How to Make Your First Crore in Your 20s | ft. Snitch Founder Siddharth Dungarwal

[00:01] Want to make your first crore in 20s. This aspiration, you should tighten it up as an elder brother. I mean my friend's thought process is very clear. If you want a super amazing happy life then choose that. Entrepreneurship is very.

[00:14] I have so much self-confidence that even if everything is taken away from me, I can still create something. Nowadays everyone wants an overnight sort of success. My only principle is to keep your head down, keep working, keep doing it and suddenly people will say wow it's an overnight

[00:28] success. Many people in India think a lot in their minds. At night, so many ideas come to mind that you do n't have to multiply them by 100, 4 lakh Lala, even you SSP sir have come up with this. Understand that Elon Musk is inside everyone.

[00:42] But when he wakes up in the morning, everything is gone. When you said that you sat outside it for four days. Yes. So first of all, the question of ego also arises. If you want to do entrepreneurship, you will have to leave your ego at home. In

[00:58] we are not People say that India is may be 10 years India is at least 30 to 40 years behind Someone in his 20s wants to do something big, wants to build wealth and imagine that there is

[01:12] wants to build wealth and imagine that there is an elder brother sitting in front of him who has done an elder brother sitting in front of him who has done something big in his 20s, if he guides you, tells you step by step, gives you a road map, shares his experience about

[01:24] what to do and what not to do, if he tells you all this while sitting in front of you, then think about what your direction will be, what your growth will be, what your results will be. Today's podcast was done with exactly this thought in mind. Our guest today is

[01:40] Our guest today is Siddharth Dongarwal, founder of leading clothing brand Snitch, who started with a small shop at the age of 18 and today has started with a small shop at the age of 18 and today has 90 stores in 43 cities. It

[01:52] is a company worth Rs 2500 crore. This is the same person whose pitch was heard by not one, not two, not three, but all the sharks invested in his brand. So in this episode, Sidharth will tell you through his life's setbacks and achievements how the right circle of friends can

[02:08] make or break your life. How just getting started without overthinking is the biggest step. And how confidence is not a born gift, there is a way to build it. How is it reached to important people?

[02:24] How to turn a setback into an opportunity? If you really want to do something big in your 20s then this episode will guide you. It will train your brain and turn on the speed, confidence and growth switch within you.

[02:42] exceptional journey. Right? You are earning Rs 500 crore per year. You have opened 60 plus stores. He gave such a pitch on Shark Tank that all the sharks invested.

[02:54] I noticed was that there was an amazing clarity, amazing confidence due to which you have had this exceptional journey. Right? So let me set a little agenda. We will also know about your journey and the fashion industry. But

[03:08] my thought process would be to assume that your 20 year old younger brother is listening to this podcast. Right? Who wants to start a business in 20 like you. Who wants to start a business in 20 like you.

[03:22] starting a business in 20, wants to make your first crore in 20. in 20. Like a blueprint if we could make it or explain it step by step. So that you can

[03:34] achievements you have made, he should be able to replicate it. So this is my major agenda for today. One thought that always confuses the youth is that this is the age made at this age and this advice is also given that life is

[03:50] mean my friend's thought process is very clear. If you want a super amazing happy life then choose that. Entrepreneurship is very tough. You have to

[04:02] make a lot of sacrifices. You have to stay very committed and it is a marathon that you have to be very very consistent about. If you want to do that, you know, a 9 to 5 job, then that is the most ideal thing, but if you are choosing entrepreneurship, the journey

[04:18] sacrifices, which you should be prepared for 20 to 25 years for foundation building. Yes, how can someone build their foundation, I was about 16-17 years old. I had a best friend whose name is Ravi. He was

[04:33] not from a well to do sort of a family. At least I would say I was like a from a middle class. He had to make some sort of money. He literally used to make me sit behind him on his scooter and sell NMA soaps

[04:48] And he used to make about ₹3 a packet. And from there on I have seen the journey today. You know today he has a turnover of over ₹800 crore. ₹800 crore. And I think getting the right friends in that age who are

[05:01] And I think getting the right friends in that age who are real hustlers sort of changes everything in life at least for me I think he has been one of my biggest inspirations when I started off so for me it is choose the right friend don't

[05:16] think too much about the future just be in the present whatever you want to become or whatever you want to do do it slowly with a step by step approach. Nowadays everyone

[05:30] wants the you know overnight sort of success. My only principle is to keep your head down, keep working, keep doing it and suddenly people will say wow it's an overnight success. So if one thing I understand is that these 20s should

[05:46] be good friends. Right? They should do something. But the biggest question is clarity. In which direction? What should I hold? How they arrived at the right line of business or the right idea. Are

[05:59] right? Because we are going but don't know where to go. Then she somewhere I journey. If you look at my journey, anyone's journey, when they started, they were doing something else. And over a period of time he became something else.

