How to Start Digital Marketing Today: A Beginner's Guide

[00:17] I've been studying digital marketing for over 10 years and I've been working and living solely off the internet for over six, but when I stop to think about the journey I've had so far, I realize I could have done many things differently.

[00:31] Of course, you can't go back and change the past, but everyone has the ability to change the future, and to help you change yours today, I'm going to give you something I didn't have a plan for from day one to

[00:45] success. I drew the complete map, and in today's video you'll learn how to start in

[00:59] success in seven micro-phases, and the first phase is silence. Why, Daniel? Beginners have the habit of going to YouTube and searching for things like how to make money online. When you search for that now, you

[01:13] can see several videos. The most viewed recently is this one from Merd de Negócio. This video is 7 minutes long and also contains seven different ways to make money. From the infinite content that exists on the internet about the subject of

[01:26] digital marketing, you'll notice one thing: the YouTube algorithm always shows you the content that has the most information. Less time, and that's a problem, okay? The problem is that when you watch this type of content, which is

[01:41] what appears most often, you're seeing macro-level content and micro-level content. Your mind receives an overload of information and collapses. It seems like you learned something, but when you try to apply it, it collapses, or

[01:54] you won't even try to apply it because you 're wasting your time researching and watching YouTube, Instagram, TikTok videos, and so on. All social media platforms are the same. Researching videos that teach something or

[02:09] digital marketing within them will only sabotage you. Oh, Daniel, but I really like following marketing influencers. How wonderful! Paulo M may be the best doctor we have here in Brazil, right? But you can't

[02:24] watching his videos because medicine is a university degree, and so is digital marketing. What changes is the area; marketing is in the technology field, and in the technology field, the study schedules in

[02:40] universities are usually programmed with 50% practical classes. Once you understand that technology is learned in practice, the second step is this: learn by doing. Open the... "Dad of fools, you mean Google is search, what does

[02:56] digital marketing mean? Quote: the promotion of products and brands through online channels such as websites, social networks, email, apps, and blogs. I understand, Daniel, selling products through online channels, selling online, yes, and to sell online

[03:10] you need a product and a website. Most people who start in marketing make mistakes because they think they need a product, a website, and to sell. They go there, affiliate themselves with a product, create a website, and invest in

[03:24] advertising. It seems like the right thing to do, but looking back, I wouldn't start like that, Dani, simply because no beginner is prepared to sell anything. Think about it: a beginner competes with companies that have millions of reais in

[03:39] budget, that spend millions on advertising, that have the best professionals who create perfect ads, that have the best lead generation, the best coping, that have years of experience. So when they try to compete with companies that are

[03:52] consolidated in marketing, all beginners fail, Daniel. But if I'm money here on the internet? Simple, you'll create a website and rent that website to Google, and let's search for something like digital marketing.

[04:08] Wonderful." 450,000 searches for this term are made every month. Let's try another term: extra income. 60,500 people search for this every extra income. 60,500 people search for this every month, and the blogs or websites that appear in the

[04:22] results of these searches here on Google didn't pay anything to appear. In fact, it's the opposite; Google pays these sites for each visit they Let's check. You'll click on any result, for example, click

[04:36] here on this one: 6 million visitors per month. Okay, how much does this guy receive per month in monetization? Use the Google AdSense calculator, which is a calculator to show how much Google pays in monetization for a website

[04:51] based on the views it receives. Okay, views are 6 million per month. Subject: put here: technology computer.

[05:05] This site receives more than R$100,000 per month in monetization just from Google. Ah, Daniel, but that one has many visits. Okay, let's try another one. Look at this one: money. How many visitors does it receive per month? R$600,000. Let's go to... Using a

[05:20] calculator, the result is $1,000 per year, or R$600,000 annually. Let's try another blog. This result comes from the blog "Why?". How many visitors does this blog have per month? 8,200, resulting in R$

[05:36] 340,000 in annual monetization. If you convert that to Brazilian Reais, it's millions of reais every year, almost R$ 200,000 per month just monetizing their audience with Google. Daniel: But it

[05:52] will be almost impossible to compete with such large blogs. I agree. You just don't compete. Paraphrasing Efra in Di Veroli's "Dogs of War," we don't want the whole pie, we just want the crumbs. Everyone fights over the

[06:06] same pie, but ignore the crumbs. Crumbs are worth millions. These highly searched topics are highly contested. Okay, so we Google and search for something else, for example, how to sell PLR. It's still

[06:23] marketing and all, but it's less searched. The result is this blog here: "Comece na Prática." has. 159,000 now, go to the Google calculator to calculate AdSense, it will give you 8,000 per year or R$48,000 per year, right?

