I Analyzed TikTok Shop's 5 Most Profitable Videos – Here's What They Did

[00:02] viral Tik Tok shop videos, I talked to some creators and found five of the most profitable and currently most viral Tik Tok shop videos out right now. I'm talking videos that not only drove millions of views, but also literally

[00:15] made these creators tens of thousands of dollars in personal profit. And I know the data, but I also know some of these creators personally. So, in this video, I'm going to explain everything about how they went viral to even maximizing

[00:28] the amount of views and sales and how you can replicate these exact same strategies and use it for yourself on your content journey. Each one of these videos does something different in different formats with different

[00:40] products, but they have very similar strategies on how they speak and what they say. And I'm saving the most viral and strategic one for the end because perfectly. So without further ado, let's dive right into the first one. So for

[00:54] some context with this first video, this is a teeth whitening strip. He's using a talking head style content style, but he's also using props to help assist you can tell right away. Without further ado, let's watch the video and I'm going

[01:07] to pause as I see really key parts so you can understand why it's working for video. >> Regular widening strip, instant purple widening strips.

[01:20] Okay, really quick. So, what he did is he used a visual hook. He has a really oddlooking glass jar. You can see through. You see a yellow liquid. He's whitening strip. The first whitening strip was a white one. And then he shows

[01:33] previous video that got millions of views where it basically turned the yellow white. So, basically showing that a whitening strip actually turns your teeth white, right? and he's debunking that process by showing you the same

[01:47] style of content that worked, but proving that that video was false by >> Yeah, I've been stirring this for almost 5 minutes now and nothing's happened. I since he don't actually >> So, he used the same winning strategy

[02:01] that worked for that previous video that went viral that he's referencing. Um, and then goes into this product, but he uses that as the hook and kind of into the how the product actually does do that. Well, so it's like starting off

[02:16] thing that was fake. That wasn't real. This is how this is why it's still a sense. >> Work on liquids. I'm going to put one on teeth and compare the results. >> So now he's saying, "I'm going to

[02:29] try the normal one on the bottom teeth and the the purple one on the top teeth. differences and why one is better than the other. And hopefully the one that he is promoting is actually better, which he's about to show you right now.

[02:44] and they have a lot of good reviews. So I'm excited to see how they work. The >> so right there he just showed you credibility about this product. So he for you page, meaning that tons of people are using them. And then he goes

[02:56] into it has good reviews, which means that other people like this product, integrated it into his story about himself. Like I've been seeing these all been seeing them. I've been seeing them. So, he uses that credibility and the the

[03:10] statement that he's been trying this himself to really sell you this product. see. All right. It's been about 30 minutes. Let's take him off. Uh yeah, not bad. Yeah, they look decent, actually.

[03:30] the difference that the two make. One the other one. And the one that is doing a lot better is the one that he's trying to sell. So no wonder this video is at 17 million views because he starts with

[03:44] the objection explains how the objection is actually, you know, not true. The the problem of the yellow, you know, that thing is it wasn't real. And then he goes, but this product is still good. Look at this. That makes sense. That's

[03:56] one. >> Actually so much wider. These things are difference between the top and the bottom. Wow. Now I dead ass understand actually didn't feel any sensitivity since they're enamel safe. Right now

[04:09] the new year because everybody's trying to get that new year new smile. So we point. So when you get towards the end of the video, this is the part where product. You're trying to explain why they need to purchase it. Now you're

[04:23] right now. Because that's the thing. If a normal person sees a video like this, Wow, that product really works, but I'll just wait. Like I I'm not going to get to buy this right now. Until you tell them there's a reason to buy right now,

[04:37] to tell them right now. And he's doing that right now by telling you that a whatever coupons, whatever it is. And that gets you to purchase currently. means there's still some left in stock. Could get it before they completely sell

[04:51] there. He said, "If you see the orange cart in the link below, that means it hasn't sold out yet." So, now you as the viewer go, "Oh, I see the orange cart. means that they're about to sell out. I need to get it right now. Hopefully that

[05:04] video. I'm looking at the data right now. 17 million views, $25,000 in sales in the past 30 days. And overall, just a like monster of a strategically filmed video. Now, we're moving on to video number two. And this

[05:18] discussing with some of my clients that I mentor and how the strategy is actually kind of integrated with other strategies, too. And what that is is the first one is a skit. So this is a skit style video at the first half and then

[05:31] it becomes a demonstration kind of um almost you know talking head almost kind of style video towards the end. Let's watch this and then discuss as we go watch this and then discuss as we go through this video.

