World Cup YouTube Strategy — Full Breakdown & Transcript

[00:02] channel got 506,000 views and that paid me 3,786 dollars in just YouTube ad revenue. And what I posted on this channel was videos I'm going to teach you exactly how I did it. And thankfully, I recorded the

[00:17] entire process of starting this YouTube channel from the branding, the ideation, everything. This video is literally the blueprint. Now, I'm not saying that this is 100% going to work for you, but the World Cup is still going and you still

[00:30] have time. So, technically, [music] in theory, there's a high chance that that you're going to see some numbers. But again, I don't know. Now, it's important that I mention that I wasn't posting highlights of games on this channel and

[00:42] like Messi or Ronaldo. Let me actually show you how I made money so fast with this channel, starting with ideation. I had an idea. I said, "Okay, instead of PSG, you know, like all of those European teams, I'm only going to focus

[00:57] on the MLS. Nobody really gives a [ __ ] about the MLS besides a very sub niche group of people. And in my opinion, that sub niche group of people have a high RPM. So, instead of competing for the viewership of, you know, these big teams

[01:10] and worldwide audiences, I'm going to try to make my YouTube channel strictly MLS. Now, not just MLS, obviously. The World Cup is about to start tomorrow. So, I'm going to focus only on US players. US-based YouTube channel and

[01:23] what gave me the idea is this song. >> Mad Lad is serving [singing] the army. We lost his [music] right arm. >> Okay. So, [laughter] I heard that and I was like, "You know what? Again, nobody gives a [ __ ] about the MLS or American,

[01:37] popular here. But hey, what if? You know, what if what if it works? Why not? going to do with this information, the only thing I ask is that you don't copy my scripts and my thumbnails. Okay? I mean, I have no problem with you also,

[01:51] you know, covering MLS players or American players, but please [music] do not copy my scripts or my thumbnails one-to-one. The goal here is to make your entire YouTube channel about something very specific with soccer or

[02:04] football, whatever. For example, make a YouTube channel where you only focus on the coaching staff. It could be of one team, multiple teams, it doesn't matter. Or make it about college soccer and up-and-coming good American players.

[02:16] Maybe make your channel strictly about referees in the World Cup. You know, it doesn't matter. But as long as you avoid the popular teams and the popular players like Spain or Mbappé, you might just hit the same audience I do. Now,

[02:28] for the script writing of this channel, it is very complicated. There is a lot isn't one or two prompts. I just gave what to do. But if you want my prompts and you want to know exactly how I do

[02:41] you have to do is drag and drop your title, you could click the link in the description of this video or in the pinned comment. That should take you to Faceless YouTube HQ, which is the biggest YouTube community on School. And

[02:55] not only do I go live twice every single week where I speak with you guys also have a [ __ ] ton of modules. By modules, I mean tutorials. For example, the tutorial vault, I believe has about 100 videos where I take you step-by-step

[03:09] on how I do faceless YouTube. Which if you don't know who I am, my name is Romero. I've been doing [music] faceless YouTube channel since 2018. Since then, I've made over $2 million in just YouTube [music] ad revenue. But back to

[03:21] list of daily niches where every single day we update you with a new cool idea YouTube channel. And just to show you some of the wins in the community of this month, 12 hours ago, John Chen posted this, "Stick to it no matter

[03:37] what." He shared this screenshot here where he's made $6,325 in the month of May. You can see that in March, it's cut off here, but he was March, it's cut off here, but he was making $0 a month. April, he made 3,900.

[03:51] May, he made 6,300. And in June so far, at least when this was posted, was 1,614. Big Poppa here posted, "Winners don't never gotten here." And he posted this screenshot. One of his channels in 28

[04:07] days has paid him $4,000. Jacob here posted this, "Motivation, stop a little bit of advice here, and he posted this screenshot. Damn. In the month of April, this guy made $11,000, and in May he made 13,000, and

[04:23] in June so far, at least when this was posted, he's made $5,500. This is actually probably the best I've seen in a while. 14 days ago, Patrick H seen in a while. 14 days ago, Patrick H posted this. He made 5,600 euros from or

[04:36] pounds, what is that? I don't know. What seems to be since February 3rd to June 13th with 1.6 million views. Emzar posted this, "Small win, recently got monetized." Then he shared this screenshot, $78, 11k views. Not bad, my

[04:50] boy. Well done. Joey here posted some motivation 28 days ago, showing that in motivation 28 days ago, showing that in May 24 he made $894. there is a reason why this is one of the biggest YouTube school communities on

[05:04] guarantee that this is going to work for you, but truly everything that I know think I'm transparent here on this channel, you you won't believe what's for those of you that are serious. You can click the link in the description of

[05:18] That's pretty much it. Let's move on with the video. Let me show you the next and the branding. The YouTube channel we're going to do it with is this one right here. We used to focus on the WNBA. We tried like the NFL. We switched

[05:34] did all right. Um then we [music] switched to male golf, and then we switched to female golf for a second. It didn't do that hot. Not the greatest people are going to see this and be like, "Oh, but it has 10,000 subscribers

[05:46] already." This channel's dead, bro. And let me show you. And while I pull this up, not only is it a dead YouTube channel, but nowadays, it's kind of it is rebranding ones that have been rejected by the algorithm. It's only

[05:59] gotten 2,000 impressions in the last 28 days. If we go to the last 365, this is It was it was definitely in a different [music] position cuz cuz it had 6.8 all right. All the videos that we posted during this time were deleted. If I go

