I walked away from a car deal
37sThe moment the buyer threatens to leave creates tension and shows a real negotiation tactic.
▶ Play Clip该视频记录了一位顾客在丰田经销商处为购买2024款卡罗拉混动版讨价还价的真实过程。顾客希望以26,000美元的出门价成交,而经销商最初要价较高,经过多轮谈判,最终以26,800美元成交。整个过程展现了购车谈判的策略和技巧。
展示的是一辆2024款丰田卡罗拉混动版LE车型。
销售员展示价格明细,包括设置价、市场调整费、税费和手续费,总价约为29,500美元左右。
顾客表示总价太高,超出预算,准备离开。
顾客出示银行预批准支票18,000美元、现金支票4,000美元,并愿意用信用卡刷4,000美元,总计26,000美元出门价。
销售经理强调卡罗拉混动版供不应求,无法降到26,000,但愿意让步,提出28,800美元。
经理给出27,184美元的出门价,低于MSRP约2,200美元,但顾客仍坚持26,500美元以内。
顾客给出26,800美元的反要约,经理接受,成交。
双方以26,800美元出门价达成协议,包括税费和手续费。
这次讨价还价成功的关键在于顾客明确自己的预算、展示充分的支付能力,并坚持底线。最终以低于MSRP的价格买到了供不应求的混动车型。
"视频真实展示了讨价还价的完整过程,标题与内容完全一致。"
顾客想买的车型是什么?
2024款丰田卡罗拉混动版LE。
顾客提出的出门价目标是多少?
26,000美元。
6:05
顾客提供了哪些支付方式?
18,000美元银行预批准支票、4,000美元现金支票、4,000美元信用卡。
6:05
经理最初给出的最终报价是多少?
27,184美元。
14:36
成交价是多少?
26,800美元。
17:02
市场调整费的具体金额是多少?
1,995美元。
14:36
经理强调这款车需求旺盛的原因是什么?
卡罗拉混动版是丰田最畅销的车型,供不应求。
9:22
顾客如何展示自己的支付能力?
他出示了银行预批准支票和现金支票,并愿意使用信用卡补足差额。
6:05
成交价与MSRP的关系是怎样的?
成交价低于MSRP约2,200美元。
14:36
顾客展示支付方案
顾客清晰地展示了自己能立即支付26,000美元的多重资金来源,增加了谈判筹码。
6:05经理解释市场调整
经理坦率解释市场调整的原因是高需求低库存,有助于理解经销商的定价逻辑。
9:22经理大幅降价至27,184美元
经理主动将价格降至低于MSRP,显示出经销商愿意做出实质性让步以达成交易。
14:36顾客果断反要约
顾客在经理给出优惠后仍然坚持自己的底线,并给出最终反要约,体现了坚定的谈判策略。
16:29成功成交
最终以26,800美元成交,低于MSRP,证明了充分准备和坚定立场在购车谈判中的有效性。
17:02[00:00] Yeah.
[00:00] And this is the And this is the one
[00:02] which is a 2024
[00:06] Corolla Hybrid
[00:08] LE, of course.
[00:09] Nice.
[00:10] Yep.
[00:11] Okay. So, what you think?
[00:12] Well, I'm interested. Um, so this is
[00:15] going to be shipped here anyways.
[00:17] Mhm.
[00:18] Um, yeah, I would be fine with looking
[00:20] at the numbers and seeing
[00:22] May 8. That's what he told me.
[00:23] Yeah, that's fine. That's fine. I'm not
[00:26] looking to get I'm not trying to drive
[00:27] it today. I'm fine with waiting. Okay.
[00:29] I'd be fine waiting even longer if it's
[00:32] possible for uh
[00:34] So, you're looking forward to see some
[00:36] members right?
[00:36] Yes.
[00:37] Okay perfect.
[00:40] I'll make sure to let him know and I'll
[00:42] be right back.
[00:44] Okay, so I have a couple information
[00:47] here.
[00:48] I'm going to go
[00:50] from start to finish. If you have any
[00:52] questions, just let me know, please.
