Amazon Selling Guide for India — Step-by-Step Guide & Transcript

[00:02] lot of help from it. Now if you are also going to start your business on Amazon then this video is useful for you. Make sure to watch the video till the end so that there is no loss later. First of all, let me

[00:17] which is more than Rs 2 crore this month and this is only from India. We manage brands in the USA, UK, Canada, Germany and everywhere else. First of all, we are going to talk about why only Amazon and how we can make our future by selling on Amazon.

[00:31] Then we will talk about what kind of products can be sold on Amazon and what is required for that. Finally, we will see why 50 out of 100 sellers lose on Amazon ? Why do sellers' accounts get suspended? So before starting the business,

[00:43] watch the video till the end so that you do not waste your hard earned money in loss. First of all let us talk about the history of Amazon, what is Amazon? Where are you from? And why should we do business as a seller only on Amazon ? Amazon came to India in 2013. At a

[00:57] time when people did not even know the meaning of e-commerce, Amazon came and told people the meaning of e-commerce. Amazon is not just in India, Amazon is worldwide. Like Amazon, USA, UK, Canada, Germany, Japan, Poland, there

[01:12] are total 23 market places. And leave this aside, Amazon is the world's largest web server. Amazon AWS stands for Amazon World Wide Services. How big is the AWS server? You can understand from this that all the big brands you know, all the big

[01:26] brands and even the big brands whose names you have not heard till date, all of them host their websites on Amazon's servers. All the big brands, whether you look at Zomato, SGI or whatever else you can see or think of, they all

[01:43] you can see or think of, they all how big a brand Amazon is. We have understood the history. Now why should we sell only on Amazon ? Look, Amazon is a world wide platform. You will start from India

[01:55] but when you feel that yes my business is growing , my sales are coming, my brand is being , my sales are coming, my brand is being built. After that you can launch your brand in other market places and other countries, you can export it. Like

[02:08] export it. Like USA, UK, Germany, Europe, Poland. Which marketplaces can you not sell on ? You should understand that you can export while sitting in India with the help of Amazon. Don't do anything. You don't have to

[02:22] go and find exporters. You have to find shipping agents. You will be able to export everything to find shipping agents. You will be able to export everything to foreign countries and people from India while staying in India. So Amazon

[02:35] is such a huge golden opportunity. Today, all the big brands that you see in Sharp India export, want to make themselves an international brand, their first choice is Amazon. Because whatever product you are selling on Amazon in India

[02:49] , using the same product, the same reviews , the same ratings, the same , the same ratings, the same visibility, you can sell your product on Amazon.com to the people of USA, to the people of Canada, to the people of Mexico, that is, to the

[03:01] entire North America [music]. And as I told you, Amazon has a total of 23 marketplaces. You can also sell on other market places. So for all these it is very important to be on Amazon. There are even bigger market places in India.

[03:13] Like there is Flipkart, there is MNTRa , there is Nykaa, there is Tata CL also. But the problem is that Flipkart's audience is a bit low quality audience. And you know that Meesho is a very cheap product and people buy it mostly there. That is

[03:27] why the returns are also higher. After Meesho comes Flipkart and above Flipkart is the one where you get a quality audience and you also get a middle class audience. So this is a combination of this and it is just

[03:40] one Amazon. Now first of all let us talk about need if we want to sell on Amazon. Look, you should have four basic things. If you want to sell on Amazon. The first is GST certificate. You cannot sell on Amazon without a GST certificate. The

[03:56] You cannot sell on Amazon without a GST certificate. The Or you can take my Level One course. You will learn from there also for free. After that comes your products. You will have to bring good products

[04:09] which you want to sell on Amazon. And you should have all the basic details of those products like photos etc., And you should have all the basic details of those products like photos etc., dimensions, you should have all those details. The third one is your mobile

[04:22] number. Fourth is your email ID and a bank account. Bank account savings will be accepted , current account will also be accepted. You can start by saving. As your business grows, if you don't have investment yet, the investment [music] is low, you are a little short of money

[04:35] , you don't have that much money, then you can start with savings. Then as the business grows, you can also open a current account later. so that you can understand what all

[04:51] local product. If you want to sell local products then you do not need much for that. All you have to do is pick up local products with local packaging from any offline market or online. Ok? And after that you don't need any brand name, you do

[05:04] n't need any trademark. Just need the product and its images. You can shoot images from your phone. You can get the shoot done from outside. Or I have made a lot of videos. I have made reels and shots on Instagram. There you can see exactly

[05:17] how you can create proper high quality images from Chat GB by shooting with a basic phone. Ok? So nothing much is needed in the generic product. Apart from this, if you sell any specific product in Geric, like if you

