How to Start an E-Commerce Business | Step-by-Step Guide

[00:03] video. Friends, my name is Rahul. I am a digital marketing coach, an entrepreneur, a business owner. And in today's video I am going to talk about a very important topic. Look friends, the topic of our today's video

[00:17] Look friends, the topic of our today's video is how to start e-commerce business. Look friends, if you are a person who you want to make a career in it or want to earn money through it,

[00:32] but you do not have much knowledge about e-commerce business and you want to learn and understand its entire process, then

[00:45] whatever information is there in the e-commerce business, whatever is the process, after watching this video you will be able to understand it easily and you will also be able to start your own e-commerce business. Look, in this video I will also discuss some of your important questions.

[01:01] And here fact that when you are thinking of starting an e-commerce business, then

[01:13] where should you start it? How to do it? Where is the sale at? वह भी हम बात करेंगे। कौन-कौन से प्लेटफार्म को हम सेलेक्ट कर सकते हैं। इसके अलावा इसमें इन्वेस्टमेंट also have doubts about how much money they will have to spend, we will also talk about that in this video.

[01:27] प्लस आपको अर्निंग्स वगैरह कितनी हो सकती है ई-कॉमर्स बिनेस की? After starting or if you are selling your product online, how much money can you earn through it? इस वीडियो में इन सभी सवालों के जवाब भी मैं आपको

[01:41] देने वाला हूं। तो अगर आप एक बिगिनर हैं और आप ई-कॉमर्स बिजनेस की शुरुआत करना चाहते हैं। If you want to learn and understand its complete information or process step by step , then definitely watch the video till the end. एक रिक्वेस्ट आप सभी लोगों से

[01:54] If you want to watch more such interesting and knowledgeable videos with me continuously and want to learn for free, then subscribe to the channel and press the bell icon button. चलिए अब शुरुआत करते हैं आज की इस वीडियो की।

[02:19] So friends, तो पहला जो स्टेप है हमारा ये है दोस्तों बेसिक डिटेल्स। Look friends, in the basic details, here we will talk about two details or two things about which you have

[02:33] doubts, somewhere or the other we will talk about them. जिसमें सबसे पहला है आपका इन्वेस्टमेंट। Look brother, if you are starting any e-commerce business then keep in mind that it is almost impossible to start an e-commerce business without money.

[02:47] If someone tells you that you can start an e-commerce business without money, then he is definitely fooling you. So here I am going to tell you first of all that fooling you. So here I am going to tell you first of all that

[03:01] how much money will it cost and what are the documents required. Apart from this, in the end of this video we will also discuss that brother, if you are investing then how much money will you make, we will also talk about that in this video. So first of all let us talk about

[03:14] भाई इसमें तीन तरीके से मैं आपको बता रहा हूं। पहला है आपका ऑन वेबसाइट। Suppose you want to start an e-commerce business by creating your own website, then it may require an you want to start an e-commerce business by creating your own website, then it may require an

[03:28] lakh. Now this also includes your domain. इसमें होस्टिंग भी आती है। आपका वेबसाइट भी बनता है। There is also design. It also develops. प्रोडक्ट लिस्टिंग भी होती है। प्रोडक्ट लिस्टिंग भी होती है।

[03:43] इसलिए इतना मोटा-मोटी अमाउंट चला जाता है। उसके बाद अगर हम बात करें दूसरे तरीके पे दूसरा तरीका है मार्केट प्लेसेस। अगर आप अपनी खुद की ई-कॉमर्स वेबसाइट बनाकर नहीं बेचना चाहते। If you want to sell on marketplaces like Amazon, Flipkart, Meesho, then

[03:59] ₹10 to ₹50. Now in this you may have to pay money for GST registration. You may have to pay to create a seller account.

