yourself kind of known say hello 

[05:18] people okay so one of the biggest things for 

[05:22] in person making that introduction showing that 

[05:27] value from the inside line totally I think it's 

[05:34] going to be you know bringing on as an ambassador 

[05:38] I can I can share my experience where I am right 

[05:42] most people for me to take it back to when I was 

[05:47] this so about 10 years ago I had made the decision 

[05:52] photographer and videographer to Branch out from 

[05:56] was working on at the time and into a sport that 

[06:01] I was ready to 100% dive in right then and there 

[06:06] anything mountain bike related for photo or video 

[06:12] event so like like a free ride uh mountain bike a 

[06:18] is like a city in the middle of the Prairies in 

[06:23] in like tons of riders from around the globe build 

[06:28] level event hey I'm not complaining I was just 

[06:32] be a big opportunity for me to break into things 

[06:37] of the biggest online Publications for mountain 

[06:41] hey I know I don't have any kind of portfolio 

[06:46] where I was being held I have photo skills if you 

[06:51] will shoot photos and I will write an article 

[06:55] they said um uh maybe like if it doesn't suck 

[07:01] let's go and so I threw everything I had making 

[07:07] getting lots of solid photos and and and writing 

[07:12] article to the editorial team they put it on 

[07:18] I was able to bring value to the viewers of pink 

[07:23] there that could keep them up to date on this gold 

[07:29] well they could provide that for for their viewers 

[07:34] I have something tangible within the mountain 

[07:39] that we wanted to start a YouTube channel there 

[07:42] out there at the time and we wanted to do things 

[07:45] that I wanted to dive more into storytelling and 

[07:50] saw an opportunity to do a photo and a video piece 

[07:55] of Canada called Coast Gravity Park and the only 

[08:00] we're just pro riders doing Pro Rider things at 

[08:04] for myself is it possible to stay within Canada 

[08:10] two can normal people ride Coast Gravity Park and 

[08:15] so I pitched this idea to pink bike once again 

[08:20] and telling them that if I get a yes from them 

[08:24] to try and put this really cool project together 

[08:28] said the first time uh yeah we would post it on 

[08:33] I needed to hear so I took that tentative yes 

[08:39] bike and got Coast gravity on board and from that 

[08:45] an incredible incredible Resort on board so we 

[08:49] where we could get rentals and even a float plane 

[08:54] BC and then guess what same thing as before well 

[09:00] it's time to swim up to the top Beth and I put 

[09:05] making this project a success I love the video 

[09:09] onto the pink bike homepage and it brought a lot 

[09:14] see where I'm going with this and that's coming up 

[09:19] personally like to see happen or try to discover 

[09:24] that I want to try that I know my audience would 

[09:28] are locked in that means that I can go and start 

[09:32] marketing managers to help try and make it happen 

[09:37] of incredible life-changing experiences doing 

[09:43] and bringing a lot of value yes to my sponsors 

[09:49] here and she is a lawyer who specializes in 

[09:53] of things for somebody who is just starting out 

[09:59] what are sort of the main key things that that you 

[10:04] eye out for kind of starting right off the bat is 

[10:11] sponsorship or partnership opportunity versus 

[10:19] I'm a Creator myself so I get a lot of inbound 

[10:25] partnership requests sometimes it's an an active 

[10:31] to be a brand and that's not actually the brand 

[10:35] and I want to add one thing in here real quick 

[10:39] very quickly you will start to get emails from 

[10:44] the number one thing I can tell you is never ever 

[10:50] doesn't matter how legit it all sounds what I do 

[10:55] information about the product or the company 

[10:59] type in that business or that product or service 

[11:04] never click a link never download an attachment 

[11:08] them being able to take over your computer and 

[11:12] nowadays scary stuff more than once um I have 

[11:18] there somewhere they've said that anything I shoot 

[11:24] own there's kind of two parts to the usage rights 

[11:29] and this will cover who actually owns the content 

[11:35] the licensing terms and that's where you see those 

[11:41] that content can they post it on their social 

[11:47] it on a billboard in Time Square so that's kind 

[11:53] when you're kind of going through the contract 

[11:58] can be done with the content versus what can't 

[12:03] that is yours you can allow usage rights for for 

[12:08] you shoot so there are a few different ways to 

[12:13] boils down to are you receiving money or are you 

[12:19] something especially if you're making content 

