How to Write the Perfect YouTube Description for More Views & Clicks

[00:00] Are you maximizing your YouTube video

[00:02] description box? Because it's a powerful

[00:06] tool. And if you're not putting anything

[00:07] in the description or you're just

[00:08] copying and pasting random things in

[00:10] there, this video is going to walk you

[00:12] through what you should put in there,

[00:14] how you should structure it, in what

[00:15] order you should place those things in

[00:17] your description box so that you can get

[00:19] maximum results and grow your channel

[00:21] faster via the YouTube description box.

[00:24] If that sounds good to you, stick

[00:25] around.

[00:29] Okay. So, let's start by walking through

[00:30] a basic explanation or structural

[00:33] outline for your description box. Like

[00:35] what goes at the top, what goes at the

[00:37] middle, what goes at the bottom, right?

[00:38] Okay. So, the first thing you want to

[00:40] have in your description box is an

[00:41] attentiongrabbing first sentence. And I

[00:44] recommend having AI write this for you.

[00:47] And the reason I recommend having AI

[00:49] write it for you is because you want it

[00:50] to be very rich with SEO keywords that

[00:54] will help YouTube algorithm to

[00:56] understand what this video is about and

[00:58] who it's targeting. And the reason I say

[01:00] use AI like chat GPT, Gemini, Claude,

[01:03] AI, whatever to write this is so that it

[01:06] sounds human. But the reason I say this

[01:08] is because if you're trying to think of

[01:10] all the SEO keywords that you could pack

[01:12] in that first sentence and make it

[01:13] interesting, it's going to be very

[01:15] difficult to write that sentence. But if

[01:16] you have AI write that, it can create a

[01:19] very rich SEO keyword sentence that

[01:22] sounds human and makes sense. It's not

[01:24] just a bunch of keywords one after the

[01:26] other. So that's what I recommend. So

[01:27] the first part of your description box

[01:30] should be one sentence that's grabbing

[01:33] attention and that's saying what this

[01:34] video is about and who it can help. And

[01:37] there's this thing called above the fold

[01:40] on YouTube in the description box. So

[01:42] when someone is looking at your video,

[01:44] they see a little bit of characters like

[01:47] a one sentence, then it says click more

[01:49] to see the rest of the description,

[01:51] right? So they can watch your video and

[01:52] they see that little, you know, one-s

[01:54] sentence description and then they start

[01:55] to see the comments below it. And so the

[01:57] point of paying attention to the above

[01:59] the fold is that if you have any lead

[02:02] magnets, links to your coaching, links

[02:04] to your book, links to your courses,

[02:07] whatever it is, something that you want

[02:09] this person to to click on once they

[02:12] watch your videos, you want to have that

[02:13] above the fold. And so you'll have that

[02:15] one-s sentence description about the

[02:17] video rich with keywords. Then after

[02:20] that, you will list your lead magnet. So

[02:22] grab your guide here link. And the

[02:26] reason why we do it this way is so that

[02:28] if they're watching the video, that link

[02:30] will be shown and in your video you're

[02:32] talking about grab my guide below,

[02:34] they'll see that link without having to

[02:36] open up the description box. So it'll be

[02:38] visible on the underneath the video

[02:40] without having to do any extra work. So

[02:43] that is a really great place. However, I

[02:45] do not recommend starting with that link

[02:47] or just having all your links, you know,

[02:50] grab your guide, here's how to work with

[02:51] me, all these and there's like three

[02:53] links and there's nothing else. I

[02:54] wouldn't recommend that at all. I would

[02:56] recommend that you do the one sentence

[02:58] rich with keywords and then have a plug

[03:00] for whatever lead magnet you want with a

[03:01] little bit of link. And then when they

[03:04] open up the description box and can see

[03:06] the full description box, that's where

[03:07] we start to put more things in there.

[03:09] So, for example, the first sentence

[03:11] might be, "Want to skyrocket your

[03:13] YouTube views? Watch this." Then you

[03:15] say, "Grab your free guide clickable

[03:18] link." That's all you do for the very

[03:20] first part of the description. Next,

[03:21] you'll want to provide a summary of the

[03:23] video. It could be bullet points. It

[03:25] could be just another few sentences, but

[03:27] you really want it to be rich with

[03:28] keywords and also to explain what more

[03:31] they will get in the video beyond that

[03:32] one attentiongrabbing sentence. So, for

[03:35] example, in this video, you'll learn all

[03:38] about SEO and keywords for growing your

[03:40] YouTube channel. In addition, we'll also

[03:43] talk about basic strategy for succeeding

[03:46] on YouTube or something like that,

[03:47] right? So, it's a a small little

[03:48] description about the video itself and

[03:50] what they'll get inside the video. Now,

[03:52] there's two camps on this as well. Some

[03:54] people say don't give it all away

[03:56] because then they won't watch the video.