[04:11] प्लस आपका शिपिंग मटेरियल्स भी आपको लाना पड़ेगा। तो लगभग आपको 30 से ₹00 का खर्चा यहां पर भी लगाना पड़ेगा। After that, if we talk friends, the third method here is of third parties. If you see, you don't even want to sell on e-commerce marketplaces. If you do

[04:26] see, you don't even want to sell on e-commerce marketplaces. If you do option and that is friends, third party companies like you can include shoppy in this. companies like you can include shoppy in this.

[04:39] spend around ₹20 to ₹00 there too. This includes the cost of creating your Shopify website , designing cost, development course, product listing cost, all these costs. So, roughly, if you are thinking of starting an e-commerce business, you must have

[04:53] roughly, if you are thinking of starting an e-commerce business, you must have not, then remove this idea from your mind. उसके बाद हम बात करते हैं भाई डॉक्यूमेंट्स की। Which documents will you have to keep here to

[05:06] start an e-commerce business? So here, first of all let us talk about documents, here you should have a PAN card and an Aadhar card. Without these you cannot start this business. Secondly,

[05:18] here you will also have to take GST because without GST you cannot sell any product online. If you sell then you may have to face government difficulties. Third, see here you should also have a bank

[05:31] account because the money for the product you sell online will come into your bank account only and for that you should also have a bank account. Now this can also be current. If you have GST then you must have a current account there.

[05:45] Otherwise, if you are selling on marketplaces, then Third and fourth number, here you should have an address. The address should be

[05:57] where you are keeping your store. Where the company will pick up your product. So in a way you should have a pickup address where you are keeping your goods. Apart from this, your requirement on the fifth number is phone number and an email

[06:10] ID. Without a phone number you cannot manage your account and you will need an email ID to do many things. So you need almost all these documents as minimum. Without all these documents you cannot start any e-commerce business.

[06:24] So these are your basic details. Right? These are all the basic details. These will have to be completed. If you are not able to complete this brother then you will not be able to take the next step. Right? So if you already have all these things complete. So now we move on to the

[06:39] next step. Now what is the next step you will have to take if we talk about the next step, then before that I would like to give you some information here about one of my courses. Look, I am making this announcement

[06:54] that brother, if you are a student, a housewife, an entrepreneur, a business owner, then you can join our live digital marketing course. digital marketing course.

[07:07] I would like to give you some information about this. After that we will also move towards the next step. Look, first of all, if we talk about it, then this course of ours will be a complete course of live digital marketing. Ok? In which I will provide you live and practical classes. I will

[07:21] I will provide you live and practical classes. I will which modules will I teach you in this. See, if we talk about modules, then in this I am going to teach about 13 modules, in which first is our website

[07:33] designing, second is SEO, third is social media optimization, fourth is social media marketing PPC e-commerce also I am going to teach you in this. So if you are thinking about doing e-commerce business then you can also join this course.

[07:47] I am going to teach you about e-commerce also. And remember friends, And remember friends, you will have to learn all these modules. If you do not know SEO, website designing

[07:59] running PPC ads, then you will not be able to manage e-commerce. So you will have to learn all this. You will have to learn digital marketing without digital marketing. If you are thinking of managing your e-commerce business yourself, you will

[08:15] Ok? After this, What extra am I going to provide? See here,

[08:29] which there will be a live course of 2 months. I am also going to offer a 3 months internship. But its fee will be a little extra ₹5000. Ok? I will give you the learning certificate. I am ₹5000. Ok? I will give you the learning certificate. I am

[08:43] you are going to get some more things in it. You find the number in the description. Talking about the fees, our fee will be Rs 214,999. Now you can call my team to know which batch is coming next.

[09:01] next step. Now what is the next step you want to take in e-commerce ? Our basic details are complete. We collected the documents. We raised the money. What do you do now? Look brother, now you have to take the second step. Ok?

