How to Launch Facebook Ads for Shopify Dropshipping from Scratch

[00:07] In the previous videos, you've already seen how to find a product, how to make it on his website using Shapefile, how to get advertising creative for it. Now we've come to the moment of truth. We'll launch an ad for the product that Dmitry sent us. Is

[00:24] it really the advertising creative that he prepared? We'll look at them now and launch this product. I just watched this video to the end and just watched this video to the end and you'll understand how to launch your

[00:39] you'll understand how to launch your first product for testing from A to Z. I'm just repeating what I'm doing. You can already get your first result from launching products using the Shifa dropshipping system. There's nothing complicated about it. We're starting. The

[00:54] first thing we see is that Dmitry gave me three creatives and 3 scrubs. Sleep table. Something else. This is Nails himself. But why call it a good question because

[01:06] Scrolls Tapir stops us in the watering can when we're like this, putting some interesting link in the Facebook feed. We stopped and looked at what it was and thus we attracted the attention of our potential buyer. He stopped the

[01:21] feed, that's why it's called He scrolled, then he clicked, opened this video, read the description, what he bought before us on the site, and the call, and the money, that's why it's called scrolling, become, this is what we see on the screen, we see such

[01:35] non-standard positioning of this product, that is, we saw such funny ones, even hid the stoppers, but they really work because the feed is very cluttered with all sorts of harmful c5 politics and other understandable things, and we need to

[01:49] somehow lure the costume designer out of this information flow so that he comes to our site, by the way, Point Street Sunset would be good, crap, let it bewitch every corner of your house, and look at the third

[02:12] so we see here the first five seconds and we see that for the product he sees the target audience, ok, the first cream is very good,

[02:28] here the beginning which one in order to capture different layers of the audience, with our beginning of the video, we will consider the third, glue in a completely new way, the girl who is reviewing, that is, very good for the fact that it's just a slab

[02:43] to test three different dirty ones, we fly, we always recommend three days to test variations, minutes will be digested, scrolls then Three variations of creative with the name 3 are brewed, titles, text, and so on. We already have the source

[02:58] material. We understand that the product and mix home decor. Now we will launch advertising and select interests, but before that, we will do something very important. At night, we must go to our business manager to discuss business of all sorts. We go to

[03:13] domains and we must see if our house is verified. First of all, before launching advertising, we must verify Donna so that must verify Donna so that Facebook can effectively catch events

[03:26] from our site. How to do this correctly and what to do in this case. I already told you about the OR-14 update in a video. Here, be a Cossack. Go watch this video. You can even pause this one. See everything there step

[03:41] by step. How to verify. If your house is verified, we proceed to step house is verified, we proceed to step number two. Before launching a conversion path, we go to the Event Manager tab, select our pixel,

[03:55] which will be connected to the shape file there, and there is such a thing as a game for these knives with data like Aggregated event knives with data like Aggregated event changes, clicks on vacancies, and lenses, and

[04:07] we select our house, which we took and recorded, and we must prioritize events with this priority. We will not go into the arena now, and the minus to place the jerboa will not knock down all the settings within 72

[04:21] hours, then everything will update. We want to launch advertising, but we see that the highest priority is our purchase, the purchase will definitely come, interfering, and then cut off from payment info, then this card there in the contour, that is, it is not so important to us that in

[04:36] Facebook pixel content, this card will understand the information of a draw checkout. How important is it for Facebook to catch purchases with pizza and learn, but how to do this correctly, again, there is a video on the channel "Provilya" and "Trans 5" [video]. This

[04:50] completely explains how to correctly prioritize events for pixels. This is very important without this, do not run advertising because you will not have proper training, Facebook will not be effective, and in principle, be

[05:04] good results, because the package conditionally option will do this. Next, we go to our advertising account and click the "Create" button.

[05:17] After watching this video, you'll understand how to launch your first product ad on a Shape File dropshipping store. But as a rule, all kids build a system from A to Z. I explain this in my free

[05:31] 2-hour master class. I recommend registering for it. There's a link registering for it. There's a link below the video.