[12:23] money involved because you were putting a lot of 

[12:27] like even with where we are now we still accept 

[12:32] or a product or whatever if it grants us a 

[12:37] into uh a new discipline or sport or whether it's 

[12:43] the future and so to cover this and a whole lot 

[12:46] trip that I literally just got back from involving 

[12:52] trip to experience their new Silverado EV truck 

[12:57] that's that's one type of partnership uh and two 

[13:02] I need to be down in the United States anyways 

[13:06] paying sponsors insta 360 well at the same time 

[13:11] with me which I don't have on me right here but I 

[13:15] to get a lot of use out of and get a really good 

[13:20] channel that has a single video sponsor attached 

[13:25] of an experience or product based partnership 

[13:30] sponsors and putting together content so that 

[13:34] video sponsor to and on top of all of that we had 

[13:38] me being able to get my own personal bike to this 

[13:45] for the morning of this very important insta 360 

[13:49] and shipping it back home again and I wasn't able 

[13:53] to flight so this company called bike flights 

[13:58] there safe and sound no problem at all and part 

[14:02] doing that is including them in this video and 

[14:07] need to ship it or you just need your bike there 

[14:10] or don't want to bring your bike with you through 

[14:14] like quick layovers which the bikes never make it 

[14:19] really comes in clutch uh go and check them out 

[14:23] I really appreciate your help on this one and 

[14:27] we've done one of these experien things with them 

[14:31] interested in in the new EV truck because I had 

[14:35] all of that and so when they offered to bring us 

[14:40] to Lake Tahoe for a couple of days and drive it 

[14:45] Francisco and haven't been there in a decade and 

[14:49] out just two of us was great two it allowed us 

[14:52] interested in three it put us in front of people 

[14:57] company like Chevy in a more official capacity 

[15:02] towards and after that trip Beth went home and 

[15:07] drove out into the Pitch Black Desert for a few 

[15:13] were doing a shoot with insta 360 and this 

[15:17] a full production team there and I'm one of the 

[15:22] later on that I can't really show you anything 

[15:27] with insta 360 in various capacities over the 

[15:31] they've been really great so yeah so there are 

[15:35] we did and and the expectations for us between 

[15:39] with with Chevy they were providing a flight to 

[15:44] try out and put us in front of the right people in 

[15:48] top it off there were no talks about deliverables 

[15:53] found that it was worth it for us to go on that 

[15:57] 360 side we were getting paid not only are Ina 

[16:03] also there were additional payments just for me 

[16:07] of it was super super chill the insta 360 side 

[16:12] and this big production being out in like plus 44 

[16:19] everything organized the insta 360 side of things 

[16:25] effort to get out there get all that stuff filmed 

[16:30] okay because they're a big part of us putting food 

[16:35] us despite being a huge heck of a lot of work 

[16:39] it here's a question that I know I had in the 

[16:50] receiving money versus receiving products I'm 

[16:55] in a gifted situation the brand sending you a 

[17:00] sharing the product and then that's that's what's 

[17:07] so technically your compensation in that situation 

[17:14] paid on top of it now personally I think that 

[17:19] content deliverables that's just my opinion but 

[17:25] where an in-kind collaboration makes sense if 

[17:30] an expensive service or an ongoing service the 

[17:36] I've seen stories of influencers they're taking 

[17:42] tax time now they owe taxes on the value of 

[17:48] it so now they're kind of losing money from 

[17:53] compensated fairly from the get-go writing a 

[17:59] is massively massively massively important um 

[18:04] at writing and so I lean on that like crazy it 

[18:10] custom emails to a specific marketing manager 

[18:15] always very custom tailored to the person I'm 

[18:19] ready to send that pitch I do a massive deep dive 

[18:25] to be sending this email to or the people that I'm 

[18:29] what do they like I do a a full-on LinkedIn deep 

[18:36] I will leave no stone unturn when it comes to 

[18:42] now one thing I would caution against is writing 

[18:48] first email to that person I've made that mistake 

[18:52] gets an email that that's that long just out of 

[18:57] probably not going to look at it because just 

[19:01] I have begun sending a much much shorter email 

[19:05] of explaining very very quickly what we're doing 

[19:10] pitch to you cuz if you do that one it primes them 

[19:16] then two if you're sending a massive email with 