[00:53] Okay. Try after. Mhm.
[00:55] Okay. So,
[00:56] is your right name, right? last one.
[00:59] Okay. Your address, just verify that
[01:01] your address is good. Your active email
[01:04] and this is the vehicle we're interested
[01:06] in, which is a 2024 Corona Cross hybrid.
[01:10] So, that's a core. Yep.
[01:12] So, right here start
[01:15] um setting price, which is that. And
[01:18] then we got the adjustments and some
[01:20] additional um tax and processing fee
[01:23] which are here. And then we total of
[01:26] this one right here which is your will
[01:27] be your total
[01:28] and the optional payment could be um
[01:32] paying it off out of pocket or if you
[01:35] want to lease well we have the finance
[01:37] option here with two grand down, four
[01:41] grand down and six grand.
[01:43] So these are the months and these are
[01:46] the numbers. Just circle the one that
[01:50] best suits you and
[01:52] Uh-huh.
[01:52] Yeah. Well,
[01:53] and we go from there.
[01:55] All right. So, the adjusted market
[01:57] value. So, um
[02:00] remember that those cars,
[02:03] so it's so they're in high demand.
[02:06] Yeah.
[02:06] But low on supply. Gotcha.
[02:08] You know what I mean?
[02:09] Yeah, I know what you mean.
[02:10] So, especially because they're hybrid.
[02:12] Mhm.
[02:13] We don't get to see them too often.
[02:15] Yeah.
[02:16] That's the only reason of the market
[02:18] adjustment. Yes.
[02:19] Gotcha.
[02:20] I'm getting to explain it better.
[02:21] Yeah. Yeah. Yeah. I mean, that makes
[02:23] sense. That's the market.
[02:24] Yes.
[02:25] Well, I was hoping uh for the the final
[02:27] price to be no more than
[02:30] uh
[02:32] Yeah, cuz remember the processing fee
[02:34] and stuff like that. I'd have to see
[02:36] what that
[02:36] Yeah.
[02:37] the price.
[02:38] Well, I guess that's a little bit too
[02:40] expensive for me. So, I'll uh probably
[02:45] come back another time, maybe save up
[02:47] for it. But yeah, that's uh not
[02:50] something I'm trying to do. know
[02:52] something.
[02:52] Yeah.
[02:57] But I appreciate your time and I
[02:59] appreciate you checking and getting
[03:01] these numbers for me. Um,
[03:03] let's see. Well,
[03:05] before you leave, let me get in touch
[03:07] with our manager and see what he says.
[03:09] Yeah sure.
[03:10] I can be back.
[03:11] Okay, sounds good.
[03:13] They're a little busy right now.
[03:14] No problem.
[03:16] Let's see.
[03:18] Yeah.
[03:19] So, what you think about that? Like what
[03:22] could be the issue?
[03:23] H well the final price.
[03:25] Um
[03:26] let me tell you something. What if I can
[03:28] be able to take out $500 of it?
[03:31] No, it would be more like
[03:33] I'm looking at a final price of six like
[03:36] 26,000 which
[03:38] with the high demand it doesn't look
[03:40] like that'll be possible. So I'll just
[03:42] save up for a few more years and try
[03:43] again. It's more of a want than a need
[03:45] anyway.
[03:46] $1,000. What you think?
[03:48] Mhm. cuz remember um because of the it's
[03:52] not just something that um it will
[03:54] always happens. It's just because some
[03:57] of the hybrids we don't get to see them
[04:00] often especially with to
[04:01] No, I get it. Yeah. Yeah. Yeah. I
[04:03] completely understand. Um but yeah, it's
[04:05] just uh more than I was uh wanting to
[04:07] pay.
[04:10] So, I mean I get it. Uh that's how the
[04:12] market works and uh with the fees and
[04:15] tax. Huh.
[04:16] No. Either a,000 off. No.
[04:21] Huh?
[04:21] Uh, yeah. I'm I'm looking for 26. Yeah.
[04:25] 26.
[04:26] Mhm.
[04:26] Which I Yeah, I get it.
