Twitter Blue: $96 a year for what?
55sThe price point and value debate sparks immediate engagement and debate.
▶ Play ClipAI Summary
The video presents a practical experiment by the creator, who subscribed to Twitter Blue on a low-followed account they manage, to determine if the $8 monthly fee is worth it for business and growth. They compare sales metrics from the two days before and after subscribing, reporting a significant increase in sales. The video also discusses the pros and cons of Twitter Blue, its impact on discoverability and perceived importance, and the controversy surrounding its rollout, including the removal of checkmarks from non-subscribers.
Chapters
[00:01]
Introduction and Purpose
The creator introduces the video's purpose: to discuss pros and cons of Twitter Blue and share their experience using it on a low-followed account they manage, to see if it's worth it.
[00:14]
Twitter Blue Changes
Mid-script, the creator notes that Twitter removed checkmarks from non-subscribers, but continues the video to explain if Twitter Blue is worth it.
[00:27]
Cons: Perceived Importance and Price
A con is that clicking the verified checkmark now implies the user paid for Twitter Blue, not that they are important. Also, the $8/month ($96/year) cost is significant for a social media platform.
[00:55]
Goal: Personal Brand and Sales
The creator's goal with Twitter is personal brand growth, so Twitter Blue must lead to increased sales to be worth it. Metrics are the only way to measure financial worth.
[01:08]
Comparison Method
They compare sales from the previous week's Thursday/Friday (no verification) with this week's Thursday/Friday (with verification), noting they gained a couple hundred more followers and more engagement.
[01:35]
Benefit: Discoverability
Twitter Blue claims replies are seen by more people, leading to more discoverability. Also, the blue checkmark psychologically makes people think the account is more important.
[02:01]
Verification Dilution
The creator notes that verification is now diluted because anyone can get it, unlike other platforms. It will take time for brands to readjust, and the checkmark's importance is already diminished.
[02:15]
Other Benefits and Uncertainty
Other benefits like longer tweets and videos exist, but with Elon possibly pulling the plug, the creator focuses on current benefits.
[02:42]
Sales Comparison Results
Before Blue: 4 sales grossing $85. After Blue: 12 sales grossing $240, a ~400% increase. The creator concludes it's worth it from a business standpoint.
[03:09]
Conclusion on Worth
For $8/month, Twitter Blue led to 8 more sales in two days, so it's definitely worth it for business use.
[03:21]
Devil's Advocate on Elon's Decision
The creator understands why Elon implemented Twitter Blue (to generate income) but criticizes that it ruined the app's integrity, leading to trolls and scams.
[03:59]
Suggestion: Instagram-Style Ads
The creator suggests Twitter should copy Instagram's ad process, allowing advertisers to target specific cities and interests, which would generate more ad revenue without ruining verification.
[04:26]
Call to Action
The creator promotes their Draw My Life video, aiming for 100,000 subscribers, and teases their life story.
Twitter Blue proved financially worthwhile in this experiment, with a 400% sales increase in two days. However, the creator acknowledges the broader controversy and suggests Twitter adopt better advertising strategies instead of diluting verification.
Mentioned in this Video
Study Flashcards (5)
What is the monthly cost of Twitter Blue mentioned in the video?
easy
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What is the monthly cost of Twitter Blue mentioned in the video?
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$8 per month, which adds up to $96 per year.
00:40
What was the sales increase percentage after subscribing to Twitter Blue?
medium
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What was the sales increase percentage after subscribing to Twitter Blue?
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Approximately 400% increase in sales.
02:56
How many sales were made before and after subscribing to Twitter Blue in the two-day comparison?
medium
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How many sales were made before and after subscribing to Twitter Blue in the two-day comparison?
medium
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Before: 4 sales grossing $85. After: 12 sales grossing $240.
02:42
What is one of the main benefits of Twitter Blue according to the video?
easy
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What is one of the main benefits of Twitter Blue according to the video?
easy
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Increased discoverability, as replies are seen by more people and the blue checkmark gives an impression of importance.
01:35
What suggestion does the creator make for Twitter to generate revenue instead of charging for verification?
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What suggestion does the creator make for Twitter to generate revenue instead of charging for verification?
medium
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To copy Instagram's ad process, allowing advertisers to target specific cities and interests.
03:59
💡 Key Takeaways
📊
400% Sales Increase
Provides concrete data showing Twitter Blue's potential financial impact for businesses.