[05:46] >> So right there right from the start we have about 3 seconds of a visual hook. You are watching from a POV angle. He probably has some meta raybang glasses that he's recording with. And then he goes into using the product, but using

[05:59] the product to make a funny skit. So, he's grabbing someone's hat off their person's chasing after them. So, it's a funny skit and then it goes into the now. >> Hey, man. I'm sorry. I was just messing

[06:12] >> No, no, no, no. I'm tired of you rich kids coming in here and messing with us. >> This bike has to be like three grand, >> dude. Thousands? No. This thing was like less than $700. So right there, that's another really important part. So now he

[06:26] right? The person's mad that he stole his hat off his head while he's riding rich kids." Basically calls him a rich kid. And then he's like, "This thing has Thousands of dollar? What are you talking about? This thing is whatever he

[06:39] talking about? This thing is whatever he said $6.99, right? Uh that is that is a price anchor." So he goes, " $3,000?" And now you as the viewer go, "Yeah, $3,000. $3,000." But then he goes, " $6.99?" You go, "Oh, wow. That is way

[06:52] because I initially thought it was three or $3,000. So now he just price anchored that much easier to convert you on this product once he demonstrates it, which >> Yeah, man. You have your rear brake right here. Seven gears for the pedaling

[07:07] 1500 watt to the rear wheel. You have this super nice LCD screen that shows your battery, speed, assist settings, and odometer. You control your assist front brake and a front headlight. You have your turn signals back here, a nice

[07:19] horn, and even a rear seat with pegs if you want someone to ride on the back. It like speed and acceleration, but on max, it goes up to 32 m an hour. Okay, so what's happening right now is he's going through a full feature list. So, he's

[07:33] doing a quick fast feature list of this product with a lot of visual movement. So, this is actually a style and format that an actual creator or another does. He's using the same format and style that that creator does for cars.

[07:47] of, if you know who I'm talking about, you probably do. Maybe if you watch anything about cars on TikTok, you know who this guy is. But he is talking about this car or the they're talking about these cars in different formats and they

[08:00] that. And so he's taking that winning format for virality and applying it to format for virality and applying it to this product he's trying to sell. And it is typically around $1,600, but it's on a really good holiday sale. So,

[08:14] sale ends, I'll leave the link for you. >> So, now he just does a price urgency Just goes, you know, whatever the deal is that's happening. I'll leave a link course, this video is winning because it's got 3 million views, $26,000 in

[08:29] sales. So, obviously a solid winner, and I can only imagine that a video like this is probably making this creator upwards of, you know, 20 20 $30,000 in commission. Now, moving on to video number three. And this one is very

[08:41] similar to the other one that I just showed you, except the styles and and uh he does is a little bit different and I want to talk about those. So, this one's kind of talk about why it's working. Without further ado, let's kind of dive

[08:54] >> They said to stretch it like that and I'm only doing the top layer to see if and see what it did. Let's take it off. >> So, right there, he kind of immediately hooks you with stretching the the actual thing out and then he puts it on his

[09:07] talking about how he's going to compare the top versus the bottom. So again, them without breaking Tik Tok shops guidelines. So if you don't know those, there. And he does it correctly. And then he goes into um talking about how

[09:22] it's going to take 30 minutes. So now he's talking about the the process and demonstration of this product without, you know, kind of just spitting it out to you. He's in incorporating it into a actual story.

[09:39] >> So, right there, you immediately, as you see him wipe it, which is another visual hook. As you see him wipe it, you can see the difference between the two. >> Okay, that's nuts. And if your teeth are sensitive like mine, they're non-toxic

[09:51] guys want to get some of these, they've been blowing up like crazy, so they are can still see a little orange shopping cart link right here. >> So, he goes into a talking head style, and now he does a POV style. So, he's

[10:03] different formats. P uh talking head style, which you saw at the beginning, the product and kind of talking about the box. Usually, I'd say that these types of things in your videos don't do that well, is what he's doing currently,

[10:16] but it worked for him. So, I'm assuming he's going to reuse this kind of format. points. So, he's talking about like why you should purchase the product right now, what flash sales are happening, why it's maybe not in stock, which currently