[03:58] I say give enough away so that you can

[04:01] include a lot of key words in the

[04:03] description like written in sentences,

[04:05] not just keyword stuffing. Do not

[04:07] keyword stuff your description. That is

[04:09] not looked highly upon through YouTube.

[04:11] Um, but create a few sentences about the

[04:13] video. And then after the description,

[04:15] it's helpful to add timestamps. So you

[04:18] want to create like little chapters

[04:19] about what the video is about. That's

[04:21] very helpful for people when they're

[04:22] scanning your video to see if they want

[04:24] to continue watching. So if they don't

[04:26] know what to expect, they might stop

[04:28] watching because they don't know what to

[04:30] expect and they don't want to waste

[04:31] their time. But if you create chapters,

[04:33] they can skim through and see what each

[04:34] chapter is and either jump to the

[04:36] chapters that interest them or if

[04:38] they're on a chapter that doesn't

[04:39] interest them, they could skip to the

[04:40] next one. But that way you won't lose

[04:42] them at if you didn't have chapters.

[04:44] Because if you didn't have chapters,

[04:45] someone might come to your video and

[04:46] they're like, "Oh, they're talking about

[04:47] affiliate links. I don't really care

[04:48] about affiliate links. Maybe I don't

[04:49] care about the rest of the stuff they're

[04:50] talking about because I don't know what

[04:51] the rest of the stuff there is going to

[04:52] be talking about because I don't know

[04:53] what the other stuff is that they're

[04:55] going to be talking about. So, I think

[04:57] um it's better to put chapters in than

[04:59] to not put them in. Some people believe

[05:01] that if you put chapters in, people will

[05:03] just skip to the parts they want to

[05:04] watch and watch it and leave. But in my

[05:06] opinion, at least they're watching those

[05:08] parts that they want to watch, right?

[05:09] ando as opposed to coming into your

[05:11] video and leaving right away. So, at

[05:12] least it gives them the option to jump

[05:14] around if they want to jump around

[05:16] versus just jumping out of your video.

[05:18] So, that's why I recommend doing

[05:19] chapters after the description box. Now,

[05:22] sometimes I put the chapters at the very

[05:25] bottom or near the bottom of my

[05:26] description box because I want to put

[05:29] closer to the top how to work with me. I

[05:31] want to put like a call to action right

[05:32] after the description. So sometimes

[05:34] you'll see in my descriptions that I

[05:36] just put the chapters listed near the

[05:38] bottom of the description box because if

[05:40] you scroll over the video, you can see

[05:42] there's those chapters and when you

[05:44] scroll over it and you hover over it

[05:45] with your cursor, it will say what that

[05:47] chapter is about anyway. So they don't

[05:49] need to actually see it explicitly

[05:51] written in front of them. They don't

[05:52] need to see like the table of contents.