[05:45] Conversions" tab. We're only targeting conversions. We call our company "TOV" (company name). For some reason, we're using the file as a reference to the top of the funnel. This is the company's vision. We're

[05:57] looking for new people to better understand. I'm an advertising funnel. Again, you can watch our video on the channel. After this video, you'll be pouring marketing all over the place. But it's better to have a link here too. Next, we call our business. For

[06:11] example, we're launching a dated campaign in the UK, Canada, the USA, New Zealand, and Australia, that is, the 5 richest countries. The best thing about this conversion is that

[06:23] we call our product. What do I mean by this? It's a company for this specific product. Your product is one. You call it just the name of your product. Test it, for dogs, for cats, or some kind of offer of your own.

[06:37] You should definitely name your company based on the budget distribution principle. I almost always use myself as a company, so naming yourself correctly work for a company in the mid-market like Omar or just want to let someone see

[06:54] your advertising account, it's very important. So, the person will understand that you have three comets configured, why does it work this way? So, name your company correctly. If you train yourself to do everything in flight from the very beginning, it will become a

[07:09] habit for you. Habits shape us. It's very correct to be able to do this. You will grow as a That is, I call myself what I am. I'm launching at the

[07:21] budget distribution. And you can also, in principle, give some kind of starting test budget just as a note. You started with a budget of $100. This is a lawsuit for this. Then I set it up manually using

[07:34] manually using KEI. Then I turn on the company information. I'll leave it at $100. But since my account isn't working here yet, it sparkled. The So, I'll set you $100. But you can become... It's just news for a

[07:49] chocolate bar. Nausea can't exceed $50 per line. They click the publish button there. I see that my company has been published and now I 'll edit it. I go here, create the first section from 1.

[08:06] They call it now. Magicians will happen here. 1 million drunk pixels, which we have connected, select the events we wanted, in principle, so that Facebook would then

[08:18] show you the damage. You can ignore this. This is what Andrey Baturin writes about, of course. These are the things Facebook writes so that you do country's attention isn't lit up red, there's no time to launch it. We can

[08:34] launch ads either at 12 o'clock in the world or at 12 midnight when world or at 12 midnight when the option is updated. To be honest, there are many points of ads, it's great to launch when an auction is announced, then pay in a

[08:49] new auction, but in reality, this only works if you increase the budget or scale. So, in principle, the result doesn't differ much. you still have a very fresh pixel, but I still recommend setting it to

[09:05] still recommend setting it to 13. Okay, what do we have to do with people living 13. Okay, what do we have to do with people living in here? I'm deleting Ukraine, 11 King, first, then introduce China, then let's add Australia,

[09:19] then Canada, then let's call. It's very good. By the way, for any queue, we have envelopes with you, it's very easy, but I recommend there, of course, there's an age limit, because not everything can be

[09:34] age limit, because not everything can be purchased there. What do I recommend here, in principle, and before, when it's significantly feed, but we noticed that in all the recent launches of both our and other accounts,

[09:48] automated placement works best. But I would take you like this, automated placement, I would take you like this, automated placement, I would just I turned off disks to desktop. I explained why I would turn off desktop because a lot of ads that don't

[10:02] apply to de kamer will merge onto the desktop, and you'll end up in a very aggressive soil lead. This software is absolutely growing, well, in short, it's spinning, so I'm looking at the river view.

