Instagram Growth Strategy 2024 — Step-by-Step Guide & Transcript

[00:00] In the last 30 days, one of my Instagram accounts has grown over 50,000 followers and it will continue growing over 50,000 followers each month of 2024.

[00:12] If you are able to use the strategy which I'm about to reveal in this video, then you will be guaranteed growth. This video is in no particular order. Every single detail is important.

[00:25] I have tried and tested this across 20 plus different steam pages in different niches. These are the keys to growth. Let's go. Training your account or also known as niche mastery.

[00:39] Whether your account is zero followers, 5k, 50k or more, you need to be doing this right now. Let's look at my food page right here. here if I go to my magnifying glass which is the explore page or the reels you will see that it's

[00:55] only showing me food content similar to what I posted now the reason I've built my account this way is that anytime I need ideas whether that's for content for hashtags for captions I can just

[01:08] get inspiration at a click of a button I can get trending audios which I know are working right now as they're on the explore page for my niche and you can literally do this with any type of instagram

[01:20] account all you need to do is for a few days like and save content in your niche and after a while the explore page will show you more and more of this content what you need to avoid is using your

[01:33] instagram account as a personal account only concentrate on your niche and once you start liking random other bits it will show you those random other bits and honestly we need to run our

[01:45] pages like a business if we want real growth. Trending audios here is a full breakdown here in my opinion is the best way to find your trending audio so let's say you're on your

[01:57] profile what you want to do is actually press the real button in the bottom right once you've pressed that it will see a bunch of different real and in the bottom left is where the trending videos are all the videos now to see whether it's trending or not you will see an arrow like that

[02:13] which points up or point up to the side once you press the audio slash press white audio it will say trending or not if this is trending you can actually press that and see all the top trending videos simply scroll through you can just press the button on the right to save it and essentially

[02:29] this is a massive catalogue of what is trending that particular day so if you want to use audio simply press use audio, press the button, press your video and the audio is currently in use. Now the next thing is a bonus point for audio.

[02:43] If you're creating original content, this is what I want you to do. I want you to find your audio last. The audio needs to be the first thing that you find because if you are able to edit to the trending audio, the video will become so much better and perform so much better

[02:59] when you post it. All you need to do is download the riddle with the trending audio, put it into your editing software, extract the audio, then you can edit to it, then you can go back to Instagram and post the used audio and you will have had a video that is already edited

[03:13] for that audio Guys that is the best way to use trending audio Any questions let me know in the comments section Let move over to the next one which is going to blow your mind One of the most important things about creating content on Instagram is to actually engage your audience

[03:30] And Instagram have released a new feature called Polls. But it's not polls from your stories, it's actually polls in your captions. If we look at this post right here, you will see that they've done a vote and they've had 43,000 responses to this vote.

[03:45] and it's a simple question yes or no but imagine the amount of engagement that they are getting from adding or implementing these polls if you have this feature you need to start using it instagram or rolling it out right now and i really recommend doing this as quickly as possible as

[04:01] this will guide rocket your brand this account is making the most of it right now let's say you're in the motivation if you can't think of what poll to do ask them simple questions what's your goal for 2024, make more money, spend more time with the family. It's really that simple and a massive

[04:18] massive feature for 2024 to jump on poll. In my opinion still one of the most underrated aspects of Instagram is the keywords and the captions. The reason you need to have a better strategy

[04:31] for your caption is because Instagram wants people to stay on your post as long as possible. So even if they stay and read your captions for two to three seconds that's going to increase your overall watch time for that post. Not for the particular reel but for the algorithms to

[04:47] understand that people are actually interested in this post. Here's a quick format that you can use your captions. The first line needs to be a quote, super-exhaustible, a question. The next bulk of it, I want you to give advice, tell a story, give actionable steps, give a bit of substance that

[05:05] matches your post. Under that credit, whoever the content potentially is from or if it's original then credit yourself and then under that a cta about follow so follow me for more content like

[05:17] this and then under that it's simple put your hashtag it's literally that simple obviously you can have a cta if you have a tool out or something but i would recommend doing that later on when your growth is like an avalon guys don't feed on your captions if you need help with that bulk

[05:33] rate you can simply go to chatgbt and get it from there please go and refine it your pc to refine it if you don't want to be either textable and that's the formula to make a caption which is going to get clicks and remember keywords are really important so the longer you caption the

[05:50] more information about your post the more the algorithm is going to understand what the post is about which again is there to help it put the content in front of the right audience effect this is really underrated and i don't see enough people use it i've seen people 3x

[06:07] is simply by adding effects. Now let me show you how it works. So let's say I'm posting this reel on my food page. I've got it up. I'm going to press next. Now you'll see the three stars at the top. I will press this button and this essentially is my effect. Now effects work

[06:23] similar to trending audios. Once there is a popular kind of effect you will see loads of different content under that effect. So it's kind of a similar algorithm to trending audio and you will essentially get additional exposure.