[06:13] So you don't have to think so much. You just have to start and that path will be created automatically. Like if I would like to know your story then even that will have a lot of true examples. From where you have come here through no route, the same with me, I mean I did

[06:30] not know that I would be able to reach here, so I think start is the biggest factor, many people in India think a lot in their mind at night, that is, so many ideas come to their mind that you can understand that there is Elon Musk inside everyone, but when they wake up in the morning, everything goes away, so very few people are able to actually

[06:48] Elon Musk inside everyone, but when they wake up in the morning, everything goes away, so very few people are able to actually and if you do that then you will get clarity.

[07:05] instead of thinking about different things every day, whatever you have thought, bring out the thought once and then execute on it, even if it is not clear then it is fine. Whether it is a raw or a firm thought, it is anything but once you start, it will automatically become your journey. You will

[07:19] find an opportunity somewhere. Then you will take a left. Then you know it is like a journey. And you are in the driver's seat. He keeps showing Google Map. You are going wrong, he will say turn around and go here. Right? So that will keep happening once you start. But

[07:34] many people waste many years thinking that they have to start, they have to do it, they have to do it. But they are not able to do it. Because that's not self-confidence I think. Which I think is a different skill. Like you should be very, very self- confident. I have so much

[07:48] self-confidence that even if everything is taken away from me today, I will still be able to create something. So I think it is very important to have that self-confidence. understand two things from you as to how you did it in your journey. But let's go there.

[08:02] Self-confidence was always there, whether it was built or it was built. Build done. Or I mean nothing happens forever. When you stumble a lot, When you stumble a lot,

[08:14] your self-confidence automatically starts building up. And I think I was very clear in my mind that I wanted to do something. And you know making money was meant a lot And you know making money was meant a lot to me in that age. And I think the whole group

[08:29] of friends that I had were all like that. That everyone had to do something in life. That everyone had to do something in life. They did not have that culture of working a 9 to 5 job and living a cool life and partying every day. This is what

[08:44] we had. Even if we met at night, we used to talk business. So it became an inheritance in everyone that something has to be done. something had to be done. I faced many setbacks in the process of uprooting and gained

[09:01] in action. We can understand this absolutely, absolutely where you are today, when did this vision start getting built that yes this is a possibility I feel I did not expect anything in life

[09:15] when I started from a small shop which was in Fraser Town, that too on the first floor, my dad had a jewellery store, next to it a shop on the first floor was getting friend jewellery is not exciting me, I have to do something

[09:30] in cloning, I was in a morning college, so after my college I used to run this retail store. Now there are many factories around Bor. From where I used to bring surplus clothing. He used to steam ion 200-300 pieces properly,

[09:44] make them presentable and keep them in the store and sell them. Since I was in college I could call in a lot of my friends and from there my journey started. Surplus clothing: There are a Surplus clothing: There are a

[10:00] someone has placed an order for 1000 pieces, then the factory will make 1100 or 1200 pieces because they know that there can be rejections and whatever is left from that rejection, the is surplus, so it also has qualities like Fg1

[10:14] Fg2 and I used to buy only those which were fresh and I used to sell them in retail, which is absolutely you know gold sort of product, but I used to get that by chance because only 50-100 pieces were left, so

[10:30] only 50-100 pieces were left, so I was selling that in retail and why were you able to get it, was it relation and was it, I mean, whatever you can get, there is no hustle, you just have to go and find out, it

[10:44] you just have to go and find out, it means there was nothing like that which I knew, I did not know anything, I did not know anything about apparel. That was my first transaction. I sold socks worth ₹11,000.

[10:58] savings. With that I bought some socks and sold them to a retailer and I earned around ₹1800 from it. And that day I flew out of the world. Right? I don't think I will be able to get that feeling even today. So the feeling I had that day was that brother, you earned ₹1800 in a day and at that age,

[11:15] brother, you earned ₹1800 in a day and at that age, like 17-1 year ago, that was like a kick. Then it started happening every day that I have to do something today also. So first I started trading. Then there were many other retailers who were interested in buying similar

[11:28] sorts of merchandise. That's when you know I started wholesaling. So I would bring in a lot from these factories and run my retail store during the day and pack it overnight and send it to other retailers in other states.

