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If You're a Beginner or Have an Online Store, This Is the Reason You're Failing in E-commerce

0h 07m video Published Jul 8, 2026 Transcribed Jul 31, 2026 M Mohamed Ahmed
Beginner 4 min read For: Aspiring e-commerce entrepreneurs and beginners who are stuck in an employee mindset and want to understand why their businesses fail.
AI Trust Score 62/100
⚠️ Average / Some Fluff

"Delivers the core message about mindset but repeats the same point for over seven minutes."

AI Summary

This video argues that the root cause of failure in e-commerce is not a lack of strategies or technical knowledge, but a fixed employee-oriented mindset. Drawing on his personal journey from earning $2,000 a month as a foreign student-worker to running multiple businesses, the speaker explains why adopting a scarcity or employee mentality kills success, and why developing an ambitious, service-driven mindset is the true key to wealth.

[00:01]
Mindset over tactics

The speaker dismisses AI advantages, inventory-free models, and speed as irrelevant; the critical factor when starting any business is your mindset.

[00:51]
Three toxic mindsets

Employee mindset, unemployed mindset, and scarcity mindset (e.g., 'why buy from me instead of AliExpress?') are self-sabotaging.

[01:32]
Personal example from 2016

Coming to Europe as a student-employee, learning a language, and working part-time/full-time; earning only $1,500–$3,000 due to a limited mindset.

[02:40]
97% failure rate

97% of employees who start a business lose it within three years because they are driven by security and a 'just pay me' mentality rather than growth.

[03:13]
Managing life vs. aspiring

The key is to manage your life with a higher ambition (first $1,000, then $5,000, $10,000, $100,000) instead of a mindset worth only $2,000 a month.

[04:31]
Why mindset beats strategy

With the right mindset, you can succeed across multiple businesses without deep expertise (he runs 10 businesses but only truly masters one); no strategy can save you if your mindset is wrong.

Ultimately, success in e-commerce (and any business) is determined less by tactics and more by the mindset you adopt. To see different financial results, you must start changing the way you think today.

Study Flashcards (7)

What percentage of employees who start a business fail within the first three years?

easy Click to reveal answer

97%

02:40

What are the three toxic mindsets mentioned?

easy Click to reveal answer

Employee mindset, unemployed mindset, and scarcity mindset.

00:51

How many businesses did the speaker claim to have worked on?

medium Click to reveal answer

Ten businesses.

05:31

What is the speaker's expertise level in most of his businesses?

medium Click to reveal answer

Between 20% and a maximum of 50%.

05:43

According to the speaker, what is the best time to launch an e-commerce business?

easy Click to reveal answer

Now, because AI will handle 90% of the work and you can start without inventory or warehouses.

00:01

What happens if you try to see a higher amount in your bank account while keeping the same mindset?

medium Click to reveal answer

You'll see the same amount, or maybe even less, because you might lose money starting a business and have to come back.

06:26

Why is mindset better than a hundred strategies?

hard Click to reveal answer

With the right mindset you can manage many businesses without being an expert in each one.

04:31

💡 Key Takeaways

💡

Scarcity mindset is self-sabotage

Thinking 'why buy from me instead of AliExpress' sets you up for failure.

00:51
📊

From zero as a foreign student

Speaker's personal story of starting from below zero in a new country.

01:32
📊

97% of employee-entrepreneurs fail

A statistical claim that highlights the systemic failure of an employee mindset.

02:40
⚖️

Business is mindset, not tactics

The core principle of the entire video.

03:58
💡

Expertise not required for success

He runs 10 businesses with only 20-50% understanding of most, proving mindset over mastery.

05:14

[00:01] e-commerce, knowing and understanding that now is the best time to launch because AI will handle 90% of the work for me, the surprise isn't there. AI is months into e-commerce, and you can start without inventory or warehouses,

[00:18] and you can work quickly and quickly. All of that is irrelevant. The most important thing is if I'm starting tomorrow morning, regardless of whether I'm at zero, zero, or even with $1000. I need one thing, and that's the most important thing: the business itself. What I'm trying to emphasize here, and what I want everyone

[00:34] watching this video to understand, whether they're starting e-commerce or any other type of business, is the mindset.

[00:51] Do you want to enter with the mindset of an employee? If you're employed, do you want to enter with the mindset of an unemployed person? Or are you... You want to enter with the scarcity persona, thinking that people don't have money, who will buy my product? Why would they buy from me instead of

[01:06] product? Why would they buy from me instead of AliExpress? Are you one of those types of mindsets? It won't work because I adopted all of those mentalities at the beginning. When I started, mentalities at the beginning. When I started, I worked and began as an unemployed person. I thought like an unemployed

[01:18] person, and I thought like an employed person: Who will pay me at the end of the month? I thought like, Why would this stupid person buy from me instead of AliExpress? But I discovered later that all of this is the worst

[01:32] thing I could do because I'm just thinking the same way that's bringing me the last thing. Let me give you an example. Let's say, or go back to 2016, before I started

