The Ultimate Car Negotiation Hack
45sShows a buyer using inventory days to gain leverage, a rare and powerful tactic that viewers will want to learn.
▶ Play Clip[00:00] Ray, welcome into Gotcha Motors. What can I do for you today? Well, I noticed online and I came in and one of the other, I guess, like, a Porsche genius
[00:13] was kind of enough to take me for a test drive. I noticed a 2020 Acura MDX on your website pre-owned one that you have with 50,000 miles. Yeah, beautiful car. Yeah, drill it. And I kind of liked it. And I noticed online, you're asking 37, 999 for it. Yep, absolutely. I also noticed
[00:33] online that you've had the vehicle for about 125 days in inventory. Well, yeah. I mean, we, it's a good car and everything. But, you know, we're just waiting for the right person to come along. Get a good owner for it, you know. You could be waiting a long time if you're
[00:45] waiting for the right person to come along. It's a beautiful vehicle. It is. It's the right home. That's for sure. Well, would you rather see it here or at my house? Hey, if you want to take a car home today, I'll be the first person to pencil it up for you, Ray. Well, speaking
[01:01] of pencil on your lap, what do you think you could do for me off of the 37, 999? Well, we've got the 37, 999. And then you know because of the car shortage and everything that's going on there, we do add a few add-ons and extra benefits for the vehicle. For example, a low jack system,
[01:18] it comes pre-installed in all vehicles. So I just want to... So pre-own car. Yeah, we, we, we make, we just, you know, it's important that we put that on. Vin Edge, if your vehicle were to ever get stolen, we have a special Porsche certified... Okay, that's product. Can you help me with one thing?
[01:33] Sure thing. What can you do on the 37, 999? I don't want to, I don't want to hear about the low jack or the Vin Edge or anything else because quite honestly, it's pre-own car. I'm not looking for Vin Edge and I certainly wasn't looking for a low jack. Yeah. So on the 37, 999, what can you do for it?
[01:50] I mean, we, we, we'd have to stick with our advertised praise on the website. Ultimately, what you get to, I mean, you, you, you're, you seem like a savvy buyer. You know what you're talking about, right? No, I don't know what that is. There's some, I just want to... So, Zach, just
[02:05] between you and me, cut the BS, what can you do for me on the 37, 999? I don't want to hear, I don't want to hear your song and dance. I don't want to hear about the market. I, what can you do for me
[02:17] on the 37, 999? Let me go talk to my sales manager. Let me go see. That's it. That's the best you can do for me is let me go talk to your sales manager. I thought you were somebody who you're at a Porsche store. You can't, you can't decide what we can sell the car for. Okay, I talked to Jimbo. Jimbo's a great
[02:33] guy. Actually, it's his middle name. His first name is Ray. Actually, just like here, it's Ray Jimbo's. Anyway, Jimbo's got us a deal. Yeah. We can drop a thousand dollars off the selling price of this vehicle, but I got to be honest. Yeah. Got to be honest. That's contingent on you financing with
[02:48] us here at the dealership. So, we can take a thousand dollars off the price. Yeah. You have to finance the purchase here. Okay, so let me try this one more time. What, what can you do off the 37, 999?
[03:01] I got you a thousand dollars. What can you do off the 37, 999 without any contingencies? I haven't decided how I'm paying for it. And wherever I buy a vehicle, they're not going to dictate to me
[03:15] how I'm going to pay for it. So, do you need to bring Jimbo out here or could you just could you tell Jimbo that you have a real pain in the ass customer? Yeah. What can he do? And when you go
[03:31] to see Jimbo, just between you and me, I've done some research. Okay. I know you had the vehicle for a hundred twenty five days. You're right. You're right. We've had it for a while. Yeah. Which means hundred and twenty two, which means that you bought it at the top of the wholesale market when you bought
[03:46] it. Wholesale or wholesale? Wholesale. Okay. I can't say, you know, the wholesale market when you bought it. Okay. And just between you and me, over the last 19 weeks, that wholesale market has declined
[04:01] precipitously. At an average rate of about a little better than a half a point a week. Your hedge fund guy says, let me finish. So, please, what you paid for 11 weeks or four months ago or five
[04:17] months ago is about 11 percent more than what you could replace it for today. And that means that you've been paying carrying charges on it. And B, it's highly overvalued in your inventory
[04:34] at the moment. I'm here as a buyer who can take that vehicle home with them today. And if you'd like, I printed out some information for Jimbo that perhaps you might want to share with them showing that
[04:48] what I'm speaking of is the truth. So, could you please, please go, go see Jimbo. Yeah. And say, you know, what can you do off the prices of vehicle? Jimbo's probably going to say to you, he's probably
[05:04] going to say to you, Zach, what do I need to do? Here's what I'd like you to tell Jimbo. Better yet, right. Let me go get him. Buying a car. Let the team at YAA help. Use the code fall 20 and save 20 percent on a YAA membership or use fall 100 and save $100 on an extended warranty.