[11:44] started in 11,000. You earned ₹1,800 by investing ₹11,000. First Profit. Yes nice you started trading in this process. Right? Then how what? What was it?

[12:01] Right? Then how what? What was it? So that continued for about a year. We, So that continued for about a year. We, we mean it was me and two of my employees who even today they are a part of Snitch, it has been you know 18 long years for them also,

[12:16] so we used to run a retail store during the day, we used to do packing at night and do wholesale to all the other retailers, I kept doing this for almost two years, I was making good enough, 70-80000

[12:28] month on month and there was a particular factory which also had surplus fabric and the fabric was 25 lakh. I had a buyer ready and I was earning Rs 2.5 lakh. I and I was earning Rs 2.5 lakh. I literally had nothing in savings. I had two lakh rupees

[12:43] in my savings. I took Rs 5 lakh from Ravi and till date I have not returned that money. And some from my friends and family because I had a bye ready. I thought, friend, it's just a matter of four days. I have to invest, take it, give it to him, the money will come

[12:57] take it, give it to him, the money will come and I will earn ₹5 lakh. So in that drunken state and I will earn ₹5 lakh. So in that drunken state I did it but to my bad luck the factory had an audit they couldn't dispatch it for like 45 days post which the buyer denied

[13:09] saying it was too late I don't need this fabric anymore and I was basically stuck with that fabric did I have place to keep it kept it at a garage made the very small swatches of those fabrics and distributed to all the retailers that I knew

[13:22] in India there was a particular retailer in Bombay you know he called me up and he was like sid the fabric is is fabulous. Can you make shirts production is not my background. I've never even made a shirt. Friend,

[13:35] make 200-300 pieces and send them. If it goes away, I will bail you out of this situation. That's when the real hustle started. The large manufacturing units in Bor were not ready to do that very small MOQ. Found a very small unit size for

[13:49] minimum order quantity. So because you had to get it made. Basically, I had to make 200-300 pieces of samples first, but no one was ready to make them. So I found a small factory there in which I am still working. By the way,

[14:03] I sat there and understood for six weeks, that means from that I understood everything, you know what are the parts of a shirt ? How is the stitching done? You know what is a collar fusing extra extra and of eight weeks you know do the 300 pieces myself and send it to Bombay.

[14:19] Over the weekend all those shirts sold out. You convert all the fabric from He Called Me Up and He Was Like into a shirt. And then you know that was a face which blew my mind because I made 6 andf lacs instead of 2 andf lacs because I converted it

[14:33] into shirts and sold it. If you had bought the cloth and sold it, you would have you made shirts from cloth and sold them, you saw that I had earned more than Rs 6 lakh. And then I realized that manufacturing is a much bigger business.

[14:47] And from 2012 until late 2019 I was sort of running a buying house. Where we used to design, manufacture and deliver to a lot of

[14:59] brands like Madhura Arvind, Landmark Group and many other small brands in the South like Chennai Silks, Poties. He used to do all the small production for them. all the small production for them. Scale that business to almost a 60-70

[15:14] crore sort of an ARR. But in the back of my mind, I always had this thought that I want to mind, I always had this thought that I want to start something in my own brand, you know. A Looking at Opportunities I saw two gaps. One is that the brands I was working with were following

[15:29] a traditional pattern of planning the summer collection, winter collection 6 months or 8 months in advance. I had to predict what would sell and you know that in India brands like H& M and Zara just came in and they were

[15:43] disrupting the traditional model of business, so I thought why is no brand in India doing this, and then I got to know that you had to be I thought why is no brand in India doing this, and then I got to know that you had to be own the supply chain, I thought that I am already in the supply chain, so it would

[15:58] probably be easier for me and that is when the idea of ​​Snatch was born, the idea of ​​Snatch was born, which is a very important thing because again circling back to where we started, challenges come in your journey.

[16:10] For example, where the journey started was actually a problem that you bought it is delaying it. When the goods reached you, the person who was supposed to take it was not taking it. You have a loan on your head.

