Boring Utility Websites That Make Millions — Full Breakdown & Transcript

[00:01] online business model that I found today that looks so boring but is making insane money. And they're not even selling products or posting anything. But this website is showing up in Google search millions and millions of times

[00:15] every single month and it's monetizing that traffic through Google AdSense. And the crazy part is is that there's tools today that make these kinds of websites way more accessible for you and I to make. The only people that were able to

[00:29] make these kinds of websites years ago were like actual coding people. I don't make a website like this because of the power of AI nowadays. So let me show you guys how you can make something exactly like this, attract organic traffic, and

[00:44] guys are literally going to freak out when you see how much money these websites are actually making. I'm going to show you how to do this using simple AI tools that anybody can use. And then I'll walk you through exactly how you

[00:56] can monetize it. I just want you guys to fully understand and see what's possible when you understand the business mindset behind these simple websites. If you Isabella and I became a millionaire within two years thanks to the power of

[01:10] online business and social media. And I'm dedicated to 100% free courses on my YouTube channel to help you do the same. So let's get right into this. So the website that I want to show you guys today is this wordcounter,

[01:22] wordcounter.net. At first glance, this website is so basic. It just shows your word count, character count, how long your text will take to read. And I teachers would tell us to use this website to check our essays to see like

[01:36] how long they were. And here's the thing that people don't really realize is that people search for this kind of stuff all the time. They search things on Google like word counter, character count tool, word count online, like all of this

[01:49] Google traffic just sends these people to websites like this. Now let's talk about how these websites actually make money because I didn't even know that they made money. This is like actually so crazy. So, if we take this link and

[02:01] we go over to SimilarWeb, which anyone can look up, we can actually see estimated website traffic and you can pull this information also from ChatGPT. You can see that this word counter is getting millions of views monthly. And

[02:16] if we scroll down to marketing channels, we can see that over 61 of that traffic was organic, which equaled to about 7.9 million organic visits. Again, organic traffic is just traffic that is naturally found through Google. People

[02:30] searched on Google and clicking on it. Nobody paid for those visitors, it was free traffic. So, how does the site actually make money? One way is through these display ads. When you go on to this website or any website that you

[02:43] use, you can see ads pop up immediately. And there's an ad on the first page, there's an ad near the bottom, they're all over the place. And when you scroll, there's another large display ad. So, on one page I

[02:55] large display ad. So, on one page I counted three ads or more, and these are all called display ads. The display ads on websites pay based on impressions, has to click on the ad for that person to make money. Display ads can commonly

[03:11] range from about $2 to $10 per 1,000 impressions with average campaigns often landing around $3.12. So, the ads themselves are the business model here. The website just needs the traffic. And the website has to have

[03:25] some kind of value in some way, even if it's as basic as counting words. And then, the revenue is granted. So, this is the crazy part, guys. If this website is getting 8 million views per month just from the organic traffic, and that

[03:39] a half pages, that would then equal to 20 million page visits. There isn't just one ad on one page, sometimes usually there's three ads per page. So, instead of 20 million, you're looking at 60 million impressions on these ads in a

[03:53] single month. And if these advertisers are paying around $2.50 per 1,000 impressions, they could literally be making $150,000 a month just from this one tool. It's just so crazy that these basic utility

[04:09] websites still work today, and nobody thinks about them. And again, like I websites now than it has ever been before. So, let me show you now how to do that. So, we can use this platform called Hostinger Horizons. And for you

[04:23] put the link for this down in my description box below. Once you click that link, it will bring you to this page. The first thing you're going to see is this chat box here. This is where you describe what you want

[04:37] You just tell the AI what you want, and it will make it happen for you. Here is the exact prompt that I used. Create a clean, simple word counter utility website app that provides useful everyday information in an easy-to-use

[04:54] format. Make it fast, minimal, and optimized for SEO. That stands for search engine optimization, aka Google, people searching on Google. So, then I just hit submit. The AI

[05:09] guys can see here. And you can just watch it create the site in real time, which is pretty cool. So, within a few minutes, Hostinger Horizons generated the first draft of our website. We have our layout,

[05:23] structure, navigation, and written content here. The first version looked pretty good, but I wanted to base it on features from another popular word counter website. So, I went back into the chat box, and I said, "I would like

[05:36] to make sure that these features are added on the site. Keep everything as is. I just want to add these new features." Then, I'm just going to paste in the additional features here, And the AI

[05:48] just might ask us if we're sure because the request was more complex. So, we say yes, I want to add it all. And after a few minutes, it added everything for us. And honestly, the site looks way better. It looks more modern, clear, and more

[06:03] like website apps that are already existing and just make them better. If you want to edit smaller sections, you can just click the edit tab and adjust specific areas. For major changes, you can simply just use the chatbot on the

[06:18] left. And that's what makes this so beginner-friendly. You guys can see that this platform Hostinger Horizons creates real layouts and real useful content, not just like a bunch of placeholders, which is just so crazy. And another

[06:31] thing that's worth mentioning is the integrations tab. Inside Hostinger Horizons, you can add built-in integrations like Supabase for user authentications or Stripe for payments. So, if you want to monetize beyond ads,

[06:44] selling like a digital product within this website, you are able to do that, and you can connect Stripe right through here. And once your site looks exactly how you want it, you're ready to publish. All you do is just go up to the

[06:57] top right and click publish. And once it's published, Hostinger gives you a default domain. But for this type of business model, you probably don't want to keep that default domain because search optimization is the whole point.