[05:24] Ray Jimbo. Ray Jimbo. I'm on rage. Look at the first name, Ray. Pleasure to meet you, Zach has told me all about the deal. You guys are working. Are you twins? Beautiful MDX. You're looking at truly
[05:37] one of a kind that you see that it has on the on the options. We actually have the windows stick. You want to see how much it was new. Beautiful. I don't care what it was. Now, Jim, all I care about Jimbo is, is what it's worth today, both on a wholesale level and a retail level to me. You've had that car
[05:55] for 125 days. You bought it at the top of the market. Hate to break it to you. You know, because I, I'm fortunate enough that I have access to some market insights from a black book. I get them weekly.
[06:07] I subscribe. What can I tell you? One of the things I can share with you is that the wholesale market on these has been declining for 19 straight weeks. What you paid for four months ago,
[06:22] five months ago, four months ago, it ain't worth anywhere near that today. If you were taken to the sale, you'd take a bath. I'm going to give you the opportunity to have a retail customer by the car. I notice you have it at $37.99. Make me an offer, because I was talking to Zach. I made you an offer.
[06:38] Here we go. I'll pay you $35,000 for the car. Okay. Plus fees. Not to exceed a total out-of-the-door price of $38.5, including all the fees. State fees, taxes, docks fee. What's more, so I know you're going to
[06:57] call that a processing fee. $38.5 out the door. As a retail customer, I'll give you your F and I got the opportunity to try and sell me some stuff. You want me to discount it about $2,500.
[07:12] Well, probably about $3,000. About $3,000? Yeah. About $3,000. You want me to discount about $3,000. And you're to out the door. What do you mean by that? You mean, what do you mean? Okay. Out the door. $38,500, including everything. Title, tax, processing fee, selling,
[07:32] price, everything. Not a penny over $38.5 out the door. Out the door. And I'll listen to what your finance manager has to say to me. I think that, right. You're obviously a very knowledgeable customer.
[07:48] Just like me. Yeah. Got the same name. Yeah. It's nice that we both share so many similar characters. I mean, you look good. I look good. Your glasses are nice. Watch. I do. You look
[08:00] better than me. I'm sure, but that's besides the point. Here's what I can do. Here's what I can do. Here's what I can do. Yeah. I appreciate that we're talking out the door. It makes sense easier. I need a 40 and go to 40 out the door because the thing is the thing is my general manager.
[08:15] We put a couple accept. We put a few things on all the cars. We have to, you don't have to, you chose to. Don't ever forget that. You chose to. I got you. We didn't have to. My offer is
[08:27] $38.5. You selling a car? My offer to you. I'll buy the car at $38.5 out the door. Whatever stuff you put on it, if you can take it off, you take it off. If you can't take it off, I guess
[08:39] I'm driving home with it, but I ain't paying for it because, well, I didn't want it. I didn't ask for it. You chose to put it on. Not me. So you want $38.5 out the door?
[08:51] $38.5. I'll say it one more time. Yeah, you have $38,500, including all fees, tax, title, license, processing. Let me see what I can do. Let me see. Let me go to my computer. Let me see what I can do. Absolutely. I'll give you all the time. You need Jim. Right. Yes. I got good
[09:07] news for you. Okay. Here's the deal. Yeah. I don't got you put in the box for too long, my friend. We're going to make the deal. Okay. Kimberly is in the finance office. Just promised me you'll trade her nicely. I know you kind of beat me up here to beat Zach up earlier. You're getting
[09:20] the hell of a deal. Thank you. This MDX is truly one of a kind. Crystal metallic. Every MDX is one of a kind. Every time they're used, they're one of a kind. Sure. Sure. If I could shoot,
[09:34] yes, it would be sharp. Yes. Sure. Sure. Right. Thank you. Going in the box with Kimberly, trade her nicely, please. All right. I see that you've done this before. We can get you out the door at the 38-5 finance office. Maybe we can even do some more. Just talk to her. Talk to her
[09:46] about the work. I told you I would be more than happy to listen to what the finance manager has to say. All right. Let me go for it. Let me go for it. If you're an eye manager of the opportunity to try and sell me something. I'll go pencil the deal. If you'll sign on the sign on the work she will send
[09:59] it off. Kimberly will be home today. That's her good. Yes. Yes. Congrats. Well, thank you. Thank you, Jim. So we can't shake. I watched.
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