[06:12] to the overview, last 365, the channel has gotten 1.7 million views, and that's paid us 4,628. If we go to audience, the majority of the audience is from the US, and they are 65 plus, [music] 41% of it. So, just

[06:27] would would work. Now, the first thing we need to change is the channel name been talking to Claude. I told him what the YouTube channel name's going to be, which is Goal Theory, and just a simple profile picture like this. So, we're

[06:40] are, and then we're going to hit customization. We're going to change the name from Golf Report to Goal Theory, change the handle. I'm going to go to Claude real quick and just say, give me a channel description. Here we go. It

[06:53] American soccer fans actually care about. MLS news, the breakthrough, the transfers, the contract, the locker room, yada yada yada." Cool, that'll do. Now, what sucks is I'm going to have to create a new medium,

[07:06] Tumblr, Quora, Pinterest, X, Flipboard, and Instagram for this page, but it is what it is. I think it could be worse. So, there we go. Click done. straightforward [ __ ] here, boys. Okay, cool. So, here is the banner that I just

[07:20] click publish. Now, very quickly, before I show you the YouTube channel, I'm going to show you some of the analytics. So, again, this YouTube channel was completely dead. If you go to May 31st to the beginning of

[07:35] June, I was making cents a day. The first soccer video went up on June 12th. Nothing really happened for the next 2 days until June 15th with the first day in ad revenue. And for those of you that are curious, the views were only 20,000.

[07:51] So, very quickly I'm going to go to the top right, click custom, and then I'm top right, click custom, and then I'm going to go from June 12th to June 27th, which is the present date. Now, we can see the numbers a little bit more, you

[08:03] part about this channel. And I was right. If I scroll down in the revenue tab, you can see that the RPM of this channel is $7.12, meaning that for every 1,000 views, YouTube is going to pay me $7.12.

[08:19] Now, let me go to the most viewed video on this channel. It has 183,000 views. It's only been public on YouTube for 9 days, and that has paid me $1,425.

[08:34] $7.75. Now, a lot of things changed while I was launching this channel. So, the first uploads on this channel were about the talking about the most controversial player, Gio Reyna. But then I noticed

[08:50] something on Instagram and Twitter. And it was Europeans trying everyday things viral. For example, that Fred guy that was all over Twitter. I don't know if you heard about it, but they were trying Buckee's. They were going to Walmart.

[09:03] Europeans were impressed with Costco's, you know. It It's It's still a thing to this day. So, taking that opportunity with the target audience in mind, it's about our country, our everyday lifestyle, our" So, I posted, "Europeans

[09:17] just discovered America and the World Cup is giving the most hilarious content of the year." Crazy title, right? But if we go to the analytics, this video got 104,000 views, and that paid me $746

[09:32] in just [music] YouTube ad revenue. Again, this video was posted June 14th. It is currently June 28th. Uh yesterday, this video itself, though it's not really trendy or popping off anymore, I made $8 off of this video yesterday, $12

[09:45] the day before. The peak of this video was on June 18th with $141 in ad revenue. Anyways, [music] that worked. So, after posting a few videos that were soccer related, we posted another European one, which was European soccer

[09:58] legends react to the US lifestyle, shocking. Super basic, right? It's a 8-minute long video. This has got 183,000 [music] 183,000 [music] views, and that paid me 1,425

[10:11] dollars. Very good RPM. Getting paid almost 1,500 dollars for not even 200,000 views is very, very good. Now, if I would have made that video longer and not 8 minutes, you know, we could assume that I would have got paid

[10:25] double. So, we ended up doing that title again, and we did a European legend who humiliated America before the game, watch them win without their best player. And I think this video had to do with with Australia. The US beating

[10:37] >> [music] >> Um 88,000 views, got paid $492 for this video. If we go to the cents published, um yeah, I mean, I'm only this video. Doesn't really matter. So, originally, this was supposed to be

[10:52] videos that I posted, they weren't working. So, I thought the best way to reach the American audience as fast as possible about a topic that they do not care about is to approach the topic in a way that would genuinely interest them.

[11:06] And we're experimenting with all kinds of titles. Like yesterday, we uploaded and what they're doing has nothing to do with football. So, it's not MLS players anymore. It's just America in general. This channel is just what America is

[11:21] thinking and feeling [music] during this World Cup. And if you notice, every single time we post something not related to European players reacting [music] to uh the American lifestyle, vice versa, um the videos do not

[11:34] perform. But if we go to analytics and we go [music] to the audience and we scroll down, 88% of my viewers are from the US, which is perfect. That's what we want, right? If we were posting about Messi, Mbappe, Haaland, any of those,

[11:48] you know, top top players, I would be getting viewers from Nigeria, India, which is there's nothing wrong with that, but the RPM of those countries or viewers from those countries is way lower than the US. Meaning that instead

[12:00] of getting paid $7.12 per 1,000 views, I would be getting paid $1 to $2 per 1,000 it in my opinion. So yes, even though this channel is about soccer or football, whatever, it's more towards the United States. Soccer is just the

[12:16] vehicle topic of this, right? And when the World Cup ends, then I'm going to the World Cup ends, then I'm going to transition fully to MLS and MLS players and MLS youngsters, academy players that are coming up, college soccer, you know,

[12:28] dive into that. But right now, which is there's a high opportunity for brand new channels, brand new YouTubers. There is space for you in this. I think you got to hop in it. I think you really really

[12:41] do have to hop in it. It's not a complicated niche whatsoever and it's for sure long-term. It can't get any easier than this.