[19:20] 99 times out of 100 it's going to get sent right 

[19:24] of the attachments and all that and so you kind 

[19:28] that person so that when you send the big email 

[19:33] straight into the spam folder another example is 

[19:37] that is a lot of very rad stuff for Sim racing we 

[19:44] that we have never been in before we have nothing 

[19:49] I made last year about our Land Rover which is a 

[19:53] of different companies so that we can at least 

[19:57] this year when we dive into the rally Channel 

[20:02] company on board just like what we did with pink 

[20:06] the world of sim racing into the fold then we can 

[20:12] or MSI trusts us or saw Bel Sim racing whatever it 

[20:18] marketing managers a little bit of confidence in 

[20:22] then again you've got to fulfill those promises 

[20:26] five videos into this brand new series we're at 

[20:32] of watch time people are pumped on the series the 

[20:36] for the audience and everybody wins what does that 

[20:41] them we look for different things in certain 

[20:47] for any Ambassador whatever form they wanted to be 

[20:56] sell product we do an exchange there are different 

[21:02] get discounts but at the end of the day uh you are 

[21:08] your friends and one of them is complaining about 

[21:13] opportunity where you say Hey you know go see my 

[21:18] you it's those little things that they have to be 

[21:24] when it becomes extremely important to make sure 

[21:29] is the brand that you would be talking about 

[21:34] truthful and honest or not from a mile away for 

[21:38] we'd be sending people anyways so it all just 

[21:42] does a good job of it we we want to support and 

[21:50] they want a helmet sponsor if they want to be in 

[21:55] uh we'll take those steps for those people so that 

[22:01] bigger Network for themselves we'll make those 

[22:05] your ambassadors are helping spread cast that net 

[22:11] makes sense that you would now feel comfortable 

[22:16] you work with yeah it's great makes total sense 

[22:21] biking um we want to share everybody's experience 

[22:27] share that effectively with people um share the 

[22:34] value and so for me personally The Sweet Spot for 

[22:39] makes a really cool interesting product that has 

[22:45] above some of the heavy-hitting companies that 

[22:48] so like the thing that they make has to be great 

[22:52] sucks that would be terrible so they make a good 

[22:57] want more market share they have the product to do 

[23:02] to happen that's a sweet spot that's where I come 

[23:06] that I I would really really like to work with on 

[23:11] on the rally racing side of things that are going 

[23:15] and the only reason why those specific companies 

[23:19] that I know I know for a fact that I can do an 

[23:23] tell and incorporating those products and I know 

[23:28] value out of it if I can't say any of those things 

[23:33] simple as that now there are a lot of things to 

[23:37] least of which is the legal side of things so for 

[23:42] a contract always needed U and when when should 

[23:48] that both parties are responsible for providing 

[23:54] you or they're just providing product and your 

[24:00] then you need to have a contract in place just to 

[24:06] the contract's designed to protect both of you 

[24:12] are Prov are responsible for providing something 

[24:17] these resources are there template contracts are 

[24:22] help lead us through making a contract what does 

[24:27] to an attorney and they situations most often 

[24:31] to have a contract that they can s that they're 

[24:36] you want to make sure that you're reviewing the 

[24:41] no surprises in there that the terms accurately 

[24:47] you may also be able to provide your own contract 

[24:52] also have a free guide It's called The Brand deal 

[24:58] contract terms that should be incorporated into 

[25:04] that's just an easy resource to kind of go through 

[25:09] the contract just so that you're addressing these 

[25:14] go and check out those templates you can go to the 

[25:19] shedding some light on probably one of the most 

[25:24] so yeah appreciate you yeah of course this video 

[25:29] maybe I should do a whole fraking course on this 

[25:33] thing I can stress it's the value side of things 

[25:37] that across well enough it's just sincerity like 

[25:43] to the table what you will bring to the table 

[25:48] like pushing pushing whatever and whoever will 

[25:52] things there's so much opportunity waiting 

[25:58] you can go and do with the help of Partnerships 

[26:03] looking into as somebody who has these big ideas 

[26:08] value that you can bring to everybody put yourself 

[26:13] all happen because I can tell you from experience 

[26:19] if you have any questions whatsoever please put 

[26:23] to everybody who contributed to this video