[16:23] So friend, what is the point in that problem, there is no need to do business in the business. Leave it friend, loss. I do a job. Whatever you could have thought and had a breakdown. But take action there, make efforts to see how this thing can be

[16:38] sold. He got the patches made and found a factory. That Hustle Help You To Get Into Manufacturing. Then Covid also came when you built the business but Covid was a time when suddenly many companies and businesses were shut and

[16:53] we saw many businesses getting closed at that time. But that learning instinct was instilled that friend, let's thing, maybe this is a bug which has always been there, if you remember in the years 2010

[17:08] and 12, iPhones were not available in India. He used to bring it to USA. So this friend of mine, Ravi, used to order it from USA. But that phone had to be jailbroken. We so I wanted an iPhone. He said do one

[17:22] thing, if you jailbreak so many phones then I will give you an iPhone because he was an expert in sales, so I made a jugaad, you know, I learned from YouTube

[17:34] how to jailbreak and I found that hack, you know I found the hack to jailbreak iPhones and from that my income started and finally after jailbreaking some I think 40 or 50 phones, I got

[17:49] an iPhone, so he always thought that nothing is easy to get in life. You have to keep that nothing is easy to get in life. You have to keep you no fighting for it. Again since I have that person in my mind who is right in my 20s, then how did you

[18:04] gain business acumen because when you gain scale, you did some things in a shop, you made your friends like that, you tried to understand hustle but when you have to gain scale, especially in recent years,

[18:19] how did you develop that business acumen, business skills, then day one that whoever I have to work with, he should be 100x bigger than me. 100x bigger than me. So whatever retailers I used to

[18:33] supply to, I mean I used to always go to the largest retailer and try and do business with them. Clearly I remember the Bombay retailer I am talking about. I sat outside his office for at least four days. Where he didn't even

[18:47] notice me. And the fifth day you know is when the interaction happened and I introduce myself and from there on build that very very strong relationship with him. A literally became like a family member and my thesis was very clear that

[19:01] I wanted to work only with big retailers. I never wanted you know the small retailers to send 50 100 pieces to someone. It was very clear from the beginning that I have to work with the four-five people in India who have the best surplus. I

[19:14] don't want to do it and why did you think of doing this to anyone else? Why did you think about these two questions ? And how did such clarity come? I thought about it because I had the aspiration to become like him because he was very successful

[19:29] in his field. So I thought if I trade with them, my network will build very fast. If you do special trading, if you say, for example, if a fabric supplier comes and says that I supply to Smith, then

[19:44] any small brand will immediately pay attention to it. So I New The Network Could Become said that I supply goods to this supplier also, others would come to their attention within a second thinking that brother, this is something useful. Right? So it was always that always choose you know the

[20:01] biggest sort of fish and if you look at entrepreneurship also there are two types. Building a brand that is very difficult. There is a lot of patience. The second is to become a supplier to a brand that is running away. So his speed will automatically match yours.

[20:17] It's like a horse that is running really fast. You just ride on it. And Like I Told You was the first factory I worked with that I converted from That You Know Fabric. He used to make 2000 shirts for me at that time. Today he

[20:33] makes 1,20,000 shirts for me every month. Right? So he has grown 100 eggs. He Boat Properties. He is living a life. So it is a journey which will not only grow you but

[20:45] is a journey which will not only grow you but a lot of people around you. When you said that, I was trying to imagine that when you said that you sat outside for four days, yes right, that you sat outside for four days, yes right,

[20:57] and I guide them that you should not sit, friend, what happened, then first of all, a question of ego also comes up, one day you will sit, if you want to do entrepreneurship then you will have to leave your ego at home and go, that is very clear, I mean I

[21:12] clearly remember the name of that store was Close Rack and the person who wants it is Rajiv Shah, he had about 17-18 stores back then, it was a flump, like you can understand, flump, like you can understand, a BMW is parked outside his office, a Mercedes is parked, there are

[21:26] two benches in a small starting and beyond that his office starts, it's like a small reception area where I was sitting and he just came out, I think, second and third day for a smoke and that is when you know I interacted with him and that is where

[21:40] the conversation began and then he took me and And you know that was one but I think he shaped me really well, he gave me the right inputs, you know, this is what you should do, this is what you know is in demand. And you know I could become like a

[21:56] demand. And you know I could become like a supplier to so many such retailers that gave me that you know a speed and growth. He shaped you really well because you earned it really well. Meaning or. I mean you could say that. You could say that

[22:09] but ah I think he was very mature ah obviously because of his age. And seen a lot in his life. So he gave me the right sort of inputs and I took them very very inputs and I took them very very seriously. Like there was a tight aspect.