[05:54] They can just scan the video themselves

[05:56] and see what those different chapters

[05:58] are about. Which leads me to the next

[06:00] spot or section of the YouTube

[06:02] description of your video, and that is a

[06:04] call to action. You want to have a

[06:06] clear, strong call to action. On my

[06:08] channel, it usually says, "Work with

[06:10] me." And then underneath it links to my

[06:13] website, which allows people to contact

[06:14] me for coaching, joining my mentorship

[06:17] program, or buying my course. So, you

[06:19] want to have a really clear call to

[06:21] action as the next step in your YouTube

[06:23] description. Below that call to action,

[06:25] you can then have all the resources that

[06:27] you want to list or anything you

[06:29] mentioned in the video. For example, if

[06:31] you mentioned a certain YouTuber, if you

[06:33] mentioned a certain product, if you

[06:35] mentioned another YouTube video,

[06:37] whatever you mentioned in the video that

[06:38] you need to explicitly show or tell in

[06:40] the description, I would put that in

[06:42] this spot. Now, so if you're offering

[06:44] free tools, free guides, uh affiliate

[06:46] link things like TubeBuddy or Vid IQ or

[06:50] or um maybe you offering like you have a

[06:53] finance channel, so you have like a

[06:54] budget calculator link or maybe you're a

[06:57] dog groomer, so you have all your

[06:59] recommended dog grooming tools that

[07:00] people can click on to get access to

[07:02] those and purchase those with your

[07:04] affiliate link. Whatever resources that

[07:06] you want to provide your viewers, that's

[07:08] what I would put below your call to

[07:10] action. And below that, I would put any

[07:11] of your social media links and your

[07:13] contact information if people want to

[07:15] contact and reach out to you directly. I

[07:18] personally do not leave my email in the

[07:20] description box because I know that my

[07:22] email is listed in my description of my

[07:25] YouTube channel so people can find it

[07:27] there if they want to. However, at the

[07:29] bottom of the description box of the

[07:31] video, it's a good place to put all your

[07:32] social media handles or any other ways

[07:34] that they can get in contact with you or

[07:36] other resources like your website or

[07:38] things like that. Below that, I would

[07:40] put a disclaimer that hey, if you click

[07:42] on any of the links below, I may receive

[07:44] a small commission based on the fact

[07:47] that they are affiliate links or however

[07:48] you want to say it. So, for example, a

[07:50] disclaimer could be some of the links

[07:52] above are affiliate links and I will

[07:54] earn a small commission from those at no

[07:56] extra cost to you. That way, people are

[07:59] fully aware that if they click on those

[08:00] links that you might earn a small

[08:02] commission from those links. And below

[08:03] that, I would list hashtags. So maybe

[08:06] four hashtags at most that relate to

[08:08] your niche. And below that, you can feel

[08:10] free to add a closing statement like

[08:12] don't forget to like and subscribe,

[08:14] thanks for watching, or something like

[08:15] that. It's up to you. So let's summarize

[08:18] the main points, the structure of your

[08:21] description box. Number one, that

[08:22] attentiongrabbing sentence that's short

[08:24] and sweet. And then the next thing

[08:26] behind that is your grab my free guide

[08:28] and your link. Make sure it's above the

[08:30] fold. Once you open up your description

[08:32] box, below that you will then list a

[08:35] brief description about the video. So a

[08:38] few sentences that are keywordri about

[08:40] the video. It could be bullet points,

[08:42] whatever you want to do. In this video,

[08:43] you will learn bullet point, bullet

[08:45] point, bullet point with all highly um

[08:48] packed with keywords. Below that will be

[08:50] a call to action, a CTA of where people

[08:53] will find out more about you, how to

[08:54] work with you, how to get your courses,

[08:56] how to get into your workshops, whatever

[08:58] it is you want to mention. That would be

[09:00] below the description. Also, below the

[09:02] description, you can put your chapters

[09:04] or like me, you can put your chapters

[09:06] lower down in the description box where

[09:08] you feel comfortable. So, after you have

[09:11] your call to action, then you have your

[09:13] resources, links to your resources. And

[09:16] so that would be anything you mention in

[09:17] the video like, "Hey, you talked about

[09:19] this person, mention them there." "Hey,

[09:21] I said you could get this free resource,

[09:22] put it in the link there." "Hey, if you

[09:24] want to use this product that I'm

[09:26] using," that's where the link would go.

[09:27] So, you have the resource links there.

[09:29] Next up will be social media and contact

[09:31] information. Below that would be the

[09:33] legal disclaimer for any affiliate links

[09:35] that you have to make your audience

[09:37] aware that you will make money if they

[09:39] click on one of those links. And below

[09:40] that, you put the hashtags. And then

[09:42] below that, you have a closing

[09:44] statement. So, there you have it. That's

[09:45] how you can structure your description

[09:47] box of your video. One bonus tip that I

[09:50] would like to share with you is that you

[09:52] can prefill this on all your videos and

[09:55] then adapt it for each video. So, you

[09:57] can't prefill the attention grabbing

[10:00] sentence and and those types of things,

[10:02] but you can prefill the call to action,

[10:04] the affiliate links, all the stuff that

[10:06] you always list in your videos, right?

[10:08] And to do that, what you need to do is

[10:09] go into YouTube Studio, click on

[10:12] settings on the lefthand side, then

[10:14] upload defaults, and when you're in the

[10:17] basic tab, you'll see description box,

[10:20] and that's where you can add in, copy

[10:22] and paste in everything that you would

[10:23] normally have in your videos. So that

[10:25] when you upload a video, that will

[10:27] automatically be pre-filled for you, the

[10:29] description box. And then you just need

[10:30] to add in those few sentences, the few

[10:32] description that relates to that actual

[10:34] video, and the rest will be the same. So

[10:37] that helps you to streamline the process

[10:39] of uploading your video so you don't

[10:40] have to write the description box every

[10:42] single time. So hopefully this was

[10:45] helpful and if you have any questions

[10:46] about it, ask in the comments below.

[10:48] Otherwise, I'll see you in the next

[10:49] video. Bye for now.