Authentic Social Media Branding Without Showing Your Face —

[00:00] Your online presence should be a reflection of  really where you are and where you're going.   And it doesn't need to be the end result or  the finished product, but just a journey. And   I think that's what's working on social media  right now in terms of authenticity. It's just  

[00:14] audience. Like one thing I shared with someone  the other day, they were basically saying to me,   "Well, I I have all these different elements of my  business, and the difficulty I'm finding is like,  

[00:28] how do I put this and this and this and this and  this and not confuse my audience? Should I just   niche down? Should I have multiple accounts?" And  I just said to her, "No, I don't think that's a   good idea." Like, she was saying, "Should I do  like six weeks of one area of content and then  

[00:42] six weeks of the other?" And I said, "Well, if you  just do 6 weeks of one area of content and then   you don't do it for like 3* 6, your audience are  going to be really confused cuz they start imagine   someone starts following you because of that piece  of content. Then you don't do it for 18 weeks.  

[00:58] They're going to be like, "Oh, so is that even  what you're about?" So, what you're better off   doing is just being honest. I am a multi- business  owner and my business spans these areas and so my   content pillars are going to touch on all these  different areas of my life. That's probably  

[01:12] going to be a better way to share your truth. And  just being honest about it. Absolutely. There's   strategy behind that. By the way, like some you  don't want to confuse your audience. You don't   want to be all over the place. And there's ways  that you can make sure your strategy shares that  

[01:24] in a way that isn't going to overwhelm people.  But I think just not trying to like we are humans,   right? Like at the end of the day, social media  is an extension of humanity. Like it's what   we're using right now as a tool. Human beings are  multifaceted. A lot of the people we're working  

[01:42] with, they're multi- business owners or they  have loads of different interests. Businesses   might have different revenue streams. You can be  strategic in presenting the truth and do it in the  

[01:54] right way without losing who you are and without  confusing your audience. It's just that's where   strategy comes in in how you present yourself  on social media. I love that. And the way as you   were speaking just then, it made me think of when  you look at a situation or or content or or just  

[02:11] something that you want to create when it's in  closeup, it's intimate. It could be dramatic. It   could be intense. But when it's zoomed out, when  you look at a situation from a distance, could   be quite humorous. It could be quite uh distant.  It could be something that, you know, makes the  

[02:26] audience feel like, "Oh, I had a glimpse." Right?  and then they can come in and have the close shot   of my day-to-day the close stories you know I  think and like loads of the social platforms   have created room to build that community like  broadcast channels um like private communities  

[02:44] like that's all possible so you don't always have  to put the full detail to like the wider audience   you can bring it to an intimate group and I  like that idea like cuz that's a really great  

[02:56] way of kind of like what you're saying I think is  that you can just sort of give people a taste and   then if you want to you can bring them further  closer but you don't have to. It's like one of   the things that we've decided is that for like our  public accounts we're not going to like share our  

[03:11] daughter's face. Sure. But that doesn't mean I  can't share her on my socials. I just share I'm   just strategic in how I share photos of her like  with you know her not looking or things like that   or I even put a little emoji on her face. So, I  just use that as an example. Just because you only  

[03:27] want to share an element of something or just one  like a slight look into it doesn't mean you have   to completely exclude it. It's just like being  strategic on how you did it. And that's just one   example of but there's like a massive audience  of parents that actually would love that would  

[03:41] actually go, oh, I'm going to follow Georgia  because that resonates with me. I also did the   same thing on my profile. And maybe that will give  them ideas of how to share that message without   showing their kids face. Well, it's like a lot of  creators right now are creating faceless YouTubes,  

[03:58] faceless social media platforms, and they're doing  that probably because they want to remain like   maintain that bit of privacy, but they still want  to share what they have with the world. I think   that's actually if that suits you, that's your way  of doing it. And like for businesses, businesses  

[04:14] can sometimes be like faceless brands and still  use faces or they like whether that's using like   AI or using UGC content. So like there's elements  ways that you can add like a human touch without  

[04:27] like the owners for example being the face of the  brand. Absolutely. Is that still authentic? Yes.   It's just it's just a decision that you've made  on how you want to present it. So, I think it is a   it's like it's a bit of an iceberg like when we're  talking about this topic because it's like it's  

[04:41] deeper and deeper and deeper as we go into it, but  I think it's like a really great starting point   because I think it comes back to the whole idea  when it comes to social media is you have so much  

[04:53] freedom and and opportunity to do what suits you  and your brand. Yeah. So, don't feel like you have   to follow the crowd or don't feel like you have  to copy someone else. be your true self and that's  

[05:05] going to or be like if you're a business walk your  path like walk like was it was that staying like   um stay in your lane just stay in your lane like  don't keep jumping to do what others are doing if  

[05:18] like it suits you to for example not show your  face don't feel like empowered like don't feel   like you have to show your face but equally if you  want to have a personal brand don't feel like you   have to do it just the same as someone else did  it there's room to do it how you want to do it  

[05:33] absolutely And I just want to add to that because  everybody has a story and they have something to   say and there's space for people. I think often  we feel the pressure of like oh Steven Blet is   doing the podcast why should I start a podcast  or this person has already right they have a  

[05:48] video marketing agency or they have this that and  the other reality is they might but his story is   what makes it authentic and brings his audience  and you also have a story you know touching back   on your kind of law experience being a lawyer  then becoming an entrepreneur then a mom then  

[06:05] a multiple business owner it it's going there is  so much value and and things that you can add to   audiences that are just starting out in this space  or maybe haven't started but they had the burden   of going, "Oh, I I thought about this. I want to  start." And I love that and that's always been  

[06:21] my attitude. Like I am not someone that thinks  like a market's too infiltrated or there's too   many podcasts. Like actually I completely agree  with that point. We've all got a message. We've  

[06:33] all got something we want to give to the world.  And even if your what you have to share only helps   one person, then you've still helped a person.  You like to say you have a piece of or there's   a piece of the pie for you. Yeah. Yeah. That's  it. Like there is that's it. It's like there's  

[06:47] a piece of the pie for everyone. And it's not  that there's not enough pie to go around. Like   it's actually that you can claim your piece and  put it out there. So, I think with social media,   like you might think, oh, well, there's so  many mom influencers or there's so many forex  

[07:01] traders or there's so many property guys on  social media. Well, that doesn't mean that   you aren't going to resonate. Also, like I think  people think they don't they don't think this,   but I think it's like a subconscious thing. Oh,  so and so is a person who's in the exact same  

[07:19] niche space arena as I am, and they have 250,000  followers. Yeah, I only have 10,000 followers.   But his 250,000 followers aren't going to  be like, if that's their area of interest,  

[07:34] they're not going to be like, "Oh, well, I'm  only going to follow this guy and I'm not going   to follow this person." If you deliver value,  they're going to follow you, too, because you're   going to you're still going to give something  that they want to hear about. So, it's not that  

[07:48] like followers are exclusive that his 250,000  followers could easily become your followers.