[22:23] No one supplied any goods to him, friend. Meaning, everyone was afraid that if they gave him goods, half the goods would come back. But my question was why would he come? If we check it from here and send it then why will there be a return? So that was the only difference. Whatever you say, an

[22:37] entrepreneur should not have ego. This thing is not easy. And hats off to you because the maximum one can do in a day is two days. Sitting outside someone's house for three-four days. Or right? Which access which

[22:49] becomes a catalyst, so this again is a very big nugget of input that we often do not get this question. I get DMs on Instagram that we understand we should be in the circle of you know good people, ambitious people, all that but we do

[23:04] So access has to be earned. For that we have to go. Your achievements gave you confidence. Mistakes were also made in this journey. How mistakes broke you and how you overcame them. If there are any

[23:18] examples then we will be able to take more relatable ones. Friend, in Friend, in terms of mistakes, I used to make when I was young and used to do all this trading, there were many such incidents where I felt

[23:34] many such incidents where I felt cheated, right, you saw some stock in the factory but when it came, it turned out to be something else and then they said that this was what and then they said that this was what you had seen. What I did with these things is I

[23:47] built my process stronger that I used to sit there for 3-4 hours, opening each piece and checking it and then dispatching it and bringing it back. I used to trade dispatching it and bringing it back. I used to trade a lot of people even backstopped but I think one thing which I was very

[24:01] clear about is if my intention is right and if I am honest with whatever I do I am building a very strong goodwill and that building a very strong goodwill and that goodwill will keep me growing so a

[24:14] goodwill will keep me growing so a lesson I would say is how the past can help you sort of turn your struggles into opportunities. I think that is an art that you have to learn that whenever you are in some trouble,

[24:29] how can you convert it into an opportunity. I think he came to me many times in my journey and I could convert him into opportunities. So gradually we develop shock absorbers in this kind of journey but in the beginning it is not so easy to develop those shock observers.

[24:44] Yes it doesn't happen friend what will you do you will cry and what will happen you will share with two friends that this happened but next day morning you have to get up and say I am going after it again that's what right I think entrepreneurship is very very

[24:57] similar to sports how and everything right you today take an example of cricket may be you gone duck out for four five six seven times you have to go back get up

[25:09] the next day go do your practice hit the gym you no focus on your food, do everything that is required for you to strike one ball. So it is a

[25:21] sport and it is a team play. It is not something that can be done alone. And a lot of people mistake entrepreneurship and they say we are building a family.

[25:33] No, you have to build a team. You have to people who were different to you when you started may not be so keen because they were not

[25:46] able to grow that fast. You have to take those decisions. It is very tough. But if you get emotionally attached, which I do, it becomes difficult for you to take the next steps. So how do you plan organizationally

[26:01] Personally how you plan and personally how one should plan but let's start with you you must have also understood that I should plan my week. The day should be done. What is your

[26:13] model operating on? Meaning, at the company level, we plan quarterly and you know it is more theme based and not a specific goal based and by theme I

[26:25] mean we will say that in this quarter we have to achieve omni commerce omni channel or we have to bring down the delivery timelines. So it is a much broader

[26:37] bring down the delivery timelines. So it is a much broader sort of a theme that we set and then you know teams we are aligned towards that we will start giving updates on them when it comes to my planning I mean it is very very consistent I think I get up hit the

[26:53] consistent I think I get up hit the gym go to office do my meetings and try and wrap up as early as possible and go back home I try and be in the office for at least five days a week because I have to travel because of offline expansion and everything else but

[27:07] travel because of offline expansion and everything else but personally I plan my day personally I plan my day really well I have given up to time I will you know sort of be the one I mean I have always believed really well I have given up to time I will you know sort of be the one I mean I have always believed

[27:21] think a lot of people underestimate the power of speed and for me I have been travelling what do I mean by power of speed Power of speed is how quickly you Power of speed is how quickly you think about something and you do it and keep

[27:35] iterating on the go not like you know people from A to Z Think about the journey in advance. At least go to brother ji. Some people have not been able to go beyond life till date. Why are you thinking till Z? Right? So you have to take those A B C D steps and take them fast.