[09:14] What do you have to do in the second step? Product selection or product source. This will be your second step. Now see, I am going to tell you two best ways for this also. Which you can select to source or select the product. The first

[09:28] method you have is that you can use all these methods to select and secondly, here you can also source or select your product according to your niche. Look, first of all, if you want to buy any product to sell in e-commerce, then

[09:42] you should keep four things in mind. First of all, brother, the product you are buying should be in demand in the market. Don't bring a product that no one is going to purchase. So if you take this up then

[09:56] that business will end for you right there. Second competition. See, if you are launching any product in the market or thinking of selling it, then there should 50 products listed on the marketplaces and if you are listing another product there then

[10:11] it will come under competition. It will be very difficult to bring good sales to them. After that, your profit margin will be here. There should also be a profit margin on your product. If there is no profit margin, you will

[10:25] not be able to sustain your business in the long term. Because where there is no ROI, you cannot run the business for long. If there is negative ROI then your company or your business will incur loss. If it goes into loss then you will have to close it after incurring loss. So that's why

[10:38] is very important. After this you will have a problem solving product. See, if you are making a product that is solving a problem, then there is always demand for that product in the market and that

[10:51] product will give you margin and will also generate ROI in plus. So, if you want to source such a product in the market places, then

[11:03] fine. Now secondly we can use another method. We you are not able to understand how to fine such a product, then you can target them here. This is Neesh for you. See what you can do here? Please list

[11:19] any product in the Home & Kitchen niche. Ok? Secondly, Ok? Secondly, You will have to bring those types of products. Apart from this, you can list pet products i.e.

[11:31] products for dogs etc. You can list car products, car care products etc. Apart from this, you can also list office products. So all these are such products which will work as a niche for you

[11:46] and if you list the product in their niche then you always get good orders and good margins. Ok? So here you can select two ways for product selection or for product sourcing.

[12:00] Right? Now let us move on to the next step. What is the next step brother? Find Supplier Step Number Three Here. This will serve as a product source for us. What will we do in this ? Will find suppliers. Look, we have selected the product

[12:13] brother. We have chosen which product we want to sell. In which category or which niche to sell. Now our next step will be to source the product or find a supplier who will provide us the product. Right? So where to do this from

[12:25] ? Look, I am telling you four ways for this. Ok? Use these four methods. The first way is to find it online. If you want to find the product. Ok ? Or if you want to find a supplier or a manufacturer, you

[12:39] can search online and for that you can search platforms like indamar. Here you will find the list of all the manufacturers and retailers near you or in your location.

[12:51] talk to them and contact those where you are getting lower cost of the product. He will provide you the costing of that product and after that he will also provide you the accessories of the product. Ok ? The second one is Find Local here. See,

[13:04] if you don't want to go to Indamar then you can or state where you are living, like Gujarat, there

[13:19] markets and local manufacturers around you. And if you find any good product there to sell online, then you can source the product from there also. The third way is brother, you can find international products here. Ok

[13:31] ? What needs to be done in this? You can go to a country like China or any other country where you can get good products. Ok? And the demand for that product is also quite good in the market. You are also getting ROI. So there also you can order products from countries like China.

[13:44] Ok? After this, on the fourth number is manufacturing. If brother you think that I should not do all this. If you do n't want to maintain all this paraphernalia, you can also set up your own manufacturing unit. Now your

[13:57] investment will increase a little in this. But if you want to do long term business, if you want to build a good business , a big business, then you can start your own If you are starting out, if you are a beginner, then you can

[14:14] good amount of capital, you have a good plan and you have space, you have the can also start your own startup here with manufacturing. Right? This step of ours is complete. Let's move on to step number four. What step will you take after this?

[14:29] Step number four. And this is Bhai Choose platform. Ok? Our product has been selected. We tied up with the manufacturer and we ordered the product. Ok? This has to be done. After that, our step number four will be in

[14:42] which we will choose the platform. Look, if you choose the platform, then here also I have told you four ways. Use all four of these methods. You will be able to find a good platform for you. Now what are these four methods? The

[14:55] first method is brother on platform. Look, if you have some money in your pocket, then What can you do? You can create your own WordPress website. You can also create a coding website. If you also want to create any WordPress website for your business. If you want to get

[15:10] any coding website made then you can call our team. Our team will create a website for you and give it to you. Our costing starts from around Rs 25,000. But we create a professional website for you for

[15:23] can create your own platform. Ok ? Second, what can you do here? Online Market Places. If you do not want to create your own website, then target online marketplaces like Amazon, Meesho and

[15:37] create your seller accounts here and start selling your products. If you want to create seller accounts on Amazon, Flipkart, Meesho, you can also call our team. Our account creation fee is approximately ₹1500.