[04:28] Which Well,
[04:34] 26 huh?
[04:35] Mhm.
[04:43] Yeah, cuz we don't see that often with
[04:45] new cars.
[04:46] Yeah.
[04:47] over that price then it will be used car
[04:50] of course.
[04:50] Yeah. Yeah. Yeah.
[04:51] Yeah.
[04:52] So
[05:01] lenzo lenzo
[05:02] no either 1,500
[05:13] that will drop you off.
[05:15] I know.
[05:16] Yeah.
[05:16] I know. Oh, that's very generous. But
[05:18] that's still um uh higher than what I
[05:20] want that price to be.
[05:23] Okay.
[05:27] Yeah. Cuz if you think about it,
[05:30] 1500 and you give out at least two grand
[05:34] which will be more less than what it
[05:37] would be right now.
[05:38] Yeah. Well, I mean of course. Yeah.
[05:40] Yeah. Of course.
[05:48] So 26.
[05:50] Mhm.
[05:54] 6,000.
[06:05] So three grand off of it
[06:07] basically right?
[06:08] A three and a half. Well, yeah. Three.
[06:10] Well, three cuz he's Yeah.
[06:12] 33. Yeah. Well, I'll tell you this. I
[06:15] have um
[06:19] a pre-approval check
[06:20] from my bank in my car for $18,000.
[06:23] 18,000.
[06:24] I have a cashier's check for 4,000.
[06:26] That's 22.
[06:27] And then I'd be willing to swipe a
[06:28] credit card if you take credit card for
[06:31] Mhm.
[06:31] Do you do you take credit card swipes
[06:33] for
[06:35] remaining amounts or No,
[06:36] I'm not sure about that, honestly.
[06:38] Gotcha. Cuz I would swipe my card for
[06:40] another 4,000 to make it be 26,000
[06:42] total. And I would buy the car today.
[06:45] Um,
[06:47] but only if it's 26,000, which uh I
[06:51] understand is not something that the
[06:53] market demand. I get it. It's a popular
[06:55] car. You'll probably sell it. But
[06:57] so if it would have be this price
[06:59] out the door. Now that's including
[07:00] out the door.
[07:02] That's including tax, title, and fee.
[07:10] And I have the means to pay for it. As
[07:11] long as you guys can take a credit card
[07:12] for the other 4,000.
[07:18] Exactly 6,000.
[07:27] Yeah. I mean, if you can make it that I
[07:29] will buy the car today.
[07:35] Okay. I see. I see those points.
[07:38] Yeah. I see.
[07:39] Yeah. And if you can't, I understand. I
[07:41] get it. You have to make a, you know,
[07:43] profit and all that. And uh that's
[07:54] Well, wait for them to
[07:57] Sure. I'm fine with waiting.
[07:58] Yeah, cuz they they're busy right now
[08:01] and I can go ahead and see what I can
[08:04] do.
[08:04] Yeah, no problem.
[08:05] Try my best. But you say no, that's
[08:08] fine. Yeah. Yeah.
[08:10] How we doing?
[08:11] Yeah, we're doing Yeah, we're getting
[08:13] there.
[08:13] How you doing, sir?
[08:14] Good. How are you?
[08:15] I'm doing fine. Sales managers.
[08:17] Nice to meet you.
[08:17] You, too? I'm saying we got the car you
[08:19] want coming in.
[08:20] Yeah. Yeah. He was telling me about it.
[08:21] Um Okay. Uh
[08:22] so, what do you think?
[08:23] Well, um I'm interested in it. I like
[08:25] the hybrid because it's good on gas
[08:28] mileage and I would like to buy new cuz,
[08:30] you know, no history behind it.
[08:32] Absolutely.
[08:32] Um and he was just explaining the price
[08:34] breakdown which I understand.
[08:35] Okay. Um, I was telling him, um,
[08:39] that if we can make the out the door
[08:41] price, including tax, titles, and tags,
[08:43] 26
[08:44] 26,
[08:44] I have an $18, uh,,000
[08:47] pre-approval check from my bank in my
[08:49] car.