[05:32] sell food products which include dry fruits, nuts and any grocery related item, then Amazon can ask you for F Double S AI i.e. FSA certificate. And apart from grocery, if you buy any product like mesh nebulizer which

[05:47] is a scientific product or any such product which comes in a slightly exceptional category, then Amazon can ask you for some documents. For example, if you sell a mist nebulizer, Amazon asks you for an MT4 certificate. If you sell toys,

[06:01] Amazon asks you for BIS certificate. Now after local product, your second type of product comes, own brand product, meaning I have to sell my own brand product. Now if you already have an existing big brand or you do not have any brand

[06:16] and your dream is to create a brand, then if you want to create a brand, what do you need to sell it on Amazon? Look, the basic thing you need to create a brand is a basic government fee for a trademark certificate is Rs 4500. After that the CA

[06:34] charges some other charges from you. asked from you for making affidavit, trademark registration. You can expect that between 7000 to 8000 maximum

[06:47] you will easily become a trademark. Apart from the trademark, what you need are high quality images of your product along with images of its packaging. [Music] If your product does not have good packaging and branding,

[07:02] you will never be able to create a brand. It is not necessary that you create branded packaging with very high quality and very high material. Initially, you can also create very cheap packaging that only has your stickers on it. So

[07:16] you don't have to invest too much. You can start with small things in the beginning. Now comes the third type of product which is branded product. Now suppose you want to sell any branded product, then

[07:30] you want to sell this Bellavet perfume or you want to sell this Marks & Spencer perfume or you want to sell this perfume or leave the perfume. If you want to sell the hard disk of the consistent.

[07:46] Or like I have Rod's mic. You have to sell this Rad mic. Ok? If you have any branded product which is already a brand, an established brand, then I will tell you what you need. Basically you will need a brand authorization

[07:59] letter. What is the brand authorization letter going to be like ? On the screen you can see what kind of format the brand authorization letter has. So you will have to take this type of brand authorization letter from a brand company whose product you are going to

[08:12] sell. Inside that letter, there will be basic details like the name of your company and its details will be mentioned. Along with this, there will also be details of the company whose product you are going to sell with this, there will also be details of the company whose product you are going to sell

[08:26] from this particular date till this particular date. So this is the brand authorization letter that the brand itself will give you. Apart from this, what can you do if you do not have a brand authorization letter ? You can get the bill from a trusted distributor. So in this

[08:42] way, you need basic documents of the brand whose product you want to sell. Either the brand authorization letter or a legit invoice from the brand. Ok? Now regarding the invoice, you should understand that you do not have to bring too much quantity in the beginning.

[08:56] Amazon asks for only 10 quantities initially. Now it depends on when you are watching this video. But if you are watching this video today when it is being published, then yes, as of today Amazon asks for invoice of only 10 quantity.

[09:10] Right now the brand has some basic documents. Brand authorization letter or brand supplier invoice. But apart from this, you have to provide the category requirements. For example, if you

[09:22] work in Toys Elite then you will have to provide BIA certificate. If you which have special requirements, then you will have to provide them. If you want to sell mesh nebulizer then you will have to provide MT4 certificate. Apart from that, if you are going to sell it in grocery then

[09:36] you will have to provide crop certificate. So whatever basic requirements there are regarding the authenticity of the quality of that particular product, which Amazon will ask from you, you will have to provide that, plus the brand documents which I have

[09:50] asked from you, like brand authorization letter or supplier invoice of the brand, you will have to provide that. So this was a way to sell branded products. Now friends, if you ask me, Sir, what should I sell? Should I sell generic products?

[10:04] Should I sell generic products? ? So my simple answer would be to launch your brand's products in the market. Build your brand. Look, you have to understand that

[10:18] building a brand is not an easy job. A brand is never built in a day. It Takes Years. Ok? A brand is never built in a year or 6 months. It may take you 3 years. It may take 10 years or 20 years. It may take 2 years. Now I don't know

[10:35] what the definition of a brand is or is not in your eyes. In my view, brand means a big legible brand which everyone knows. For example, let's talk about Ads , let's talk about Nki, let's talk about Puma or any big brand or a

[10:49] brand which has a turnover of at least Rs 1000-2000 crores. I So make sure you focus on profitable sales and building a brand and building a business will happen automatically. Now if you have any doubt, any problem

[11:05] and whatever I have told you in this entire video , all the points, the complete road map, I have put its link in the description. As soon as you click on the link Answer these basic questions. You will get the complete PDF. In which whatever I

[11:20] told you, all the strategies, all the policies, I told you in the A to Z video, you will get all of it there. So make sure you go and download it so that you can grow your business and if you have learned anything from this video about e-commerce then I am

[11:35] posting a couple of videos here. Make sure to go and check out both these videos. It will be of great help to your business and I wish that you can have a big business. and I wish that you can have a big business.