[06:37] And this also stacks the training audio et cetera So there no harm in trying this sometimes And then you just quickly give you some ideas what you can do now obviously some of the effects you can change your content

[06:49] quite drastically what i recommend is picking some subtle ones for example one of those really good ones is just 4k so if you type in 4k you will see loads of 4k filters or effects and let's say you

[07:01] press one of them you'll see that it doesn't really change it that much it could even potentially improve it. So let's say for example you know you're editing a video and you want to make it black and white in your CapCut or something and you make the change

[07:15] that white and do it here instead as you will be using Instagram platform and potentially you'll get a boost. So when it comes to filters, a fix and just a set of your posts, try this sometimes and I definitely think this is going to help

[07:30] newer accounts get additional reach and even older accounts definitely too. Now the next thing is a quick one and it is to turn off your Facebook recommendations. I've seen so many accounts going viral but their views are coming off on Facebook. This is not going to

[07:46] help your Instagram grow. I've done this on multiple accounts and it's best to actually turn off this. To turn off Facebook recommendations, you can get a ton of views on Facebook but they

[07:58] won't come to your profile. So turn this off and just focus everything onto Instagram. Guys, the next ones are really important so stay tuned. So we're going to be an Instagram video without hashtags. What is the best way to use hashtags in 2024? Now the first thing I want you to do

[08:15] is understand the purpose of hashtags right now. Hashtags in the news have changed a lot. In my opinion the reason to use hashtags right now is to help the algorithm understand who to

[08:27] show your content to. So for example this is basically like keywords on steroids and what I recommend is doing three to seven hashtags. You don't want to under populate the hashtag

[08:40] and to use the algorithm and you will often see big accounts not using any hashtags at all because they've already established the algorithm through their audiences. So it's great for smaller accounts to use hashtags but to keep the algorithm to show your content to you. Now what I recommend is doing

[08:58] a few which are single words and a few which are two or three words. If you're putting multiple words in your hashtags like hashtag I went on a boat trip you know that is not going to help you as much. Let's focus on what I've just mentioned and you will see that your hashtags become a

[09:15] lot more useful to you. Pin content. Now for this there are two types which I'm going to discuss. there is the pinned reels or content at the top of your feed and there is the pinned comment. Now the first thing is pinned comments. If you have a post which is performing exceptionally well,

[09:31] is going viral, here's what I want you to do. I want you with your account to write a comment like follow us for more and pin that comment. Sell viral posts get thousands of comments and

[09:43] if people see a CTO by the account creator that incentivize people to follow then you're utilizing your pins to the max and it nearly that simple be smart with your pins you don need to add them to all your posts but as soon as you start seeing mentions you can add some pins with cta saying follow us for more or take the link in my bio which again you should be doing later on And the final thing is with pinned content do not pin content as soon as it starts taking on

[10:10] What I want you to do is wait 30 days, once it starts dying down then you can pin it to the top of your profile. And that's how you use pins. Your Instagram bio. Now so many of you are losing followers because you are not using your bio properly.

[10:26] So use this section wisely. we want to do with our bio is to capture followers attention and incentivize them to follow our accounts. Speak to them why should they follow you. If you are still

[10:40] seeking growth then do not use your bio to sell. This is the biggest mistake that I see people do. Here is how to build a good bio. Your name should be keywords that are potentially searchable so people are going to search and you

[10:55] potentially will come up. If your account is called finance mindset then you don't need to put finance mindset there again. Put something like finance, money, motivation, keywords which will match the content that you will be posting. For line one in your bio describe your account. Describe what your

[11:13] brand is about. Line two value. What value are you going to provide to your potential followers? Why should they follow you? 3. Community Frontiers. Don't just follow me, follow us. Be smarter.

[11:31] What I've been doing is join the family, or join the community, join the brotherhood, whatever it might be. Make it more appealable and focus on the community aspect. If you do your bio like this,

[11:43] you will increase the conversions of followers. And guys, I don't want to see long lines. It needs to be simple clean and sharp people call on your profile and will make a decision in a matter of seconds you don't want to make it too long stick to it it takes time to create a good buyer don't

[11:59] rush it but if you ever want us to review your buyers have any questions or anything make sure you join my discord or communities so that we can help you build the perfect buyer but trust me you

[12:11] can do it yourself using this strategy okay guys so the last one is keywords on your videos or on your content so I'm posting my reel right now and this is another way to help the algorithm

[12:23] understand who to show your content to so let's say I press next what you want to do is press the text button and type in who your content is for so for example if my content is about pizza and

[12:35] I want to show it to people who like pizza I will type pizza and you can see my text right there what I want to do is make that text as full as possible so you just literally make it tiny and

[12:48] Essentially you are putting keywords on your video to help the algorithm and it's literally that simple. You can put like one or two. If you add everything that we've done in this video, you will be on track for growth.

[13:03] Guys, my name is Alex and if you like this video, please make sure you like and subscribe and let me know in the comment section if you have an idea for a future video of mine. Guys, I have a whole playlist on my channel creating content, making money online, Instagram

[13:19] team pages and Facebook and YouTube. Be sure to check out these playlists. Let's get right into it.