[08:49] I have a $4,000 cashier check available
[08:52] to
[08:52] And then I would be fine with swiping my
[08:54] credit card for the other 4,000 if you
[08:56] guys do that. We weren't sure if that's
[08:57] you guys credit card.
[08:58] I got that's a little bit low.
[09:00] Yeah, I know.
[09:01] Only because the Corolla Hybrid is like
[09:03] the number one selling car that we have.
[09:05] Mhm.
[09:05] And that's and and that's why there's a
[09:08] market adjustment.
[09:09] Yeah.
[09:09] Um you know, so you know to to take
[09:12] 3,300 off of that, that would be taking
[09:14] that off plus another
[09:16] $1,300.
[09:17] Yeah. It's a lot. It's a lot to be
[09:18] asked.
[09:19] It's a lot. And there isn't that kind of
[09:20] markup on the car.
[09:22] Yeah. Yeah.
[09:22] You know, so we're willing to work with
[09:24] you. Um but can't get to that number.
[09:28] Um Yeah. Um, we could possibly get to
[09:33] 288,
[09:35] which is uh about 575 $579
[09:40] $579 off that number. But again, if you
[09:44] understand the market and you seem like
[09:45] a pretty intelligent guy,
[09:47] uh,
[09:47] yeah, I can.
[09:48] Yeah. I mean, it again, it's a hybrid.
[09:50] It's a car that gets you 50 mi to the
[09:52] gallon and we can't keep them in stock.
[09:54] This car is going to sell the day it
[09:55] hits the lot.
[09:56] Yeah.
[09:56] So, you can lay claims to it right now.
[09:58] can be yours. Put your name on it. We
[09:59] can do the paperwork and it can be yours
[10:01] and you don't have to worry about
[10:02] searching all over God's green earth to
[10:04] try to find another one. Uh I'm
[10:06] surprised we even had it available. I
[10:08] didn't Yeah. I I didn't even Yeah, cuz
[10:10] most of these are reserved. I got like
[10:11] 13 of them coming in. Only two don't
[10:13] have a name on it.
[10:14] Uh so it's kind of unbelievable to me
[10:16] that this was even available.
[10:18] Yeah.
[10:19] Uh so I'm willing to work with you,
[10:21] but to take 3,300 off, that's that's
[10:23] that's that's quite a bit.
[10:25] Yeah. Yeah.
[10:25] Um so
[10:30] with everything that I just explained to
[10:31] you, what do you think?
[10:32] I think I'll have to save up and come
[10:34] back next year. It's more of a want than
[10:36] a need anyways. So, I'm not
[10:38] Yeah. What kind of What kind of car do
[10:39] you have?
[10:40] I have a 99 Avalon with like 300,000
[10:42] miles on it.
[10:43] A 99 Avalon?
[10:44] Yeah. It's It's a beater.
[10:46] Wow.
[10:46] It's broken up.
[10:48] 25 year olds.
[10:49] Yeah. Yeah.
[10:50] Oh, wow. How long have you had that car?
[10:53] Um, I bought it in 20
[10:56] 17.
[10:56] Really? Okay.
[10:57] Yeah.
[10:58] You got like a baby face, man. How old
[11:00] are you?
[11:00] I'm 28.
[11:01] You're all You're 28,
[11:02] but I don't go outside.
[11:03] You don't go outside. You don't You
[11:05] don't let the sun You don't let
[11:06] Do I look like an outdoorsy guy? Yeah.
[11:08] Yeah.
[11:08] That That ain't a baby.
[11:10] That's That's today's life, man. You
[11:12] know how it is. But, uh Yeah. Gosh.
[11:14] Yeah. You definitely have a baby face. I
[11:16] I was thinking you were like 21, 22.
[11:18] I know. I love it.
[11:19] Yeah, you do. Uh so, what do you do for
[11:22] a living?
[11:23] Uh bank teller. Oh, okay. Which bank?
[11:26] Okay. So, you work at
[11:28] Wait, you got your financing?
[11:29] I did. I did. Yeah, that's what the
[11:30] pre-approval check for,000 is from.