[10:28] the time of filming this, uh, it looks like it's not even in stock. So, funny selling out. So, um, urgency is really good, especially when it is real like a >> in the video. That means there's a couple left in stock. So, go get it

[10:42] >> They said, "So, wait. So, now another really good video with really good beginning um section." So, there's a reason why this video is at 37 million views, $228,000 in sales. Now, again, I'm not entirely

[10:57] completely accurate. Generally are based on what I'm seeing, but you know, you million views with a product like this guarantee you that he did at least $50,000 in profit, which is insane. Now,

[11:12] this is a framework that I usually say that the the style and format does not do as well as other formats in general, but this one stands out amongst the style that she's using by far. So, I

[11:25] want to talk about why it's working for her and how great this video is. Without into the beginning here. Why does it feel like someone at Meticube made a I'm a little concerned. This is too >> So right there, her hook is saying that

[11:39] like she is in shock. The the concept is she's in shock about how um somebody messed up at Tik Tok. Like somebody's pricing some the Metacube, the company that she's selling, their product price is messed up. And she is in shock. She's

[11:53] shocked by this." She's saying, "I'm shocked." So she's using herself as the story to build trust. $228 worth of glass skin products for under $80 with >> right there. She just went really strong

[12:07] beginning, right after her hook, she starts it with a price anchor. She says, "This is a bundle that's worth this much, but you're getting it for this something dollars, but you're getting it for $80 with free shipping. And she's

[12:21] showing you all the products displayed there so you can fully understand how like good of a deal this really is. >> Free shipping. How is this even allowed? if you've been wanting that smooth, poreless, juicy skin

[12:34] >> right there, she just talked about the product. She said like if you've been wanting this result, then this is the product. So she says if you've been wanting glassy, like whatever, juicy skin. So she's using very like visual

[12:47] terms. Juicy skin is very visual. If you just said like, oh, if you want really nice skin, that's pretty boring. She used juicy skin. It's kind of like this like people are like, whoa, that's different. Right? So, she's using that,

[12:59] That's the most important part of this. She's talking about the benefit being would be like, "Oh, this thing is, you know, it applies like this. The features ingredients." But those things don't sell products to people. They want the

[13:13] says, you get juicy skin, you get clear skin, poreless, right? Those things are people buy this for. >> This is the routine right here. You get mask. It's the one that I have on right now. starts pink and then turns clear

[13:28] >> right there. She's talking about how the product works, but then explains the benefit. It like drinks up all of the product. Like that's such a unique way have just said absorbs, but it drinks up the product. It's very visual

[13:43] barrier. PDRN pink seconer plus the PDRN peptide serum. >> Throughout this entire process, now she's going into each product in a very sense. So, one of them she was dripping it from above and then one she's like

[13:57] taking two of them and putting them together. So, it's like different notice throughout all of these videos that we're kind of showing you that they're all extremely fast-paced. Nobody's sitting on a singular video for

[14:11] longer than maybe 3 seconds. So, think about that when you're editing your videos. You want to cut out all of that dead space. Unless you're of course pushing for very boring. Um, and maybe boring is the direction you want to

[14:23] move, which that is its own topic honestly for another video. But these >> This is what gives you that glassy light reflecting skin that everybody wants. You get the viral collagen jelly cream, the collagen night wrapping mask. You

[14:36] smooth as a baby's butt. >> Right there. Smooth as a baby's butt. nothing else she could do with that bottle probably cuz she was just holding it. and she goes, "How do I make this part of the video interesting still?"

[14:48] So, she used some visual adjectives, right? And she just kind of did that like micro needling results, but at home. You can choose the >> micro needling, micro needling results at home. That's a very unique way to say

[15:01] the result of this product, >> gentle 20,000 or the stronger 4,000. Last, but definitely not least, the zero pore pads to smooth and tighten the look for you. Cube has so many products, so it can be a little bit overwhelming. But

[15:14] no mixing and matching. This whole bundle is literally designed to work selling out and once they're gone, the price goes back up. I linked it in the anchoring, strong price anchor. She said once these products sell out or they

[15:28] up. So basically saying that if you want this, the price is here right now. Like again, really strong urgency points and those frameworks, like the way she's saying it, and use it for your own

[15:40] videos, your own products. And I mean, it's obvious. I mean, 14 million views, in sales. Obviously, this is a really high converting video. Now, last but certainly not least, is my man Deals with Tai. And this video is like

[15:54] unbelievably good. Like the amount of structure and the amount of psychology gone into his videos is insane. Especially this one. and he has the same structure with this one as he did from a one during the holiday season that got

[16:07] amount of sales. So, we're going to study this one that's currently going viral. Currently at 22 million views and over half a million dollars in sales discuss it, see what he [music] does. It's going to be a very strategically

[16:19] stopping video where I'm going to stop and kind of talk about everything. And overwhelmed, but there is a good amount of stuff that I really want you to take >> Oh, you'll never go back to mopping the old way cuz this thing Okay. right away.