[15:50] After this we will create your account and share it with you. After this, the third option you have is third party platforms. What can you do about it ? You can create your own e-commerce website on a website like Shopify. And there is one more biggest advantage in this. Even

[16:02] if you do n't have your own product, some companies have tied up with Shopify from where you can directly source the product online. You neither have to find a manufacturer, nor do you have to get any photos clicked,

[16:14] nor do you have to deal with any shipping hassles. Shopify will do everything for you. Now, if you want this setup complete, then you can call our team. Our cost for this setup starts from around ₹15,000.

[16:28] Our team can complete this and give it to you. After this, friends, our fourth number is hybrid. Look, if you want, brother, you can also take the hybrid step here. What can you do in a hybrid ? You can also choose your own platform. You

[16:41] ? You can also choose your own platform. You Meaning what do you have to do? 360 You have to sell the product. You are doing it on your own website. Do it on Amazon, Flipkart , and also on Shopify. And

[16:54] , and also on Shopify. And Ok? You can sell your product on every platform. If you want to get this whole setup done then you can call my team. He will do it for you. Ok?

[17:06] So I think you must have understood what step number four is. Now let's move on to the next step. Look, let me tell you one more thing. If you have any doubt or are unable to understand something, you can ask me by commenting. I will definitely try to answer your questions.

[17:19] like the video then keep liking and sharing it with your friends. And to support me, sharing it with your friends. And to support me, next step is friends, our step number five and this is shipping

[17:34] and payment gateway. See brother, if all your work is completed. Ok? Platforms etc. were selected. After that, if you want to start sales work then you need two things to do sales. Firstly, you should have shipping and secondly, you should have

[17:47] payment gateway. Only then will you be able to take your orders and you will also be able to fulfill the orders. So now how to do this? Look, first of all if we talk about shipping then how to get the shipping done? Suppose you have received an order

[18:00] from Amazon or from your website, then what should you do now? The product will have to be shipped. So which companies can you tie up with for shipping ? The first company is Sip Rocket. The second is delivery and the third is Ecom Express. These are

[18:14] their online websites. So what will you do? You will go here and create accounts and connect them with your website. As soon as you receive the order, ShipRocket will automatically display the order on its website and as soon as you tick and confirm the order,

[18:28] someone from ShipRocket will come to your home to collect your order. As soon as you place the order, it will deliver it to the customer and once the product has reached the customer, it will take the payment and deposit the Shiprocket amount in your bank account. There

[18:43] is another way that brother, if you are getting shipping done through ShipRocket and you want to take the money online, then what will you have to do in that, you will have to use payment gateways also or there is a customer who gives you the money at the time of ordering itself, he

[18:57] likes the product so much, so what can you do here, you can can use Cash Free and for international payments you can use PayPal, all these are payment gateways, so if you want to take these also, you have to

[19:10] activate the app, then brother, you go to the Razor Pay website, create an account there and it will give you the payment gateway. It will have to be connected to your website. Secondly, Cash Free also has the same system and PayPal also has the same system. So you will have to do this.

[19:22] You will have to get both these things first before starting the sale. After activating all this, what is the next step you should take? The next step you have to take brother is step number six. And the most important thing is marketing and promotion.

[19:37] Look brother, one thing I want to put in your mind first is that if you are doing e-commerce business, then you cannot run e-commerce business without marketing and promotion. If you do not know this, that is,

[19:53] e-commerce business is of no use because no one will search for your product and buy it. So here step number six in which we will talk about marketing and promotion, you will have to take this.

