MrBeast Shares His Best YouTube Advice

[00:00] you could get 10 million subscribers within six months. I mean, they do. and just get to work and start uploading.

[00:13] comes from making the best videos possible and thumbnails. to growing a channel on YouTube. than 50,000 views on 100 videos.

[00:29] and what he would do if he started over from scratch. - Your videos suck. They just do.

[00:44] And the sooner you learn how to make good, great videos I think it's the biggest takeaway They weren't, they were terrible.

[00:56] And I think, you know, to be successful, You gotta believe in it, like there's a good probability your videos just suck.

[01:11] or 100 videos, I don't know. and just like get to the point where they don't. It's not the algorithm, it's not anything,

[01:24] you just make terrible videos and that's okay Like you don't just pick up a baseball It takes many, many, many years

[01:40] and they'll just sit there and they'll plan their first video for three months. your first video is not gonna give views, period.

[01:54] So stop sitting there and thinking Like all you need to do, is make 100 videos and improve something every time.

[02:10] like maybe you can get some views, but, you know, (MrBeast mumbling) and it doesn't take them some,

[02:23] who are seven foot five and making in the NBA. but for the average person like us, you know, backgrounds in filmmaking, just make 100 videos.

[02:37] And then talk to me on your 101st video. I don't know, put more effort into the script. The fourth one, try to figure out a way

[02:50] study a new thumbnail tip and implement it. That's the beauty of content creation online. from the coloring, to the frame rate, to the editing,

[03:03] every little thing can be improved What YouTube wants is they want people to click on a video Now you can like draw little lines

[03:18] and how to get people to watch. you'll learn that you're more studying human psychology, just replace it with audience and it works perfectly.

[03:32] No, the audience didn't like that video. And that's literally all the algorithm does And if you deny that you just make terrible videos

[03:47] - Not just short, it's also if someone reads it, Is it just so intrinsically interesting Ideally, it's a title also that you know,

[04:04] So ideally the title represents content and the title is I stepped on a bug, And then if it was like a five second video,

[04:18] whether people want to click it, ideally you want it below 50 characters you run the chance of it going dot, dot, dot.

[04:31] and I saw how many dollar bills I could stack on top And that's the worst thing Short, simple ideally

[04:45] And it is a good segue into the content The more extreme the opinion, then it just supercharges it, so like...

[04:58] - Yeah, like this just for water, right? You're like Fiji water sucks. Yeah that'd do fine. - [Interviewer] Yeah.

[05:10] - Yeah but then you have to deliver - I heard you guys talking about auto play on YouTube. but now on YouTube, videos automatically play.

[05:25] what is the thumbnail, what is the video? You know, by the first five seconds it's like, - Because it's possible that people open YouTube

[05:38] I've watched hundreds of our videos So like you just literally don't even see the thumbnail I have to like visually convince you to click on the video.

[05:53] - Yeah, that's why we go so hardcore. 'Cause of course people aren't... - Wow, so those first five seconds,

[06:06] - Oh of, 100%. - Now you have to convince people to click - That's driving CTR now too.

[06:18] who like have boring first five seconds, it's brutal. and at the very beginning of the video to minimize dropoff, that those expectations are being met.

[06:32] where it's like Tether is a scam then you are like, oh this is bull, Tether is a scam and I'm gonna teach you why,

[06:48] So at the very beginning match the expectations is what they're getting but you're also getting even more.

[07:01] Which a lot of people, sometimes it takes them and so you lose, Everyone's video start like this and then it levels off.

[07:13] that click off on the audience retention graph. So it's easier for people to visualize. like retaining as many people as possible at the start.

[07:26] where you lose 35% of your viewers in the first 30 seconds that's 15% more people that are watching you know, And it's not like you made the whole video

[07:40] You just had a more strategic intro that hooked them. and like to really impose how important that is. really does make the difference

[07:53] the thing people undervalue the most - I can almost, I think I can quote it, and I have 100 thousand dollars of this bag.

[08:05] - Like it gives you everything you need. You basically wanna remove every dull moment. make them watch the video and just roast it.

[08:19] if I just talk to a camera for 10 seconds without a cut, So like having a B cam and a C cam and just, but three seconds in cutting to a B cam and then a C cam,

[08:34] and not that crazy. typically having a payoff at the end, keep some, right? you're gonna watch to the end

[08:46] So having a good payoff at the end. - I would say just give them why they clicked. Like that right there isn't even super complex

[09:01] Like it's hard for a lot of people, people for whatever reason, like they just drag it out. and they'll be like,

[09:14] and it's just stuff that has nothing to do and it's like that's not why I came here. before we get into the rest of MrBeast's genius advice

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[09:58] Okay, let's get back into the video. the more likely they are to keep watching. in the hypothetically back half of a video

[10:12] we're so deep into this where a lot of people listening unless we just have a really boring part 'Cause they're just in it, they're immersed.