[16:32] The first clip was maybe 1 and a half seconds long. And what he does is he says, uh, you'll never go mopping. You'll never go back to mopping the same way again. And that is a very like strategically set phrase because what

[16:44] he's saying is making people picture their way of mopping currently. So they picture their way of mopping currently and then while they're thinking of that, he's also showing them a visual hook of this steam mop with steam coming off of

[16:57] it. And he's holding it midair, which is a very visual thing, too. So, he's doing that and then immediately goes into another very different visual hook of another very different visual hook of this product picking up a dry mess and a

[17:09] wet mess at the same time and all the steam coming off as he continues the story. So, he's showing the benefits of this product right away, which is amazing. >> Vacuum mop and steam clean all at the

[17:22] same time. This is the shard seaman pickup going to steam. So, now he just went into two different things. one is he said all the benefits of it right away. He said it picks up the um the wet messes, the dry messes, whatever it was,

[17:35] all those different benefits right there and then tons of different angles very angles right there and then mispronounces the name of the company's product uh Shark and then um even another mess up. I don't remember what

[17:48] it was, but two different things, two different uh verbal hooks as well. So like seven different things to you and you might not even notice. So that's the >> Clean and pick up anything in its path. >> So now it's picking up anything in its

[18:02] path. So that's another benefit. And then he goes into another visual hook >> And then there's another benefit right there. He's saying there's no harsh chemicals. So it's just steam. Like that's another benefit. Then he goes

[18:15] into how to demonstrate this product. >> Tank up with water. Collect your level it's going to clean everything in its path. Now you don't need three different machines. This one literally does it all. So now he's going into now you

[18:27] don't need three different machines. You can do it all inside one. So again, another benefit one. They also include a second roller brush and a stand to store best time to grab one cuz QVC has these on a huge sale.

[18:40] >> So now he's going into the discounts. So every phrase and every visual aspect of this video is a a visual hook mixed in with the benefits of this product and then a couple features like basically one of the features that he said was

[18:53] that roller brush. It's an extra roller brush. That's a feature. But then he he's going into the urgency points. So he says QVC is having this large Basically a big sale. >> The problem is when these sell out,

[19:07] >> And that's a huge urgency. What he just said right there, which once these things sell out, they will not come back in stock. So if you see the orange cart, that means it hasn't sold out yet. So now you are forced to look at the orange

[19:19] cart and go, "Oh my gosh, this is still in stock. and if I want it, now is the won't see another video like this. So, that's what you're thinking. And then >> So, if you see that link below, you can still grab one before they're all gone.

[19:34] Amazing video. Like, literally down to every single thing he said was strategic. There was no wasted time whatsoever. So, you can only imagine whatsoever. So, you can only imagine packing that much like actual value of a

[19:46] video into only 34 seconds. And like I said, 22 million views, over half a million dollars in sales. There is very good reason why this video obviously has ad spend behind it and for good reason because he's good at converting. Now, as

[19:58] you probably noticed, a lot of these videos have very similar formulas. You actual benefits of owning these products, demonstrate the product, have very good visuals throughout the entire process, and have clear and strong

[20:12] simple as this might sound, doing these things I just showed you are actually really well done when you have trial and error. meaning that you actually go and if it works, and then you reiterate over time. And I will be honest, this becomes

[20:27] actually held accountable and someone is able to walk you through and be in your corner. Someone who's able to tell you whether you're doing things right or helping you whittle down that time to success a lot quicker because you're

[20:41] wrong. Which is exactly why I'm opening up 25 slots this month for my private mentorship program where you get access to me directly 24/7. You get weekly calls and a step-by-step personalized process of how to actually grow and do

[20:55] Tik Tok shop. So, if you are even 1% interested in this process, book a call with my team in the description down below, and I will see you in