[20:06] Now see, in this also you should know how to run four types of aids. Only then will your business run. Which method will you use first ? You will use Facebook and Instagram. This is the best. In this you get good orders even at low cost.

[20:19] And here you will have to run sales ads. Ok? Now if you want to learn this then marketing course. I will teach you all these aids in that course. Ok? Don't worry. After that the next ad is Google Ads. So

[20:34] you will have to run shopping ads in Google Ads. Apart from this, you will have to get organic reach from Reels and Videos. And after this you will have to run platform ads. Like order ads will run here on Instagram, Flipkart, Meesho where you

[20:48] can get direct orders by running ads. So you have to do marketing in four ways. You have to run ads on Facebook and Instagram. I want to run ads on Google. Reels and videos have to be uploaded for organic reach. And after that you can also get orders by running ads on platforms.

[21:01] So these are the steps you will have to take for marketing and promotion. Ok? Let us now talk about the most important step. Step number seven and this is your earning brother. Ok? Now let us see how we can calculate the earnings.

[21:17] give you a little example here. I wo n't be able to tell you much else because of YouTube policies. If we talk about one order here, then if we look at how the calculation is done on one order. Suppose first of all we calculate the product.

[21:31] Suppose we have a product. Ok? Now how much will it cost to bring this one product ? Ok? So suppose if we are bringing a product then it costs giving an example. What will we do after that ? What will we do after we get the product

[21:44] ? We will pack whatever is there. Ok ? So let's assume that the packing cost us ₹10. What will you do after that? AIDS. Suppose we spent ₹20 on AIDS. And what will we do after this? shipping. Shipping cost us approximately ₹10. So

[21:57] you can assume that our total cost is approximately this. After this, suppose the labour is ₹5, then what is your total cost After this, suppose the labour is ₹5, then what is your total cost ? Approximately ₹110, ₹130, ₹140 and ? Approximately ₹110, ₹130, ₹140 and ₹145 is being spent on one product.

[22:11] Ok? Now the product price is ₹100 but ₹45 has increased for you which includes ad, shipping, materials, packing etc. and labour cost. So this way your costing increases. Now you have got a product worth ₹145.

[22:27] Suppose we have listed a product here for ₹200. Ok? Or you have here for ₹200. Ok? Or you have listed it for ₹195. Ok? Added ₹195. Now approximately how much money are we saving on one order? ₹50.

[22:43] We are saving around ₹50 here on one order. Ok ? ₹50 is left. Ok? Now suppose if we get 10 orders here in a day, friends. Ok? So you have to multiply 10 by 50, so here you are earning approximately ₹500 daily. Similarly, if

[22:59] you are getting 100 orders daily. And if you multiply by 50 then you will earn approximately ₹5,000 daily. And this is your profit of ₹5,000 daily. Ok? Only

[23:11] you can make profit. So if you have the product even more. I was talking about one product. products. More orders are coming in. So brother, your profit margin can become quite good daily and you can earn a good amount of money every month by starting an e-commerce business.

[23:25] you can earn a good amount of money every month by starting an e-commerce business. Look, if you believe my advice, then if you are a beginner then you should start with online platforms. What will be yours in that ? Your investment will also not be much.

[23:38] You will also gain experience and knowledge. After that you can work on your own platform. Rest, if you want to learn all this then I have already told you. I have launched our digital marketing course for you.

[23:50] So, in this course, I have included all this information or running this e-commerce business, running ads etc. in the digital marketing course. then you can contact the team or if anyone wants to have a meeting with me then

[24:05] I am also ready to have a meeting with you. You can get information about our courses. then take admission and learn digital marketing with us. Yes, keep this in mind friends, this is the future. So if you are really interested then

[24:18] work with it, move ahead in life and earn good money. Well, that's all for today's video. with some new information. My heartfelt thanks to all my dear friends for watching today's video completely, supporting me and my channel and subscribing.