[01:44] e-commerce. Okay, when I first came to Europe, I learned a language. I studied for four hours a day, and the other four hours I went to work. Initially, I became an employee, a student, an employee. Okay, these are the Initially, I became an employee, a student, an employee. Okay, these are the worst scenarios you could start with. Where? Not in your country,

[01:59] not among your family and friends, not among the people around you who love you, who can support you. No, no, you're around you who love you, who can support you. No, no, you're alone and from below zero. But regardless of that, uh, okay, wait a alone and from below zero. But regardless of that, uh, okay, wait a minute, Mohammed, but you're in a foreign country, so there's

[02:12] more money, more opportunities. This only applies to 1% of people. Okay, let's evaluate 1% of people, and let me tell you, when I was thinking back then, with the mindset I had, I was earning around

[02:25] mindset I had, I was earning around 2000, 1500, 2500 a month. When I started working full-time, when I was working part-time, I was earning around 1500. Okay, but when I started working full-time, I was earning around 3000. But as someone today earning 3000 and deciding to

[02:40] 3000. But as someone today earning 3000 and deciding to go into business, and his target, or path, or way of thinking, or goal at that time was to earn, for example, 50,000, okay, the answer is he won't even earn the 3000 he earned from The job is a consequence of that, so

[02:58] 3000 he earned from The job is a consequence of that, so you find that 97% of people who decide when they are employees and go to work in business to start their own business, 97% of them will get fired in the first three years and own business, 97% of them will get fired in the first three years and go back to being employees. Why? The

[03:13] number one reason is that these people are used to security, to the principle of "put $2000 in my pocket at the end of the month, and I couldn't care less about having more money." Number two, why should I bother myself and use my

[03:25] brain? Okay, and underline "use my brain" a hundred times, instead of just going to work and putting in my time and instead of just going to work and putting in my time and getting paid instead? Okay, stupid. But the most important thing, the one that matters most, is how I, as an employee, want to manage my life. I want to aspire to earn my first $1000, my

[03:44] as an employee, want to manage my life. I want to aspire to earn my first $1000, my first $5000, my first $10000, my first $100,000 from e-commerce or any other type of business while I'm managing my life. And pay close attention: I'm managing my life. And pay close attention: I'm managing my life like someone who has a mindset that costs

[03:58] $2000 a month, meaning it's worth $2000. I have a way of thinking that costs only $2000. I have a way of thinking that costs only $2000 a month. Now, here you need to listen to what's not about strategies, techniques, secrets, and so on. Everything about business, young people, is about

[04:15] strategies, secrets, and all that. No, business is simply about having the right mindset. You have to understand it and test it. I'll tell you and give you proof. Now, why is the mindset itself better than a hundred strategies and better than the

[04:31] best kind of business in the world? Because when you have the right mindset, refine it, work on it, and have the right mindset, refine it, work on it, and understand from the beginning what you want—why you want to be a business owner, why you want to make money, why you want to become rich—do you want to be rich just for yourself?

[04:47] become rich—do you want to be rich just for yourself? You're a selfish person; you won't become rich in your life. But when You're a selfish person; you won't become rich in your life. But when you're an ambitious person with goals, you're an ambitious person with goals, principles, and priorities, and you know that when you

[04:59] want to work and become a millionaire, it's not just about getting ahead. It's about helping not only the people around you, but also people you might never have heard of. You might even help people you've never met or even looked at. people you've never met or even looked at. But it's the mindset that's needed to achieve success. It's extremely difficult to

[05:14] But it's the mindset that's needed to achieve success. It's extremely difficult to work with a $2,000 mindset. Let's... Let me give you proof of why the right mindset can make you succeed, whether in this business, another business, or several others. One piece of evidence, something

[05:31] I tested myself when I developed the right mindset, is that I worked on my first business, then my second, then my third, fourth, fifth, sixth, and tenth. But I'm only an expert in

[05:43] one of them. I understand the rest, roughly between 20% and a maximum of 50%. Why? Because, simply put, roughly between 20% and a maximum of 50%. Why? Because, simply put, I have the right mindset and I understand. I don't need to become an expert or a genius to succeed. As long as I have the

[06:00] genius to succeed. As long as I have the right mindset and know how to manage this business, I'll know how to manage this one, and that one, and that one, and that one, and so on. So, what I'm trying to tell you is that no

[06:12] strategy in the world will save you from drowning, no plan, no secret, no plan, no secret, no coach, no one in the world will save you if you don't save yourself today. Today, not tomorrow, or the day after, or the day after that.

[06:26] Today you have to decide to think. In a different way, if you want to see different results, let's say you open your bank account every day and see the same amount you received at the end of the

[06:38] month, which is 2000 or 3000 dollars. If you decide that next month you want to see a higher amount, and you think this way, you'll see the same amount, or maybe even less, because you might lose money when you start a business and have to come back.

[06:53] lose money when you start a business and have to come back. So, if you want to open your bank account every day or every month and see the numbers multiplying, and see that you're actually investing with your mindset and achieving top-notch results, you have to work on this. It will take

[07:10] you to the highest heavens, and the same thing can bring you down to the lowest depths. Subscribe, okay?

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