[06:39] 8,000 per year or R$48,000 per year, right? Divided by 12, that will give you R$4,000 per month. Competing with the big players is difficult, but competing in searches that have almost no articles, like this one about PLR, is much easier, and that's how I would start:

[06:52] creating articles about smaller searches with less searched terms. But by writing articles corresponding to them, I will have a much better chance of being displayed by Google as a search result and monetizing

[07:07] my website. The most incredible thing about starting in digital marketing by practicing in this area is that you use the learning pyramid to your advantage. What is the learning pyramid? It's what you're seeing on the screen, you're seeing it

[07:21] now. How the human brain learns things: 10% is by reading, 20% by listening, 30% by seeing. But when you teach another person, 95% of the content is stored in your mind. If you start this way, you

[07:38] will solve the two biggest problems of every beginner: the difficulty of... Daniel? Don't tell me you'll be forced to study, you'll be forced to learn, and you'll be forced to teach someone else on your blog, and on top of all

[07:53] that, you'll get paid by Google for every person who reads what you wrote. Daniel, and the budget? Do you know how much it costs to create a blog like this? I'll tell you R$ 34.99 per year. I know it doesn't seem true,

[08:08] but it's R$3 per month. That's the cost for you to create your blog, maintain it, and still get access to the most complete digital marketing college that exists, which is the RoHSogator college. Daniel, what do you mean? Calm down,

[08:23] grasshopper, come here to the RoHSogator domain search. First, choose the name of your blog. To create a blog that will be accessed, I have to think of a name that's kind of different, kind of short. I'll put it here: "Internet," then add to cart,

[08:37] buy. After you buy, you access this members area here on RoHSogator, and in this members area, right here in the corner, there are courses. I would start with this course here: "Your website up and running today," then this other one: "How to create content

[08:51] for your business," and lastly, I would do the course... From the CEO of Hos Gator: Hos Gator is the official sponsor of the channel, and this video was produced thanks to their support. So thank you, Hos Gator! And if you want to see

[09:04] better and even more educational productions than this one on this channel, click the link in the video description and start your website now with Hos Gator. By doing this, Hos Gator will see a positive effect on this video, and they

[09:18] will certainly help me create other videos. And lastly, with the website registered with Hos Gator, you will register it with Google AdSense so you can monetize each person who visits your site. There on Google itself, you will provide

[09:32] the bank account where they should make the monthly payments. After doing that, we will move on to the third step, which is frequency. And to tell you about frequency, I'll tell you a secret: 80% of everyone who watches a video

[09:46] on YouTube abandons it before the halfway point, and at most 3% of those who watched the entire video will click on the link. In other words, if this video has 1000 people

[09:58] watching, 200 have reached this point where you are watching. Of those, 3% will create a blog, meaning six people, and I'll tell you, that still seems like a lot, right? But it's not. Any subject can be monetized today through Google. You

[10:14] can write about arts, entertainment, automobiles, vehicles, houses, commerce, computers, electronics, beauty, fitness, education, employment, sports, finance, leisure, real estate, games, politics—everything is literally infinite. But there's a catch:

[10:30] success here is proportional to your frequency. In other words, what will guarantee your monthly income is publishing new articles every day. If you do this, Google will increase your quality ranking and recommend your blog in

[10:45] each of its search results. But one very important thing you can't forget in each article you write is to leave a box at the very end for people to register their email. You can

[10:58] write something like, "Register your email and receive our exclusive articles for free." But the important thing is that you need to capture leads from day one and in every need to capture leads from day one and in every article. If you've met

[11:11] all the requirements of this phase, it's time to move on to the fourth step: paid advertising. This is where move on to the fourth step: paid advertising. This is where you'll basically choose a paid advertising platform and learn how to use it. There are several

[11:24] learn how to use it. There are several TikTok Ads and Kawai Tabula meta tags, but of all these platforms, I would choose Google Ads. By choosing Google Ads, I would learn how to create campaigns, learn about

[11:36] campaign objectives, learn how to create audiences, learn how to create remarketing and lookalike ads, and learn how to configure everything on Google. But even knowing how to configure and use everything on Google, I didn't invest a single Real in ads. Not because,

[11:50] Daniel, for the same reason I started learning with Google: to access Google Analytics. Basically, Google Analytics is the most complete tool that exists today for mapping your website users. After

[12:04] learning, I would connect Google Analytics to my blog to collect age, gender, location, interests, and market segmentation. And when I had all this information ready, it was time to

[12:18] move on to the fifth phase: the product. The most coveted product is the one that solves the most problems and fulfills the most desires. Daniel, but how am I going to create something like that? Great! You'll learn how to use Active Campaign. Your

