How to Start (and Grow) a YouTube Channel

[00:00] and grow it in record time. I used to take my channel from zero views and 200,000 subscribers.

[00:16] 250,000 subscribers using these same strategies. and in this video I'm gonna show you including lots of real life case studies and examples.

[00:33] a couple of years ago, Despite publishing lots of great videos, It was really frustrating.

[00:45] and my channel consistently gets to my channel every month. That way, I could figure out

[00:59] and I put everything that worked for me and that's the process I'm about to share with you. make a pro channel page.

[01:13] My first channel page looked like this, yikes. isn't gonna push anyone to subscribe. that I struggled to turn viewers into subscribers.

[01:28] and because my channel page looks professional, hit that Subscribe button. First, write a thorough About tab description.

[01:44] what do they do? and if you're About description looks like this, a detailed About page description

[01:58] what types of videos you put out, and anything else that would make someone For example, here's my About section,

[02:11] Next, you wanna upload nice-looking channel art. to make a first impression. and your channel art is the first thing

[02:24] so it needs to look great. you can use an easy tool like Canva or Snappa Last up, we have your channel icon.

[02:37] shows up in more places in YouTube Your channel icon appears on Watch Pages, Featured Channels, Related Channels, and more.

[02:52] they see from your channel For example, when you leave a comment on a video, So, make sure your channel icon

[03:05] looks nice and clear like this or like this. which is to find three key words. You can have the best video ever made.

[03:19] But if no one on YouTube can find it, finally found success was that like on page SEO, and Google rankings,

[03:35] have directly led to millions of views. to optimize your videos in a minute, Specifically, keywords that lots of people

[03:48] So, how do you find them? You might have noticed that it suggest keywords for you.

[04:01] The great thing about auto-complete In other words, YouTube is literally telling you, "to find videos on YouTube."

[04:15] about the keto diet. you can see that it suggests and these suggested keywords

[04:27] With that, let's move on to step number three, Most people struggle on YouTube Instead, they turn on their camera and freestyle,

[04:43] the most successful channels on YouTube, Why is this important? of someone that's watching videos on YouTube,

[04:56] you probably have a very short attention span. So, if the video you're watching and when someone's rambling

[05:11] In today's video you're... (beep) This video, you're... I recommend using an outline or a script.

[05:26] it has every single line written out, That way, you have some room to improvise. with a detailed outline

[05:41] Let's move right into step number four, Like I mentioned earlier, that my channel has grown so quickly

[05:53] and filmed a great video Here's how. YouTube puts a ton of weight on terms

[06:07] So, make sure to include your exact, For example, here's a video I published a while back. So, I included that keyword in my title, simple.

[06:22] in your description. Just sprinkle in your keyword a few times Here's an example from the video I just mentioned.

[06:34] That's how you want it to look. I like to keep things really simple. Then, I use a handful of other tags

[06:49] That's all there is to it. get more comments. to figure out why certain videos

[07:02] and one finding that surprised a lot of people tend to outrank videos when your video gets a lot of comments,

[07:14] YouTube says, "This video is engaging our viewers," The question is, Here are three simple tips that work great.

[07:26] multiple choice questions in your video. something like this. super specific that they comment on.

[07:40] I ask people, which technique from the video They can literally comment with one to two words, that this video has so many comments.

[07:53] Here's where you ask your viewers a question and then you pin it so it stays at the top. Finally, reply to as many comments as you can.

[08:06] The fact is, most YouTubers never reply to comments, and if your channel is brand new, to every single comment that comes in.

[08:19] that comes in within the first 48 hours Not only does this lead to more people commenting, Speaking of subscribers,

[08:33] step number six, get more subscribers. And how do you go from 1,000 to 100,000 and more?

[08:45] First, focus 100% on quality, not quantity A lot of so-called YouTube experts

[08:57] but it's simply not true. published on YouTube every minute. It needs more awesome videos.

[09:13] to over 100,000 subscribers and it only took seven more videos and I'm not alone with this quality over quantity approach.

[09:27] JunsKitchen has over 3,000,000 subscribers, and he's only uploaded about 25 total videos. just that the videos you do publish are awesome.

[09:41] You also wanna optimize your end screen for subscribers. at the end of every video on YouTube, to get more subscribers.

[09:54] an entire video from your channel, That's why I recommend using That way, people can easily subscribe

[10:08] And now it's time for our last step, Now that your channel is starting to get some traction, Specifically, it's time to start focusing on session time.

[10:23] Session time is how long someone spends one of your videos, than audience retention and watch time.

[10:38] someone spends watching one video. that someone spends and YouTube has stated on the record

[10:51] According to YouTube, because of your content, how do you maximize your session time?

[11:05] I already mentioned that you wanna add but you also wanna link Here's an example from my channel.

[11:19] from your channel to watch right away. use a next video that someone want to watch For example, I have a video on my channel

[11:32] What would someone that just finished A video on how to turn those views into subscribers. in my end screen.

[11:46] that I call power playlists. to boost your channel's session time. one video after another,

[12:00] So, what are power playlists exactly? Just kidding. Instead of organizing your playlists around topics,

[12:14] you organize them around outcomes and benefits. about healthy desserts. something like Healthy Dessert Recipes,

[12:28] to watch every single video on that playlist. With power playlists, you organize your videos So, instead of organizing your videos

[12:43] you just collect a batch of four to five videos without cutting out dessert. For example, I have a bunch of videos

[12:57] So, I put those videos into a playlist and called it How to Get Higher Google Rankings. I've got a quick bonus strategy for you,

[13:11] to take your channel to the next level. the YouTube Studio isn't gonna be after you get a few hundred subscribers

[13:26] I recommend sticking to the other With that, here's how this strategy works. First, look at your videos' top traffic sources.

[13:38] where your views and watch time are coming from, Here's exactly how to use this information First, you can double down on what's already working.

[13:52] spend more time looking for keywords You can also use this report For example, maybe a big source of potential views,

[14:06] is only bringing in 10% of your views. that are designed to rank in suggested videos sidebar. for a couple of your videos.

[14:21] and when you notice a pattern, For example, in some of my older videos, in the first 30 seconds of my video.

[14:35] in the first 30 seconds or so of your video, and when I looked at my video intros, my videos topic was important.

[14:51] already knows that this topic is important. that cut out the fluff and got straight to the point,

[15:03] and audience retention significantly improved. make sure to subscribe to my YouTube channel right now. and if you want exclusive SEO techniques

[15:16] and sign up for the newsletter, it's free. are you gonna try first? Or do you wanna use power playlists?

[15:32] Okay, here we go. This is me, I'm gonna... Always a good rule of thumb, right?

[15:44] You know, beep, beep, beep.