[11:32] Okay. Okay.
[11:33] And the cashier check is from them.
[11:34] Okay. What kind of rate did they give
[11:35] you?
[11:36] Um,
[11:37] it was what was it? 8.29 for 84 months.
[11:42] Okay. Gotcha.
[11:44] Okay.
[11:45] What if I can beat that rate?
[11:47] Well, for 84 months.
[11:48] At 84 months. I just got somebody a 7.7
[11:51] the other day at 84.
[11:55] and they finance the whole thing.
[11:57] Um honestly
[11:59] Mhm.
[12:00] I'm I'm not
[12:02] I'm not much I'm fine with the rate that
[12:05] I have there. I'm I'm not interested.
[12:07] But you're you're a bank teller and you
[12:08] you work for the bank. It's all about
[12:09] saving money. 8.9 to 7.9 is going to
[12:12] save you about $10 a month over 84
[12:14] months. That's another $840 you're going
[12:16] to save.
[12:17] Yeah. I mean, if I keep it to term the
[12:19] full
[12:20] You have you have you have a 99 with
[12:22] 300,000 miles on it that you've now had
[12:24] for 7 years. And probably the only
[12:25] reason you're creating it is because of
[12:26] the miles that are on it. So, something
[12:28] tells me you're probably going to keep
[12:29] this car for a long time.
[12:31] You're talking about this one?
[12:32] Yeah.
[12:32] I mean, more than likely.
[12:34] Yeah.
[12:35] But uh
[12:36] again, it's only for the 26 out the door
[12:38] with tax titles and tags that I would
[12:40] get it, which I get with the market
[12:42] that's not realistic. So, um, I can save
[12:45] up and I can try again. Uh, probably
[12:47] next year.
[12:48] Well, we don't want you to have to do
[12:50] that.
[12:51] We want to try to make you We We want to
[12:52] try to, you know, we want to try to
[12:55] So, let me ask you a question.
[12:56] Sure.
[12:56] What What if I took off the market
[12:58] adjustment? And I'm not saying it's
[13:00] possible or not. I'm the floor manager.
[13:02] So, my job is to, you know, try to make
[13:04] deals and find out what, you know, an
[13:07] offer that, you know, they're willing to
[13:09] accept,
[13:10] that we're willing to compromise on,
[13:11] that you're willing to do. Mhm.
[13:13] So, what if I took off the two and got
[13:15] you to to 27 to say 274?
[13:18] You'd be buying a car at MSRP,
[13:21] no market adjustment. What if I could do
[13:22] that for you?
[13:24] Um,
[13:24] it's only $1,400 more.
[13:26] 274. Now, is that with tax, titles, and
[13:28] tax?
[13:28] Of course. That's everything. Everything
[13:30] I'm doing is reducing this bottom line.
[13:32] Yeah. So, when I went to 288, that was
[13:35] 28 was total out the door. What if he
[13:38] could do um 26,500?
[13:43] You're still below MSRP. I'm trying to
[13:44] be I'm trying to stay above him.
[13:46] I know.
[13:46] I'm trying to I'm trying I'm trying to
[13:47] stay above MSRP.
[13:49] Yeah. I I
[13:50] I'll tell you what. Let me Let me Let me
[13:51] go see what's going on. Give me a few.
[13:53] Okay.
[13:53] Absolutely.
[13:54] All right. Come on.
[13:59] Caleb.
[14:00] Yes.
[14:01] No.
[14:02] I didn't think it was possible.
[14:04] We're so close.
[14:06] How close? were close enough for you to
[14:08] you. You better say yes.
[14:09] Well, you say that.
[14:11] Okay. Cuz I didn't think they was going
[14:13] to go do it. I When you've done this
[14:15] long enough, you know what their
[14:16] threshold is and what they will do and
[14:18] what they won't do or at least you think
[14:19] you do.
[14:19] Uh-huh.
[14:20] So, it comes to I say all that to say I
[14:23] I don't even know what they'll do.
[14:24] Okay.