[27:49] Because if you miss it out there is someone else who you know is going to come and leave you behind. So speed is something that we have always believed in. I've been traveling to China for the last you know I think 10 12 years. And I have learnt this thing from there

[28:05] that if you go to China and give this sample to those people, they will make it for you within 24 hours, exactly the same and you will be stunted because their speed and will be stunted because their speed and execution skills are unmatchable and that is why they are what they are, they are right everything, so if there is

[28:19] execution skills are unmatchable and that is why they are what they are, they are right everything, so if there is you no small potholes, if you are really going slow there are chances of you

[28:31] falling in that pothole, but if you are going at that speed, you will not even know that these were potholes because that speed eliminates everything. So that's the way I think like if you think about something when we thought offline and when we did the first series of

[28:46] this raise on CNBC I had told that we will open 100 stores in the next three years. As soon as that meeting you know that interview got over. A lot of people inside the organization came and told me I was nuts. You Told 100 Stores in Three

[28:59] Years. I said we will do it in one year. And everyone who, like you, knows how it's going to happen, but then you know, we're already at 62, and hopefully, by December, we'll cross 100. So, just keep hopefully, by December, we'll cross 100. So, just keep talking about speed, and you know, putting that

[29:14] talking about speed, and you know, putting that belief in people solves a lot of things. So, you were telling me that you plan your day very well, you put a lot of offense to your time because you believe in the power of speed. Absolutely, in between, you

[29:27] talked about China, what things are there, because you have been wanting China very frequently, what they are doing right, which we are not doing everything.

[29:39] 10 years behind China, but I strongly believe that India is at least 30 to strongly believe that India is at least 30 to 40 years behind China. The sort of world that they are living in is completely different, like for them, work is everything. You go there, seven

[29:53] days a week, they are working at night. Is it 2:00 or 12:00, time, I am going home, no one is saying if you are singing in a factory, they will respect you, they will get you all the meals, transport everything because they are so

[30:07] serious about their business in India, it is not that people, you know, they are very restricted that at 5 o'clock I have to do this, I have to go home, I have to do this, they are not like that, they take one, that you know, Chinese New Year holiday, which is which, which is

[30:20] for almost a month, they will do whatever sort of travel that they want to do and after that, you know, once they are at business, they are whether it is a small sort of company, then everyone is so serious about their work. I think that a lot of people lack in

[30:36] work. I think that a lot of people lack in India and they are I think too good with execution like super amazing. I think the way the infrastructure is built. I think that is the key because of what you know people are able to do. Why do

[30:53] you think he has this level of ethics and commitment? commitment? How are you? I think it is hunger only man. I'm even in How are you? I think it is hunger only man. I'm even in and I think women empowerment I any

[31:07] sort of factory you visit any sort of of company whether it is consumer tech anywhere you will see women being the leaders there. Men are more like you know the back and sort of

[31:21] forces. But in the front end it is women because they have the power to negotiate. They have the power of sales. You know women are really really smart with all the things and in India I think till now people have not got that habitability

[31:36] and there everyone is talking work, if you go to even a small shop, children are also playing there, after school the husband and wife are running their business, it is very very different and that acumen is coming in the children since long and I think

[31:53] starting the day very early like 8:30 most of the markets open in China 6:30 most of the markets open in China 6:30 most of them shut they are very disciplined most of them shut they are very disciplined with their day and planning everything

[32:05] with their day and planning everything and what we are doing right as a country I think over the last 10 years we have done a lot of things right I think UPI was a game changer. I think GST was a game changer. I think you know Ah go for local was

[32:21] a game changer. Ah Made in India was a game changer. I think a lot of great initiatives have been taken by a lot of people and they have taken advantage of it. Also, just imagine if there was no

[32:33] penny in my pocket today because I know that I have UPI on my phone and my know that I have UPI on my phone and my internet is 5G, so there is absolutely no problem in travelling. There are a lot of good

[32:46] things that have happened over the last 10 years, there has been some ease of business as well. Indians have started respecting home grown brands which was not the case earlier. Earlier it was that if the thesis is imported then it would be good. Right? Now that is slowly changing.

[33:00] People have started adapting to Indian brands, understanding the story and today's youth does not just want to buy a brand because of its product. They want to know their journey. They Want to Know Everything About You Know the Company. And that is how

[33:13] You Know the Company. And that is how hooks them to one particular company. So is it loyalty towards the brand and is it the price that the youth is looking at? brand. No brand can be built on price. If you bet on price then

[33:27] it is always a failure. Someone Else Will Come and Kill You. So you should never build a business on price. Build a Business Always On Brand End.