I Blew 200K on Ads and Made 50K Back
43sThe shock value of losing money on a palmistry bot while it was already profitable without ads is highly engaging and relatable to entrepreneurs.
▶ Play ClipAI Summary
The video recounts the story of a palm-reading chatbot that was earning 50,000 rubles monthly without advertising, and the creator's failed attempts to scale it with paid traffic, losing 500,000 rubles in the process.
Chapters
[00:02]
Initial Success
The Heromancer chatbot was earning 50,000 rubles monthly without advertising, using organic traffic from Yandex and Google.
[00:31]
First Scaling Attempt
Spent 200,000 rubles on YandexDirect, but only earned 50,000 rubles in revenue, resulting in a net loss.
[00:59]
Second Attempt and Failure
Despite increased traffic from articles, there were zero new sales, leading to a total loss of 500,000 rubles.
[01:13]
Accepting Non-Scalability
The creator concludes that some topics are non-scalable, and paid traffic is not always the solution.
Mentioned in this Video
Study Flashcards (5)
How much was the palm-reading bot earning monthly without advertising?
easy
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How much was the palm-reading bot earning monthly without advertising?
easy
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50,000 rubles per month
00:15
How much was spent on YandexDirect in the first scaling attempt?
medium
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How much was spent on YandexDirect in the first scaling attempt?
medium
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200,000 rubles
00:31
What was the revenue from the first paid advertising campaign?
medium
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What was the revenue from the first paid advertising campaign?
medium
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50,000 rubles
00:31
How much was spent on articles and additional promotion in the second attempt?
medium
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How much was spent on articles and additional promotion in the second attempt?
medium
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300,000 rubles
00:59
What was the outcome of the second scaling attempt in terms of sales?
hard
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What was the outcome of the second scaling attempt in terms of sales?
hard
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Zero new sales
00:59
💡 Key Takeaways
💡
Organic Success
Shows that a niche product can thrive without paid advertising, highlighting the power of organic traffic.
00:15
📊
Paid Traffic Loss
Demonstrates the financial risk of scaling with paid ads when the product isn't ready.
00:31
⚖️
Non-Scalable Topics
Emphasizes that some niches are inherently resistant to scaling, a key lesson for entrepreneurs.
01:13Full Transcript
[00:02] promote the Heromancer chatbot. That was [ __ ] daring. And the stupidest thing is, it was already bringing in money without investing in advertising. A project made for fun. Palm reading in bot, in TG. The bot brought in
[00:15] 50,000 monthly without advertising using traffic from Yandex and Google. And then my friend and I had a brilliant idea. Let's scale this [music] [ __ ]. Let's become millionaires on esotericism. No sooner said than done, we blew 200,000,000 into YandexDirect and earned
[00:31] What kind of business is this, [ __ ]? What kind of business is this, [ __ ]? That is, we bought 50k of revenue for 200k of advertising budget, having in the background the same 50, but free from SEO. [ __ ], it’s not for nothing that I hate paid traffic and consider it
[00:45] just utter crap. And it would be worth stopping here, but we are not like that. We continued. The subscribers from my agency started writing articles about Heromancy, the Hills of Venus, and other triangles of Sadurna. and they put
[00:59] another 300,000 into this banquet. Yes, traffic has increased, but there are [ __ ] zero new sales. Cold product. This is a fiasco, bro. And it was worth accepting that there are non-scalable topics, but I didn’t.
[01:13] non-scalable topics, but I didn’t. And that's exactly it.