[10:25] you just want to get people and then just kind of hold them there. people debate it to the end of time on Twitter,

[10:38] with not using my face or my voice and in six months have 20 million subscribers. you could get 10 million views of video

[10:53] no matter where you are right now within six months. And I could already tell you 90% of the people watching, And everyone has excuses and they're always like, nah,

[11:06] But I mentor a lot of people. I see it even to this day, I still see it all the time. that it is knowledge and you start your,

[11:19] whatever it is, if you want to be less hardcore but, what makes a good video, what does my audience want, you just assume that I will never understand

[11:35] I just need to be devoted to learning as much as possible And I gotta prove every video as much as I can. There are tons of viral ideas that people can do

[11:47] Like at one point, we just grabbed a tent, some stuff and we went in the desert I have so many videos where we spent hardly any money,

[12:02] and go through it that have gotten tens of millions of views So people who say, Well, A, I didn't start off with money, I was poor,

[12:17] just to buy a camera saving up from YouTube like anyone can do. I think it's better to really, really focus on quality.

[12:31] and you can upload a video a day and like none of those videos will really stand out. oh this video, like this video is good.

[12:44] they just post like videos that aren't bad and none of them ever pop off so they never get an audience upload half or a third or even like a fifth of the videos

[12:59] that like the algorithm has to promote it 'cause it's such an interesting and good video, and you're constantly having to upload videos

[13:12] oh this Monday, I said I'd upload every Monday. the viewers notice that the quality isn't as good A lot of times people, oh boy,

[13:28] honestly and that... you have to, that and they have horrible friend groups And so like a lot of times I'm just like,

[13:44] And it's like, well they're wrong. Like someone should always call you and... Like that's because imagine if someone does that every video

[13:59] over the next 10 years Like imagine the compound effect. oh well, it's all like CTR and stuff like that.

[14:14] Underestimates is it's, If people loved your, they're more likely to watch your next one.

[14:26] that was good but like, that's enough of you for the day. holy crap, that was crazy. And they just, and they watched 10 videos.

[14:41] That data can't describe and like I don't, That's how you get these high view counts It's okay to draw inspiration for me

[14:54] - [Interviewer] Yeah. saw that format and I was just like, - How can I put 100 times more creativity into it?

[15:06] - [Interviewer] Yeah. how can I do that but 100 times better and make it my own? oh MrBeast did that, I'm just gonna do it.

[15:20] - [MrBeast] You want it to be simple. like when they're scrolling through their suggested to understand what you're conveying

[15:33] The way I like to phrase it is, or spike their curiosity or whatever emotion they'll wonder, you know,

[15:48] Like, an example would be like if you uploaded a video, and like people are falling off the side or whatever and people are like hanging on the side of it.

[16:03] If you don't click that, you're gonna like be so curious, Later in the day when you're daydreaming, What happened to those thousand people on that skateboard?

[16:17] when making thumbnails. Is that something, do you usually just stick with one we get better at making thumbnails every year.

[16:31] and I don't change it most of the time, and I'm like, oh that's a horrible thumbnail. we just go back and update a lot of our older thumbnails

[16:44] Just with like the new knowledge we have that actually usually does help quite a bit that they usually do see a little bit of an uptake

[16:56] where it's like seeing if whatever, like 1,000, And then with the new stuff I know Then magically it starts doing a little bit better.

[17:12] 'cause I'm not as much of an idiot anymore. for culture in America, at least in my opinion. and people,

[17:25] to be a, one of the top creators and that and that will also be the biggest in 10 years Like you don't need a network, you don't need, you know,

[17:42] and you can influence people how you want. And you can leverage that to build businesses or you know, I think like people don't realize

[17:55] No one's ever gonna do what I do better than me. - [Interviewer] Yeah. I devote every atom in my brain to solving this.

[18:08] and I think in decades, not years. So no, the next me isn't gonna be me I'd just start sleeping less so I could work even more.

[18:23] - The barrier to entry to be you is extremely high. Like people shouldn't be me. I, my personality, my soul,

[18:35] entertaining my fans as best as I can. You know, mean like, you should have work-life balance. You should not devote your entire life to this one thing.

[18:48] I have a mental breakdown every other week - What do you think gets us to a million subscribers? - A million views of videos.

[19:02] That's the only question you should ask me. - [Interviewer] Yeah. from making the best videos possible and thumbnails.

[19:16] And that's the thing that you're known for. Do that every single day for years. And then you'll probably get views.