02:56
💡
Integrity vs. Revenue
Highlights the trade-off between monetization and platform integrity, a key debate in social media.
03:21
🔧
Instagram-Style Ads Suggestion
Offers a practical alternative to verification fees, showing strategic thinking about platform monetization.
03:59Full Transcript
[00:01] it'll be worth it? What's up, mate? My name is Twatter, and in today's video, pros and cons for Twitter Blue, why I use it on one of my accounts, and what this is just someone that I've been working with and managing their Twitter.
[00:14] low-followed account to see how well it would perform. Before we get into it, I middle of writing this script, I realized that they took away Twitter I'm still going to continue with this video explaining on if it's worth it,
[00:27] who subscribe to Blue are getting their check marks taken away. That hasn't been a video on why I think they removed Twitter Blue, leave a comment below. cons. The obvious con is that when you click on the verified check mark, you
[00:40] Twitter Blue or has it because of some type of importance. Another big con is the price. $8 a month adds up to $96 a year for a social media platform that Twitter for business and growth purposes. My entire goal with Twitter is
[00:55] personal brand. So, for Twitter Blue to be worth it for me, to believe that it increase in sales. We have to compare metrics because metrics are the only way worth it from a financial standpoint. I can't compare followers because I've
[01:08] only had Twitter Blue for 2 days since it just launched 2 days ago. However, I week's Thursday and Friday with no verification compared to this week's Thursday and Friday sales with verification. Also, to clarify, in these
[01:20] engagement on this account than usual. I gained a couple hundred more followers compare sales and get a definitive answer on if Twitter Blue is worth it or main benefit is the discoverability. Twitter Blue claims that your replies to
[01:35] be seen by more people. This will lead to more people stumbling across your Another way it helps with discoverability is the simple effect of Us as humans coming up in the social
[01:48] trained to think that people with a blue check mark are more important. A clear didn't know, now you know that anyone can get verified on Spotify. It's a part of checking your analytics. The point is that everyone is verified, so it doesn't
[02:01] does on other social media platforms. However, with Twitter, everyone with the of importance, and it will take our brands a while to readjust. I honestly get diluted very soon if they bring it back. Truthfully, I think it's already
[02:15] diluted quite a bit as far as being far less important than it ever used to be. little while that it'll trick users' brains and in turn get you more mentioned some of the other benefits such as longer tweets, longer videos
[02:29] that could be tweeted, etc. However, with Elon possibly pulling the plug, I benefits right now. Now, without further ado, let's compare the sales and get a definitive answer on if Twitter Blue is or was worth it. These are my sales for
[02:42] sure that I compare to the same exact days of the week because Fridays are want to get an accurate comparison. As you can see, on Thursday and Friday, a they made four sales, which grossed a total of $85. Now, let's see how many
[02:56] sales they did with Blue. I subscribed to Blue for them Thursday morning as They got 12 sales in these two days, which grossed a total of $240. As you about 400%. I would definitely say that
[03:09] business standpoint considering it costs $8 a month and it has led to eight more sales in just two days. No matter what you're using Twitter for, as long as possible, Twitter Blue is definitely worth it for you at this point. I'm
[03:21] thing to begin with, but I'm even more mind-blown that it's gone less than 3 days later. I'm what I call a perfect devil's advocate, meaning I can see both I say that to say I understand completely why Elon thought that this
[03:33] Twitter millions of dollars in monthly income, which will give Elon the just like other social media platforms are doing. The major problem with this is that it ruined the integrity of the app in the process. Twitter has been
[03:46] slammed with trolls, scams, and fake verified Trump pages. Again, I see both sides. I see the benefits of generating monthly income that can be put back into think the best way to do that was to verify everyone and their mother. Elon,
[03:59] idea for you. Copy, I mean, get inspiration from Instagram's ad process. all comes from ad revenue. The reason this works is because of how to. For example, you can not only pick the exact cities to show your ad to, you
[04:14] viewer must be interested in before they implemented the same strategy for advertising, they would make much more love to advertise on the platform as long as the audience is defined. Thank
[04:26] informative and somewhat entertaining for you. Currently, we're at 1,100 out of 100,000 subscribers for my Draw My Life video. I have had crazy obstacles from becoming successful and chasing my dreams. If you want to know all about
[04:39] depression that I've had to overcome to create a successful business, then 100,000 subscribers, I'm going to be telling my full life story. And if you're thinking this story can't be that crazy, the first time I ever tried
[04:51] later and I haven't seen or heard from her in over a year.