[10:14] short, it's spinning, so I'm looking at the river view. work well. Basically, everything can be left on, just the

[10:28] desktop switch. That is, you have the same automatic placement, only focused on mom, that's all, and your site has basically been adapted more. Basically, people sit more, I think,

[10:44] further in the fireplace, further in general, see and put the author's SMD, which gangs of auto divas are Facebook recommends a plate in order to step on the quantity, so we compare everything here. If you don't know

[10:58] the age or gender, that is, male or female, I recommend leaving everything here by default. But if, for example, you know that your product is buying Kuchin, leave it for men. If it's a woman, then insert only women, but you will help. In

[11:13] fact, I always put 2165 for some reason. 21 is no longer the right. A solvent audience of people has money, they either finished the stamp, crippled it, they just have money for online shopping. Lisa, Fig. 3,

[11:26] on PayPal and Strike, and they can, in principle, I'm Peter, a good conversion for you on the site, then they guess. Arden, how we configure GTL memory is very good. It asks if our product is lower than cold and core. I recommend starting with the broadest

[11:42] interests. Why? Because these are the broadest interests, they spin all the labels on the converter. In principle, for such an audience, Facebook algorithms have many windows of opportunity to find your territory, learn and give you

[11:57] good results. Therefore, we start with the broadest interests. If this is a light bulb from the freedecor category, print and I recommend entering the home decor home decor product, ideal interest, just products, half decor,

[12:12] just ideal interest. We see, by the way, that the audience has not narrowed because after the Facebook update, they removed the checkbox and targeting with the singer, let it be by default. Tires, but we were given the opportunity to narrow the audience, and we can, for example, narrow it

[12:28] to Engels Pier, explaining that we can narrow the audience even further. Nothing will change here in principle because many came from Facebook, so I'm ruining the rivers, and pennies for one interest, that is, our first section will be

[12:44] home decor for sellers, no from Mizon, Honda Accord, product 2965, mobile, woman, auto, like mom, the role of the placement, self-service and clicks can be called so that since commercially going out from the

[12:59] slabs, testing something, and we definitely call it third we definitely call it third man, that is, with such a section name about our answer, with the help of the audience, in principle, all the interest is clear, demographics on

[13:15] warm Smith and the conversion window, and our first interest was given that we are completely ready for my first, you can press control b, what shares drink press control b, what shares drink coffee and click on the countertops tab. I

[13:29] highly recommend choosing interesting ones precisely from what Facebook recommends, why because Facebook usually recommends what works in think about any A conspiracy theory will come up, how to

[13:42] choose the right interest and reach that person. Just see what comes up on Facebook. I would take a brush, interest, or cover design, interior design. People who are interested in interior design are basically similar

[13:58] light bulb like this and put it in their home so that they can design their living space. Copy it here. Now, what we're doing is simply changing the name of the interesting ones. We already have two audiences. That is, we have an audience for decor, interior design. Next,

[14:15] I recommend, especially in this kind of thing, and put who can buy a smile, not exactly for a staff bed. What is our iPhone

[14:30] decor, and what is this interior design? That is, this is our target audience. One hundred percent. Next, we take the edge of the Unified State Exam. We'll take another brand. Just click on with Josh. Next, we see Zara Home, a very popular decor brand,

[14:48] and brand targeting. By the way, it can be more effective, even lower. There's parity in direct, interesting ones, so to speak, but this is also true. It's by interests, but such Indirect developer, you target empty

[15:01] brands and you can even make an error. Yusk is also one of the most popular brands in home decor. What we see is

[15:16] brands in home decor. What we see is basically one marketing avatar described for this company. What is a marketing avatar? The question immediately arises. marketing avatar? The question immediately arises. There is a video about this now. I will

[15:30] share this video, which means only a marketing avatar. You will understand even more clearly what I am talking about. Why can we describe some people with one interest, with other interests of other people? Thus, we already have a number of interests that describe one

[15:45] marketing avatar, elite marketing angel. Marketers say Western marketers, that is, this person who really likes Hen Decor, Zara Home disc, and gays love interior design, loves only home decor products. Such a person is

[16:00] more likely to like our product, which we will launch. What product, which we will launch. What else can you do? If you have a budget, you can create another such company. What can I write for $100 where

[16:14] company. What can I write for $100 where to describe another marketing avatar with other to describe another marketing avatar with other interests, for example, take, besides UNESCO, here interests, for example, take, besides UNESCO, here for $60, diametrically