[14:25] Okay. Cuz I I tried to get you 28, which
[14:27] is which was only another $579 off their
[14:30] Yeah.
[14:30] off their first off their first offer to
[14:33] you.
[14:36] They came all the way down to 27184.
[14:39] They can do the deal right there.
[14:43] Wow. That is
[14:45] that's substantial.
[14:46] That's substantial.
[14:46] It's even below MSRP because that's
[14:48] that's the market adjustment right
[14:49] there. 1995
[14:51] and they're now 2200 rough right at 2200
[14:54] below that.
[14:55] Uh so you're actually buying a car for
[14:57] about two 200 under under MSRP a hybrid.
[14:59] So you're getting a great deal.
[15:00] Yeah, that is a good deal.
[15:02] Yeah.
[15:02] Um
[15:05] Yeah, I won't lie. That's a good deal.
[15:07] And I'm surprised you were able to get
[15:09] it that way.
[15:09] I'm surprised, too. I really am.
[15:12] Uh, unfortunately, uh, I'm not trying to
[15:15] go below 26,500.
[15:17] Well, I I understand that, but keep in
[15:18] mind when when's the car going to be
[15:20] here?
[15:22] May.
[15:23] May 8th.
[15:23] May 8th.
[15:24] Okay. So, he told you that by May 8th.
[15:25] Okay. So, the car is going to be in
[15:26] around May 8th. So, keep in mind, you
[15:29] have
[15:30] What's today's date?
[15:31] You got another 3 weeks.
[15:33] Yeah. Mhm.
[15:33] I mean, you have another three weeks to
[15:35] come up with $684.
[15:36] Yeah.
[15:37] No, you're not wrong. Um, but
[15:39] Yeah. So, let's let's wrap it up, man.
[15:40] Let's get you out of here. That's that's
[15:42] a great deal. Don't do not this. Listen,
[15:44] I've been with Toyota a long time and
[15:46] Corolla hybrids don't sell for this
[15:48] number.
[15:48] Mhm.
[15:49] Uh, I was just at Toyota and we didn't
[15:50] sell one for anything less than five
[15:52] grand over and they sold like hot cakes.
[15:54] 5 grand over MSRP. You're now $200 below
[15:57] MSRP on a hybrid.
[16:00] Trust me, it's a great deal. You're
[16:03] getting it from a great store, a great
[16:04] location. Obviously, it's been in this,
[16:06] you know, Hampton Roads for a long time.
[16:08] They got a good reputation, you know.
[16:11] Yeah. Great store.
[16:12] Um, you know, we're the number one
[16:14] volume store in all of Virginia. And
[16:16] that's this deals like this is the
[16:18] reason why.
[16:19] Yeah. Yeah.
[16:20] It really is.
[16:25] [Music]
[16:29] I need I need a shower.
[16:31] Yeah. I don't trust people.
[16:34] Give me another counter.
[16:37] Yeah. Um,
[16:39] how do you feel about 268?
[16:45] Where'd he go?
[16:47] I'm just going to go out on a whim and
[16:49] do it. I'm going to say I had to make
[16:51] the deal. I'm going to tell him you were
[16:52] leaving. 268. We'll do the deal.
[16:55] Okay. Cool. And that's with tax, tiles,
[16:56] and tax
[16:57] everything. Yes, sir.
[16:58] Cool. All right. Yeah, let's do it.
[16:59] Sign right there. We'll get you wrapped
[17:01] up.
[17:02] 268.
[17:04] You're a tough guy, man. With a baby
[17:06] face.
[17:06] Yeah, I know.
[17:07] I think baby face look tough, man.
[17:09] You got any kids or anything? Married or
[17:10] anything? Single guy.
[17:11] That's why he's got all this money.
[17:14] He's staying away from all the all the
[17:15] all the pit money pits.
[17:17] Congratulations. So, he'll get you
[17:18] wrapped up. Sounds good. Sounds good.
[17:20] All right. Cool. Cool.
[17:22] Pleasure business with you. Got
[17:24] something to say. Um, anything else you
[17:26] need from me?
[17:28] You have a good day.
[17:29] Take care.
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