[12:31] site will have many accesses, right? You put a field for people to register their email list is full of users. You'll send an opinion survey. Regarding the links you collected, I don't know, the internet wants to interview you. What's the

[12:46] objective, Daniel? Simple: to identify the problems and map the desires of these people. The more questions you ask, the better. The key to creating the best product will be in the answers. And then you also have to learn how to make

[13:00] landing pages, which are entire pages designed to convince the customer to buy a product. To learn this, I would master Elementor or HTML, which are page builders. Okay, after I complete the product and website, then I would

[13:16] specialize in creating photo and video ads, and for that, you have to learn design. About design, Canva is the most efficient tool, and I Canva is the most efficient tool, and I recommend using it. Then, after

[13:30] having the ad, product, and website, I would test my ads, my landing page, and my products for free on my website. Once I've learned and applied all this, I'll have a ready-made ad, a ready-made product, a ready-made landing page, and I'll

[13:46] have my blog where I'll test all my ads and my funnel for free. And then I'll be able to refine everything without spending a single real. Why? Because Analytics basically mapped all the users, all the... I tracked the clicks and mapped the

[14:00] purchases, so it will tell you which landing page is best, which ad is best, which copy converted the most, which product was chosen the most, and product was chosen the most, and you will be able to improve every detail

[14:12] of your product and your sales funnel without spending a single real. In fact, you will be doing the opposite; you will be making money. And when this sales funnel reaches 5% organic conversion, which is an excellent average, it's

[14:26] time to move to the next phase. Now you will invest in advertising. Look, your funnel is already tested, optimized, already profitable, already has sales just with organic ads, and basically you haven't spent anything more than

[14:39] R$34. Okay, after going through all this and already having made a lot of money, I'm going to reinvest part of that money in paid advertising. My first ad, of course, will be on Google, which was the first platform I learned. But it

[14:52] will be a remarketing ad. Remember that I did several tests until I found a lost during this funnel. I'm going to try to recover them at a very low cost, and it will be very profitable. This will warm up my Pixel. With the

[15:08] heated Pixel, I will create a lookalike campaign. "Lookalike" refers to when you ask the advertising platform to find customers who are exactly the same as find customers who are exactly the same as those who have already bought from you. Only

[15:21] after having hundreds, maybe thousands of purchases, would you have enough information and experience to create ads with open or very broad targeting and still make

[15:34] money with digital marketing. Since losses are impossible, we move on to the sixth step: digital omnipresence. Now we're going to learn how to use all the other paid advertising tools. First, your

[15:49] Google Ads and Analytics are full of information. So we're going to share this information with MetaTrader, TikTok, and Kawaii. And for that, you'll have to learn how to use Google Tag Manager and Google Data Studio.

[16:02] Digital omnipresence basically means replicating the ads you created on replicating the ads you created on Google across all other platforms and finding your target audience across all social networks or

[16:17] websites they're accessing. Once you've become digitally omnipresent, the seventh step is to automate, scale, and replicate. Basically, in the last phase, you'll divide everything you've learned into steps, like taking a

[16:34] complete image and dividing it into parts. Daniel, several puzzle pieces and separating the pieces. But why would I do that? Because by doing that, you'll be able to hire several separate employees to do a single function, but

[16:49] these employees will repeat that function several times a day, and the result will be what? Automation. You'll be able to repeat the entire process you had to do faster, more efficiently, with

[17:03] higher quality and in greater quantity. More users will come to your site, more products will be tested, more offers will be created, and you'll earn more money. Besides all that, you'll have time left over to open another type of

[17:17] business—in fact, the most profitable business in marketing: a company that sells services. The goal here is to sell your knowledge in the form of in-person training or a recorded course,

[17:29] or also to sell your knowledge as a service of replicating what you're doing for other people. And now, at this stage, you can follow the biggest experts in the market. Why? Because you'll spy on everything they

[17:45] 're doing and copy what they do, bringing everything they do in their company to your company. You can also create a TikTok, an Instagram, a Facebook, a Kawaii—create all possible social networks for... Your new company, or for

[18:01] you as an expert, and you start creating content about what you do. After all, you have something that almost nobody has: results, and having results makes it easier to go viral, easier to sell, easier to charge.

[18:15] Basically, here you're playing on easy mode. You'll have to raise money, or reinvest it. I reinvest that money to do SAS because once you to do SAS because once you do SAS, you get software that will require very

[18:28] little human resources to remain operational and will charge people a fee every month. Basically, you'll be able to retire with that and you'll have mastered digital marketing. Thank you very much for your attention and until the

[18:42] Thank you very much for your attention and until the next video.