[16:26] some other interests. 50, for example, there's a scanner, a dynamic design and finishing team, furniture, Elle Decor, Castorama, Brick, these are all brands, but Pounds, Korok, but a pedant has appeared, that is, take 34 companies with different sets of

[16:43] interest and launch them for testing, or do this with Kill. But I still recommend doing it this way through yourself because you'll quickly understand what works and what does n't. Okay, that's clear. Next, we go

[16:59] to the creative settings level. What we see is that we go to the father level, then we took one there. We go from the level of hell to the level of our screams at one. And

[17:11] level of our screams at one. And what will happen with us? We fought a page with which we then add from the video clip, stronghold, take whether type 1 is working and clip, stronghold, take whether type 1 is working and load.

[17:29] Here we see that our creative has loaded, even click the shopnow button. creative has loaded, even click the shopnow button. Take our link from the ointment that Dmitry made, but this product. Take the link, paste the link here in about

[17:43] satire. Now we see that we have a Now we see that we have a video link. We can go further. We insert our canvas device, click edit. Find edit video, go in and here

[18:00] we will have an overview of how we can edit the video. We go to the nail pipes themselves, automated, click the menu, click the stronghold, and click stronghold. Here you have our first scrolls drama at the top and upload it,

[18:17] basically, here it is down and what we see now in our it is down and what we see now in our video will be our custom scrolls Potter. video will be our custom scrolls Potter. Next, we need to write the text. We

[18:31] can take the text from our product P&G below from those 3 which will be competitors. I will take Sasha's products G and edit it a little. This home Rainbow Sun set

[18:44] This home Rainbow Sun set writes the text, that is, we insert the text like this, the headline. Then we hear with 2 infos when

[18:59] shipping you, we see what we did at the plan level and there in the description and we can even write there. G Yurs not to pick up. You

[19:12] will see that he is also here, the morning star, small text, less text, but nevertheless, you can write and many other dresses there will show okay, what you definitely need to do is insert a link to our product. This can be taken from

[19:27] Fox Honor Beatley or through some other short link and in principle you can add more here. There will be some text on the Internet, so

[19:39] I recommend doing something like breaking into this feature, you can add it like this and put emoticons here, for example, text with small ones, by the way, an envelope is much better than it runs ex

[19:56] without a beacon, especially if it's some kind of drop ship, too, that is, our text is already drop ship, too, that is, our text is already a little better, these were food with names to a person, some kind of magic, these, I'll die, the sun, the bank, and we see that our text is

[20:13] already pouring out much better than if there was just a song, some text, free and fast shipping, we can also edit some kind of miracle, for example, edit some kind of miracle, for example, tearing chum salmon from chickens, and we see that we

[20:28] already have basically everything ready to launch this, what we do next, we launch this, what we do next, we go the same way, just the following for creativity, we now have a fast one, how it makes to

[20:40] makes to see me a little video, and

[20:52] toppers, don't forget to subscribe to the channel, put a like, write a bell, and Italy to help us with this video, you further somewhere in the rating, you are very strong with this, you motivate us to continue recording such

[21:06] good educational videos, we have 3 videos with three Su-100 pen, we and what we should do, we need to duplicate Kate's ecdisten campaign, add it to the heart, you

[21:19] copy them and after that, well, check everything okay, maybe view, hide, that is, check everything, after all, be for copying, then select it all and

[21:31] for copying, then select it all and click the publish button in order to publish it all, that is, what we see is that we now have one company, there are five important interests, and in each of them, there are three different creatives

[21:48] immediately from growth, except for and we will immediately display after that, we can safely click the button, remember, and launch our company for testing. Test advertising campaigns happen for us in for testing. Test advertising campaigns happen for us in

[22:03] longer on the press. You have the opportunity to test this in the days that were on the sides, but in general, you will see the first results in 48-72 hours. And with that, I have everything simple, take, repeat after me, copy and launch your first

[22:20] products on shape file. If you liked it, again, like, subscribe, bell, and you yourself were Vlad with water. com bye