[07:10] domain name that matches what your site does so you make it very clear to people searching for it. So, for my example, because this is a word counter tool, I want something similar to word counter. So, we can go right over to ChatGPT and

[07:24] just ask it, "Hey, give us domain names for word counter." And it'll give us a bunch of domain names here. And this one looks really good. Once I pick one that I like, uh we can go back over to Hostinger Horizons, just paste it in,

[07:38] and you can see that it's available with this.online domain or any domain that you want. Just make sure like it makes sense to the website. And we're going to pick that domain, connect it to the site, and now the website is live with a

[07:50] real domain name hosted all under Hostinger. And because everything for this site is in one place, you can also set up hosting, a domain, like we talked and a professional email without even leaving the platform. Again, if you guys

[08:04] the link right down in the description box below. And I have a little hack. Make sure you guys use that link to sign up, and then use this coupon code baddie to get an additional 10% off when you choose a yearly Horizons plan, which

[08:19] usually winds up being the most um cost-effective long-term. You'll also get free hosting and a free domain with us. Now, this next part, guys, is going to actually monetize this site. Very

[08:33] important. So, let's start by opening a new tab and going to adsense .google .com. From here, sign in with a Google account or just create a new one. And once you're signed in, you'll be taken to the onboarding process. All you have

[08:48] to do is just enter in your website's new URL, which is your domain name, fill out any additional information needed, then just select start using AdSense. Once you're inside the AdSense dashboard, there are three main things

[09:02] that you need to do to connect your new site. Number one is just enter in your payment information, just because Google needs to know how to pay you. You'll fill out your details here, and then you're going to do the preview ads and

[09:14] get code. So, now you're going to preview how ads will appear on your site. So, in the center ad section, click explore, and Google will generate a preview of your site starting with mobile view. Because if you guys didn't

[09:27] already know this, a lot of users are on their phones nowadays more than computers. So, at the top of that screen, you'll see the red button that that. A pop-up will appear with your Google AdSense code and instructions

[09:40] explaining that the code needs to be placed between the head tags of your placed between the head tags of your website. Just click copy, but do not hit >> So, now we're going to go back to Hosting Your Horizons and in the message

[09:53] field, just type something like, "Please insert the following Google AdSense code insert the following Google AdSense code between the head tags of every page on this site." Then, just hit shift enter a few times to create space, paste the

[10:07] few times to create space, paste the AdSense code that you just copied. Add some space again, then just hit send. The AI will process the request in the background. Once it's done, click publish again to make sure that the

[10:20] update is live on your site. You won't see any visible changes on the website and that's totally normal, so don't freak out. The code is embedded behind the scenes. Now, just go back to the AdSense tab and close the code pop-up by

[10:33] clicking done. On the right side, toggle auto ads on. This allows Google to automatically optimize ad placement for your site. You'll see ad previews appear. Scroll Just scroll through them carefully. And

[10:47] too disruptive, you can click not allowed icon on that area. A panel will open and blue highlights will show sections you can exclude. Once you're happy with this, just click apply to site, then just click save. You

[11:02] should now see a confirmation that your ad settings are confirmed. Now, we are going to verify our site. Just click on let's go to begin the site verification process. By default, the code snippet method should already be selected.

[11:16] added. Check the box that says, "I've placed this code." Then, click verify. If it verifies successfully, you're good to go. If the verification fails the first time, don't panic. Just go back

[11:29] back Your Horizons and tell the AI, the Google AdSense crawler, cannot find the Please ensure it's publicly accessible. Let the AI process this update, then you can publish again. Then return back to AdSense and click verify one more time.

[11:45] If it still doesn't work, you can switch to the meta tag method, copy that code and install it the same way, but most of the time this should work. Once your site is verified, click request review. You'll be prompted to create a consent

[11:58] message to your site complies with regulations. Choose one of the first two options, submit it, and then close the window. Back inside the AdSense dashboard, click sites in the left-hand menu to see your approval status.

[12:12] Approval usually will take a few days, and Google will email you if anything needs readjusted. Otherwise, once the site is approved, you are good to go. You now have the blueprint to start this on your own, and it's just crazy how

[12:26] simple it is to actually get it started. I really suggest brainstorming with ChatGPT and coming up with some unique ways and ideas for your own utility style websites. The more unique they are and the less that are actually out

[12:40] there, the more chance yours is going to be boosted on Google search. Think about tools that you or your friends or family might use or look for or talk about in with Hosting your Horizons and play around with it a little bit. All it

[12:53] takes is one winning idea to actually change your life financially. And copying and pasting somebody else's work. This is just of how simple websites can solve simple problems, and how I always say, solving problems is

[13:09] one of the number one reasons of why people win in business. Anytime you have money. So, if you can solve a problem for a eyeballs there, even if it's free, there's ways to monetize in today's

[13:23] times. You already You YouTube channel is your number one source for 100% free exchange for the free education is just smash that like button for the YouTube channel so I can continue to create free courses and videos for you guys just

[13:37] like this. Wishing you guys all the best with your online business journeys and I will see you guys in my next free course. Don't let your education stop courses on my YouTube channel. Wishing you guys all the best with YOUR UTILITY

[13:50] you're following me on Instagram as well at Baddie in Biz, Baddie in B I Z for more business inspiration and updates. And I will see you guys in my next free And I will see you guys in my next free course. Bye everyone.